Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Facebook F8 round-up: new dating, shopping and group chat features

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Facebook F8 round-up: new dating, shopping and group chat features


02/05/2019  |  Full story...  |  More about: digital marketing digital trends ecommerce Facebook Instagram mobile marketing online dating social media and social networking

Facebook beats revenue estimates despite data scandals

Facebook has exceeded revenue expectations and matched estimates for its daily active user growth.

Facebook beats revenue estimates despite data scandals

25/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Facebook plans to scan people’s photos into their own ads

11/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook images social media and social networking technology

New Facebook data breach: 540 million user records uploaded to public cloud

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

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05/04/2019  |  Full story...  |  More about: digital marketing Facebook Privacy regulation security social media and social networking

Facebook sheds light on News Feed and advertising algorithm secrets

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

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01/04/2019  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Facebook regulation social media and social networking

Facebook asks governments for help policing internet

Facebook boss Mark Zuckerberg has asked governments and regulators to play "a more active role" in policing the internet and the standards of big online companies.

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01/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook regulation social media and social networking

Facebook data scandal one year on: 37% use platform less

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

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29/03/2019  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing Facebook Regulation social media and social networking

Instagram beats Facebook as UK Gen Z’s favourite social media platform

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

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19/03/2019  |  Full story...  |  More about: demographics Digital Intelligence digital marketing Facebook Instagram internet use social media and social networking time spent online

Fake news report: UK investigation concludes Facebook is a "digital gangster"

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and "intentionally and knowingly" violating data privacy laws.

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19/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Regulation social media and social networking

Facebook profits hit record high (despite year of scandals)

Facebook's increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

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01/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Facebook 'paid children to install spy software on their phones'- report

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors' apps, according to a new report.

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31/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy regulation

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report

Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.

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25/01/2019  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook Instagram social media and social networking WhatsApp

Generation Z dominates YouTube (while other generations prefer Facebook)

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

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21/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing video YouTube

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Regulation UK

Facebook sorry for “white supremacists” user ad category

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

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05/11/2018  |  Full story...  |  More about: advertising behavioural targeting digital marketing Facebook Regulation social media and social networking

Facebook user numbers and profits grow despite security costs

Facebook's third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.

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01/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Facebook fined £500k over Cambridge Analytica data scandal (10 minutes of its revenue)

Facebook has been fined £500,000 by a UK court over the Cambridge Analytica scandal, an amount which, based on last year’s revenue, the social network makes in less than 9 minutes of operation.

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25/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking

Instagram overtakes Snapchat use among US teens (and marketers are following)

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.

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25/10/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends Facebook Instagram Snapchat social media and social networking

Facebook cracks down ‘clickbait’ ads

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.

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22/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

Instagram ad spend growing 3 times faster than Facebook- report

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

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22/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Instagram Search social media and social networking

Facebook hires Nick Clegg to lead news team

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

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22/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government newspapers Regulation social media and social networking

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

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19/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Regulation social media and social networking video

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

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18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

Facebook marketing - Research, tips and news for marketers archives

MERó creates ‘Instagramable’ packaging design - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Facebook rolls out ads in ‘Stories’ format worldwide - 02/10/2018

Instagram founders step down - 02/10/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Facebook, Twitter and Google remove propaganda accounts - 24/08/2018

Facebook bans second Cambridge psychometric quiz app - 24/08/2018

Facebook gives every user a secret reputation score to tackle fake news - 23/08/2018

Facebook to stream top Spanish football to Asian subcontinent - 15/08/2018

Facebook traffic plunges as people flock back to YouTube- study - 14/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads - 30/07/2018

Facebook shares dive 24% as user growth slows - 26/07/2018

Facebook investigates Crimson Hexagon over data policy concerns - 23/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR) - 11/07/2018

Facebook shuts down three apps after ‘low interest’ - 05/07/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Data scandal: Trust in Facebook drops by half - 05/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Reddit overtakes Facebook as third most popular site in US - 01/06/2018

Cambridge Analytica shuts down over data scandal (but enquiry continues) - 04/05/2018

Facebook takes on Tinder with dating service - 02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Facebook finally testing dislike button? New trial for ‘Downvotes’ - 01/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

Facebook profit hits all-time high despite data scandal - 26/04/2018

Facebook denies running personality tests to better target ads - 24/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature) - 19/04/2018

WhatsApp gets first update since Facebook privacy scandal - 19/04/2018

People spending less time on Facebook and more time on Google - 18/04/2018

Facebook offers bounty up to $40,000 for reporting data misuse - 13/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Facebook users would have to pay to opt out of profile data sharing- Sandberg - 10/04/2018

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach - 09/04/2018

Facebook halts medical data sharing plan with US hospitals - 06/04/2018

Facebook admits ‘potentially every user’ hit by data breach - 05/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Facebook updates privacy amid Cambridge Analytica scandal - 03/04/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Delete Facebook" searches increase 423% in UK - 23/03/2018

Facebook and Instagram video viewability to be verified by Meetrics - 21/03/2018

US election: Facebook under fire for Cambridge Analytica 'data breach' - 19/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Valentine's Day: The most ‘loved’ brands on Facebook - 14/02/2018

Younger audiences ‘moving off Facebook’ - 13/02/2018

Facebook profits surge 56% despite drop in usage - 01/02/2018

 

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