France digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about France

France is one of the most important centres of culture, business and technology in the world with an increasingly urban, digitally savvy population. As consumer's media habits shift to smartphones and social media, marketers need the right consumer insights and channel selection to get the most from their investments.

To keep you on top of how digital marketing is changing in France, here are some key developments and trends we've identified.
France

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Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends France Germany UK

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

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26/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce France Germany retail UK

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe IAB IAB Europe mobile marketing

Pinterest expands Promoted Pins to France

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

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08/11/2018  |  Full story...  |  More about: Clothing digital marketing ecommerce France Pinterest

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

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26/10/2018  |  Full story...  |  More about: agencies Digital Intelligence digital marketing France UK

French newspaper Le Figaro seals 3-Year deal with Taboola

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

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09/07/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing France newspapers

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe France Germany mobile marketing retail Sweden

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

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08/09/2017  |  Full story...  |  More about: advertising analytics Digital data and case studies digital marketing digital trends Europe IAB

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...  |  More about: Alibaba Cannes Lions China Digital Intelligence digital marketing France Unilever

Kevin Costner catches French high speed rail in new TGV ad

This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board.

18/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing France Transport Travel video viral marketing

European app trends in 2017: Business apps on the rise

UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.

28/02/2017  |  Full story...  |  More about: apps digital marketing digital trends France Germany mobile marketing UK

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Valentine’s Day: Which country is the least romantic?

Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.

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09/02/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing France Search UK USA

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.

08/12/2016  |  Full story...  |  More about: apps Burger King Clothing Digital Intelligence digital marketing ecommerce food and beverages France mobile marketing video viral marketing

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral

To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration.

28/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG France sport video viral marketing

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

19/10/2016  |  Full story...  |  More about: Adobe advertising behavioural targeting Digital Intelligence digital marketing digital trends Germany Privacy UK USA

Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe

More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.

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30/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe France Germany Influencer Marketing UK

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Influencer Marketing Latin America Middle East and Africa North America Russia UK USA

Driverless buses start taking passengers in France

A year-long trial of driverless buses has started in Lyon in what officials have described as a 'world first'.


06/09/2016  |  Full story...  |  More about: automotive Digital Intelligence France Internet of Things technology Travel

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

La Redoute begins digital marketing push with Visual IQ

French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.

08/06/2016  |  Full story...  |  More about: advertising Clothing Digital Intelligence digital marketing ecommerce France UK

French ad tech firm ADventori expands to London

AdTech firm Adventori is opening a London office as it expands beyond France with clients including IKEA, Nissan, L’Oréal, and Coca Cola.

03/06/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing France UK

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

France digital marketing - Research, tips and news for marketers archives

Video viral of the week: Burger King mocks McDonald's commercial with 'new ending' - 29/02/2016

Europe’s online ad industry ‘accounts for 1.4m jobs’ - 25/11/2015

Facebook’s Paris safety check tool sparks accusations of ‘western bias’ - 16/11/2015

Brands ‘suffering due to inappropriate ad placement’ - 10/11/2015

Unilever online sales growth now 'double global average' - 27/10/2015

Burger King debuts ‘hover tray’ for Back to the Future day. - 21/10/2015

UK online ad viewability rises above 50% (but still lags behind Europe) - 15/10/2015

Google's right to be forgotten could be extended worldwide - 22/09/2015

European Programmatic ad revenue up 71%: Mobile and video soar - 17/09/2015

European video trends 2015: Brits watch less TV than ever, Italians watch most - 03/09/2015

Uber suspends taxi-ordering app in France - 06/07/2015

Spontex boasts ‘the cleanest Twitter account’ with blank tweets - 29/05/2015

CRM trends: Most consumers feel brands misunderstand them online - 14/05/2015

Facebook could be sued by France for censoring content - 09/03/2015

Apple overtakes Android sales in US - 09/02/2015

Global ecommerce trends 2015: UK leads the way in Europe and North America - 27/01/2015

Apps ‘driving video content revolution in Europe’ - 22/12/2014

Carrefour teams with PowaTag to make donating to French Telethon easier - 11/12/2014

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience - 29/10/2014

Twitter lets French users transfer money via tweets - 15/10/2014

European programmatic market was worth €2.1bn last year - 15/09/2014

Global web trends 2014: Consumers ditching traditional media for digital - 21/08/2014

Publicis-Omnicom $35bn merger collapses- win for WPP? - 12/05/2014

French Orange customer hit by hack attack - 09/05/2014

Global smartphone wars: Apple regains market share as Windows stumbles - 30/04/2014

Most marketers ‘don’t know how to calculate ROI from their campaigns' - 22/04/2014

European shoppers to double mobile spend this year: Brits lead the way (infographic) - 11/04/2014

No work emails after 6pm- French labour deal bans after hours requests - 10/04/2014

Twitter expands in to social TV: buys SecondSync and Mesagraph - 02/04/2014

Global mobile video trends: Larger screens driving mobile video usage - 02/04/2014

EMEA digital ad trends: How are advertisers measuring mobile success? - 20/03/2014

Global mobile broadband penetration: 2014 - 13/03/2014

New European data protection laws: Risk of €100m fines for breaches - 13/03/2014

Active use of social media platforms by region - 10/03/2014

Nissan runs first Instagram campaign with #JukeDNA - 10/03/2014

Apple smartphone market share down in 2013, despite 5S boost - 07/01/2014

Top 10 most searched for social networks by country - 09/12/2013

Top 5 luxury goods markets for digital: France leads the way - 13/11/2013

Global Christmas shopping trends: UK biggest mobile shoppers in Europe - 07/11/2013

Global smartphone trends: Windows ‘now accounts for 1 in 10 devices’ across Europe - 06/11/2013

Top 10 ad markets: 2015 - 28/10/2013

Profiling the social networking habits of European adults - 28/10/2013

Dailymotion picks Yahoo to serve ads in UK - 10/10/2013

Brits lead world for mobile sharing: Two-thirds of UK sharing now on mobile - 23/09/2013

Video viral of the week: Milka lets consumers send ‘last square’ to friends - 17/09/2013

Programmatic video ads to grow tenfold by 2015 - 06/09/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Top 10 French online retail sites 2013 - 05/08/2013

Bigger than WPP: Omnicom and Publicis merge to take on Google in digital ad battle - 30/07/2013

France axes ‘3 strikes’ online piracy law - 11/07/2013

 

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