Latin America digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Latin America

Emerging trends in Latin America show an exponential growth in the online audience. Mobile phones and tablets continue to account for the growth in online traffic. This shift in the digital media landscape has changed the way marketers are communicating. Digital marketing is now at the core of the marketing mix in Latin America where consumer insights and channel selection are essential to creating successful marketing strategies.

To keep you on top of how digital marketing is changing in Latin America, here are key developments and trends we've identified in Brazil, Mexico, Argentina, Chile and across Latin America.
Latin America

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Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...  |  More about: brands Brazil Digital Intelligence digital marketing digital trends FMCG Latin America

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

02/06/2016  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing Facebook global Google India Internet of Things mobile marketing Search Snapchat social media and social networking technology video

Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.

24/05/2016  |  Full story...  |  More about: apps Brazil Canada Digital Intelligence digital marketing digital trends global infographic internet use mobile marketing time spent online UK USA

Kantar Media and comScore unite for cross-platform analytics in Latin America

Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.

05/05/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Latin America

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

WhatApp most popular in Latin America

WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.

01/02/2016  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing Europe IM Latin America North America WhatsApp

Global ad spend trends: Internet to overtake TV by end of 2018

TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.

07/12/2015  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global media mobile marketing

Brazil’s first social commerce platform goes live

Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform

05/11/2015  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Latin America retail social media and social networking

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...  |  More about: advertising Australia Digital Intelligence digital marketing digital trends Europe global Latin America Middle East and Africa North America USA

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...  |  More about: Argentina Brazil Chile Colombia Digital Intelligence digital marketing Latin America Mexico South America

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


10/06/2015  |  Full story...  |  More about: Brazil Digital Intelligence digital marketing FMCG Latin America Pharmaceutical and healthcare video viral marketing

Apple iAds come to Latin America for first time

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...  |  More about: Apple apps Argentina Brazil Digital Intelligence digital marketing iAds Latin America mobile marketing

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

08/12/2014  |  Full story...  |  More about: adspend advertising Asia Europe France Germany global Japan Latin America marketing media Middle East and Africa mobile marketing North America Russia social media and social networking UK ZenithOptimedia

Emerging markets to lead new growth for app publishers

Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.

30/10/2014  |  Full story...  |  More about: Android Apple apps Brazil Digital Intelligence digital marketing digital trends games India Indonesia mobile marketing Turkey

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

21/08/2014  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital trends Europe France Germany global India internet use Latin America mobile marketing Netherlands North America Poland time spent online UK USA

Global mobile ad revenues ‘nearly doubled in a year’

Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.

14/08/2014  |  Full story...  |  More about: advertising Asia Pacific Digital Intelligence digital marketing digital trends Europe global IAB Latin America Middle East and Africa mobile marketing North America

Amazon smartphone: The emerging market challenge

Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services to the fore of the user experience. While these are interesting developments, will Amazon gain any market share from the hardware giants Apple and Samsung? Is it the right move for Amazon to target the West where it already has success?

19/06/2014  |  Full story...  |  More about: Amazon Apple Brazil China Digital Intelligence digital trends ecommerce Google Latin America mobile devices and tablets mobile marketing Samsung

Global ad trends: Digital ‘to account for third of all revenue by 2018’

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.

04/06/2014  |  Full story...  |  More about: adspend Argentina China Digital Intelligence digital marketing global India Japan Mexico Pricewaterhouse Coopers Russia South Africa South America Turkey UK video

AT&T buys DirecTV for $50bn to create TV giant

In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn).

19/05/2014  |  Full story...  |  More about: Argentina ATT Brazil comcast digital companies Digital Intelligence DirectTV Group Latin America media Mexico South America Time Warner USA video

BBC digital World Cup coverage targets ‘second screeners’ with player cam

The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV.

12/05/2014  |  Full story...  |  More about: BBC Brazil digital companies Digital Intelligence digital marketing Latin America media mobile devices and tablets social media and social networking sport UK video

Internet reaching 3bn users- UN

The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research.

08/05/2014  |  Full story...  |  More about: Asia Pacific Australia Europe global internet use Latin America Middle East and Africa North America South America time spent online

Latin America digital marketing - Research, tips and news for marketers archives

Global mobile broadband penetration: 2014 - 13/03/2014

Active use of social media platforms by region - 10/03/2014

Global internet population by region: 2014 - 13/02/2014

Global app trends: Americas drive monetisation for developers - 06/02/2014

Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic) - 22/01/2014

Mobile 3.0: A look at the new era of smartphones (infographic) - 08/01/2014

Global smartphone trends: Windows ‘now accounts for 1 in 10 devices’ across Europe - 06/11/2013

Global web trends: 40% of world online by 2014 as mobile broadband soars - 09/10/2013

Global web consumer trends: Study reveals what makes each country click - 20/08/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Global mobile ad revenues rise 83%: North America catching Asia Pacific - 10/07/2013

Shazam gets $40m funding boost from ‘world’s richest person’ - 08/07/2013

Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region - 18/06/2013

Global online gaming trends: Asia Pacific and Europe lead the way (infographic) - 18/06/2013

WPP’s Xasis brings audience buying platform to Latin America - 12/06/2013

Half global population ‘will be web connected by 2017’ (video) - 11/06/2013

Latin America online shopping trends: Clothing and electronics top categories for web shoppers - 03/06/2013

Online video trends in Latin America: Chile leads the way - 30/05/2013

Top 20 social networks in Latin America - 29/05/2013

Top 10 countries for social media engagement: Time spent - 29/05/2013

Top 10 countries for social media engagement: Argentina and Brazil lead the way - 22/05/2013

Top 20 social networks in Latin America - 22/05/2013

A snapshot of digital Brazil: Portals and social media reap biggest ad revenues - 15/05/2013

Huggies ‘TweetPee’ app tells parents to change baby’s diaper - 10/05/2013

Digital ad spend in Latin America: Brazil to lead growth - 08/05/2013

Brazilians turn to web for travel plans - 08/05/2013

Video viral of the week: Budweiser 'Buddy Cup' makes Facebook friends a toast away - 30/04/2013

Case study: Sodimac uses ‘Skip Ad’ button as part of message - 05/02/2013

Global Internet use: 634m websites and 2.4bn users - 21/01/2013

Internet use in Brazil and the development of the Brazilian online markets - 27/10/2012

Latin America ad spend growth in 2012 - 07/08/2012

Internet use in Chile: 90% of internet users in Chile watched online video in May - 25/07/2012

Digital Intelligence special report: Latin America digital marketing - 18/07/2012

Mobile trends in Argentina- Smartphones and tablets taking bigger share of web use - 13/07/2012

Global ad spend 2012- Internet outpaces other media with 12% growth - 11/07/2012

Digital marketing in Latin America- a snapshot of the world's most 'social' region - 02/07/2012

Website design in Latin America? Tips from our digital strategists - 02/07/2012

Social marketing in Latin America? Tips from our digital strategists - 02/07/2012

Mobile marketing in Latin America? Tips from our digital strategists - 02/07/2012

Internet users and local penetration: South America - 02/07/2012

Colombia online ad spend up 50% - 02/07/2012

Adspend growth in emerging markets: Global - 02/07/2012

Facebook engagement by age: Brazil - 02/07/2012

Growth in social network users, 2010-2011: Brazil - 02/07/2012

Top search engine destination sites: Latin America - 02/07/2012

Growth in search query volume, 2010- 2011: Latin America - 02/07/2012

Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase - 01/07/2012

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales - 01/07/2012

Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage - 01/07/2012

Digital case study: Ace uses soap-opera style mystery to create awareness and triple sales - 01/07/2012

 

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