FMCG digital marketing food and beverages - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG food and beverage digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
FMCG food

Want more? Sign up for weekly briefings

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

wimbledon.jpg

20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

keith-weed-200.jpg

19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

celtra.jpg

19/07/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Unilever WPP

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

amason%20meal%20kit.jpg

17/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

cretecom0.jpg

14/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce FMCG retail Search

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

coca%20cola%20vending.jpg

14/07/2017  |  Full story...  |  More about: Australia Coca Cola ecommerce FMCG Internet of Things New Zealand technology USA

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

iot-ent.png

14/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Internet of Things technology

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

popchips.jpg

29/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

feedback.jpg

21/06/2017  |  Full story...  |  More about: ecommerce FMCG food and beverages retail social media and social networking

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Retail earthquake: Amazon buys Wholefoods for $13.7bn

Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector.

amazon%20wholefooods.jpg

19/06/2017  |  Full story...  |  More about: Amazon Canada Digital Intelligence digital marketing ecommerce FMCG food and beverages retail UK USA

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

covfefe.jpg

02/06/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing government social media and social networking Twitter

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing heineken social media and social networking video viral marketing YouTube

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

walkers%20fail.jpg

26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

unilver%20gaming.jpg


25/05/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing FMCG games recuitment Unilever

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds media social media and social networking video viral marketing

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

nuggets.jpg

11/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking Twitter viral marketing

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

cokegif.gif

10/05/2017  |  Full story...  |  More about: advertising behavioural targeting Coca Cola Digital Intelligence digital marketing ecommerce FMCG mobile marketing video

L’Oréal Paris gets 51% sales boost with new range on Snapchat

Beauty brand L’Oreal swapped traditional advertising for real social media buzz to introduce its Pure Clay Masks – and got a 51% sales boost.

lorealclay.jpg

09/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG LOreal mobile marketing Snapchat social media and social networking

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

danny%20macaskill.jpg

25/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking sport video viral marketing

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

mcsecret.jpg


19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing food and beverages Google McDonalds Search video viral marketing YouTube

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.

heston.jpg

13/04/2017  |  Full story...  |  More about: Digital data and case studies Digital Intelligence digital marketing food and beverages IM Internet of Things Microsoft Skype social media and social networking

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

nuggets.jpg

11/04/2017  |  Full story...  |  More about: Digital Intelligence FMCG food and beverages social media and social networking Twitter USA viral marketing

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

jenner.jpg

05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Hellmann's moves away from gender sterotypes with brand revamp

Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.

04/04/2017  |  Full story...  |  More about: demographics digital marketing FMCG food and beverages Unilever

FMCG digital marketing food and beverages - Research, tips and news for marketers archives

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Stella Artois predicts future customers with AI tool from Blis - 28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent” - 28/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

The Saucy Fish Co. begins digital push for new frozen range - 21/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Top 10 brands in Latin America - 14/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

P&G begins 4-point “transparency review” of all its agencies - 01/02/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

McDonald’s Japan holds ‘General Election’ for burger upgrade - 12/01/2017

Orangina pranks customers with #shakethedispenser viral camapign - 09/01/2017

Wendy’s tunes into Spotify Branded Moments for burger promo - 05/01/2017

Top 50 most purchased brands in the world - 04/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby” - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers - 02/12/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Fast food ads on social media: WHO urges crackdown - 08/11/2016

Video viral of the week: Red Bull creates 'smart payphones' in Brazil - 24/10/2016

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV - 18/10/2016

Unilever plans in-house branded content division - 03/10/2016

GoPro channel launches on Red Bull TV - 02/09/2016

Dominos Pizza tests flying delivery drones - 26/08/2016

The end of testing? Unilever shakes-up market research in real-time world - 24/08/2016

Unhappy meal: McDonald's ditches wearable fitness tracker over “rash” claims - 19/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up - 16/08/2016

Nestlé teams up with Salesforce for 'digital lab' - 08/08/2016

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation - 14/07/2016

Coca-Cola targets millennials with CokeTV YouTube channel - 05/07/2016

Desperados runs vertical beer ad for mobile generation - 05/07/2016

Nescafe's Tumblr switch: Six months on - 05/07/2016

Unilever signs up for new ‘vison-based’ banner ad - 04/07/2016

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads - 27/06/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Pizza Hut revamps website to reflect new neon branding - 10/06/2016

GoPro and Red Bull team up for global partnership - 25/05/2016

Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity” - 24/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy