Facebook marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Facebook marketing

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.
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Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.

20/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things social media and social networking technology

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

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31/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence Facebook games

Facebook takes on Snapchat with “Stories” feature

Facebook is rolling out ‘Stories’ in its main Facebook app, copying Snapchat’s main feature for the fourth time in less than a year.

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30/03/2017  |  Full story...  |  More about: Digital Intelligence Facebook Instagram mobile marketing Snapchat social media and social networking

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

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22/03/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook Regulation social media and social networking

O2 and Havas uncover true performance of Facebook advertising

O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.

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16/03/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends Facebook O2 social media and social networking

Instagram Stories gets Snapchat-style geostickers

Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat.

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13/03/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook IM Indonesia Instagram local Snapchat social media and social networking USA

PG Tips turns Monkey into Facebook chatbot for Red Nose Day

The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day.

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13/03/2017  |  Full story...  |  More about: Facebook Internet of Things mobile marketing social media and social networking technology Unilever

Facebook teams with Meetrics for ad verification

Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.

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09/03/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Facebook social media and social networking

Facebook testing "thumbs down" button in Messenger

A new 'thumbs down' reaction has appeared on the Facebook Messenger app for some users, fueling speculation that the social network may finally introduce a "dislike" button.

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07/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Bot backlash: 70% of Facebook chatbot interactions “fail to understand users”

Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report.

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03/03/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Facebook Internet of Things social media and social networking

Mastercard unveils payment experience bot for Facebook Messenger

Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir's bot for Facebook Messenger.

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02/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Facebook financial services Mastercard mobile marketing social media and social networking

Zuckerberg's manifesto: Fake news, society and the role of social media

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as a statement of corporate intent.

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21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking

Facebook turns sound on for all news feed videos

Facebook is adding a controversial new feature that will mean sounds play out loud on videos when they automatically start rolling as users scroll past.

16/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking video

Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools)

Facebook has updated its ad policies to prevent race-based targeting, but will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit.

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10/02/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook

Is Facebook working on an Apple TV rival?

Facebook is creating a TV application for set-top boxes, working like Apple TV to provide "TV-quality" shows licensed by the company, according to a new report.


03/02/2017  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Facebook media social media and social networking

Facebook beats expectations as ad revenue leaps up 53%

Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations.

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03/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Top 5 most engaging movies on Facebook in 2016

With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?

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27/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Disney Entertainment Facebook social media and social networking video viral marketing

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

25/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Entertainment Facebook video viral marketing YouTube

Sacramento Kings debut NBA's first Facebook 360 Live Stream

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.


24/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games sport USA video viral marketing

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...  |  More about: advertising Digital Intelligence Instagram mobile marketing social media and social networking

Facebook plans 15 second mid roll ads within videos

Facebook is testing "mid-roll" video advertising, where ads are played after a video has already started, according to news reports.

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11/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking video

Ad tech start-ups "losing funding due to Facebook and Google dominance"

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.

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04/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

10 rules for effective Facebook marketing [INFOGRAPHIC]

From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence.

04/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

Facebook marketing - Research, tips and news for marketers archives

Zuckerberg reveals his own personal AI assistant... voiced by Morgan Freeman - 22/12/2016

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal" - 21/12/2016

The top 20 branded Facebook live videos of 2016 - 21/12/2016

Top 10 supermarkets on Instagram: M&S UK’s favourite - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

Top Facebook trends of 2016: Politics, celeb deaths and the Olympics - 09/12/2016

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

Facebook makes Creative Hub "sandbox" open to all advertisers - 02/12/2016

Instagram debuts Periscope-style live video platform - 23/11/2016

Facebook closes Atlas to focus on direct ad sales - 22/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims - 11/11/2016

Facebook forced to suspend WhatsApp data sharing after UK privacy probe - 09/11/2016

Facebook starts limiting number of ads in user timeline - 04/11/2016

Admiral's plan to scan Facebook profiles to price car insurance blocked - 03/11/2016

Instagram adds in-app shopping feature - 02/11/2016

Burberry tops the league of UK brands on Instagram - 02/11/2016

Global app usage: Facebook most installed (but WhatsApp gets most users) - 01/11/2016

Is web analytics ‘under-reporting’ Facebook revenue? - 28/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth - 24/10/2016

Facebook’s guide to social Christmas success [INFOGRAPHIC] - 18/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Facebook takes on office email with "Workplace" - 11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out) - 11/10/2016

Google, Facebook and Amazon unite to shape future of artificial intelligence - 30/09/2016

Social commerce: Facebook Messenger gets “Buy” button - 15/09/2016

Global spend on Facebook and Instagram mobile app install ads soars 54% - 13/09/2016

Social media use in the UK: YouTube and Facebook dominate - 12/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Facebook takes on Snapchat with "instant video" on Messenger app - 06/09/2016

European privacy regulators probe WhatsApp privacy switch - 31/08/2016

Facebook fail: News bots post fake story on 'Trending' feed - 30/08/2016

WhatsApp opens up to ads for first time - 26/08/2016

Research: 4 in 10 Facebookers blocking ads on desktop - 17/08/2016

Smirnoff turns selfies into bespoke cocktails… live on Facebook - 11/08/2016

Facebook takes on ad blockers: Forces desktop users to see ads - 10/08/2016

Facebook to penalise 'clickbait' articles on newsfeed - 08/08/2016

Instagram takes on Snapchat with linked 'Stories' - 03/08/2016

Facebook planning mid-roll video ads for Live streams - 03/08/2016

Facebook adds action-based bidding to mobile app install ads - 22/07/2016

The most amazing facts about Facebook [INFOGRAPHIC] - 21/07/2016

Thumbs up: Facebook redesigns like button - 12/07/2016

Facebook Messenger gets Snapchat-style 'Secret Conversations' - 11/07/2016

Facebook debuts wireless access platform - 07/07/2016

Facebookers give top 10 reasons for using social media - 07/07/2016

Battle of the Facebook chat apps: WhatsApp used more than Messenger - 01/07/2016

Facebook puts friends ahead of publishers in news feed - 30/06/2016

Facebook tracks in-store visits to link online and offline habits - 16/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

 

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