India digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about India

Whatever market your business is working in, understanding your customers is key. The growth of internet use in India is attracting the focus of global brands, as well as changing the way national firms market themselves. The changes have been fast, and today to reach upmarket and professional audiences the internet has to be a core part of the strategy.

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Internet use in India and the development of the Indian online markets

Internet use in India and the development of the Indian online marketsIn India the web is now established as a mass market media channel for the wealthy. Email has become a mass market media channel for office workers and professional classes. Mobile (for SMS) is a mass market media channel across many demographics, but while mobile use is very high, mobile devices and the web will not properly converge until late 2010. The main changes in internet access have happened in the last five years and the internet has become an essential part of office life, and plays a key role in many homes. The number of people with access continues to rise, but so too does the time they spend online. Broadband access is growing fast, but the number of home connections lags behind comparable markets; however although the number of connections is low, a large number of people in high-end demographics have access. Significant infrastructure problems remain, creating a high cost for access compared to average wage rates.

India: Understanding the scale of change online audiences and digital media in India

India: Understanding the scale of change online audiences and digital media in IndiaThe massive Indian market is changing fast. Internet access is mainstreaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touchpoints mirror where the consumer is spending their time. These notes give a sense of the scale of change we’ve seen so far and implies the scale of what is coming.

Download: Understanding the scale of change online audiences and digital media in India

FlipKart takes on Amazon Prime in India with original video content

FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.


17/10/2019  |  Full story...  |  More about: Amazon Asia Pacific Digital Intelligence digital marketing Flipkart India paid content retail video

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.


21/06/2019  |  Full story...  |  More about: advertising Asia Cannes Lions Digital Intelligence digital marketing FMCG India Pharmaceutical and healthcare Proctor and Gamble video

The rise of voice: 22% speaking to their video devices

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.


03/04/2019  |  Full story...  |  More about: Australia Digital Intelligence digital marketing digital trends India Internet of Things mobile marketing Search technology UK

Spotify finally comes to India after legal battle

Spotify has launched in India after a years delay over legal issues.


28/02/2019  |  Full story...  |  More about: advertising copyright Digital Intelligence digital marketing India music paid content Spotify

Walmart completes FlipKart purchase: Rival Indian traders plan shutdown protest

Walmart has finalised its $16bn acquisition of Indian online retail giant FlipKart, as the US supermarket chain looks to take on Amazon in one of the largest growing markets in the world.


21/08/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce Flipkart India retail USA Walmart

Walmart buys majority stake in India's Flipkart for $16bn

Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.


09/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Flipkart India social media and social networking Walmart

Diwali ecommerce sales: Amazon Vs. Flipkart in India

Amazon's 'The Great Indian Festival' generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.


23/10/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce Flipkart India retail

Alibaba to expand into online groceries via BigBasket investment

Alibaba is reportedly in talks to pick up a significant stake in online grocer BigBasket in India, as the Chinese online retail giant looks to rival Amazon's recent expansion into fresh food with its WholeFoods acquisition.


31/08/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing ecommerce India retail

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Case study: targets forgetful drivers with interactive campaign

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.

09/11/2016  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing video viral marketing YouTube

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.


23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.


09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Influencer Marketing Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Global web trends: India speeds ahead of US for internet audience

The number of web users in India will double to 730m by 2020 compared to 350m at the end of 2015, driven by rural take-up, according to new data.

19/08/2016  |  Full story...  |  More about: China Digital Intelligence digital trends global India internet use time spent online USA

LinkedIn reaches 100m users in Asia

Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.

11/08/2016  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing digital trends India Influencer Marketing LinkedIn social media and social networking

World’s cheapest smartphone: £3 smartphone to launch this week

An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77).

01/07/2016  |  Full story...  |  More about: Android Digital Intelligence digital marketing mobile marketing

Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload

This social media video for Ariel washing Powder was hailed by Facebook's Sheryl Sandberg as “one of the most powerful” she'd ever seen. The Indian ad campaign encouraged men to do their fair share of housework.

27/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG India

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea

A campaign featuring transgender pop band from India has won the second annual ‘Glass' Award at Cannes Lions, for its work to promote gender equality.

23/06/2016  |  Full story...  |  More about: Asia Cannes Lions Digital Intelligence digital marketing India video viral marketing

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

02/06/2016  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing Facebook global Google India Influencer Marketing Internet of Things mobile marketing Search Snapchat social media and social networking technology video

Indian tech firms boost investment in London

Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate.

