Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Europe Facebook Regulation social media and social networking

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking WhatsApp

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet. properties, according to a report.

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18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook global Google internet use social media and social networking

Facebook offers bounty up to $40,000 for reporting data misuse

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

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13/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook hacker Privacy Regulation security social media and social networking

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

Facebook users would have to pay to opt out of profile data sharing- Sandberg

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

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10/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users' data.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking UK

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

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06/04/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook Pharmaceutical and healthcare Privacy Regulation social media and social networking

Facebook admits ‘potentially every user’ hit by data breach

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal after it was revealed that potentially every Facebook user has had their information scraped.

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05/04/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Facebook updates privacy amid Cambridge Analytica scandal

Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data scandal.

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03/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Delete Facebook" searches increase 423% in UK

As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50 million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?

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23/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook social media and social networking UK

Facebook and Instagram video viewability to be verified by Meetrics

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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21/03/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook video

US election: Facebook under fire for Cambridge Analytica 'data breach'

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

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19/03/2018  |  Full story...  |  More about: digital marketing Facebook government Privacy Regulation social media and social networking USA

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...  |  More about: Facebook FMCG food and beverages social media and social networking video viral marketing

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

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27/02/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends mobile marketing social media and social networking video

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG social media and social networking video viral marketing

Valentine's Day: The most ‘loved’ brands on Facebook

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.

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14/02/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Facebook social media and social networking

Younger audiences ‘moving off Facebook’

Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.

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13/02/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Facebook internet use social media and social networking time spent online

Facebook profits surge 56% despite drop in usage

Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.

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01/02/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Facebook invents new unit of time to sync video (and boost VR)

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.

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24/01/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook social media and social networking technology video

Trust in social media falls sharply worldwide

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.

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23/01/2018  |  Full story...  |  More about: content Digital Intelligence digital trends global newspapers Regulation social media and social networking

Facebook and Twitter unveil plans to tackle ‘fake news’

Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.

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23/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook newspapers Regulation social media and social networking Twitter

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

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12/01/2018  |  Full story...  |  More about: brands content Digital Intelligence digital marketing Facebook social media and social networking video

Facebook marketing - Research, tips and news for marketers archives

Zuckerberg mulls Blockchain to boost Facebook security - 09/01/2018

Facebook testing Instagram Stories on WhatsApp - 08/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Facebook opens ‘World Effects’ to all developers - 18/12/2017

Instagram lets users follow hashtags: New channel for brands? - 15/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools - 05/12/2017

Facebook selects first non-US viewability partner - 04/12/2017

Facebook halts ethnic targeting in ads - 01/12/2017

Facebook takes on Snapchat with addictive messaging “Streaks” - 28/11/2017

Just one Facebook ‘like’ is all it takes for targeted adverts - 16/11/2017

Half of sales reps view prospects’ Facebook profiles before meetings - 14/11/2017

Facebook finally expands Messenger payments to the UK - 08/11/2017

Facebook profit soars as mobile ads account for 88% of revenue - 02/11/2017

Facebook denies listening to user conversations on mobiles - 30/10/2017

Facebook panics publishers with separate News Feed experiment - 24/10/2017

Facebook buys ‘positive social app’ tbh just 2 months after its launch - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

Facebook targets "one billion VR users" with Oculus Go - 12/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation - 11/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’ - 10/10/2017

US election: Facebook reveals 10m viewers saw Russian political ads - 04/10/2017

Facebook to broadcast NFL highlights worldwide - 27/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

Facebook promises brand safety: keeps ads away from controversial issues - 14/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 12/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 11/09/2017

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match - 07/09/2017

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year - 31/08/2017

Rise of live streaming: Middle East and Africa leads the way in global stats - 31/08/2017

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Facebook pulls plug on app for under-21s after just one year - 10/08/2017

Google and Facebook account for over a quarter of UK internet time - 09/08/2017

Kantar Media adds Facebook measurement to Social TV Ratings tool - 08/08/2017

Facebook rewards faster sites with higher News Feed rankings - 04/08/2017

Facebook seeks to calm AI fears after bots ‘invent own language’ - 03/08/2017

Facebook ad revenue now growing twice as fast as Google - 31/07/2017

Facebook Messenger gets ads for the first time - 13/07/2017

Facebook plans to build a village in Silicon Valley - 11/07/2017

Is winter here yet? Game of Thrones chatbot answers fan questions - 05/07/2017

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding" - 04/07/2017

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC] - 21/06/2017

Facebook is now the main news source worldwide- survey - 20/06/2017

New Facebook chatbots "can negotiate and plan ahead" - 19/06/2017

Social media marketing: Which platform spends the most on its own ads? - 09/06/2017

Social media politics turns sour: #DeleteGate - 07/06/2017

Top 10 high street fashion retailers on Instagram - 06/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC] - 31/05/2017

 

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