Old Spice viral ads break records with 5.2m YouTube views
19 July 2010 - The Old Spice channel became the most viewed on
YouTube last week, after the men's grooming brand recorded more than
5.2 million views for its viral marketing videos in less than three
days. The brand's Twitter followers grew from 3,000 to 48,000 during
YouTube recreates TV experience with 'Leanback' feature
09 July 2010 - YouTube has launched Leanback, a new service aimed at
the living room offering full screen, HD videos optimised for big
screen TV viewing. Still in public beta, Leanback automatically starts
playing content feeds based on a user's preferences, and accesses
social networking for users plugged in via Facebook.
YouTube wins Viacom copyright case
24 June 2010 - In a landmark ruling, a judge has rejected a $1bn
lawsuit brought by Viacom accusing Google of allowing copyrighted
material on its YouTube service without permission. The US movie and
television giant sued Google and YouTube for a billion dollars in
March 2007, arguing that they condoned pirated video clips at the
website to boost its popularity.
YouTube 'gets more viewers than all US TV networks combined'
17 May 2010 - Popular video sharing website YouTube is
celebrating its fifth year this month and has another reason to
celebrate: it generates two billion hits nearly every day. The 2
billion views of the site, which sports the slogan "Broadcast
Yourself", is more than the combined total number of viewers of the US
major television networks.
YouTube tests online video rental market
21 January 2010 - YouTube is launching a video rental service,
initially featuring five movies shown at this year's Sundance
Festival, with plans to expand later in the year. The first five films
for rent are "The Cove," "Bass Ackwards," "One Too Many Mornings," "Homewrecker"
and "Children of Invention." The service will go live on 22 January
and will only be available in the US.
YouTube seeks sponsor for first live sports coverage
20 January 2010 - YouTube is to begin streaming live cricket from
India's premier league, seeking sponsors in the process. The move
marks the video sharing site's first foray into live sport streaming,
and is the result of a partnership between Google and Cricket's IPL
(India Premier League).
YouTube debuts own short URL service
01 January 2010 - YouTube has launched a new URL shortening
service, putting the video sharing platform in direct competition with
market leaders bit.ly and TinyURL. In a blog posting, Google
engineering manager Vijay Karunamurthy announced youtu.be as a
shortener for all YouTube video links, and nothing but YouTube links.