Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing FMCG food and beverages games local Maps mobile marketing Unilever

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.

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21/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games mobile marketing Playstation Samsung technology Xbox

Child safety online: Google game teaches kids to be “Internet Awesome”

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

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07/06/2017  |  Full story...  |  More about: Digital Intelligence education games Google Privacy Regulation security social media and social networking

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing FMCG games recuitment Unilever

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...  |  More about: Android Digital Intelligence digital marketing games Google images mobile marketing social media and social networking

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos.

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15/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook games social media and social networking video

Japan's Softbank invests $500m in Improbable to create "VR cities"

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business.

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12/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games Japan mobile marketing technology UK

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook games video

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...  |  More about: brands content Digital Intelligence digital marketing games Internet of Things mobile marketing technology

Event report: Top 5 experiences at the Virtual Reality Show

This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products and meet the top brands and innovators working in VR today. Our team went to investigate…

26/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games Internet of Things technology

Japan adds e-sports to 2022 Asian Games

The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.

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20/04/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing Japan sports

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing games technology video YouTube

TVPlayer focuses on games consoles, initially with Xbox launch

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.

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10/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games video Xbox

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

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31/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence Facebook games

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.

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30/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games mobile marketing Samsung

VR gets real: “Hyper Reality Experience” launches in UK

The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.


Hyper Reality Experience from Hyper Reality Experience on Vimeo.

24/03/2017  |  Full story...  |  More about: Digital Intelligence games technology UK

Gaming trends: What men and women want

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.

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20/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games

Virtual flop? VR device sales falling short of expectations

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.

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16/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games Internet of Things mobile marketing Playstation Samsung technology

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...  |  More about: augmented reality brands Digital Intelligence digital marketing FMCG games Internet of Things local Maps mobile marketing technology Unilever

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.

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03/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games mobile marketing sport Yahoo

Sacramento Kings debut NBA's first Facebook 360 Live Stream

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.


24/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games sport USA video viral marketing

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook food and beverages games social media and social networking technology video viral marketing

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

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16/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce food and beverages games technology WARC

Pokémon Go and Mario Run drives App Store sales up 40%

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.

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06/01/2017  |  Full story...  |  More about: Apple apps augmented reality Digital Intelligence digital marketing digital trends ecommerce mobile marketing

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump - 13/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Augmented reality and adaptability “biggest digital transformation trends for 2017” - 07/12/2016

Facebook brings Instant Games to Messenger and News Feed - 01/12/2016

New mobile app game helps smokers quit - 28/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Google launches $79 Daydream VR headset - 11/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

VR video to surpass video gaming by 2019- Ovum - 02/11/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Virtual reality goes mainstream? £350 Playstation VR goes on sale - 14/10/2016

KamaGames takes casino games social with Viber partnership - 12/10/2016

Google takes on Apple with AI-powered 'Pixel' phone - 05/10/2016

The evolution of video games [INFOGRAPHIC] - 03/10/2016

Apple hires AR and VR experts in gaming drive - 26/09/2016

Pokemon Go! Plus watch sells out - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario - 08/09/2016

VR and AR popularity rises 548% since January 2015 - 24/08/2016

Who is playing Pokémon Go? New research shows its not just millienials - 17/08/2016

Pokemon Go: Brits more likely to play at work than Germans - 11/08/2016

Pokemon Go: Five examples of brands catching augmented reality craze - 20/07/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling - 15/07/2016

Pokemon Go! launches in UK: How can brands catch the craze? - 14/07/2016

Pokemon Go! overtakes Twitter as augmented reality game goes global - 11/07/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Global gaming trends: 10% of leisure time now spent gaming - 13/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Women lead men for time spent on mobile internet - 02/06/2016

Game of Thrones 360 video becomes Facebook’s biggest hit - 20/04/2016

Virgin Media creates YouTube 360 ‘virtual party’ - 08/04/2016

Nintendo reveals first smartphone game in Japan (with a social twist) - 21/03/2016

Games streaming site Twitch expands into 24/7 food channel - 17/03/2016

PlayStation VR revealed... $200 cheaper than Oculus Rift - 16/03/2016

BBC debuts first 360-degree TV show online - 14/03/2016

Coca-Cola turns packaging into Virtual Reality headset - 04/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

Microsoft HoloLens ships to developers on March 30 - 02/03/2016

Beyond gaming: Facebook creates 'social virtual reality' team - 22/02/2016

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR - 03/02/2016

AI breakthrough: Computer beats Go champion 10 years earlier than expected - 28/01/2016

Channel 4 expands into mobile games - 18/01/2016

Alton Towers to open virtual reality rollercoaster - 12/01/2016

Oculus Rift founder admits pricing blunder - 08/01/2016

Oculus Rift goes on sale in March for $599 - 07/01/2016

 

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