FMCG digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

03/05/2019  |  Full story...  |  More about: advertising Amazon digital marketing FMCG Internet of Things Pharmaceutical and healthcare

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

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30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG France Internet of Things nestle technology

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

15/04/2019  |  Full story...  |  More about: augmented reality Boots Digital Intelligence digital marketing ecommerce France LOreal mobile marketing Pharmaceutical and healthcare technology

Burger King removes ‘racist’ chopsticks ad after social media outcry

Fast food chain Burger King has been forced to remove an advert in New Zealand after it was branded 'racist'.

Burger King removes ‘racist’ chopsticks ad after social media outcry

10/04/2019  |  Full story...  |  More about: Asia Pacific Burger King Digital Intelligence digital marketing New Zealand regulation social media and social networking video viral marketing

Boots sponsors all GB women’s national football teams

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

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03/04/2019  |  Full story...  |  More about: advertising Boots Digital Intelligence digital marketing sport

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

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02/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video viral marketing

UK consumer goods trends: Top 25 product breakthroughs

Mondelēz International, Jacob Douwe Egberts and General Mills are top FMCG product innovators in the UK, according to a new list released today by Nielsen.

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01/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages social media and social networking video viral marketing

Your round? Young’s pubs launches app payments (with option to split tab)

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

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07/03/2019  |  Full story...  |  More about: app Digital Intelligence digital marketing ecommerce financial services FMCG food and beverages mobile marketing

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends FMCG McDonalds Proctor and Gamble Sky UK

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Internet of Things technology

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing ecommerce FMCG food and beverages Unilever

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...  |  More about: app design Digital Intelligence digital marketing mobile marketing Regulation

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG Proctor and Gamble social media and social networking video viral marketing

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Pepsi

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

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18/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

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13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

FMCG digital marketing - Research, tips and news for marketers archives

Viral of the year: Tide responds to Pod eating challenge’ controversy - 05/12/2018

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle - 04/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 04/12/2018

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’ - 26/11/2018

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list - 23/11/2018

Great British Bake Off: Which brands are winning on social media? - 09/10/2018

MERó creates ‘Instagramable’ packaging design - 09/10/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Brewdog aims for US market with premium original video series - 29/08/2018

Young’s Seafood begins digital push with new agency - 28/08/2018

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’ - 28/08/2018

Budgeting for Brexit: Most shoppers expect high street price surge next year - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Five Guys uses big data to boost burger sales - 01/08/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed - 05/07/2018

Tesco tests till-free stores with 'Scan Pay Go' app - 29/06/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

Ocado partners US supermarket giant Kroger for online shopping deliveries - 18/05/2018

Budweiser powers up ‘Bud Bots’ for World Cup campaign - 14/05/2018

Virtual make-up: L’Oréal buys AI and AR firm ModiFace - 30/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

Unilever donates to charity for each Knorr video ad view - 10/04/2018

‘On-the-go’ consumers driving sales of snacks across Europe - 09/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Google lets brands appear in “Where can I buy…? searches - 20/03/2018

Google lets brands appear in “Where can I Buy…? searches - 20/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

Doritos suffers social media backlash for ‘lady-friendly’ crisps - 09/02/2018

Unilever’s Dollar Shave Club launches in the UK - 29/01/2018

Nielsen Brandbank makes pack images ‘more mobile friendly’ - 24/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign - 19/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Irn-Bru recipe change sparks social media storm - 10/01/2018

MediaCom develops automated outdoor campaign ads with Innocent drinks - 08/01/2018

Top email Christmas campaigns: Aldi and Asda lead the way - 18/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

 

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