FMCG digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween.

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01/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Mars video viral marketing

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...  |  More about: brands Channel 4 Digital Intelligence digital marketing digital trends FMCG food and beverages UK video

Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension

Kellogg’s waffle brand Eggo’s is running a promotion tied in with the launch of hit Netflix show Stranger Things 2, which features the brand.

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31/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Kelloggs

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...  |  More about: advertising apps augmented reality Coca Cola Digital Intelligence digital marketing FMCG food and beverages games mobile marketing Snapchat technology UK

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages UK video viral marketing

Unilever brand Cif partners 'Uber-style' cleaning service Helpling

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.

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11/10/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce FMCG mobile marketing Unilever

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

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10/10/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook FMCG games social media and social networking

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing games social media and social networking

Quarter of North American fast food customers using mobile payments

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.

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04/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.

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25/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe FMCG food and beverages

Pet food brand harnesses shoppable content to feed customer needs

Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.

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25/09/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing ecommerce FMCG

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

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19/09/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing FMCG LOreal social media and social networking

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

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12/09/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing FMCG food and beverages mobile marketing social media and social networking Unilever

Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.

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30/08/2017  |  Full story...  |  More about: automotive Digital Intelligence Dominos Ford Internet of Things technology USA

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia

Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.

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30/08/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing ecommerce financial services mobile marketing retail Russia

Amazon slashes Wholefoods prices by up to 43% on first day

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

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29/08/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

Hellmann's targets millennials with direct to consumer model

Unilever's dressings brand Hellmann's has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

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29/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce FMCG food and beverages mobile marketing Unilever

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

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22/08/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing social media and social networking Twitter UK

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

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22/08/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing FMCG food and beverages UK

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...  |  More about: advertising agencies analytics brands Digital Intelligence digital marketing digital trends FMCG Privacy

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.

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09/08/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Pinterest social media and social networking video

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

FMCG digital marketing - Research, tips and news for marketers archives

Unilever and WPP invest $15m in digital ad creative platform - 19/07/2017

Amazon takes on Hello Fresh with meal kits - 17/07/2017

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches - 14/07/2017

Coca-Cola rolls out AI-equipped vending machines in universities - 14/07/2017

IoT “accelerating the globalisation of food production and processing” - 14/07/2017

Burt’s Bees plants seeds in exchange for branded Snapchat selfies - 10/07/2017

Nike to sell trainers on Instagram and Amazon - 06/07/2017

Tommy Hilfiger debuts world’s first video ad chatbot - 29/06/2017

Top crisps brands on digital: Popchips beats Walkers for engagement - 29/06/2017

Online reviews boost sales (even if they’re negative) - 21/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Retail earthquake: Amazon buys Wholefoods for $13.7bn - 19/06/2017

L’Occitane mobile location campaign lights up high street - 07/06/2017

Top 10 high street fashion retailers on Instagram - 06/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions - 02/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

Coca-Cola pioneers personalised displays in-store with Google AI - 10/05/2017

L’Oréal Paris gets 51% sales boost with new range on Snapchat - 09/05/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Heston Blumenthal Skype bot caters for cooking questions - 13/04/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets) - 11/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Hellmann's moves away from gender sterotypes with brand revamp - 04/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Stella Artois predicts future customers with AI tool from Blis - 28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent” - 28/03/2017

Aussie Hair partners visual marketing platform Olapic - 24/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore" - 21/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way - 21/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

The Saucy Fish Co. begins digital push for new frozen range - 21/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Top 10 brands in Latin America - 14/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

P&G begins 4-point “transparency review” of all its agencies - 01/02/2017

Lego debuts social network for kids - 01/02/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

Unilever revamps Jif brand with “End BBQ Neglect” campaign - 25/01/2017

 

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