FMCG digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing Google McDonalds Search video viral marketing YouTube

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.

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13/04/2017  |  Full story...  |  More about: Digital data and case studies Digital Intelligence digital marketing food and beverages IM Internet of Things Microsoft Skype social media and social networking

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...  |  More about: Digital Intelligence FMCG social media and social networking Twitter USA viral marketing

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

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05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Hellmann's moves away from gender sterotypes with brand revamp

Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.

04/04/2017  |  Full story...  |  More about: demographics digital marketing FMCG food and beverages Unilever

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

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03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Early April Fool? Burger King launches Whopper toothpaste

Burger King France has launched its first toothpaste- with active whopper extraxts'. Is it an early April Fool's Day prank? Judge for yourself below...


31/03/2017  |  Full story...  |  More about: Burger King Digital data and case studies digital marketing FMCG video viral marketing

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures".

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28/03/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing food and beverages mobile marketing technology

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent.

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28/03/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends FMCG food and beverages Unilever

Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.

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24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Instagram mobile marketing social media and social networking

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

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22/03/2017  |  Full story...  |  More about: analytics content Digital Intelligence digital marketing FMCG food and beverages

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...  |  More about: Adidas adspend Digital Intelligence digital marketing ecommerce media media planning mobile marketing sport

Top 10 UK online retail searches in UK: "Washing machine" leads the way

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.

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21/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG Search UK

Coca-Cola entrusts AI to generate next ads

Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.

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07/03/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing FMCG food and beverages Internet of Things technology

The Saucy Fish Co. begins digital push for new frozen range

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.


21/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages UK

Valentine's day: Top 10 brands on social media

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers.

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14/02/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Facebook social media and social networking Twitter

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...  |  More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends FMCG social media and social networking sport video viral marketing

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...  |  More about: augmented reality brands Digital Intelligence digital marketing FMCG games Internet of Things local Maps mobile marketing technology Unilever

Super Bowl marketing: 31% of big game ads watched online

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

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03/02/2017  |  Full story...  |  More about: analytics content Digital Intelligence digital marketing FMCG sport video viral marketing YouTube

P&G begins 4-point “transparency review” of all its agencies

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

01/02/2017  |  Full story...  |  More about: adspend advertising agencies Digital Intelligence digital marketing FMCG Proctor and Gamble

Lego debuts social network for kids

Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.

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01/02/2017  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing LEGO mobile marketing social media and social networking

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.

26/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing FMCG Unilever video viral marketing

McDonald’s Japan holds ‘General Election’ for burger upgrade

McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.


12/01/2017  |  Full story...  |  More about: Asia Digital Intelligence digital marketing FMCG food and beverages Japan McDonalds social media and social networking Twitter viral marketing

FMCG digital marketing - Research, tips and news for marketers archives

Orangina pranks customers with #shakethedispenser viral camapign - 09/01/2017

L’Oreal smart hairbrush “listens” for breaking hair - 05/01/2017

Wendy’s tunes into Spotify Branded Moments for burger promo - 05/01/2017

Top 50 most purchased brands in the world - 04/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

Parenting app Mush partners Unilever brand Neutral 0% - 20/12/2016

Unilever buys haircare brand part-owned by Jennifer Aniston - 20/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby” - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers - 02/12/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Fast food ads on social media: WHO urges crackdown - 08/11/2016

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test - 07/11/2016

Nike gets emotional to celebrate historic Cubs World Series win - 04/11/2016

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list - 27/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth - 24/10/2016

Video viral of the week: Red Bull creates 'smart payphones' in Brazil - 24/10/2016

Johnson & Johnson debuts YouTube channel in India - 21/10/2016

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV - 18/10/2016

Pedigree “Dark to Light” campaign champions guide dogs - 06/10/2016

Unilever plans in-house branded content division - 03/10/2016

GoPro channel launches on Red Bull TV - 02/09/2016

Dominos Pizza tests flying delivery drones - 26/08/2016

The end of testing? Unilever shakes-up market research in real-time world - 24/08/2016

Unhappy meal: McDonald's ditches wearable fitness tracker over “rash” claims - 19/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up - 16/08/2016

Persil partners 'Uber for laundry' service ZipJet - 12/08/2016

Smirnoff turns selfies into bespoke cocktails… live on Facebook - 11/08/2016

Nestlé teams up with Salesforce for 'digital lab' - 08/08/2016

McDonald’s fail: Name your own burger site attracts tasteless creations - 21/07/2016

Unilever buys Dollar Shave Club for $1bn - 20/07/2016

L'Oréal launches makeup emoji keyboard to connect with millennials - 19/07/2016

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation - 14/07/2016

Coca-Cola targets millennials with CokeTV YouTube channel - 05/07/2016

Desperados runs vertical beer ad for mobile generation - 05/07/2016

Nescafe's Tumblr switch: Six months on - 05/07/2016

Unilever signs up for new ‘vison-based’ banner ad - 04/07/2016

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads - 27/06/2016

Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload - 27/06/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

Pizza Hut revamps website to reflect new neon branding - 10/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

GoPro and Red Bull team up for global partnership - 25/05/2016

 

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