FMCG digital marketing food and beverages - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG food and beverage digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
FMCG food

Want more? Sign up for weekly briefings

McDonald’s Japan holds ‘General Election’ for burger upgrade

McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.


12/01/2017  |  Full story...  |  More about: Asia Digital Intelligence digital marketing FMCG food and beverages Japan McDonalds social media and social networking Twitter viral marketing

Orangina pranks customers with #shakethedispenser viral camapign

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.

09/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages France video viral marketing

Wendy’s tunes into Spotify Branded Moments for burger promo

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages music Spotify USA

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

kantar%20worldpanel.jpg

04/01/2017  |  Full story...  |  More about: brands Coca Cola Digital Intelligence digital marketing digital trends Dove FMCG global Knorr Unilever

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

kfc%20insta.jpg

03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

2016%20review.jpg

19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby”

PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.


09/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing video viral marketing

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.

08/12/2016  |  Full story...  |  More about: apps Burger King Clothing Digital Intelligence digital marketing ecommerce food and beverages France mobile marketing video viral marketing

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...  |  More about: Cadburys Christmas Digital Intelligence digital marketing FMCG food and beverages Mondelez social media and social networking Tumblr Yahoo

"One moment": OK Go teams with Morton Salt for 4.2 second music video

Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video ... filmed in just 4.2 seconds.


24/11/2016  |  Full story...  |  More about: Digital Intelligence Facebook FMCG food and beverages music social media and social networking USA video viral marketing

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.


23/11/2016  |  Full story...  |  More about: advertising augmented reality Diageo Digital Intelligence FMCG games video

McDonald’s debuts "biggest ever" Christmas campaign with Blippar and Amazon

McDonald's is using augmented reality app Blippar as part of its "biggest ever Christmas advertising campaign", offering Amazon gift vouchers.


21/11/2016  |  Full story...  |  More about: Amazon augmented reality Digital Intelligence digital marketing ecommerce Internet of Things McDonalds mobile marketing QR codes retail

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

best%20virals%202016%20.jpg

17/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook social media and social networking video viral marketing YouTube

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


15/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Unilever video viral marketing

Junk food ads on social media: WHO urges crackdown

The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.

who%20repprt.jpg

08/11/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation

Video viral of the week: Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


24/10/2016  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG food and beverages video viral marketing

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV

Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.

rb%20rampage.jpg

18/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG luxury sport video viral marketing

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.

unilever%20knorr.jpg

03/10/2016  |  Full story...  |  More about: brands content Digital Intelligence digital marketing FMCG Unilever video viral marketing

GoPro channel launches on Red Bull TV

The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May.


02/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG video

Dominos Pizza tests flying delivery drones

Domino's has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world.

26/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Dominos ecommerce food and beverages Internet of Things mobile marketing New Zealand

The end of testing? Unilever shakes-up market research in real-time world

The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever.

24/08/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing marketing Unilever

Unhappy meal: McDonald's ditches wearable fitness tracker over “rash” claims

McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.

step%20it.jpg

19/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Internet of Things McDonalds mobile marketing

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up

Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.


16/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Pepsi social media and social networking Twitter

Nestlé teams up with Salesforce for 'digital lab'

Nestle has opened a digital lab inside SalesForce's New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.

08/08/2016  |  Full story...  |  More about: analytics CRM Digital Intelligence digital marketing FMCG nestle Salesforce social media and social networking USA

GDPR: Consumer goods firms risk $320bn if unprepared for new data regulation

The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.

14/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Regulation security

FMCG digital marketing food and beverages - Research, tips and news for marketers archives

Coca-Cola targets millennials with CokeTV YouTube channel - 05/07/2016

Desperados runs vertical beer ad for mobile generation - 05/07/2016

Nescafe's Tumblr switch: Six months on - 05/07/2016

Unilever signs up for new ‘vison-based’ banner ad - 04/07/2016

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads - 27/06/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Pizza Hut revamps website to reflect new neon branding - 10/06/2016

GoPro and Red Bull team up for global partnership - 25/05/2016

Unilever interview: “Ad blocking shows industry needs to rethink mobile creativity” - 24/05/2016

KFC partners Baidu for robot powered store in China - 23/05/2016

BBC faces backlash ahead of online recipe cull - 18/05/2016

Amazon to sell own food brands to Prime members - 17/05/2016

Magnum taps Shazam for “Release the Beast” global campaign - 13/05/2016

Video viral of the week: Knorr 'taste tool' matches strangers for dinner dates - 26/04/2016

Unilever now spends quarter of ad budget on digital - 20/04/2016

Mondelez to sell Oreos in China via Alibaba ecommerce deal - 08/04/2016

Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation - 04/04/2016

Red Bull strikes content deal with Reuters - 01/04/2016

Games streaming site Twitch expands into 24/7 food channel - 17/03/2016

Bloggers and native ads: Google outlines 3 key rules - 14/03/2016

UK to ban online junk food ads aimed at kids? - 14/03/2016

Coca-Cola turns packaging into Virtual Reality headset - 04/03/2016

Video viral of the week: Burger King mocks McDonald's commercial with 'new ending' - 29/02/2016

What is the best platform for a brand in 2016? Pepsi wants to find out - 17/02/2016

Super Bowl 50: How 12 big ads performed on social media - 09/02/2016

Cadbury reveals new Milk Tray Man after online search - 04/02/2016

Pizza Hut delivers #goldenpizza to Super Bowl viewers - 04/02/2016

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR - 03/02/2016

Top 10 branded Vines of last year - 27/01/2016

Knorr debuts 'thermally reactive' posters in brand refresh - 26/01/2016

Richmond ‘Sausages and Chip’ help parents track their kid’s toys - 25/01/2016

Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash - 19/01/2016

Periscope puddle: How brands waded in to a social media spectacle - 07/01/2016

The year in digital: The best (and worst) of marketing in 2015 - 21/12/2015

Coca-Cola and Nike ‘leading way in social’- industry survey - 17/12/2015

Case Study: McDonald's ‘Pay With Lovin’ and Twitter ad break giveaways - 24/11/2015

Cadbury’s embarks on search for new Milk Tray man - 23/11/2015

J2O Instagram ad banned for breaking social media celebrity ad rules - 19/11/2015

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life - 17/11/2015

Marmite sells personalised jars on Facebook - 10/11/2015

Coca-Cola turns to social media to promote Christmas truck tour - 04/11/2015

Unilever online sales growth now 'double global average' - 27/10/2015

Burger King debuts ‘hover tray’ for Back to the Future day. - 21/10/2015

Coca-Cola first brand to buy Twitter emoji for #shareacoke - 21/09/2015

Mondelez predicts online sales to hit $1bn by 2020 - 11/09/2015

Kellogg's turns cereal boxes into virtual reality players - 11/09/2015

Amazon begins take away deliveries in US - 09/09/2015

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub - 04/09/2015

Amazon tests fast food deliveries in US- report - 26/08/2015

Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace - 26/08/2015

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy