Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking technology

Facebook plans to build a village in Silicon Valley

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors' centre, near its offices in Menlo Park, California.

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11/07/2017  |  Full story...  |  More about: CRM digital marketing Facebook recuitment social media and social networking

Is winter here yet? Game of Thrones chatbot answers fan questions

Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.

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05/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook film Internet of Things social media and social networking technology

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding"

Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.

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04/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook global Regulation social media and social networking

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Instagram Regulation social media and social networking

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

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20/06/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Facebook newspapers social media and social networking

New Facebook chatbots "can negotiate and plan ahead"

Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network's "Labs".

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19/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Internet of Things social media and social networking technology

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital trends Facebook LinkedIn Pinterest Snapchat social media and social networking Twitter

Social media politics turns sour: #DeleteGate

Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents.

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07/06/2017  |  Full story...  |  More about: censorship Digital Intelligence digital marketing Facebook government Regulation social media and social networking

Top 10 high street fashion retailers on Instagram

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.

Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott.

A post shared by nike (@nike) on

06/06/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Instagram Nike retail

Psychology of sharing: Brits favour visual content

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

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05/06/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Instagram mobile marketing Snapchat social media and social networking Twitter

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]

Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach.

31/05/2017  |  Full story...  |  More about: digital marketing Facebook infographic social media and social networking

Facebook Instant Articles adds support for Google AMP and Apple News

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

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30/05/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook newspapers social media and social networking

Facebook secret guidance on graphic content leaked

Facebook's moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network's handling of extreme content.

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23/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

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15/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Instagram mobile marketing Snapchat social media and social networking Twitter

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos.

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15/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook games social media and social networking video

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...  |  More about: analytics behavioural targeting demographics Digital Intelligence digital marketing Facebook government newspapers social media and social networking technology

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing digital trends UK

Facebook tackles "False News" with UK newspaper ads

Ahead of the UK General Election next month, Facebook is boosting its campaign to raise awareness about fake news, by publishing adverts in the UK press.

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08/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government newspapers Regulation

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook games video

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue

Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.

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04/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

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02/05/2017  |  Full story...  |  More about: Australia behavioural targeting Digital Intelligence digital marketing Facebook New Zealand Regulation social media and social networking

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.

20/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things social media and social networking technology

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

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31/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence Facebook games

Facebook takes on Snapchat with “Stories” feature

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.

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30/03/2017  |  Full story...  |  More about: Digital Intelligence Facebook Instagram mobile marketing Snapchat social media and social networking

Facebook marketing - Research, tips and news for marketers archives

Facebook tackles fake news with 'fact check' alerts - 22/03/2017

O2 and Havas uncover true performance of Facebook advertising - 16/03/2017

Instagram Stories gets Snapchat-style geostickers - 13/03/2017

PG Tips turns Monkey into Facebook chatbot for Red Nose Day - 13/03/2017

Facebook teams with Meetrics for ad verification - 09/03/2017

Facebook testing "thumbs down" button in Messenger - 07/03/2017

Bot backlash: 70% of Facebook chatbot interactions “fail to understand users” - 03/03/2017

Mastercard unveils payment experience bot for Facebook Messenger - 02/03/2017

Zuckerberg's manifesto: Fake news, society and the role of social media - 21/02/2017

Facebook turns sound on for all news feed videos - 16/02/2017

Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools) - 10/02/2017

Is Facebook working on an Apple TV rival? - 03/02/2017

Facebook beats expectations as ad revenue leaps up 53% - 03/02/2017

Top 5 most engaging movies on Facebook in 2016 - 27/01/2017

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views) - 25/01/2017

Sacramento Kings debut NBA's first Facebook 360 Live Stream - 24/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

Instagram Stories gets ads as daily users reach 150m - 12/01/2017

Facebook plans 15 second mid roll ads within videos - 11/01/2017

Ad tech start-ups "losing funding due to Facebook and Google dominance" - 04/01/2017

10 rules for effective Facebook marketing [INFOGRAPHIC] - 04/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

Zuckerberg reveals his own personal AI assistant... voiced by Morgan Freeman - 22/12/2016

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal" - 21/12/2016

The top 20 branded Facebook live videos of 2016 - 21/12/2016

Top 10 supermarkets on Instagram: M&S UK’s favourite - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

Top Facebook trends of 2016: Politics, celeb deaths and the Olympics - 09/12/2016

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

Facebook makes Creative Hub "sandbox" open to all advertisers - 02/12/2016

Instagram debuts Periscope-style live video platform - 23/11/2016

Facebook closes Atlas to focus on direct ad sales - 22/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Facebook forced to suspend WhatsApp data sharing after UK privacy probe - 09/11/2016

Facebook starts limiting number of ads in user timeline - 04/11/2016

Admiral's plan to scan Facebook profiles to price car insurance blocked - 03/11/2016

Instagram adds in-app shopping feature - 02/11/2016

Burberry tops the league of UK brands on Instagram - 02/11/2016

Global app usage: Facebook most installed (but WhatsApp gets most users) - 01/11/2016

Is web analytics ‘under-reporting’ Facebook revenue? - 28/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth - 24/10/2016

Facebook’s guide to social Christmas success [INFOGRAPHIC] - 18/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Facebook takes on office email with "Workplace" - 11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out) - 11/10/2016

Google, Facebook and Amazon unite to shape future of artificial intelligence - 30/09/2016

Social commerce: Facebook Messenger gets “Buy” button - 15/09/2016

Global spend on Facebook and Instagram mobile app install ads soars 54% - 13/09/2016

 

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