Digital Intelligence

Google gets tough on search spam with Penguin 2.0 update (video)

Fri, 24 May 2013 13:04:40 +0000

Google has made a major update to its Penguin search algorithm this week, as the internet giant looks to improve its search results by eliminating web spam.

In a Google Webmaster Help video (see below), Cutts goes into more detail on what Penguin 2.0 would bring, along with what new changes webmasters can expect over the coming months with regards to Google search results.

Yahoo buys gaming platform PlayerScale

Fri, 24 May 2013 13:03:07 +0000

Yahoo has bought gaming platform startup PlayerScale, for an undisclosed sum, as the firm continues to boost its online content business.

Microsoft boasts of 'Do Not Track' defaults in latest IE ad

Fri, 24 May 2013 13:02:23 +0000

Microsoft is running an ad campaign touting its controversial "Do Not Track" function in its latest versions of Internet Explorer, in a move that is firmly aimed at Google.

Twitter adds two-factor security after hack attack

Fri, 24 May 2013 13:00:58 +0000

Twitter is beefing up security logins for users after recent high-profile hacking attacks.

Consumers 'now spending more on Apple iPhone games than handheld console games'

Fri, 24 May 2013 13:00:18 +0000

iOS games for iPhones and iPads generated more revenue than handheld console games on devices such as the Nintendo DS, according to new research.

Google tests DIY real time bidding platform ‘Open Bidder’

Fri, 24 May 2013 08:48:57 +0000

Google is testing a new tool that helps companies build their own customisable real-time bidding platforms using its cloud and DoubleClick services.

US digital ad revenue by format: 2012

Thu, 23 May 2013 16:47:52 +0000

In the US, total digital ad revenue for 2012 was $36.6bn, up by 15% from 2011. Mobile digital ad revenue grew by 4.2% since 2011, making it the format with the highest growth. Search ads were also the format with the highest revenue for the second year (46.3%) accounting for $16.9bn of the full years revenue.

US digital ad revenues by format: 2011

Thu, 23 May 2013 16:44:30 +0000

In 2011, the US generated $31.7bn in revenue from digital advertising, at the time the highest recorded. Search ads accounted for the highest revenue segment for digital ads in 2011 with 46.5%. Display related ad revenues were also a high growth area in 2011 accounting for 34.8% of revenues.

Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

Thu, 23 May 2013 13:14:55 +0000

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

Mobile marketing trends: 47% of Brits ‘would accept ads in exchange for reduced mobile bills’

Thu, 23 May 2013 13:13:16 +0000

Almost half (47%) of UK respondents are keen to have commercially funded mobile phone bills; with adverts delivered straight to their phones in return for a partially or fully paid line-rental, according to new research looking into mobile marketing trends.

Online staffing trends: 'Biggest shift in work since industrial revolution'

Thu, 23 May 2013 13:12:17 +0000

Worth a staggering $1 billion, the online working industry "the biggest shift in work since the industrial revolution", according to a new report looking into worldwide online staffing trends.

EA drops online pass for used games after player complaints

Thu, 23 May 2013 13:11:33 +0000

Electronic Arts is axing a controversial program that stifled trade in second-hand games.

Why email still matters (infographic)

Thu, 23 May 2013 13:10:43 +0000

As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.

Microsoft Xbox One revealed with online entertainment focus

Wed, 22 May 2013 16:54:45 +0000

Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena.

Watch this video from the Daily Telegraph showing highlights from the launch event:

Interflora wins 5-year search keyword battle with M&S

Wed, 22 May 2013 15:53:53 +0000

Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists' trademark as a Google AdWord to boost its visibility on the search engine.