Inside Digital Intelligence | Data and digital trends | Key developments in the last year |
Digital Intelligence: Mobile
Key mobile stories from the last year
2011: Special report

---------------------------------------------------------------------
Digital Strategy Consulting


What's your mobile digital strategy for 2011?

Mobile apps or mobile sites? Mobile social networking, FourSquare or relying on the established Facebook presence to do the job? Mobile ads or mobile gaming? Android, Nokia or iPhone? SMS or ECRM?

... a few of the questions so far this year from marketing teams we're supporting on the digital strategy coaching programmes. That's why we collated this round-up of research and stories we've been following.

In most developed markets smartphones have seduced consumers and shifted expectations. If brands are not available on mobile they lose out: this could be a search in the supermarket, planning the evening out from a cafe, or a supplier web page review on the way to a meeting. With Steve Jobs on leave Apple's innovation will slow; iAds will be matched by competitors, and the first mover advantage of iPads will fade in the flood of tablet alternatives entering the market.

The space has moved so fast that few marketers are creating truly effective integrated mobile strategies. Like social media two years ago, most are still missing the basics and can't forecast the ROI from what their agencies are pitching.

Full stories and research at the end of the links. And if you haven't already updated your content choices for 2011 then tell us what you'd like to read next month: www.digitalstrategyconsulting.com/updatemydetails.


Best from all here at Digital


Danny Meadows-Klue
Founder and Chief Executive
Digital Strategy Consulting

 

Data and digital trends
www.DigitalStrategyConsulting.com/intelligence
Top 30 mobile devices (US)
Smartphones show an increasing presence in the US mobile device market, occupying 7 of the top spots (Oct 2010).

Digital Strategy - Top 30 mobile devices (US). Smartphones show an increasing presence in the US mobile device market, occupying 7 of the top spots (Oct 2010).

Mobile phone use by mothers: US
71% of mums using apps and over 50% using social networks.

Digital Strategy - Mobile phone use by mothers: US. 71% of mums using apps and over 50% using social networks.

Growth in mobile advertising verticals
Comparing year-on-year revenue growth of different mobile advertising verticals from Q3 2009 to Q3 2010.

Digital Strategy - Growth in mobile advertising verticals. Comparing year-on-year revenue growth of different mobile advertising verticals from Q3 2009 to Q3 2010

Mobile campaign destinations: US
Almost half of mobile advertisements send traffic to sites.

Digital Strategy - Mobile campaign destinations: US. Almost half of mobile advertisments send traffic to sites

Mobile internet devices vs computers: 2009
Mobile internet devices outsold computers in 2009 by 144 million units.

Digital Strategy - Mobile internet devices vs computers: 2009. Mobile internet devices outsold computers in 2009 by 144 million units

Mobile Video use by European country
Mobile subscribers who watch TV/ video on Mobile phones, July 2009 vs July 2010 ('000 people per month).

Digital Strategy - Mobile Video use by European country. Mobile subcribers who watch TV/ video on Mobile phones, July 2009 vs July 2010

Top 5 smartphone operating systems
Global market share, 2010 forecast.

Digital Strategy - Top 5 smartphone operating systems. Global market share, 2010 forecast

Most downloaded mobile apps
Among those who report downloading an app in the last 30 days.

Digital Strategy - Most downloaded mobile apps. Among those who report downloading an app in the last 30 days

William Hill debuts Android app
Bookmaker William Hill has launched a brand new Android app for its mobile customers. The new application, which contains new features and enhanced graphics, will allow Android users to access over 40,000 pre match, in-play and speciality markets from William Hill Online on a daily basis.
Keep reading...
20/01/2011

Zoopla debuts augmented reality property app for Android
Propery site Zoopla has launched an augmented reality app for users of Android powered smartphones, letting users search for property listings on the move. The Zoopla Android app, much like its iPhone counterpart, features hundreds of thousands of property listings, over 16 million sold prices dating back to 1995 and free instant value estimates for every UK home.
Keep reading...
19/01/201
1

Apple CEO Steve Jobs confirms medical leave
Apple CEO and co-founder Steve Jobs is going on a medical leave, the company has announced. "At my request, the board of directors has granted me a medical leave of absence so I can focus on my health," Jobs said in an email to Apple employees. "I will continue as CEO and be involved in major strategic decisions for the company." Apple COO Tim Cook will lead the company's day-to-day operations, as he did when Jobs took a medical leave two years ago.
Keep reading...
19/01/201
1

