FMCG digital marketing food and beverages - Research, tips and news for marketers

Digital Intelligence - a special report about FMCG food and beverage digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.
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Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends FMCG McDonalds Proctor and Gamble Sky UK

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing ecommerce FMCG food and beverages Unilever

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...  |  More about: app design Digital Intelligence digital marketing mobile marketing Regulation

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

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11/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Pepsi

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

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18/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

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13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

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04/12/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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04/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG social media and social networking video

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

YouTube has revealed its annual UK 'Bumper ads' leaderboard, which ranks the best six-second spots of the year.

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23/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG video

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

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09/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG social media and social networking UK viral marketing

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Instagram Pharmaceutical and healthcare social media and social networking

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages paid content video viral marketing

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

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28/08/2018  |  Full story...  |  More about: agencies design Digital Intelligence digital marketing FMCG

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

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28/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

Budgeting for Brexit: Most shoppers expect high street price surge next year

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.

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22/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce FMCG food and beverages retail UK

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages Mars Regulation security video YouTube

Five Guys uses big data to boost burger sales

Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.

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01/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages

FMCG digital marketing food and beverages - Research, tips and news for marketers archives

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed - 05/07/2018

Tesco tests till-free stores with 'Scan Pay Go' app - 29/06/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

Ocado partners US supermarket giant Kroger for online shopping deliveries - 18/05/2018

Budweiser powers up ‘Bud Bots’ for World Cup campaign - 14/05/2018

Social media: and how corporate communications became more complicated - 11/04/2018

Unilever donates to charity for each Knorr video ad view - 10/04/2018

‘On-the-go’ consumers driving sales of snacks across Europe - 09/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Google lets brands appear in “Where can I buy…? searches - 20/03/2018

Google lets brands appear in “Where can I Buy…? searches - 20/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

Doritos suffers social media backlash for ‘lady-friendly’ crisps - 09/02/2018

Nielsen Brandbank makes pack images ‘more mobile friendly’ - 24/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign - 19/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Butter brand debuts Super Bowl “farm challenges” - 15/01/2018

Irn-Bru recipe change sparks social media storm - 10/01/2018

MediaCom develops automated outdoor campaign ads with Innocent drinks - 08/01/2018

Top email Christmas campaigns: Aldi and Asda lead the way - 18/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’ - 08/12/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Bake Off finale: Which sponsors fared best? - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

Quarter of North American fast food customers using mobile payments - 04/10/2017

Grocery shoppers become 'Digital Infoseekers' to save money as costs rise - 25/09/2017

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app - 12/09/2017

Domino's teams with Ford for self-driving pizza delivery cars - 30/08/2017

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia - 30/08/2017

Amazon slashes Wholefoods prices by up to 43% on first day - 29/08/2017

Hellmann's targets millennials with direct to consumer model - 29/08/2017

Irn Bru takes on Coca-Cola with cheeky map tweet - 22/08/2017

“Merry Biscuits”: McVities plans biggest ever Christmas campaign - 22/08/2017

World’s biggest advertisers ‘taking back control of their media spend from agencies’ - 18/08/2017

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up - 09/08/2017

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost - 20/07/2017

Keith Weed outlines “three Vs” of marketing for brand safety online - 19/07/2017

 

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