Germany digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Germany

Whatever market your business is working in, understanding your customers is key. The growth of internet use in Germany is attracting the focus of global brands, as well as changing the way national firms market themselves. The changes have been fast, and today to reach upmarket and professional audiences the internet has to be a core part of the strategy.
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Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe France Germany mobile marketing retail Sweden

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...

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13/10/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing Entertainment film Germany McDonalds video viral marketing

Retail drives digital ad spend in Germany

The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.

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09/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Germany retail

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

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26/09/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing financial services Germany marketing music social media and social networking video

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

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08/09/2017  |  Full story...  |  More about: advertising analytics Digital data and case studies digital marketing digital trends Europe IAB

Deutsche Telekom expands into German TV with set top box

Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.

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11/07/2017  |  Full story...  |  More about: Deutsche Telekom Digital Intelligence digital marketing Europe Germany media telecoms

Ad blocking “a growing challenge for marketers in Germany”

Ad blocking is a growing challenge for marketers in Germany – by the end of next year almost a quarter of the population will be using ad blocking software, according to eMarketer’s first-ever estimates of ad blocking in Germany.

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07/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Germany

Germany: Mobile accounts for more than half of all ad spend

Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research.

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20/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Germany

European app trends in 2017: Business apps on the rise

UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.

28/02/2017  |  Full story...  |  More about: apps digital marketing digital trends France Germany mobile marketing UK

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

19/10/2016  |  Full story...  |  More about: Adobe advertising behavioural targeting Digital Intelligence digital marketing digital trends Germany Privacy UK USA

Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe

More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.

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30/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Europe France Germany UK

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Smartology debuts German contextual ad tech: Reuters and W&V sign up

Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile.

14/06/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Germany technology

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC]

UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.

18/01/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Germany global UK USA

Europe mobile trends: Early adopters continue to evolve

Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.

26/11/2015  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing Europe France Germany mobile devices and tablets mobile marketing Sweden UK

Europe’s online ad industry ‘accounts for 1.4m jobs’

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).

25/11/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends IAB mobile marketing recuitment

Brands ‘suffering due to inappropriate ad placement’

Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.

10/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe France Germany Regulation Sweden UK

No breakthrough for the smart home market in the UK

Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research.

29/10/2015  |  Full story...  |  More about: China Digital Intelligence digital trends Germany infographic Internet of Things Japan mobile marketing UK USA

UK online ad viewability rises above 50% (but still lags behind Europe)

UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year - but still lags far behind the other major EU ad markets such as France and Germany.

15/10/2015  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends Europe France Germany IAB UK

European Programmatic ad revenue up 71%: Mobile and video soar

Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data.

17/09/2015  |  Full story...  |  More about: advertising digital marketing digital trends Europe France Germany IAB Italy Netherlands Spain UK

Global internet adspend 'could overtake TV by 2018'

The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.

14/09/2015  |  Full story...  |  More about: adspend China Digital Intelligence digital marketing digital trends global mobile marketing Search USA ZenithOptimedia

Germany digital marketing - Research, tips and news for marketers archives

European video trends 2015: Brits watch less TV than ever, Italians watch most - 03/09/2015

Nokia sells Here maps to German car giants for $3bn - 03/08/2015

Most Brits and Germans ‘want to receive personalised’ marketing - 25/07/2015

Heinz QR codes accidentally link to ‘saucy’ porn site - 19/06/2015

Global ad spend trends: Mobile to account for half worldwide spend by 2016 - 07/04/2015

Most German consumers receptive to mobile point of sale ads - 04/03/2015

Apple overtakes Android sales in US - 09/02/2015

Global ecommerce trends 2015: UK leads the way in Europe and North America - 27/01/2015

BMW runs NFC campaign in magazine ads - 05/01/2015

Apps ‘driving video content revolution in Europe’ - 22/12/2014

ASICS brings digital in-store with ‘Mix Up Your Run’ campaign - 10/11/2014

eBay picks R.O.EYE for Germany affiliate marketing push - 29/10/2014

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience - 29/10/2014

European programmatic market was worth €2.1bn last year - 15/09/2014

Uber banned in Germany over safety concerns - 02/09/2014

Global web trends 2014: Consumers ditching traditional media for digital - 21/08/2014

Video viral of the week: Wilkinson Sword claims beards make babies cry - 18/08/2014

Top 20 sites in Germany - 31/07/2014

Mexico retains ‘Social World Cup’ as USA rises - 18/07/2014

World Cup marketing trends: Brands react to Germany thrashing Brazil - 09/07/2014

Travel m-Commerce in Germany on the rise - 10/06/2014

Online Video Trends in Germany: PC and Mobile - 09/06/2014

FT.com to sell ‘time blocks’ to advertisers online - 28/05/2014

Global smartphone wars: Apple regains market share as Windows stumbles - 30/04/2014

Most marketers ‘don’t know how to calculate ROI from their campaigns' - 22/04/2014

European shoppers to double mobile spend this year: Brits lead the way (infographic) - 11/04/2014

World Cup social media trends: England and Germany lead for fan engagement - 07/04/2014

Global mobile video trends: Larger screens driving mobile video usage - 02/04/2014

EMEA digital ad trends: How are advertisers measuring mobile success? - 20/03/2014

Global mobile broadband penetration: 2014 - 13/03/2014

New European data protection laws: Risk of €100m fines for breaches - 13/03/2014

Active use of social media platforms by region - 10/03/2014

Nissan runs first Instagram campaign with #JukeDNA - 10/03/2014

Digital trends in Germany 2014: Gutefrage and Hubert Burda see biggest growth - 05/03/2014

Massive German hack sees one fifth of population’s passwords stolen - 23/01/2014

Profiling the social networking habits of European adults - 28/10/2013

German social media trends: Daily mobile access grows 39% - 14/10/2013

German mobile ad revenues ‘grow 75.6%’ - 24/09/2013

Top global apps: Android catching Apple with 35% share - 23/09/2013

Video viral of the week: Milka lets consumers send ‘last square’ to friends - 17/09/2013

Programmatic video ads to grow tenfold by 2015 - 06/09/2013

Top 10 fastest growing sites in Germany - 23/08/2013

A digital month in Germany: Social media and retail lead the way - 19/08/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Online advertising in Germany: Display ad impressions by category - 11/07/2013

German car marketplace targets ads by phases in purchase lifecycle - 08/07/2013

Global smartphone trends: Android gets 70% market share - 02/07/2013

German social media sites get third of display ad impressions - 28/06/2013

Father’s Day shopping trends: Mum’s the word for holiday gifting [infographic] - 10/06/2013

Global online ad spend ‘to overtake print by 2015’ - 30/04/2013

 

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