Over 50s 'adopting mobile social media faster than youngsters'
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research. The study from Kantar Media's TGI MobiLens survey reveals that the over 50s market has risen in size by 52% since last year and is set to continue to grow rapidly in the coming months and years.
Keep reading...
17/01/201
1

Latest Google Googles solves Soduku puzzles for you
Google's visual recognition app Goggles has been updated with a range of new features, including the ability to solve any Soduku puzzle taken from a smartphone user's camera. The latest version, Goggles 1.3 client for Android, also features instant barcode scanning and print ad recognition. Google Goggles 1.3 uses a smartphone's camera to take a photo of any Soduku puzzle, sending it back to Google, which then generates an answer it sends back to the user as an image.
Keep reading...
11/01/2011

Dominos iPhone app generates £1m in pizza sales
Domino's Pizza has topped pizza sales of £1million with its iPhone ordering app. The ordering app was launched in September with details printed on millions of household menus, as well as promotion via Facebook and Twitter. In just a few months, the app has achieved almost 400,000 downloads and pizza sales of over £1 million.
Keep reading...
06/01/2011

Android 'gets more new users than iPhone' in US
Google's Android operating system ran on 40% of US smartphones purchased in the six months leading up to November, compared to just 27% using Apple's iPhone operating system, according to new data. The report, from Nielsen, noted Apple remains the overall smartphone market leader.
Keep reading...
05/01/2011

Google plans Android digital news stand to take on iTunes
Google has approached a number of publishing houses to for producing a digital news stand, according to a news report. The Wall Street Journal reports that the store would offer mags and newspapers for Android-based smartphones, tablets and other devices. Publishers Time, Conde Nast and Hearst are fingered as having been briefed on Google's plans, which are described as being at an early stage and somewhat 'vague'.
Keep reading...
03/01/2011

Yahoo! adds GetJar Apps to mobile search
Yahoo! is testing integration of GetJar apps into Yahoo! mobile search queries, to make it easier for people to discover the apps they're looking for when on-the-go. Yahoo! is the first search engine to pursue this kind of integration. The search results for the apps - of which there are 75,000 - will work by keyword.
Keep reading...
23/11/2010

Apple faces "war" with operators over own-brand SIM card
Apple could risk a European operator revolt if it proceeds with plans to embed its own brand SIM card in its new iPhones, according to a news report. The Financial Times quoted an unnamed European telecoms executive as saying Apple risks a "war" over its reported plan to begin selling iPhones with embedded SIM cards, with operators potentially refusing to offer subsidies for the device.
Keep reading...
22/11/2010

Google Googles: Mobile pics converted into web ads via product recognition
Google is running a test on its Google's photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras. The 'offline marketing experiment' utilises visual search and optical character recognition [OCR] technologies to allow users to find out information about certain products.
Keep reading...
18/11/2010

Half of Brits 'would leave their mobile operator for a better handset'
Almost half of UK consumers (45%) would leave their current operator if they did not sell the handset they wanted, according to a new survey. The research, from ecommerce technology provider ATG give operators valuable insight into the types of services customers would like to see integrated into their brand experience.
Keep reading...
17/11/2010

Half of UK firms fail to check own sites on mobiles
British firms are neglecting the needs of consumers accessing websites from mobile devices, according to research released today by 1&1 Internet. From a study of 530 small firms, 53 per cent have never checked the appearance or functionality of their website for Smartphone users.
Keep reading...
10/11/2010

Tesco debuts mobile website for non-food items
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones. This launch is the first step in the supermarket's strategy to expand and develop mobile websites for core Tesco sites, with others set to follow.
Keep reading...
09/11/2010

Smartphones account for 65% of mobile traffic
Smartphones generate 65% of global traffic, despite accounting for 13% of the market, according to new research. The study, from research firm Informa, found that average traffic per user (ATPU) will increase by 700 percent over the next five years, as consumers continue to use the internet and smartphone figures rise, the firm said.
Keep reading...
05/11/2010

Apple to bypass networks with own iPhone SIM card?
Apple has reportedly teamed with SIM-card manufacturer Gemalto to create a 'special' SIM card that could allow the company to offer telephony services direct rather than rely on third party carriers. According to a report on technology news site GigaOM, the move would let customers buy and activate iPhones directly from Apple's stores. They could also connect online via Apple's iTunes App Store.
Keep reading...
02/11/2010

