FMCG digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Unilever WPP

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

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17/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce FMCG retail Search

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

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14/07/2017  |  Full story...  |  More about: Australia Coca Cola ecommerce FMCG Internet of Things New Zealand technology USA

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Internet of Things technology

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG local Maps mobile marketing Snapchat social media and social networking UK

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

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06/07/2017  |  Full story...  |  More about: Amazon Clothing Digital Intelligence digital marketing ecommerce Instagram Nike retail social media and social networking

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...  |  More about: brands Clothing Digital Intelligence digital marketing Internet of Things technology video

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

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29/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

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21/06/2017  |  Full story...  |  More about: ecommerce FMCG food and beverages retail social media and social networking

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Retail earthquake: Amazon buys Wholefoods for $13.7bn

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.

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19/06/2017  |  Full story...  |  More about: Amazon Canada Digital Intelligence digital marketing ecommerce FMCG food and beverages retail UK USA

L’Occitane mobile location campaign lights up high street

L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets.

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07/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce FMCG local Maps mobile marketing retail

Top 10 high street fashion retailers on Instagram

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.

Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott.

A post shared by nike (@nike) on

06/06/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Instagram Nike retail

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

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02/06/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing government social media and social networking Twitter

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing heineken social media and social networking video viral marketing YouTube

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing FMCG games recuitment Unilever

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...  |  More about: brands demographics Digital Intelligence digital marketing FMCG sport UK Unilever

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds media social media and social networking video viral marketing

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

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11/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking Twitter viral marketing

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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10/05/2017  |  Full story...  |  More about: advertising behavioural targeting Coca Cola Digital Intelligence digital marketing ecommerce FMCG mobile marketing video

L’Oréal Paris gets 51% sales boost with new range on Snapchat

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

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09/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG LOreal mobile marketing Snapchat social media and social networking

FMCG digital marketing - Research, tips and news for marketers archives

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Heston Blumenthal Skype bot caters for cooking questions - 13/04/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets) - 11/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Hellmann's moves away from gender sterotypes with brand revamp - 04/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Stella Artois predicts future customers with AI tool from Blis - 28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent” - 28/03/2017

Aussie Hair partners visual marketing platform Olapic - 24/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore" - 21/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way - 21/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

The Saucy Fish Co. begins digital push for new frozen range - 21/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Top 10 brands in Latin America - 14/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

P&G begins 4-point “transparency review” of all its agencies - 01/02/2017

Lego debuts social network for kids - 01/02/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

Unilever revamps Jif brand with “End BBQ Neglect” campaign - 25/01/2017

McDonald’s Japan holds ‘General Election’ for burger upgrade - 12/01/2017

Orangina pranks customers with #shakethedispenser viral camapign - 09/01/2017

L’Oreal smart hairbrush “listens” for breaking hair - 05/01/2017

Wendy’s tunes into Spotify Branded Moments for burger promo - 05/01/2017

Top 50 most purchased brands in the world - 04/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

Parenting app Mush partners Unilever brand Neutral 0% - 20/12/2016

Unilever buys haircare brand part-owned by Jennifer Aniston - 20/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby” - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers - 02/12/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Fast food ads on social media: WHO urges crackdown - 08/11/2016

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test - 07/11/2016

Nike gets emotional to celebrate historic Cubs World Series win - 04/11/2016

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list - 27/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth - 24/10/2016

 

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