FMCG digital marketing food and beverages - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG food and beverage digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

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09/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG social media and social networking UK viral marketing

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Instagram Pharmaceutical and healthcare social media and social networking

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages paid content video viral marketing

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

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28/08/2018  |  Full story...  |  More about: agencies design Digital Intelligence digital marketing FMCG

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

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28/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

Budgeting for Brexit: Most shoppers expect high street price surge next year

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

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22/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce FMCG food and beverages retail UK

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages Mars Regulation security video YouTube

Five Guys uses big data to boost burger sales

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

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01/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand's mascot and founder Colonel Sanders.

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24/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG food and beverages social media and social networking video viral marketing

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

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05/07/2018  |  Full story...  |  More about: advertising ASA demographics Digital Intelligence digital marketing FMCG food and beverages Regulation social media and social networking

Tesco tests till-free stores with 'Scan Pay Go' app

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

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29/06/2018  |  Full story...  |  More about: ecommerce FMCG food and beverages Internet of Things mobile marketing retail technology Tesco UK

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.

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30/05/2018  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing video

Ocado partners US supermarket giant Kroger for online shopping deliveries

UK online grocer Ocado has signed an exclusive partnership with America's second-biggest supermarket chain.

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18/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce FMCG food and beverages Ocado retail UK USA

Budweiser powers up ‘Bud Bots’ for World Cup campaign

Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.

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14/05/2018  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG Internet of Things sport

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...  |  More about: advertising charity Digital Intelligence digital marketing FMCG food and beverages social media and social networking Unilever

‘On-the-go’ consumers driving sales of snacks across Europe

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce FMCG food and beverages retail UK

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

FMCG digital marketing food and beverages - Research, tips and news for marketers archives

Google lets brands appear in “Where can I Buy…? searches - 20/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

Doritos suffers social media backlash for ‘lady-friendly’ crisps - 09/02/2018

Nielsen Brandbank makes pack images ‘more mobile friendly’ - 24/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign - 19/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Irn-Bru recipe change sparks social media storm - 10/01/2018

MediaCom develops automated outdoor campaign ads with Innocent drinks - 08/01/2018

Top email Christmas campaigns: Aldi and Asda lead the way - 18/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’ - 08/12/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Bake Off finale: Which sponsors fared best? - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

Quarter of North American fast food customers using mobile payments - 04/10/2017

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise - 25/09/2017

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app - 12/09/2017

Domino's teams with Ford for self-driving pizza delivery cars - 30/08/2017

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia - 30/08/2017

Amazon slashes Wholefoods prices by up to 43% on first day - 29/08/2017

Hellmann's targets millennials with direct to consumer model - 29/08/2017

Irn Bru takes on Coca-Cola with cheeky map tweet - 22/08/2017

“Merry Biscuits”: McVities plans biggest ever Christmas campaign - 22/08/2017

World’s biggest advertisers ‘taking back control of their media spend from agencies’ - 18/08/2017

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up - 09/08/2017

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost - 20/07/2017

Keith Weed outlines “three Vs” of marketing for brand safety online - 19/07/2017

Unilever and WPP invest $15m in digital ad creative platform - 19/07/2017

Amazon takes on Hello Fresh with meal kits - 17/07/2017

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches - 14/07/2017

Coca-Cola rolls out AI-equipped vending machines in universities - 14/07/2017

IoT “accelerating the globalisation of food production and processing” - 14/07/2017

Top crisps brands on digital: Popchips beats Walkers for engagement - 29/06/2017

Online reviews boost sales (even if they’re negative) - 21/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Retail earthquake: Amazon buys Wholefoods for $13.7bn - 19/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions - 02/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

 

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