Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
Facebook

Want more? Sign up for weekly briefings

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

2018%20pic%20in%20review.jpg

14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

wheres%20mark.jpg

27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Regulation UK

Facebook sorry for “white supremacists” user ad category

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

dislike%20a.jpg

05/11/2018  |  Full story...  |  More about: advertising behavioural targeting digital marketing Facebook Regulation social media and social networking

Facebook user numbers and profits grow despite security costs

Facebook's third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.

fb-cash-new%20%281%29.jpg

01/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Facebook fined £500k over Cambridge Analytica data scandal (10 minutes of its revenue)

Facebook has been fined £500,000 by a UK court over the Cambridge Analytica scandal, an amount which, based on last year’s revenue, the social network makes in less than 9 minutes of operation.

camanl%20%281%29.png

25/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking

Instagram overtakes Snapchat use among US teens (and marketers are following)

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.

instsnapvs.jpg

25/10/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends Facebook Instagram Snapchat social media and social networking

Facebook cracks down ‘clickbait’ ads

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.

jasp%20mai.jpg

22/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

Instagram ad spend growing 3 times faster than Facebook- report

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

kensh18sso.jpg

22/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Instagram Search social media and social networking

Facebook hires Nick Clegg to lead news team

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

nick-clegg.jpg

22/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government newspapers Regulation social media and social networking

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

facebook-errors2%20%282%29.jpg

19/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Regulation social media and social networking video

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

socus18%20main.jpg

18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

mero%20insta1.jpg

09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Instagram Pharmaceutical and healthcare social media and social networking

Facebook expands into hardware with ‘Portal’ video chat screens

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.

portal%20fb.jpg

08/10/2018  |  Full story...  |  More about: apps Facebook IM Internet of Things mobile devices and tablets Privacy

Facebook rolls out ads in ‘Stories’ format worldwide

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

fb%20stories%20ads.jpg


02/10/2018  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing Facebook social media and social networking

Instagram founders step down

The co-founders of Instagram have announced they are quitting the social media company.

SYSKRI.jpg

02/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook Instagram recuitment social media and social networking

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

fbwatch%20new.jpg

30/08/2018  |  Full story...  |  More about: advertising digital marketing Facebook Netflix social media and social networking video YouTube

Facebook, Twitter and Google remove propaganda accounts

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

fake%20news%20logo.jpg

24/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation security social media and social networking

Facebook bans second Cambridge psychometric quiz app

Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.

demop-2.jpg

24/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Facebook gives every user a secret reputation score to tackle fake news

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

privacy-fb.jpg

23/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation security social media and social networking

Facebook to stream top Spanish football to Asian subcontinent

Facebook has struck a deal with Spain's La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

laliga2.jpg

15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook India social media and social networking Spain sport video

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

ytfb2.jpg

14/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Google Instagram social media and social networking USA WhatsApp YouTube

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content".

infowars.jpg

07/08/2018  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Facebook Google social media and social networking Spotify Youtube

WhatsApp debuts paid-for business tools (and plans ads)

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

whatsapppay.jpg

03/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking WhatsApp

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

cuppa.jpg

30/07/2018  |  Full story...  |  More about: advertising behavioural targeting digital marketing Facebook government Regulation social media and social networking

Facebook shares dive 24% as user growth slows

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

facebook%20dislike%20stock.jpg

26/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Facebook marketing - Research, tips and news for marketers archives

Facebook investigates Crimson Hexagon over data policy concerns - 23/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR) - 11/07/2018

Facebook shuts down three apps after ‘low interest’ - 05/07/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Data scandal: Trust in Facebook drops by half - 05/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Reddit overtakes Facebook as third most popular site in US - 01/06/2018

Cambridge Analytica shuts down over data scandal (but enquiry continues) - 04/05/2018

Facebook takes on Tinder with dating service - 02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Facebook finally testing dislike button? New trial for ‘Downvotes’ - 01/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

Facebook profit hits all-time high despite data scandal - 26/04/2018

Facebook denies running personality tests to better target ads - 24/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature) - 19/04/2018

WhatsApp gets first update since Facebook privacy scandal - 19/04/2018

People spending less time on Facebook and more time on Google - 18/04/2018

Facebook offers bounty up to $40,000 for reporting data misuse - 13/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Facebook users would have to pay to opt out of profile data sharing- Sandberg - 10/04/2018

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach - 09/04/2018

Facebook halts medical data sharing plan with US hospitals - 06/04/2018

Facebook admits ‘potentially every user’ hit by data breach - 05/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Facebook updates privacy amid Cambridge Analytica scandal - 03/04/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Delete Facebook" searches increase 423% in UK - 23/03/2018

Facebook and Instagram video viewability to be verified by Meetrics - 21/03/2018

US election: Facebook under fire for Cambridge Analytica 'data breach' - 19/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Valentine's Day: The most ‘loved’ brands on Facebook - 14/02/2018

Younger audiences ‘moving off Facebook’ - 13/02/2018

Facebook profits surge 56% despite drop in usage - 01/02/2018

Facebook invents new unit of time to sync video (and boost VR) - 24/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Facebook to overhaul news feed with less videos and brand messages - 12/01/2018

Zuckerberg mulls Blockchain to boost Facebook security - 09/01/2018

Facebook testing Instagram Stories on WhatsApp - 08/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Facebook opens ‘World Effects’ to all developers - 18/12/2017

Instagram lets users follow hashtags: New channel for brands? - 15/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools - 05/12/2017

Facebook selects first non-US viewability partner - 04/12/2017

Facebook halts ethnic targeting in ads - 01/12/2017

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy