Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

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11/07/2018  |  Full story...  |  More about: analytics behavioural targeting Digital Intelligence digital marketing Facebook government Regulation social media and social networking

Facebook shuts down three apps after ‘low interest’

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

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05/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Instagram social media and social networking video

Data scandal: Trust in Facebook drops by half

Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.

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05/06/2018  |  Full story...  |  More about: digital marketing digital trends Facebook Privacy Regulation social media and social networking

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Reddit overtakes Facebook as third most popular site in US

Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.

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01/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Reddit social media and social networking

Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing".

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04/05/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence Facebook Privacy Regulation social media and social networking

Facebook takes on Tinder with dating service

Facebook is to get its own dating service designed to build “meaningful, long-term relationships” rather than “just for hook-ups”.

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02/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook online dating social media and social networking

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

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02/05/2018  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook games IM Instagram mobile marketing online dating social media and social networking WhatsApp

Facebook finally testing dislike button? New trial for ‘Downvotes’

Facebook is testing Reddit-style feature called "downvote" that lets users register a negative reaction to comments on the social networking, but it's not quite the long-anticipated 'dislike' button that many have hoped for.

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01/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Reddit social media and social networking

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

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27/04/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking UK

Facebook profit hits all-time high despite data scandal

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.

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26/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook mobile marketing Regulation social media and social networking

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

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24/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Facebook Privacy social media and social networking

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Europe Facebook Regulation social media and social networking

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking WhatsApp

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report.

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18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook global Google internet use social media and social networking

Facebook offers bounty up to $40,000 for reporting data misuse

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

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13/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook hacker Privacy Regulation security social media and social networking

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

Facebook users would have to pay to opt out of profile data sharing- Sandberg

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

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10/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users' data.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking UK

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

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06/04/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook Pharmaceutical and healthcare Privacy Regulation social media and social networking

Facebook admits ‘potentially every user’ hit by data breach

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal after it was revealed that potentially every Facebook user has had their information scraped.

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05/04/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Facebook updates privacy amid Cambridge Analytica scandal

Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data scandal.

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03/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

Facebook marketing - Research, tips and news for marketers archives

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Delete Facebook" searches increase 423% in UK - 23/03/2018

Facebook and Instagram video viewability to be verified by Meetrics - 21/03/2018

US election: Facebook under fire for Cambridge Analytica 'data breach' - 19/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Valentine's Day: The most ‘loved’ brands on Facebook - 14/02/2018

Younger audiences ‘moving off Facebook’ - 13/02/2018

Facebook profits surge 56% despite drop in usage - 01/02/2018

Facebook invents new unit of time to sync video (and boost VR) - 24/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Facebook to overhaul news feed with less videos and brand messages - 12/01/2018

Zuckerberg mulls Blockchain to boost Facebook security - 09/01/2018

Facebook testing Instagram Stories on WhatsApp - 08/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Facebook opens ‘World Effects’ to all developers - 18/12/2017

Instagram lets users follow hashtags: New channel for brands? - 15/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools - 05/12/2017

Facebook selects first non-US viewability partner - 04/12/2017

Facebook halts ethnic targeting in ads - 01/12/2017

Facebook takes on Snapchat with addictive messaging “Streaks” - 28/11/2017

Just one Facebook ‘like’ is all it takes for targeted adverts - 16/11/2017

Half of sales reps view prospects’ Facebook profiles before meetings - 14/11/2017

Facebook finally expands Messenger payments to the UK - 08/11/2017

Facebook profit soars as mobile ads account for 88% of revenue - 02/11/2017

Facebook denies listening to user conversations on mobiles - 30/10/2017

Facebook panics publishers with separate News Feed experiment - 24/10/2017

Facebook buys ‘positive social app’ tbh just 2 months after its launch - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

Facebook targets "one billion VR users" with Oculus Go - 12/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation - 11/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’ - 10/10/2017

US election: Facebook reveals 10m viewers saw Russian political ads - 04/10/2017

Facebook to broadcast NFL highlights worldwide - 27/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

Facebook promises brand safety: keeps ads away from controversial issues - 14/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 12/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 11/09/2017

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match - 07/09/2017

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year - 31/08/2017

Rise of live streaming: Middle East and Africa leads the way in global stats - 31/08/2017

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Facebook pulls plug on app for under-21s after just one year - 10/08/2017

Google and Facebook account for over a quarter of UK internet time - 09/08/2017

Kantar Media adds Facebook measurement to Social TV Ratings tool - 08/08/2017

Facebook rewards faster sites with higher News Feed rankings - 04/08/2017

 

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