Facebook dampens smartphone rumours
21
September
2010 - After rumours of new 'Facebook Phone' getting ready to
take on other smartphones in the market, Facebook has released an
official statement, debunking rumours, saying it has no plans to
develop such a device.
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Facebook launches 'Places' app in UK
20
September
2010 - Facebook has launched its Places service in the UK, as
the social network looks to take advantage of the growing demand for
location-based apps such as Foursquare, Gowalla, and Google's Latitude
service. The new tool allows users 'check in' wherever they are and
see who among their friends and other Facebook users is - or has been
- at the same location.
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Online video referrals: Facebook catching Google
15
September
2010 - Newspaper websites are enjoying a surge of traffic
from their online video stories, while Facebook is on track to be
second only to Google for video referral traffic by year's end,
according to new research.
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Facebook 'social metrics' help advertisers target your most clickable
friends
13
September
2010 - Facebook has launched social metrics, a new tool that
helps marketers understand the benefits of adverts that include social
context from people's friends on Facebook. There is now a new column
called "Social %" in the Ads Manager, which shows the percentage of ad
impressions that were delivered with social endorsements.
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Time spent online: Facebook overtakes Google in the US
13
September
2010 - US web users are spending more socialising on Facebook
than searching with Google, according to new data from comScore. In
August, people spent a total of 41.1 million minutes on Facebook,
comScore said, about 9.9 percent of their Web-surfing minutes for the
month.
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Facebook movie: 'The Social Network' gets new website and trailer
03
September
2010 - Columbia Pictures has launched a new official website
for their new movie "The Social Network", a 'warts-and-all' biopic
based around the lives of the Facebook founders. The movie, tells the
story of Eduardo Saverin and Mark Zuckerberg, the founders of
Facebook, and is directed by David Fincher, of Se7en and Fight Club
fame.
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Facebook leads social networks in India for first time
01
September
2010 - Facebook became the most popular social network in
India for the first time in July with 20.9 million visitors, up 179
percent versus year ago, according to new data. More than 33 million
Internet users age 15 and older in India visited social networking
sites in July, representing 84 percent of the total Internet audience.
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Facebook takes on Foursquare with 'Places' app
20 August
2010 - Facebook's 500 million-plus users will soon be able to
track friends' whereabouts across the US. The new "Places" feature
begins rolling out on Wednesday to some users and goes across the US
within weeks. The tool help users share where they are, figure out who
is in the vicinity, and check out happenings and services within the
same locale.
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Facebook buys semantic search platform Chai Labs - report
17 August
2010 - Facebook has reportedly bought semantic search
platform Chai Labs, as the social network looks to boost its search
capabilities. According to a report from Kara Swisher at Boomtown,
Facebook has bought the US firm for around $10m.
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Facebook's CEOP abuse button 'a success'
13 August
2010 - More than 200 Facebook users have reported suspicious
behaviour online since the launch of an anti-abuse application last
month, according to new figures. Investigators saw more than a
seven-fold increase in the number of reports from the social
networking site since the launch of the safety button aimed at
protecting children from bullying, suspected grooming and other abuse.
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More than one billion Facebook hits 'from people at work'
12 August
2010 - Accessing and downloading content from Facebook and
YouTube while at work still accounts for more corporate web activity
and bandwidth usage than from any other sites, according to new
figures from managed security company, Network Box. Just over seven
per cent of all hits from business networks are to Facebook, with
Google the second most popular at four per cent. In the dataset used,
Facebook clocked up 98 million more hits (totalling 1,008,046,041) in
the second quarter of 2010 than it did in the first (which saw
909.710,076 hits), a rise of 10.8% in the quarter.
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Facebook and AOL planning online ad alliance?
12 August
2010 - Internet firms Facebook and AOL are discussing a
strategic alliance aimed at boosting their online advertisement
business, according to a news report. The New York Post cited three
separate sources saying the the two companies have been talking for
several months about a partnership that would allow Facebook to tap
AOL in selling online advertisements. One possibility for AOL is being
named a "preferred media partner" to Facebook, a source told the Post.
