Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...  |  More about: advertising Digital Intelligence Instagram mobile marketing social media and social networking

Facebook plans 15 second mid roll ads within videos

Facebook is testing "mid-roll" video advertising, where ads are played after a video has already started, according to news reports.

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11/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking video

Ad tech start-ups "losing funding due to Facebook and Google dominance"

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.

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04/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

10 rules for effective Facebook marketing [INFOGRAPHIC]

From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence.

04/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

Zuckerberg reveals his own personal AI assistant... voiced by Morgan Freeman

At the start of the year, Mark Zuckerberg revealed he was working on a personal AI assitant for his home. Now, in December, the Facebook CEO has revealed the end result... voice by Morgan Freeman.

22/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.

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21/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe Facebook government IM mobile marketing Privacy Regulation security social media and social networking WhatsApp

The top 20 branded Facebook live videos of 2016

Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.

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21/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking video

Top 10 supermarkets on Instagram: M&S UK’s favourite

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.

19/12/2016  |  Full story...  |  More about: Facebook Instagram Marks and Spencer mobile marketing retail Sainsburys social media and social networking Waitrose

Google and Facebook “to take 71% of UK online ad revenue by 2020”

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.

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19/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Google mobile marketing Search UK

Top Facebook trends of 2016: Politics, celeb deaths and the Olympics

The US Presidential Election was the most popular topic among Global Facebook users this year, discussed more than Pokémon Go, Brexit and the Olympics.

09/12/2016  |  Full story...  |  More about: Digital Intelligence Facebook social media and social networking video viral marketing

Facebook overtakes YouTube for Christmas social video campaigns

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing digital trends Facebook social media and social networking UK video YouTube

Facebook makes Creative Hub "sandbox" open to all advertisers

Facebook is opening up its Creative Hub to "the entire global advertising and marketing community," letting them experiment with ad formats and ideas before unleashing them on the public.

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02/12/2016  |  Full story...  |  More about: advertising digital marketing Facebook mobile marketing social media and social networking

Instagram debuts Periscope-style live video platform

Instagram has revamped its video features with a Periscope-style live broadcast option.

23/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Instagram social media and social networking

Facebook closes Atlas to focus on direct ad sales

Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report.

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22/11/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook social media and social networking

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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17/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook social media and social networking video viral marketing YouTube

Facebook admits more ad metrics errors: 3 new bugs found

Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed.


17/11/2016  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook social media and social networking

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.


11/11/2016  |  Full story...  |  More about: behavioural targeting content Digital Intelligence digital marketing Facebook government newspapers Regulation social media and social networking USA

Facebook forced to suspend WhatsApp data sharing after UK privacy probe

Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe.

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09/11/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Facebook IM Privacy Regulation UK WhatsApp

Facebook starts limiting number of ads in user timeline

Facebook has warned that it expects advertising revenue growth to slow as it starts to limit the number of ads it puts on people's timelines to avoid alienating them.

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04/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Faceparty social media and social networking

Admiral's plan to scan Facebook profiles to price car insurance blocked

Facebook has blocked insurance firm Admiral's new scheme to assess the personalities of first-time drivers by analysing their Facebook profiles, citing privacy concerns.

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03/11/2016  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Facebook financial services Privacy social media and social networking

Instagram adds in-app shopping feature

Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button.


Kate Spade from Instagram for Business on Vimeo.

02/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Facebook Instagram mobile marketing social media and social networking

Burberry tops the league of UK brands on Instagram

Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.

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02/11/2016  |  Full story...  |  More about: Burberry Clothing digital marketing Facebook Instagram mobile marketing social media and social networking

Global app usage: Facebook most installed (but WhatsApp gets most users)

Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.

01/11/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook IM mobile marketing WhatsApp

Facebook marketing - Research, tips and news for marketers archives

Is web analytics ‘under-reporting’ Facebook revenue? - 28/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth - 24/10/2016

Facebook’s guide to social Christmas success [INFOGRAPHIC] - 18/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Facebook takes on office email with "Workplace" - 11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out) - 11/10/2016

Google, Facebook and Amazon unite to shape future of artificial intelligence - 30/09/2016

Social commerce: Facebook Messenger gets “Buy” button - 15/09/2016

Global spend on Facebook and Instagram mobile app install ads soars 54% - 13/09/2016

Social media use in the UK: YouTube and Facebook dominate - 12/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Facebook takes on Snapchat with "instant video" on Messenger app - 06/09/2016

European privacy regulators probe WhatsApp privacy switch - 31/08/2016

Facebook fail: News bots post fake story on 'Trending' feed - 30/08/2016

WhatsApp opens up to ads for first time - 26/08/2016

Research: 4 in 10 Facebookers blocking ads on desktop - 17/08/2016

Smirnoff turns selfies into bespoke cocktails… live on Facebook - 11/08/2016

Facebook takes on ad blockers: Forces desktop users to see ads - 10/08/2016

Facebook to penalise 'clickbait' articles on newsfeed - 08/08/2016

Instagram takes on Snapchat with linked 'Stories' - 03/08/2016

Facebook planning mid-roll video ads for Live streams - 03/08/2016

Facebook adds action-based bidding to mobile app install ads - 22/07/2016

The most amazing facts about Facebook [INFOGRAPHIC] - 21/07/2016

Thumbs up: Facebook redesigns like button - 12/07/2016

Facebook Messenger gets Snapchat-style 'Secret Conversations' - 11/07/2016

Facebook debuts wireless access platform - 07/07/2016

Facebookers give top 10 reasons for using social media - 07/07/2016

Battle of the Facebook chat apps: WhatsApp used more than Messenger - 01/07/2016

Facebook puts friends ahead of publishers in news feed - 30/06/2016

Facebook tracks in-store visits to link online and offline habits - 16/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

Facebook forces Android users to download Messenger app - 07/06/2016

BuzzFeed and Facebook to stream live EU referendum event - 06/06/2016

Facebook uses AI to beat comment spam - 03/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions - 02/06/2016

AI mystery: Is ASOS' Australian Facebook page run by bots? - 27/05/2016

Facebook starts showing ads to non-members on external websites - 27/05/2016

Facebook revamps Trending Topics after political bias row - 24/05/2016

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views - 23/05/2016

Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption - 23/05/2016

Instagram tests new 'Facebook-style' analytics tools - 18/05/2016

Facebook ‘Reactions’ boost engagement - 16/05/2016

Facebook's controversial facial-recognition app Moments launches in Europe - 11/05/2016

Facebook in court battle over facial recognition privacy - 10/05/2016

Facebook's first temporary 'Reaction': Say it with flowers on Mother's Day - 09/05/2016

10-year old who hacked Instagram wins $10,000 prize - 06/05/2016

Facebook profits triple as mobile ads smash expectations - 28/04/2016

Controversial Tinder tool reveals which friends use dating app - 28/04/2016

KLM creates chatbot on Facebook Messenger and WeChat - 28/04/2016

 

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