17/03/2016  |  Full story...  |  More about: Digital Intelligence India technology UK

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

Ecommerce trends: India’s wallets are going mobile

The smartphone is rapidly becoming a convenient medium for making payments around the world. This new report from Neislen looks at the role of smartphone payments in India.

07/03/2016  |  Full story...  |  More about: Asia Digital Intelligence digital marketing ecommerce India mobile marketing

The most effective ad campaigns: Australia and India win at engagement

More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research.

02/03/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global video viral marketing WARC

Zuckerberg criticises board member for India ‘anti-colonialism’ tweet

Facebook sparked controversy this week, after a key board member Marc Andreessen linked India’s rejection of its free mobile service with ‘anti-colonialism’.

11/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook India Influencer Marketing mobile marketing Regulation social media and social networking

India blocks Facebook’s free internet scheme

India's telecoms regulator has blocked Facebook's Free Basics internet service today, saying the scheme violates net neutrality.

09/02/2016  |  Full story...  |  More about: Digital Intelligence Facebook India mobile internet mobile marketing Regulation

India digital marketing - Research, tips and news for marketers archives

Global ad spend trends: Internet to overtake TV by end of 2018 - 07/12/2015

Facebook ‘2G Tuesdays’ show mobile speeds in India to staff - 30/10/2015

Global chat app trends: WhatsApp most popular in India - 09/10/2015

Facebook partners Indian ad tech firm Tookitaki - 14/09/2015

Marketing fail: Flipkart sorry for 'sexist' customer emails - 01/09/2015

Indian ecommerce trends: Mobile shoppers increasingly use apps - 05/08/2015

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India - 17/07/2015

Cannes Lions case study: P&G Whisper gets 3m Indian women to ‘Touch the Pickle’ - 02/07/2015

James Murdoch at Cannes: India is “greatest opportunity of next 5 years” - 29/06/2015

Mary Meeker’s digital trends: India tops China for mobile growth - 04/06/2015

67 digital rights groups protest Facebook's - 20/05/2015

Facebook opens to more websites following backlash - 05/05/2015

Facebook suffers setback as Indian firms withdraw from scheme - 17/04/2015

Global ad spend trends: Mobile to account for half worldwide spend by 2016 - 07/04/2015

Unilever and Coca Cola lead WARC digital marketing awards - 26/03/2015

Micromax overtakes Samsung in India smartphone sales - 04/02/2015

Facebook user trends: 75% of audience from mobile by 2018 - 26/01/2015

Samsung sells first Tizen phones - 15/01/2015

India marketing trends: smartphone surge and rise of ‘rural super consumer’ - 08/01/2015

India blocks major websites after ‘terror threats' - 06/01/2015

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers - 08/12/2014

Emerging markets to lead new growth for app publishers - 30/10/2014

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience - 29/10/2014

£65 Android One smartphone to launch in India - 16/09/2014

Mozilla debuts £19 smartphone in India - 28/08/2014

The Huffington Post launches in India - 22/08/2014

Global web trends 2014: Consumers ditching traditional media for digital - 21/08/2014

Google to close first social network Orkut after ten years - 01/07/2014

Global ad trends: Digital ‘to account for third of all revenue by 2018’ - 04/06/2014

Internet reaching 3bn users- UN - 08/05/2014

Understanding the new Indian shopper: 1 in 3 go online first - 24/04/2014

Unilever woos Indian villagers with free mobile music - 22/04/2014

Global mobile broadband penetration: 2014 - 13/03/2014

Active use of social media platforms by region - 10/03/2014

Top 10 most searched for social networks by country - 09/12/2013

Google India teams with Unilever to help 50 million women get online - 22/11/2013

Asia-Pacific demographics: One region, many audiences - 13/11/2013

Android app translation tool offered to all developers - 12/11/2013

India internet use: Over 50% web users are ‘mobile-only’ - 15/10/2013

Top 10 web properties in India: Time spent - 10/10/2013

Top 10 web properties in India: Visitors - 10/10/2013

Global web trends: 40% of world online by 2014 as mobile broadband soars - 09/10/2013

Unilever targets 'low-end' mobile users in emerging markets - 26/09/2013

A snapshot of digital India in 2013: Third biggest online population in the world - 30/08/2013

Global web consumer trends: Study reveals what makes each country click - 20/08/2013

Horlicks ‘Facebook mystery’ creates buzz for new TV commercial - 14/08/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Komli Media adds Facebook real time bidding platform - 03/07/2013

Video viral of the week: Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’ - 25/06/2013

KFC India debuts first digital only campaign with Facebook graphic novel - 24/06/2013


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