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The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles.
Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.
To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.
Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study.
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research.
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.
Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes.
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.
Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game's popularity has slumped from its record-breaking uswer numbers back in June.
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.
A games developer from London has developed a mobile phone game called ‘Cigbreak' aimed at smokers wanting to kick the habit.
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.
In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.
Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook's Oculus Rift and Samsung's Gear VR in the next-gen media sector.
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