FMCG digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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McDonald’s Japan holds ‘General Election’ for burger upgrade

McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.


12/01/2017  |  Full story...  |  More about: Asia Digital Intelligence digital marketing FMCG food and beverages Japan McDonalds social media and social networking Twitter viral marketing

Orangina pranks customers with #shakethedispenser viral camapign

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.

09/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages France video viral marketing

L’Oreal smart hairbrush “listens” for breaking hair

Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag.

05/01/2017  |  Full story...  |  More about: Digital Intelligence FMCG Internet of Things LOreal Pharmaceutical and healthcare technology

Wendy’s tunes into Spotify Branded Moments for burger promo

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages music Spotify USA

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

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04/01/2017  |  Full story...  |  More about: brands Coca Cola Digital Intelligence digital marketing digital trends Dove FMCG global Knorr Unilever

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.

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20/12/2016  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing FMCG games mobile marketing social media and social networking Sweden Unilever

Unilever buys haircare brand part-owned by Jennifer Aniston

Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston.

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20/12/2016  |  Full story...  |  More about: Digital Intelligence ecommerce FMCG retail Unilever

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


09/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing video viral marketing

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.

08/12/2016  |  Full story...  |  More about: apps Burger King Clothing Digital Intelligence digital marketing ecommerce food and beverages France mobile marketing video viral marketing

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...  |  More about: Cadburys Christmas Digital Intelligence digital marketing FMCG food and beverages Mondelez social media and social networking Tumblr Yahoo

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral

To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration.

28/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG France sport video viral marketing

"One moment": OK Go teams with Morton Salt for 4.2 second music video

Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video ... filmed in just 4.2 seconds.


24/11/2016  |  Full story...  |  More about: Digital Intelligence Facebook FMCG food and beverages music social media and social networking USA video viral marketing

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.


23/11/2016  |  Full story...  |  More about: advertising augmented reality Diageo Digital Intelligence FMCG games video

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon

McDonald's is using augmented reality app Blippar as part of its "biggest ever Christmas advertising campaign", offering Amazon gift vouchers.


21/11/2016  |  Full story...  |  More about: Amazon augmented reality Digital Intelligence digital marketing ecommerce Internet of Things McDonalds mobile marketing QR codes retail

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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17/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook social media and social networking video viral marketing YouTube

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


15/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Unilever video viral marketing

Junk food ads on social media: WHO urges crackdown

The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.

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08/11/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test

Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below…


07/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Dove Europe FMCG Portugal Unilever video viral marketing YouTube

Nike gets emotional to celebrate historic Cubs World Series win

This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day.

04/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Nike sport video viral marketing

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list

Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research.

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27/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search

Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

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24/10/2016  |  Full story...  |  More about: Asia Pacific brands content Digital Intelligence digital marketing Facebook FMCG Indonesia social media and social networking Unilever Vietnam

Video viral of the week: Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


24/10/2016  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG food and beverages video viral marketing

Johnson & Johnson debuts YouTube channel in India

Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.

21/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Johnson and Johnson video viral marketing YouTube

FMCG digital marketing - Research, tips and news for marketers archives

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV - 18/10/2016

Pedigree “Dark to Light” campaign champions guide dogs - 06/10/2016

Unilever plans in-house branded content division - 03/10/2016

GoPro channel launches on Red Bull TV - 02/09/2016

Dominos Pizza tests flying delivery drones - 26/08/2016

The end of testing? Unilever shakes-up market research in real-time world - 24/08/2016

Unhappy meal: McDonald's ditches wearable fitness tracker over “rash” claims - 19/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up - 16/08/2016

Persil partners 'Uber for laundry' service ZipJet - 12/08/2016

Smirnoff turns selfies into bespoke cocktails… live on Facebook - 11/08/2016

Nestlé teams up with Salesforce for 'digital lab' - 08/08/2016

McDonald’s fail: Name your own burger site attracts tasteless creations - 21/07/2016

Unilever buys Dollar Shave Club for $1bn - 20/07/2016

L'Oréal launches makeup emoji keyboard to connect with millennials - 19/07/2016

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation - 14/07/2016

Coca-Cola targets millennials with CokeTV YouTube channel - 05/07/2016

Desperados runs vertical beer ad for mobile generation - 05/07/2016

Nescafe's Tumblr switch: Six months on - 05/07/2016

Unilever signs up for new ‘vison-based’ banner ad - 04/07/2016

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads - 27/06/2016

Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload - 27/06/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

Pizza Hut revamps website to reflect new neon branding - 10/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

GoPro and Red Bull team up for global partnership - 25/05/2016

Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity” - 24/05/2016

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views - 23/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

BBC faces backlash ahead of online recipe cull - 18/05/2016

Amazon to sell own food brands to Prime members - 17/05/2016

MTV and Trojan launch 10-second sex education Snapchat series - 17/05/2016

Magnum taps Shazam for “Release the Beast” global campaign - 13/05/2016

Video viral of the week: Mars reveals 'talking' cat collar - 09/05/2016

Video viral of the week: Knorr 'taste tool' matches strangers for dinner dates - 26/04/2016

Ballerina dances with hologram double for No.7 - 26/04/2016

Marketing fail: AC Milan scores own goal with 'Haka' Nivea prank - 25/04/2016

Unilever runs social media contest to push bathroom recycling campaign - 22/04/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation - 04/04/2016

Red Bull strikes content deal with Reuters - 01/04/2016

Games streaming site Twitch expands into 24/7 food channel - 17/03/2016

Bloggers and native ads: Google outlines 3 key rules - 14/03/2016

UK to ban online junk food ads aimed at kids? - 14/03/2016

Coca-Cola turns packaging into Virtual Reality headset - 04/03/2016

Video viral of the week: Burger King mocks McDonald's commercial with 'new ending' - 29/02/2016

What is the best platform for a brand in 2016? Pepsi wants to find out - 17/02/2016

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app - 16/02/2016

Super Bowl 50: How 12 big ads performed on social media - 09/02/2016

 

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