Digital Knowledge Centre - Digital Intelligence

Video Interview: Twitter CEO on Google, censorship, elections and IPOs

Wed, 08 Feb 2012 12:57:35 +0000

This week saw US technology blog All Things Digital interview Twitter CEO Dick Costolo. In this video, the chief of the micro-blogging site talks candidly on the recent spat with Google over social search, its role in the upcoming US election, potential IPOs and its controversial new country-specific filtering tools.

08/02/2012

Online dating: New eye-tracking research shows what men and women really want

Wed, 08 Feb 2012 12:56:16 +0000

The latest online eye-tracking studies for dating sites confirmed all the stereotypes: Guys look at the pictures while women read the text. Find out more from the study and think about what this means for your marketing campaigns…

08/02/2012

Online retail spend data: $50bn in US for Q4

Wed, 08 Feb 2012 12:54:58 +0000

The switch to online retailing continues to be fast with US year on year growth at14% based on comparable Q4 results for 2010 vs 2011. The latest online retail spend data shows continued steep rises as the purchase of groceries and mainstream consumer products switches away from the highstreet. More on which sectors are moving…

08/02/2012

Broadband speeds up 22% on last year

Wed, 08 Feb 2012 12:54:01 +0000

The average broadband speed in the UK has increased 22% in the past year, largely due to consumers upgrading to higher-speed packages. In November 2011, the average speed for broadband in the UK was 7.6 megabits compared to 6.2 megabits a year earlier, according to industry regulator Ofcom.

08/02/2012

The power of social media influencers: Stephen Fry tweet gets guitarist 2m YouTube Views

Tue, 07 Feb 2012 13:42:37 +0000

A one-word tweet from author Stephen Fry has boosted the career of an aspiring singer – after it increased traffic to his latest video by two million people. After simply posting the word “Wow” with a link to the video of Leeds-born songwriter Jon Gomm's latest single Passionflower, his three-million followers responded by clicking, re-tweeting and favouriting it.

Super Bowl’s Greatest Hits: Top 10 most liked ads on Facebook

Tue, 07 Feb 2012 13:38:07 +0000

Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research. Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list.

07/02/2012

Google and Facebook forced to censor content in India

Tue, 07 Feb 2012 13:37:03 +0000

Google and Facebook have removed content from some Indian domain websites this week, following a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities. The two internet giants are among 21 companies asked to develop a feature to block objectionable material after a private petitioner took them to court over images deemed offensive to Hindus, Muslims and Christians.

07/02/2012

Facebook advertising budgets ‘growing faster than paid search’

Tue, 07 Feb 2012 13:36:04 +0000

Marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising, according to new research. The findings, from digital marketing software provider Kenshoo, a are based on analysis of more than 100 billion ads delivered on Facebook worldwide through its Kenshoo Social ad platform. Kenshoo Social customers spent 109 percent more on Facebook in Q4 of 2011 than they did in Q3.

07/02/2012

Super Bowl: Ad spend and consumer recall on the rise

Tue, 07 Feb 2012 13:34:07 +0000

Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar.

07/02/2012

Mobile marketing strategies - Facebook vs Google+

Mon, 06 Feb 2012 14:42:07 +0000

Is battle about to intensify as two of the social giants go head to head? The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards a putting hurdles in the wayfor Facebook on Android. The big push from Google for integrating Android with Google+ and the single Google cookie is yet to come, but when it does, here’s why Facebook thinks it matters...

06/02/2012

Marketing on Twitter: Survey reveals most engaging (and most annoying) Tweets

Mon, 06 Feb 2012 14:41:25 +0000

Twitter has become a powerful marketing tool, but what techniques actually work when it comes to micro-blogging, and what tactics should be avoided? A study based on 43,000 responses to Tweets has uncovered what people like (and loathe) about Twitter posts.

06/02/2012

Huffington Post plans web TV channel with “never-ending talkshow”

Mon, 06 Feb 2012 14:40:09 +0000

Online news provider The Huffington Post is planning launch a live streaming video channel, offring an online rival to traditional 24 hour TV news networks. The new service is set to launch this summer, offering 12 hours of original programming 5 days a week. Roy Sekoff, co-founder of the Huffington Post, described the ambitious video network as CNN meets YouTube and said it would be staffed by about 100 employees.

06/02/2012

Facebook: Half of users connecting via mobile

Mon, 06 Feb 2012 14:39:26 +0000

Facebook's initial public offering acknowledges that though nearly half of its 845 million monthly users are logging in to the social network via mobile devices, that segment "does not currently directly generate any meaningful revenue." Of the 845 million monthly users Facebook reported in December, 425 million accessed the site on mobile devices. At present there are no ads on Facebook's mobile sites or services.

06/02/2012

AOL beats expectations: Online display ad sales rise

Mon, 06 Feb 2012 14:37:56 +0000

AOL posted higher than expected final quarter finacial results for 2011, with display ad revenue up to $363.8 million, up 10% from $331.6 million a year ago. After several years of display ad declines, AOL is facing some easier comparisons, but growth in the fourth quarter is notable considering Yahoo's display ad revenue was down 3% in the same quarter.

06/02/2012

Connected devices 'to grow four-fold by 2014'

Mon, 06 Feb 2012 14:35:55 +0000

The number of web-connected devices will grow more than fourfold by 2020, reaching 50 billion in total, according to new report. The forecast, from networking giant Cisco, also asserts that there will be more than 7 billion mobile devices globally by 2015, and that a greater use of video will mean total internet traffic will more than quadruple by 2014.

06/02/2012