Ecommerce and eretailing - Daily research, tips, news and case studies for digital marketers

Digital Intelligence - a special report about ecommerce and eretailing

Commerce has switched to digital. Across every sector and country, the trends are clear and the pace of change is rapid. Ecommerce and eretailing is a critical part of the sales and marketing process. Get it right and new customers discover you, sales grow, and existing customers remain loyal. Under-estimate the importance of ecommerce and without the right data or feeds, your customers simply won't be reached.
Ecommerce and eretailing

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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

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13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Top 100 trends on Pinterest

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest social media and social networking

Amazon 'has become it's own search engine': More shoppers start journey on retailer's site

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.

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10/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail Search

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

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10/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Entertainment film mobile marketing

The role of reviews: Google more trusted than trip advisor for star ratings

Over half (57%) of online users trust a 3 - 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

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07/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google social media and social networking

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

Viral of the year: Alexa loses her voice (and gets celebrity ones)

Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.

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04/12/2018  |  Full story...

Early 'Blackvember' campaigns pull Black Friday online spend down

£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.

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29/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce UK

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

With Black Friday over for another year, which brands created most social media buzz around its sales?

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail social media and social networking

Black Friday foot traffic falls in US (but online breaks records)

Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail

60% of searches for Black Friday sales ‘made on Thursday night’

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail Search

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

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26/11/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce financial services mobile marketing Norway retail technology UK

VIDEO BLOG: Why the online retail post-purchase experience matters

Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales.

26/11/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing ecommerce

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

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26/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce France Germany retail UK

Black Friday winners and losers: Apple slips as PS4 dominates

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.

23/11/2018  |  Full story...  |  More about: Apple Digital Intelligence digital trends ecommerce Playstation retail

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.

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23/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe retail

Black Friday: Young, well-paid urbanites fuel retail extravaganza

Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data.

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23/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail

Black Friday marketing: Social rises but direct marketing still dominates

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

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23/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce email social media and social networking

Bitcoin loses third of its value in its week as regulation hits

Bitcoin has lost nearly a third of its value in just a week as cryptocurrencies come under renewed regulatory pressure.

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23/11/2018  |  Full story...  |  More about: Digital Intelligence digital trends financial services

Online purchase experience is worse at Christmas, say British shoppers

Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.

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22/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google local Maps retail Search UK

The psychology of shopping: Three new consumer trends shaping retail

'Self-care shoppers', 'virtuous circlers' and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

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16/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Black Friday moves beyond discounted tech products

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.

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16/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce

John Lewis changes tune with Elton John Christmas ad

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.

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15/11/2018  |  Full story...  |  More about: advertising Christmas digital marketing ecommerce John Lewis retail video viral marketing

Ecommerce and eretailing - Daily research, tips, news and case studies for digital marketers archives

eBay builds own ad tech platform to boost advertising relevance - 15/11/2018

Almost half of Brits ‘to buy from Amazon this Black Friday’ - 13/11/2018

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits' - 13/11/2018

Singles' Day sales growth slows amid US-China trade tensions - 12/11/2018

IKEA unearths “previously undiscoverable” customer digital insights with Content Square - 08/11/2018

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts - 08/11/2018

What makes customers buy again? (Spoiler: it’s not discounts or coupons) - 07/11/2018

40% of consumers ‘struggle to differentiate between brands’ when shopping online - 07/11/2018

Argos and John Lewis lists boost Christmas toy Google searches 760% - 02/11/2018

Singles Day: UK marketers missing a global opportunity - 02/11/2018

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google - 31/10/2018

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event' - 30/10/2018

Video ‘key to Black Friday e-commerce conversions’ - 30/10/2018

Amazon sees record profits of $3bn (but shares fall on growth worries) - 29/10/2018

Instagram overtakes Snapchat use among US teens (and marketers are following) - 25/10/2018

Marketing and retail: 5 tips for closing the sales gap - 25/10/2018

Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value - 24/10/2018

Marketing the family firm: Living up to shoppers’ expectations - 24/10/2018

eBay buys Motors.co.uk to take on AutoTrader - 23/10/2018

Consumers to spend nearly £2.5bn in online purchases on Black Friday - 19/10/2018

Just 1 in 10 online shoppers visit a brand’s website when searching for products - 18/10/2018

Pinterest makes pins more shoppable with real-time pricing and upselling - 18/10/2018

Fashion sizing software EyeFitU launches B2B platform - 16/10/2018

American Express strikes partnership with digital lender ezbob - 15/10/2018

Search trends: Most popular car brands in the world - 15/10/2018

ASOS expands into voice shopping with Google Assistant ‘fashionbot’ - 12/10/2018

Would you give your delivery driver you house keys? Waitrose trials in-home delivery - 08/10/2018

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers - 03/10/2018

Bezos’ billions: How has the Amazon tycoon invested his money? [INFOGRAPGHIC] - 03/10/2018

Top ecommerce fashion sites in 2018 - 02/10/2018

Snapchat rolls out new phase of ‘shoppable ads’ - 02/10/2018

UK firms struggle to support digital self service - 27/09/2018

1 in 3 retail businesses are still not ready for the onset 'Golden Quarter' traffic - 24/09/2018

Majority of UK holiday shopping 'will occur digitally and not in-store' - 21/09/2018

Amazon top ecommerce destination for UK millennials - 21/09/2018

M&S boosts customer service channels with Rant & Rave platform - 17/09/2018

Most retailers feel digital transformation ‘requires a change in leadership mindset’ - 17/09/2018

Alibaba partners Mail.Ru for Russia ecommerce expansion - 14/09/2018

Online shopping in the UK up 9% in a year - 11/09/2018

Kelkoo strikes Google Shopping Ads partnership - 11/09/2018

Argos teams with Google Home for voice shopping - 10/09/2018

Bank of Mum & Dad: 62% of students hope parents will fork out for uni essentials - 07/09/2018

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions - 04/09/2018

London’s first ‘crypto-only’ shop to open for one week in September - 31/08/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’ - 28/08/2018

Most shoppers want omnichannel retail experience from high street brands - 22/08/2018

Walmart completes FlipKart purchase: Rival Indian traders plan shutdown protest - 21/08/2018

Why Beauty Bay decided to break the web design rules - 21/08/2018

Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping” - 21/08/2018

 

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