Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Japan adds e-sports to 2022 Asian Games

The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.

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20/04/2017  |  Full story...  |  More about: Alibaba China Digital Intelligence digital marketing Japan sports

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing games technology video YouTube

TVPlayer focuses on games consoles, initially with Xbox launch

UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.

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10/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games video Xbox

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

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31/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence Facebook games

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.

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30/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games mobile marketing Samsung

VR gets real: “Hyper Reality Experience” launches in UK

The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.


Hyper Reality Experience from Hyper Reality Experience on Vimeo.

24/03/2017  |  Full story...  |  More about: Digital Intelligence games technology UK

Gaming trends: What men and women want

Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.

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20/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games

Virtual flop? VR device sales falling short of expectations

The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.

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16/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games Internet of Things mobile marketing Playstation Samsung technology

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...  |  More about: augmented reality brands Digital Intelligence digital marketing FMCG games Internet of Things local Maps mobile marketing technology Unilever

Yahoo enters UK Daily Fantasy Sports market

Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.

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03/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games mobile marketing sport Yahoo

Sacramento Kings debut NBA's first Facebook 360 Live Stream

Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.


24/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games sport USA video viral marketing

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

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16/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce games technology WARC

Pokémon Go and Mario Run drives App Store sales up 40%

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.

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06/01/2017  |  Full story...  |  More about: Apple apps augmented reality Digital Intelligence digital marketing digital trends ecommerce mobile marketing

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Top Google search trends of 2016: Pokémon Go beats Trump

Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.

15/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games global Google Search

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump

Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game's popularity has slumped from its record-breaking uswer numbers back in June.

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13/12/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Nintendo Starbucks

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.


09/12/2016  |  Full story...  |  More about: Digital Intelligence games mobile marketing sport video viral marketing

Augmented reality and adaptability “biggest digital transformation trends for 2017”

Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.

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07/12/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Facebook brings Instant Games to Messenger and News Feed

Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.


01/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook games mobile marketing social media and social networking

New mobile app game helps smokers quit

A games developer from London has developed a mobile phone game called ‘Cigbreak' aimed at smokers wanting to kick the habit.


28/11/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing games UK

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.


23/11/2016  |  Full story...  |  More about: advertising augmented reality Diageo Digital Intelligence FMCG games video

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

14/11/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing games USA viral marketing

Google launches $79 Daydream VR headset

Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook's Oculus Rift and Samsung's Gear VR in the next-gen media sector.

11/11/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games Google mobile marketing technology

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

VR video to surpass video gaming by 2019- Ovum - 02/11/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Virtual reality goes mainstream? £350 Playstation VR goes on sale - 14/10/2016

KamaGames takes casino games social with Viber partnership - 12/10/2016

Google takes on Apple with AI-powered 'Pixel' phone - 05/10/2016

The evolution of video games [INFOGRAPHIC] - 03/10/2016

Apple hires AR and VR experts in gaming drive - 26/09/2016

Pokemon Go! Plus watch sells out - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario - 08/09/2016

VR and AR popularity rises 548% since January 2015 - 24/08/2016

Who is playing Pokémon Go? New research shows its not just millienials - 17/08/2016

Pokemon Go: Brits more likely to play at work than Germans - 11/08/2016

Pokemon Go: Five examples of brands catching augmented reality craze - 20/07/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling - 15/07/2016

Pokemon Go! launches in UK: How can brands catch the craze? - 14/07/2016

Pokemon Go! overtakes Twitter as augmented reality game goes global - 11/07/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Global gaming trends: 10% of leisure time now spent gaming - 13/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Women lead men for time spent on mobile internet - 02/06/2016

Game of Thrones 360 video becomes Facebook’s biggest hit - 20/04/2016

Virgin Media creates YouTube 360 ‘virtual party’ - 08/04/2016

Nintendo reveals first smartphone game in Japan (with a social twist) - 21/03/2016

Games streaming site Twitch expands into 24/7 food channel - 17/03/2016

PlayStation VR revealed... $200 cheaper than Oculus Rift - 16/03/2016

BBC debuts first 360-degree TV show online - 14/03/2016

Coca-Cola turns packaging into Virtual Reality headset - 04/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

Microsoft HoloLens ships to developers on March 30 - 02/03/2016

Beyond gaming: Facebook creates 'social virtual reality' team - 22/02/2016

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR - 03/02/2016

AI breakthrough: Computer beats Go champion 10 years earlier than expected - 28/01/2016

Channel 4 expands into mobile games - 18/01/2016

Alton Towers to open virtual reality rollercoaster - 12/01/2016

Oculus Rift founder admits pricing blunder - 08/01/2016

Oculus Rift goes on sale in March for $599 - 07/01/2016

The year in digital: The best (and worst) of marketing in 2015 - 21/12/2015

Chinese giant Tencent buys League of Legends - 21/12/2015

Gaming trends in 2015: Virtual reality and social media on collision course - 16/12/2015

Xbox opens ‘The Mall’: Virtual shopping centre and changing room - 09/12/2015

First consumer Samsung Gear VR headset goes on sale - 02/12/2015

Game 'Christmas Shopping Simulator' returns for Black Friday - 26/11/2015

Star Wars goes VR: Disney joins forces with Google Cardboard - 24/11/2015

Nintendo delays first smartphone game - 02/11/2015

Trivia app QuizUp becomes TV gameshow on NBC - 02/10/2015

PewDiePie launches mobile app - 29/09/2015

 

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