PlayStation phone: Pictures leaked of Sony's Android games device
Pictures of Sony Ericson's widely rumoured 'PlayStation phone' have been released, confirming speculation that the electronics giant is set to take on Apple in the smartphone market. Speculation that a Sony PSP (Play Station Portable) mobile smartphone was in development have been circulation since early September.
Keep reading...
01/11/2010

Tesco iPhone app lets shoppers scan barcodes for online orders
Tesco has updated its Groceries iPhone app to include a barcode reader that lets shoppers add items to a their online home delivery order. The tool is being targeted at busy parents and time-poor professionals who want to be able to add specific items to their online shopping basket at any time rather than browsing for groceries to add to their shopping lists.
Keep reading...
01/11/2010

YouTube debuts new mobile ad formats as videos on-the-move soars
Three in four (75%) of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos, according to new stats issued by Google. According to Nielsen, YouTube Mobile is the number one video viewing mobile website in the US, with more than 7.1MM monthly unique users.
Keep reading...
12/11/2010

Facebook Mobile offers 'deals' based on user location
Facebook has launched a new 'deals' service on its mobile application, which send users special offers to users based on their location. The move offers advertisers another way to target Facebook users geographically, and the social network looks to boost its ad revenue. The service will initially launch in the US, and Facebook has not disclosed when 'Deals' will roll-out internationally.
Keep reading...
05/11/2010

UK mobile content revenues worth over £1bn in five years
Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a new report. The 'Mobile Market Trends: UK: Usage and Revenue Forecasts to 2015' report from mobileSQUARED says revenue growth will primarily be driven by increased mobile advertising spend - especially around 'conversational advertising'.
Keep reading...
25/10/2010

Android 'overtakes iPhone ad revenue'
Google's Android ad revenue has surpassed that of Apple's mobile devices, despite the iPhone accounting for more ad impressions, according to new data from ad network Millennial Media.The study found that while the iOS platform remains the forerunner in terms of total market share, Android ad requests have grown 1,284 percent since January of this year while requests on iOS have only grown by 18 percent in that time period.
Keep reading...
20/10/2010

Top UK brands: Internet firms Apple, Google and Facebook top list
Internet brands are now the closest to UK consumers' hearts, with the three most popular brands in the UK coming from the web, according to a new survey. The latest Millward Brown celebrity and brand (Cebra) research revealed that Apple had the most buzz (a measure of how much a celebrity or brand is talked about) followed by Google, Facebook, X-Factor and Wii, highlighting the popularity of consumer technology.
Keep reading...
19/10/2010

Yahoo takes on Facebook Connect with 'Y Connect'
Yahoo! is planning to launch Y Connect, letting users share content across multiple websites, in a similar way to Facebook's connect platform. Facebook Connect has been a huge hit for Facebook allowing web users to login and comment on multiple websites with their Facebook ID.
Keep reading...
19/10/2010

Google beats forecasts as mobile business begins to pay off
Google, the search engine giant, registered a 32 per cent jump in profits, beating market expectations and highlighting the success of its emerging businesses. The internet giant posted net income of $2.2 billion (£1.4bn) after revenues rose 23 per cent to 7.3 billion US dollars (£4.6bn) in the third quarter of the year.
Keep reading...
18/10/2010

23 million Brits have used phone to make purchases
New research from the Internet Advertising Bureau - the trade association for online and mobile advertising - reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using their device to make payments, redeem coupons or research products and services.
Keep reading...
18/10/2010

Angry Birds comes to Android: GetJar App store crashes due to demand
Mobile app store GetJar has exclusively launched the full Android version of the popular Angry Birds game for free, funded by advertising. The move means GetJar becomes the first distributor of the game, ahead of the Android app store.
Keep reading...
18/10/2010

Orange and T-Mobile customers share coverage with 'Everything Everywhere' brand launch
Orange and T- Mobile have finally unveiled their 'Everything Everywhere' brand, following the merger of the two mobile networks last year. The launch, dubbed the 'big switch-on' allows the company's combined 27 million customers to access coverage on both networks, and is backed by a £4m advertising campaign.
Keep reading...
12/10/2010

Android apps 'secretly sharing user data'
Some of the most popular apps written for Google's Android phones do not tell users what is done with data they gather, according to a new study. The research, conducted by a team of computer scientists from Intel Labs, Penn State, and Duke University chose 30 out of the 358 most popular Android apps that, when installed, ask for permission to get at location, camera and audio data.
Keep reading...
05/10/2010

