FMCG digital marketing food and beverages - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG food and beverage digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween.

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01/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Mars video viral marketing

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...  |  More about: brands Channel 4 Digital Intelligence digital marketing digital trends FMCG food and beverages UK video

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...  |  More about: advertising apps augmented reality Coca Cola Digital Intelligence digital marketing FMCG food and beverages games mobile marketing Snapchat technology UK

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages UK video viral marketing

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing games social media and social networking

Quarter of North American fast food customers using mobile payments

Just over a quarter (26%) of North American fast food eaters are using mobile payments, according to new research.

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04/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise

Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.

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25/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe FMCG food and beverages

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

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12/09/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing FMCG food and beverages mobile marketing social media and social networking Unilever

Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.

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30/08/2017  |  Full story...  |  More about: automotive Digital Intelligence Dominos Ford Internet of Things technology USA

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia

Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.

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30/08/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing ecommerce financial services mobile marketing retail Russia

Amazon slashes Wholefoods prices by up to 43% on first day

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

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29/08/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

Hellmann's targets millennials with direct to consumer model

Unilever's dressings brand Hellmann's has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

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29/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce FMCG food and beverages mobile marketing Unilever

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

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22/08/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing social media and social networking Twitter UK

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

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22/08/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing FMCG food and beverages UK

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...  |  More about: advertising agencies analytics brands Digital Intelligence digital marketing digital trends FMCG Privacy

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up

Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.

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09/08/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Pinterest social media and social networking video

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Unilever WPP

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

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17/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce FMCG retail Search

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

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14/07/2017  |  Full story...  |  More about: Australia Coca Cola ecommerce FMCG Internet of Things New Zealand technology USA

IoT “accelerating the globalisation of food production and processing”

The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Internet of Things technology

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

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29/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking

FMCG digital marketing food and beverages - Research, tips and news for marketers archives

Online reviews boost sales (even if they’re negative) - 21/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Retail earthquake: Amazon buys Wholefoods for $13.7bn - 19/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions - 02/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

Coca-Cola pioneers personalised displays in-store with Google AI - 10/05/2017

L’Oréal Paris gets 51% sales boost with new range on Snapchat - 09/05/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Heston Blumenthal Skype bot caters for cooking questions - 13/04/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets) - 11/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Hellmann's moves away from gender sterotypes with brand revamp - 04/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Stella Artois predicts future customers with AI tool from Blis - 28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent” - 28/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

The Saucy Fish Co. begins digital push for new frozen range - 21/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Top 10 brands in Latin America - 14/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

P&G begins 4-point “transparency review” of all its agencies - 01/02/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

McDonald’s Japan holds ‘General Election’ for burger upgrade - 12/01/2017

Orangina pranks customers with #shakethedispenser viral camapign - 09/01/2017

Wendy’s tunes into Spotify Branded Moments for burger promo - 05/01/2017

Top 50 most purchased brands in the world - 04/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby” - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers - 02/12/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Fast food ads on social media: WHO urges crackdown - 08/11/2016

Video viral of the week: Red Bull creates 'smart payphones' in Brazil - 24/10/2016

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV - 18/10/2016

Unilever plans in-house branded content division - 03/10/2016

 

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