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Channel Five broadcasts TV shows on Facebook
12 August
2010 - Channel Five has made a deal with Facebook that means
its TV-on-demand platform, 'Demand Five', will be embedded into the
social-networking site. The deal will see Channel Five become the
first broadcaster to show television programmes through Facebook, and
apparently it will be launching in the next ten days.
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Facebook updates mobile privacy controls
06 August
2010 - Facebook has simplified its privacy controls for users
who access the social networking using the Apple iPhone and other
mobile devices. The changes give mobile users the same privacy
settings previously available to those accessing the site via desktop
browsers.
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Facebook takes on Google with Q&A service
01 August
2010 - Facebook has introduced Facebook Questions, a beta
product that lets users pose questions to the social network's
community. The new service introduced Wednesday appears as an "Ask
Question" button at the top of users' homepages.
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Google woos social gaming firms to take on Facebook
28 July
2010 - Google is in talks with makers of popular online games
in an effort to develop a social-networking service to compete with
Facebook, according to a report. The Wall Street Journal reports that
Google has been in discussions with top developers to offer their
games on a new service it is building, according to people familiar
with the matter.
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Facebook breaks 1/2bn user barrier; MySpace tumbles
22 July
2010 - New data from ComScore shows that MySpace's UK
audience fell 49% during the last year. Unique user numbers were down
from 6.5m in May 2009 to only 3.3m in May of this year. The decline of
the social networking giant has been rapid despite the launch of
MySpace Music last December.
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One
twelfth of global population now has a Facebook account
20 July
2010 - Facebook is to launch an online campaign to celebrate
reaching 500 million global users, meaning one in every twelve people
in the world now has a Facebook account. The company is expected to
officially announce the half-billion milestone next week.
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Facebook to launch PayPal-style 'Credits' in September
13 July
2010 - Facebook is set to launch a virtual currency, called
"Facebook Credits" in September, letting users trade virtual and
physical goods through the social network. Facebook Credits will
become the default online currency for the company, and will use a
similar system to that offered by eBay's online payments firm PayPal.
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BBC
news website links to Facebook and Twitter
13 July
2010 - The BBC has updated its news website, with a new
layout, extra video features and tools that let readers link stories
to Facebook and Twitter. The broadcaster said it had used ideas
submitted from the public in order to research the redesign.
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Facebook finally launches panic button for kids' safety
13 July
2010 - Facebook has finally launched its much-anticipated
'panic button' on its site, as the social networking giant looks to
increase protection of its young users. The 'ClickCEOP' button lets
Facebook users (especially those aged between 13 and 17) report
suspicious online behaviour and access internet safety advice with the
launch of the new application.
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When Cameron met Zuckerburg: Govt. asks Facebook users for spending
cut advice
12
July 2010 - Downing Street and Facebook have launched a
landmark initiative aimed at making public spending more
effective. 'The Spending Challenge' initiative marks the largest public
engagement project ever launched by the British Government, and saw
Prime Minister David Cameron meet Mark Zuckerberg via web-conference to
discuss its implementation.
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Facebook adds facial recognition tool
05
July 2010 - Facebook has added a new facial recognition feature,
as the social network looks for new ways to streamline its photo
tagging process. The facial recognition feature, added last week, will
identify that a face is present in an uploaded photo, asking the user
"Whose face is this?"
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Facebook forces app makers to seek permission for user data
02 July
2010 - Facebook has tweaked its privacy policy to ensure
third party app developers specify to users what personal information
they will access and use. The move forms part of the social networking
giants efforts to appease critics of its privacy practices. The
changes will apply to all third-party applications and games that a
user installs on their profile.
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Facebook 2009 revenues 'doubled to $800m'
21 June
2010 - Facebook reportedly generated revenue of $800m in
2009, more than double the previous year, fueliing speculation that
the social network may be close to a flotation. Reuters reports that
the company also earned a solid net profit, in the tens of millions of
dollars last year, citing a sources familiar with the situation.
