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Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.
Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game's popularity has slumped from its record-breaking uswer numbers back in June.
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.
A games developer from London has developed a mobile phone game called ‘Cigbreak' aimed at smokers wanting to kick the habit.
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.
In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.
Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook's Oculus Rift and Samsung's Gear VR in the next-gen media sector.
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.
The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.
Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi.
PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.
Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber.
Google has revealed a new smartphone and a virtual reality (VR) headset it hopes will take on Apple and Samsung.
From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming.
Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.
Pokemon Go! got its own device this month, but the popularity of the augmented reality game meant that it sold out almost instantly.
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