Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Facebook sued for ‘exaggerating video viewing times’ by up to 900%

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

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19/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Regulation social media and social networking video

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

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18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Instagram Pharmaceutical and healthcare social media and social networking

Facebook expands into hardware with ‘Portal’ video chat screens

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.

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08/10/2018  |  Full story...  |  More about: apps Facebook IM Internet of Things mobile devices and tablets Privacy

Facebook rolls out ads in ‘Stories’ format worldwide

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

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02/10/2018  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing Facebook social media and social networking

Instagram founders step down

The co-founders of Instagram have announced they are quitting the social media company.

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02/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook Instagram recuitment social media and social networking

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

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30/08/2018  |  Full story...  |  More about: advertising digital marketing Facebook Netflix social media and social networking video YouTube

Facebook, Twitter and Google remove propaganda accounts

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

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24/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation security social media and social networking

Facebook bans second Cambridge psychometric quiz app

Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.

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24/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Facebook gives every user a secret reputation score to tackle fake news

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

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23/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation security social media and social networking

Facebook to stream top Spanish football to Asian subcontinent

Facebook has struck a deal with Spain's La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

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15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook India social media and social networking Spain sport video

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Google Instagram social media and social networking USA WhatsApp YouTube

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content".

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07/08/2018  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Facebook Google social media and social networking Spotify Youtube

WhatsApp debuts paid-for business tools (and plans ads)

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

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03/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking WhatsApp

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

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30/07/2018  |  Full story...  |  More about: advertising behavioural targeting digital marketing Facebook government Regulation social media and social networking

Facebook shares dive 24% as user growth slows

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

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26/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

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23/07/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

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11/07/2018  |  Full story...  |  More about: analytics behavioural targeting Digital Intelligence digital marketing Facebook government Regulation social media and social networking

Facebook shuts down three apps after ‘low interest’

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

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05/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Instagram social media and social networking video

Data scandal: Trust in Facebook drops by half

Facebook users’ faith in the social media site has fallen dramatically in the last twelve months with more than half (52%) of Brits saying they now trust the company less than this time last year, according to research by Virtual Private Network (VPN) comparison service Top10VPN.com.

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05/06/2018  |  Full story...  |  More about: digital marketing digital trends Facebook Privacy Regulation social media and social networking

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Reddit overtakes Facebook as third most popular site in US

Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.

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01/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Reddit social media and social networking

Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing".

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04/05/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence Facebook Privacy Regulation social media and social networking

Facebook marketing - Research, tips and news for marketers archives

Facebook takes on Tinder with dating service - 02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Facebook finally testing dislike button? New trial for ‘Downvotes’ - 01/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

Facebook profit hits all-time high despite data scandal - 26/04/2018

Facebook denies running personality tests to better target ads - 24/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature) - 19/04/2018

WhatsApp gets first update since Facebook privacy scandal - 19/04/2018

People spending less time on Facebook and more time on Google - 18/04/2018

Facebook offers bounty up to $40,000 for reporting data misuse - 13/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Facebook users would have to pay to opt out of profile data sharing- Sandberg - 10/04/2018

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach - 09/04/2018

Facebook halts medical data sharing plan with US hospitals - 06/04/2018

Facebook admits ‘potentially every user’ hit by data breach - 05/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Facebook updates privacy amid Cambridge Analytica scandal - 03/04/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Delete Facebook" searches increase 423% in UK - 23/03/2018

Facebook and Instagram video viewability to be verified by Meetrics - 21/03/2018

US election: Facebook under fire for Cambridge Analytica 'data breach' - 19/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Valentine's Day: The most ‘loved’ brands on Facebook - 14/02/2018

Younger audiences ‘moving off Facebook’ - 13/02/2018

Facebook profits surge 56% despite drop in usage - 01/02/2018

Facebook invents new unit of time to sync video (and boost VR) - 24/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Facebook to overhaul news feed with less videos and brand messages - 12/01/2018

Zuckerberg mulls Blockchain to boost Facebook security - 09/01/2018

Facebook testing Instagram Stories on WhatsApp - 08/01/2018

Universal Music lets users upload songs to Facebook - 22/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Facebook opens ‘World Effects’ to all developers - 18/12/2017

Instagram lets users follow hashtags: New channel for brands? - 15/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools - 05/12/2017

Facebook selects first non-US viewability partner - 04/12/2017

Facebook halts ethnic targeting in ads - 01/12/2017

Facebook takes on Snapchat with addictive messaging “Streaks” - 28/11/2017

Just one Facebook ‘like’ is all it takes for targeted adverts - 16/11/2017

Half of sales reps view prospects’ Facebook profiles before meetings - 14/11/2017

Facebook finally expands Messenger payments to the UK - 08/11/2017

Facebook profit soars as mobile ads account for 88% of revenue - 02/11/2017

Facebook denies listening to user conversations on mobiles - 30/10/2017

Facebook panics publishers with separate News Feed experiment - 24/10/2017

Facebook buys ‘positive social app’ tbh just 2 months after its launch - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

 

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