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Facebook boosts analytics for web publishers
10 June
2010 - Facebook has launched improved analytics for websites,
applications, and pages, helping website owners get further insights
into how users interact with their Facebook-related content. The new
Insights dashboard acts as a single source for all Facebook
analytics...
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Yahoo adds Facebook updates to websites
07
June 2010 - Facebook users now have the option of streaming their
updates to websites operated by Yahoo! ad the companies both look to
boost their audience reach. Facebook and Yahoo! are letting users link
accounts at the world's leading social networking service and the
pioneering online enterprise that is re-inventing itself after being
eclipsed by Google in online search.
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Facebook advertisers 'quadruple' within a year
04
June 2010 - Facebook says its advertisers have more than
quadrupled since the start of 2009 as marketers aim to get their
products before a growing global audience. In an interview with
Bloomberg, Facebook's vice-president of global sales Mike Murphy
Murphy said: "We're very well positioned as people come out of this
current economic situation. What we've become is absolutely core to
marketing campaigns."
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MSN
revamps UK homepage with links to Facebook and Twitter
03
June 2010 - Microsoft has revamped the homepage for MSN UK, which
will start integrating Facebook and Twitter on its main page. The
changes will be the first major adjustment since September 2007 and
are intended to simplify the website's design to reduce download time.
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Facebook unveils privacy changes ahead of user boycotts
01
June 2010 - Facebook has unveiled a range of new privacy, as the
social network responds to user comments and concerns about privacy.
Protesters had been organising boycotts over accusations the site made
it too easy for criminals and stalkers to see personal information
because privacy settings were too complex.
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Facebook tweaks privacy tools as founder admits "mistakes"
24 May
2010 - Facebook founder Mark Zuckerberg has admitted that
Facebook "missed the mark" over recent privacy concerns, and plans to
introduce a number of new features on the social network to make
protecting a users privacy simpler and more comprehensive. Writing in
the Wall Street Journal, Zuckerberg admitted: "Sometimes we move too
fast - and after listening to recent concerns, we're responding. The
biggest message we have heard recently is that people want easier
control over their information.
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Facebook takes on FourSquare with McDonalds location-based voucher app
11 May
2010 - Social networking giant Facebook is venturing into
location-based services, allowing users to add their whereabouts to
status updates through a partnership with McDonalds. In a move that
imitates popular mobile location based social network FourSquare, the
social network will allow users to check in at any McDonalds outlet
near them and receive reward coupons.
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Facebook rated '12' in new UK film-style age classifications
01 May
2010 - Tibboh, a new internet service provider, has launched
in the UK with film-style age ratings to protect youngsters from
inappropriate content. ISP Tibboh has worked with the British Board of
Film Classification (BBFC) to categorise some three billion web
addresses. However, thousands of new ratings will be added every day.
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Fifth of a million Facebook users watched second leaders' debate
28 April
2010 - More than 220,000 people logged in to Facebook last
Thursday to watch the second leaders' debate. Both Sky.com and ITV.com
used Facebook Live Stream to allow viewers to comment on what they saw
on screen, the first time worldwide that two broadcast networks have
used Facebook Live Stream in parallel.
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Facebook shuts Lite site after just seven months
21 April
2010 - Social network Facebook has shut down its Lite site
after running for just seven months. Facebook posted a note on its own
fan page thanking those who used Lite, which had been aimed at users
with slow or poor Internet connections, and stated that it had
"learned a lot from the test of a slimmed-down site".
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Facebook ramps up fan and 'community' pages
20 April
2010 - Facebook is updating its website to highlight pages
for bands, books and businesses, encouraging users to become fans of
their listed interests. The social network is also launching a new
community feature, as the social network looks for new ways to
leverage their users' interests and connect them with advertisers.
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Facebook debuts £5m safety campaign - but refuses to add panic button
14 April
2010 - Facebook will not add a safety button on each user's
profile page, despite calls from a leading UK child protection agency,
saying they would 'confuse and intimidate' users. Instead it will run
a £5m safety campaign including a 24-hour police hotline.
