Ecommerce and eretailing - Daily research, tips, news and case studies for digital marketers

Digital Intelligence - a special report about ecommerce and eretailing

Commerce has switched to digital. Across every sector and country, the trends are clear and the pace of change is rapid. Ecommerce and eretailing is a critical part of the sales and marketing process. Get it right and new customers discover you, sales grow, and existing customers remain loyal. Under-estimate the importance of ecommerce and without the right data or feeds, your customers simply won't be reached.
Ecommerce and eretailing

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Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends FMCG McDonalds Proctor and Gamble Sky UK

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Internet of Things technology

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing ecommerce FMCG food and beverages Unilever

Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

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07/02/2019  |  Full story...  |  More about: CRM design Digital Intelligence digital marketing digital trends ecommerce Regulation Travel

Google shopping search trends: Amazon and Etsy big winners in US

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

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04/02/2019  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce retail Search

Amazon’s cute new robot ‘Scout’ delivers parcels on its own

Amazon has launched its own six-wheeled delivery robot, called ‘Scout’, to take parcels straight to doorsteps in America.

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28/01/2019  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce Internet of Things mobile marketing technology

The state of mobile in 2019: App spend ‘worth double box office market’

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

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22/01/2019  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing paid content

Netflix ‘would lose 57% of their subscribers if they added commercials’

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

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22/01/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Netflix paid content

Amazon named consumers’ favourite brand

Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.

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22/01/2019  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...  |  More about: app design Digital Intelligence digital marketing mobile marketing Regulation

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.

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17/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce

Boohoo bucks ASOS trend with strong Christmas revenues

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

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15/01/2019  |  Full story...  |  More about: ASOS Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Can multisensory retail save the high-street in 2019?

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

15/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce retail

Decline in online customer experience ‘will leave UK retailers struggling'

The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report.

11/01/2019  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends ecommerce

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

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10/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce global Japan mobile marketing Norway Sweden

Slowdown in grocery growth at Christmas despite supermarket rise

Growth this Christmas slowed to almost half that of previous year, with shoppers spending less per visit on groceries in December, according to new data from Neilsen.

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09/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail UK

Microsoft takes on Amazon Go with Kroger 'smart supermarket'

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

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08/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Internet of Things retail

Secrets for digital marketing success in the travel sector

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

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07/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail Search Travel

Tom Ford most popular luxury brand for European online shoppers

Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.

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03/01/2019  |  Full story...  |  More about: Clothing Digital Intelligence digital trends direct marketing ecommerce Europe

ASOS in suprise sales warning ahead of Christmas

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a "significant deterioration" in sales growth.

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18/12/2018  |  Full story...  |  More about: ASOS Clothing Digital Intelligence digital marketing ecommerce retail

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

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13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Top 100 trends on Pinterest

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest social media and social networking

Amazon 'has become it's own search engine': More shoppers start journey on retailer's site

Amazon has become its very own search engine, seeing a 24% increase in people beginning their browsing on the ecommerce giant’s website resulting in better conversion rates and more exclusive buyers than the industry standard, according to new research.

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10/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail Search

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

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10/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Entertainment film mobile marketing

Ecommerce and eretailing - Daily research, tips, news and case studies for digital marketers archives

The role of reviews: Google more trusted than trip advisor for star ratings - 07/12/2018

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia - 04/12/2018

Viral of the year: Alexa loses her voice (and gets celebrity ones) - 04/12/2018

Early 'Blackvember' campaigns pull Black Friday online spend down - 29/11/2018

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram - 27/11/2018

Black Friday foot traffic falls in US (but online breaks records) - 27/11/2018

60% of searches for Black Friday sales ‘made on Thursday night’ - 27/11/2018

China, Norway and UK lead way for mobile pay - 26/11/2018

VIDEO BLOG: Why the online retail post-purchase experience matters - 26/11/2018

Brits to spend 3 times more online than French and Germans online this Christmas - 26/11/2018

Black Friday winners and losers: Apple slips as PS4 dominates - 23/11/2018

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe - 23/11/2018

Black Friday: Young, well-paid urbanites fuel retail extravaganza - 23/11/2018

Black Friday marketing: Social rises but direct marketing still dominates - 23/11/2018

Bitcoin loses third of its value in its week as regulation hits - 23/11/2018

Online purchase experience is worse at Christmas, say British shoppers - 22/11/2018

Google boosts high street with stock search tool - 20/11/2018

The psychology of shopping: Three new consumer trends shaping retail - 16/11/2018

Black Friday moves beyond discounted tech products - 16/11/2018

John Lewis changes tune with Elton John Christmas ad - 15/11/2018

eBay builds own ad tech platform to boost advertising relevance - 15/11/2018

Almost half of Brits ‘to buy from Amazon this Black Friday’ - 13/11/2018

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits' - 13/11/2018

Singles' Day sales growth slows amid US-China trade tensions - 12/11/2018

IKEA unearths “previously undiscoverable” customer digital insights with Content Square - 08/11/2018

Mid-market migration: 76% of shoppers turn to luxury brands for Christmas gifts - 08/11/2018

What makes customers buy again? (Spoiler: it’s not discounts or coupons) - 07/11/2018

40% of consumers ‘struggle to differentiate between brands’ when shopping online - 07/11/2018

Argos and John Lewis lists boost Christmas toy Google searches 760% - 02/11/2018

Singles Day: UK marketers missing a global opportunity - 02/11/2018

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google - 31/10/2018

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event' - 30/10/2018

Video ‘key to Black Friday e-commerce conversions’ - 30/10/2018

Amazon sees record profits of $3bn (but shares fall on growth worries) - 29/10/2018

Instagram overtakes Snapchat use among US teens (and marketers are following) - 25/10/2018

Marketing and retail: 5 tips for closing the sales gap - 25/10/2018

Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value - 24/10/2018

Marketing the family firm: Living up to shoppers’ expectations - 24/10/2018

eBay buys Motors.co.uk to take on AutoTrader - 23/10/2018

Consumers to spend nearly £2.5bn in online purchases on Black Friday - 19/10/2018

Just 1 in 10 online shoppers visit a brand’s website when searching for products - 18/10/2018

Pinterest makes pins more shoppable with real-time pricing and upselling - 18/10/2018

Fashion sizing software EyeFitU launches B2B platform - 16/10/2018

American Express strikes partnership with digital lender ezbob - 15/10/2018

Search trends: Most popular car brands in the world - 15/10/2018

ASOS expands into voice shopping with Google Assistant ‘fashionbot’ - 12/10/2018

Would you give your delivery driver you house keys? Waitrose trials in-home delivery - 08/10/2018

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers - 03/10/2018

Bezos’ billions: How has the Amazon tycoon invested his money? [INFOGRAPGHIC] - 03/10/2018

Top ecommerce fashion sites in 2018 - 02/10/2018

 

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