FMCG digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...  |  More about: advertising charity Digital Intelligence digital marketing FMCG food and beverages social media and social networking Unilever

‘On-the-go’ consumers driving sales of snacks across Europe

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce FMCG food and beverages retail UK

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

Google lets brands appear in “Where can I Buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...  |  More about: Facebook FMCG food and beverages social media and social networking video viral marketing

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...  |  More about: charity Digital Intelligence digital marketing FMCG video viral marketing

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

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20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Sweden video viral marketing

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG social media and social networking video viral marketing

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing food and beverages nestle social media and social networking video

Doritos suffers social media backlash for ‘lady-friendly’ crisps

Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.

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09/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Pepsi

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.

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29/01/2018  |  Full story...  |  More about: Australia Digital Intelligence digital marketing FMCG Pharmaceutical and healthcare UK Unilever video viral marketing

Nielsen Brandbank makes pack images ‘more mobile friendly’

As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.

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24/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce FMCG food and beverages mobile marketing

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign

Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.

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19/01/2018  |  Full story...  |  More about: Budweiser content Digital Intelligence digital marketing FMCG food and beverages social media and social networking UK

YouTube faces vlogger backlash on tighter ad rules

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.

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18/01/2018  |  Full story...  |  More about: content digital marketing Google Regulation video viral marketing YouTube

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing sport video viral marketing

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing sport video viral marketing

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing sport video viral marketing

Irn-Bru recipe change sparks social media storm

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.

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10/01/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing FMCG food and beverages social media and social networking

MediaCom develops automated outdoor campaign ads with Innocent drinks

Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.

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08/01/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages local UK

Top email Christmas campaigns: Aldi and Asda lead the way

Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.

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18/12/2017  |  Full story...  |  More about: Asda Christmas Digital Intelligence digital trends direct marketing email FMCG food and beverages

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Internet of Things mobile marketing Search social media and social networking technology

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

FMCG digital marketing - Research, tips and news for marketers archives

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Bake Off finale: Which sponsors fared best? - 01/11/2017

Eggo creates Stranger Things ‘spoiler blocker’ Chrome extension - 31/10/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Unilever brand Cif partners 'Uber-style' cleaning service Helpling - 11/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’ - 10/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

Quarter of North American fast food customers using mobile payments - 04/10/2017

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise - 25/09/2017

Pet food brand harnesses shoppable content to feed customer needs - 25/09/2017

L’Oréal hires Emarsys for Hong Kong digital push - 19/09/2017

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app - 12/09/2017

Domino's teams with Ford for self-driving pizza delivery cars - 30/08/2017

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia - 30/08/2017

Amazon slashes Wholefoods prices by up to 43% on first day - 29/08/2017

Hellmann's targets millennials with direct to consumer model - 29/08/2017

Irn Bru takes on Coca-Cola with cheeky map tweet - 22/08/2017

“Merry Biscuits”: McVities plans biggest ever Christmas campaign - 22/08/2017

World’s biggest advertisers ‘taking back control of their media spend from agencies’ - 18/08/2017

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up - 09/08/2017

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost - 20/07/2017

Keith Weed outlines “three Vs” of marketing for brand safety online - 19/07/2017

Unilever and WPP invest $15m in digital ad creative platform - 19/07/2017

Amazon takes on Hello Fresh with meal kits - 17/07/2017

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches - 14/07/2017

Coca-Cola rolls out AI-equipped vending machines in universities - 14/07/2017

IoT “accelerating the globalisation of food production and processing” - 14/07/2017

Burt’s Bees plants seeds in exchange for branded Snapchat selfies - 10/07/2017

Nike to sell trainers on Instagram and Amazon - 06/07/2017

Tommy Hilfiger debuts world’s first video ad chatbot - 29/06/2017

Top crisps brands on digital: Popchips beats Walkers for engagement - 29/06/2017

Online reviews boost sales (even if they’re negative) - 21/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Retail earthquake: Amazon buys Wholefoods for $13.7bn - 19/06/2017

L’Occitane mobile location campaign lights up high street - 07/06/2017

Top 10 high street fashion retailers on Instagram - 06/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions - 02/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

Coca-Cola pioneers personalised displays in-store with Google AI - 10/05/2017

L’Oréal Paris gets 51% sales boost with new range on Snapchat - 09/05/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Heston Blumenthal Skype bot caters for cooking questions - 13/04/2017

 

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