Blackberry unveils iPad rival 'Playbook'
Blackberry maker Research In Motion unveiled its much anticipated tablet computer that it hopes will challenge Apple's iPad . The tablet, named BlackBerry PlayBook, has a seven-inch screen and dual facing cameras.
Keep reading...
01/10/2010

Facebook dampens smartphone rumours
After rumours of new 'Facebook Phone' getting ready to take on other smartphones in the market, Facebook has released an official statement, debunking rumours, saying it has no plans to develop such a device.
Keep reading...
21/09/2010

Facebook launches 'Places' app in UK
Facebook has launched its Places service in the UK, as the social network looks to take advantage of the growing demand for location-based apps such as Foursquare, Gowalla, and Google's Latitude service. The new tool allows users 'check in' wherever they are and see who among their friends and other Facebook users is - or has been - at the same location.
Keep reading...
20/09/2010

Nokia boss planning for next billion mobile web users
Nokia is going to connect the "next billion" people to internet using its mobile technology and "locally relevant Ovi services". The manufacturer made the declaration on the final day of the Nokia World event, calling in Sir Tim Berners-Lee to help fight the cause.
Keep reading...
16/09/2010

Blyk gets 17m funding boost for mobile ad platform
Mobile ad platform Blyk, has secured a 17 million euro investment lead by Nexit Ventures and other individual investors. Launched in 2006, the Finnish firm began as an ad-funded mobile network targeted at youngsters, later pivoted to focusing on the mobile advertising platform as a business of its own.
Keep reading...
14/09/2010

Apple debuts music-based social network Ping
Apple made its first foray into social networking on Wednesday with the introduction of Ping, a 'social music discovery' service with that runs alongside the latest version of iTunes. The service was unveiled by chief executive Steve Jobs, who touted the site as aiding "social music discovery, and comes as part of iTunes 10, which Apple released today. Ping is like Facebook and Twitter meets iTunes, Jobs said at a San Francisco press event. It's a "social network all about music and built right into iTunes," he said.
Keep reading...
02/09/2010

ASA to investigate mobile broadband speed advertising
The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.
Keep reading...
01/09/2010

Facebook takes on Foursquare with 'Places' app
Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the US. The new "Places" feature begins rolling out on Wednesday to some users and goes across the US within weeks. The tool help users share where they are, figure out who is in the vicinity, and check out happenings and services within the same locale.
Keep reading...
20/08/2010

Google debuts voice search for Android phones
Google has released the latest voice based control applications for Android-based smartphones. The voice based action program aid users to direct commands to their smartphones and thus enables to write texts, e-mails and even find road directions. The application works with 12 commands including calling, texting, browsing and GPS navigating.
Keep reading...
19/08/2010

Google to integrate PayPal into Android phones?
Google has been in talks with PayPal about using the popular online payment system with its Android smartphone software. The talks between the search giant and the eBay-owned firm include utilising PayPal's mobile technology to collect payments for applications via Android smartphones.
Keep reading...
16/08/2010

Facebook updates mobile privacy controls
Facebook has simplified its privacy controls for users who access the social networking using the Apple iPhone and other mobile devices. The changes give mobile users the same privacy settings previously available to those accessing the site via desktop browsers.
Keep reading...
06/08/2010

BlackBerry opens its traffic to government monitoring
Research In Motion has agreed to allow Indian security agencies to monitor its BlackBerry services after the government raised concerns over the smartphones' messaging technology. The news follows the United Arab Emirates' threats to cut off BlackBerry services as authorities could not access encrypted data. RIM later pledged to satisfy both the needs of customers and governments.
Keep reading...
04/08/2010

Gulf nations ban BlackBerry web functions over 'security issues'
Saudia Arabia and The United Arab Emirates are both banning some of BlackBerry internet-based functions over 'security issues'. BlackBerry owners in two Gulf states will soon have their handsets' functions restricted under a ban imposed by the countries' governments.
Keep reading...
03/08/2010

Foursquare rejects Yahoo bid for $20m funding boost
Foursquare has raised $20 million in a second round of funding, ending speculation that the location-based firm would accept a bid approach from Yahoo. The company has chosen to take the additional venture capital money rather than pursue takeover talks with internet giant Yahoo, which is believed to have made an informal approach.
Keep reading...
01/07/2010