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Electoral commission uses Facebook to encourage young voters
12 April
2010 - The Electoral Commission will for the first time use
Facebook to encourage more Brits to register to vote on May 6. The
move comes after turnout fell to historic lows in the last two
ballots. Young people are among the biggest users of Facebook, but are
traditionally the hardest to persuade to cast their vote.
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Facebook 'overtakes Google' as most-visited site in US
18
March 2010 - Facebook has become the most-visited site in the US
after overtaking Google, according to new data from Hitwise. The
popular social networking page toppled the search giant after
accounting for 7.07% of all US web traffic compared to Google's 7.03%.
However, the research did not include other Google services such as
Google Maps, Gmail and YouTube.
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Facebook to accept PayPal payments for games and apps
01
March 2010 - Social networkers and businesses looking to sell to
them will soon be able to use the PayPal online payment network to
purchase goods and services on Facebook. The two companies announced a
partnership Thursday under which Facebook will allow advertisers to
use eBay-owned PayPal's transaction system in order to pay for ads.
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Fiat launches UK's first Facebook sampling ad campaign
01
19 February
2010 - Italian car maker Fiat has launched the first
UK Facebook sampling ad campaign, promoting its Punto Evo model. The
ads are targeted to 18-34 year olds in the UK, with some targeted
specifically at car enthusiasts. As part of the campaign, Fiat will be
using sampling ads on Facebook and will be the first brand to use this
type of engagement ad in the UK.
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1 in 4 Facebook users are mobile
15
February
2010 - The number of users accessing Facebook via
mobile devices has increased by 54% to 100m mobile users in the last
six months, according to stats released by the social network.
According to an official release, this has happened in less than a
period of six months after Facebook had announced a figure of 65
million people using Facebook via their mobile devices. The figures
also come less than a week after Facebook
announced it was set to exceed 400 million users in total.
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Facebook ditches Microsoft banner ads - but makes Bing default search
engine
08
February
2010 - Facebook is to ditch Microsoft's banner ads in
favour of its own, but is now using Bing to power its site search
engine, as the two companies overhaul their 2007 search ad deal. The
move comes as Facebook has made a number of changes to its social
network to mark its 6th birthday, with a new homepage layout that
focuses on status updates, games and chat.
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Facebook and Nielsen offer 'Brandlift' analytics to UK advertisers
01
February
2010 - Facebook and The Nielsen Company has launched
Nielsen BrandLift in the UK, a web analytics system that uses Facebook
polls to measure the effectiveness of online brand advertising. The
move follows the products US launch in 2009, and marks the first
product available outside the US from Facebook's and Nielsen's global,
multi-year strategic alliance.
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Habbo Hotels syncs users up with Facebook
14 January
2010 - Habbo Hotel, a virtual world for teens, has
signed up to Facebook's Connect service to bring users of both
services together. Sulake's 15 million regular unique users of Habbo
Hotel can now use Facebook Connect to find their Facebook friends in
Habbo Hotel.
Established in 31 countries and generally popular with a teenage
audience, Habbo Hotel offers a more gaming orientated environment than
Facebook, and encourages users to customise rooms, train pets and even
invent social games. Founded in Finland, Sulake has also been
exceedingly successful in courting big brands, which regularly invest
in a virtual presence in Habbo Hotel.
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Facebook enlists users for 'online safety council'
07 January
2010 - Facebook is testing a new application that
allows its users to moderate content posted by others on the social
network. The Facebook Community Council application is currently being
tested with a very small number of users, selected on an invite-only
basis. An FCC member can check items published on Facebook for
offensiveness along the lines of personal attacks, violence, drug
abuse and so on. FCC members are only allowed to click on one of the
following alert flags inside a special FCC members-only app if they
find something objectionable: Spam, Acceptable, Not English, Nudity,
Drugs, Attacking, Violence.
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