Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US.

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04/12/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Facebook

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...  |  More about: behavioural targeting demographics Digital Intelligence digital marketing Facebook Regulation social media and social networking

Facebook takes on Snapchat with addictive messaging “Streaks”

Facebook is working on a feature similar to Snapchat's "Streaks" which is an addictive game that encourages friends to send messages back and forth for consecutive days.

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28/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing digital trends Facebook social media and social networking

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

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14/11/2017  |  Full story...  |  More about: CRM Digital Intelligence digital trends Facebook social media and social networking

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.

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08/11/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Facebook financial services IM social media and social networking

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook's mobile advertising offerings.

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02/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook mobile marketing social media and social networking Twitter

Facebook denies listening to user conversations on mobiles

Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.

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30/10/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers.

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24/10/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook newspapers social media and social networking

Facebook buys ‘positive social app’ tbh just 2 months after its launch

Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.

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17/10/2017  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

How should businesses use live video? (Infographic)

As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.

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16/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook infographic social media and social networking Twitter video

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things mobile devices and tablets social media and social networking technology

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Latin America Puerto Rico Regulation social media and social networking technology

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

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10/10/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook FMCG games social media and social networking

US election: Facebook reveals 10m viewers saw Russian political ads

Facebook has revealed that an estimated 10 million people in the US saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

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04/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government hacker Regulation social media and social networking Twitter

Facebook to broadcast NFL highlights worldwide

Facebook has struck a multi-year deal with the National Football League to deliver game highlights across the globe.

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27/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook global social media and social networking sport USA video

Google and Facebook dominate UK digital ad market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

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19/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Google

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Regulation social media and social networking video

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

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12/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking Spain

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

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11/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Facebook Privacy Regulation social media and social networking Spain

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.

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07/09/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook Regulation social media and social networking

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year

With a combined community of more than 40 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research.

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31/08/2017  |  Full story...  |  More about: demographics digital marketing Facebook social media and social networking UK

Rise of live streaming: Middle East and Africa leads the way in global stats

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.

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31/08/2017  |  Full story...  |  More about: Africa Facebook Middle East and Africa social media and social networking Twitter video

Facebook marketing - Research, tips and news for marketers archives

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Facebook pulls plug on app for under-21s after just one year - 10/08/2017

Google and Facebook account for over a quarter of UK internet time - 09/08/2017

Kantar Media adds Facebook measurement to Social TV Ratings tool - 08/08/2017

Facebook rewards faster sites with higher News Feed rankings - 04/08/2017

Facebook seeks to calm AI fears after bots ‘invent own language’ - 03/08/2017

Facebook ad revenue now growing twice as fast as Google - 31/07/2017

Facebook Messenger gets ads for the first time - 13/07/2017

Facebook plans to build a village in Silicon Valley - 11/07/2017

Is winter here yet? Game of Thrones chatbot answers fan questions - 05/07/2017

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding" - 04/07/2017

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC] - 21/06/2017

Facebook is now the main news source worldwide- survey - 20/06/2017

New Facebook chatbots "can negotiate and plan ahead" - 19/06/2017

Social media marketing: Which platform spends the most on its own ads? - 09/06/2017

Social media politics turns sour: #DeleteGate - 07/06/2017

Top 10 high street fashion retailers on Instagram - 06/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC] - 31/05/2017

Facebook Instant Articles adds support for Google AMP and Apple News - 30/05/2017

Facebook secret guidance on graphic content leaked - 23/05/2017

Influencer marketing: How much do celebrities earn for social media posts? - 15/05/2017

Facebook boosts 360 videos with Blend Media partnership - 15/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Most Brits "unaware that their ads are filtered online" - 08/05/2017

Facebook tackles "False News" with UK newspaper ads - 08/05/2017

Facebook shuts down VR movie studio (but 5% of staff now working on VR) - 05/05/2017

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue - 04/05/2017

Facebook denies targeting "insecure teens" to boost ad clicks - 02/05/2017

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain - 20/04/2017

Oculus Rift inventor quits Facebook team after Trump controversy - 31/03/2017

Facebook takes on Snapchat with “Stories” feature - 30/03/2017

Facebook tackles fake news with 'fact check' alerts - 22/03/2017

O2 and Havas uncover true performance of Facebook advertising - 16/03/2017

Instagram Stories gets Snapchat-style geostickers - 13/03/2017

PG Tips turns Monkey into Facebook chatbot for Red Nose Day - 13/03/2017

Facebook teams with Meetrics for ad verification - 09/03/2017

Facebook testing "thumbs down" button in Messenger - 07/03/2017

Bot backlash: 70% of Facebook chatbot interactions “fail to understand users” - 03/03/2017

Mastercard unveils payment experience bot for Facebook Messenger - 02/03/2017

Zuckerberg's manifesto: Fake news, society and the role of social media - 21/02/2017

Facebook turns sound on for all news feed videos - 16/02/2017

Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools) - 10/02/2017

Is Facebook working on an Apple TV rival? - 03/02/2017

Facebook beats expectations as ad revenue leaps up 53% - 03/02/2017

Top 5 most engaging movies on Facebook in 2016 - 27/01/2017

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views) - 25/01/2017

Sacramento Kings debut NBA's first Facebook 360 Live Stream - 24/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

Instagram Stories gets ads as daily users reach 150m - 12/01/2017

 

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