New iPhone ad platform gets $60m in pre-bookings
Apple's new iPhone 4 will be the first smartphone to run the company's iAd mobile ad network, with 17 advertisers already lined up to target app users on the move. During his keynote, Steve Jobs, Apple CEO, announced that Apple's iAd mobile advertising network for the iPhone and iPad would debut July 1 with 17 advertisers. The service - which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch - promises to combine the emotion of TV advertising with the interactivity of internet advertising.
Keep reading...
09/06/2010

Orange and T-Mobile merger creates 'Everything Everywhere' brand
Orange and T-Mobile have announced further details of their joint venture in the UK, to be called Everything Everywhere, creating the biggest mobile network provider in the UK with 30 million customers. The two brands will be kept separate, with 700 high-street stores in the UK between them and 16,500 staff.
Keep reading...
12/05/2010

UK mobile ad market grew 32% in 2009 - worth £38m
Mobile ad spend beat expectations last year, with entertainment & media and telecoms brands being the biggest mobile advertisers, according to new research. Despite a contraction in the advertising sector in 2009, total spend on mobile phone advertising in 2009 rocketed by 32% year on year to a new high of £37.6m, according to the second, annual Internet Advertising Bureau study.
Keep reading...
27/04/2010

Google Nexus One goes on sale in UK with Vodafone
Vodafone UK has become the first European operator to sell Nexus One, Google's first smartphone handset, with contract prices starting from £25 a month. Customers who pre-order online will be the first to get a Nexus One for free on a £35 monthly price plan (24 month), on April 30. The Nexus One will also be available via Vodafone stores and telesales. Price plans start from £25 a month on a 24 month contract.
Keep reading...
27/04/2010

top
Forward to a friend Forward this to a friend
Simply forward this newswire on to your colleagues within your email to share the research.
-------------------------------------

Sign up Sign up
Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details
Let us know what you're interested in. Update your details.
Digital Training Academy
Boost your team's results with marketing coaching training from our 40 intensive one-day Digital Training Academies.

Digital Training Academy

Digital Training Academy Contact our academy managers

Accelerating digital brands
Insight Reports
We've been helping accelerate digital brands since 2000. How can our team help accelerate your business online?
Join next conference call E-mail our team

Digital Insight Reports
Insight Reports
In times of huge economic and technical change, knowledge becomes your critical success factor. Digital Insight Reports interpret the digital landscape to show you what matters.
Previous publications
Preview Report Web strategies for pharmaceutical brands
Preview Report Unlocking the power of search
Preview Report The restructure of local advertising
Preview Report 10 Golden Rules in Social Media Marketing
Preview Report Internet use in India

Digital Thought Leaders
Hugo Drayton
The managing director of InSkin Media, Hugo Drayton is at the heart of where video meets the web. Read more....
Tom Bowman
The VP of strategy and operations at BBC Advertising Sales talks about the emotional connection we have with mobiles and  the possibilities of a Rwandan tech support team. Read more....
Dave Bedwood
The co-founder of creative agency Lean Mean Fighting Machine explains how technology can never replace creativity. Read more....

About
Digital Intelligence is a research briefing developed and published by Digital Strategy Consulting Ltd. in association with our strategic partners. Every month there's a new edition and you can also read them online.  
View Our privacy policy
View About your data

On the Digital site
How else can we help you?
 
View Digital Training Academy
View Digital Jargon Buster
View Press: latest news
View Digital Intelligence briefings
View Digital Insight Reports
View Thought Leader interviews
View Digital Book Club reviews
View Meeting up? Our diary dates
View Example services
View Blog
View Joining our team

Search Digital's sites
 

Access problems?
If you have problems reading our e-mail please tell us. If it gets flagged as spam because it's a new address then simply add this address to your 'contacts' (though carry on using my personal address the rest of the time).

Our e-mail partner

Visit RedEye

E-mail powered by RedEye E-mail Marketing.

Forward to a friend Forward this to a friend
Simply forward this newswire on to your colleagues within your email to share the research.
-------------------------------------

Sign up Sign up
Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details
Let us know what you're interested in. Update your details.
 
Forward to a friend Forward this to a friend
Simply forward this newswire on to your colleagues within your email to share the research.
-------------------------------------

Sign up Sign up
Reading a forwarded copy? Get the research and news directly. Apply for a guest account.
-------------------------------------
Sign up Update your details
Let us know what you're interested in. Update your details.

Copyright 2000-2011, Digital Strategy Consulting