Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Virals of the year: Fortnite destroys its own game with black hole stunt

In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.

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27/11/2019  |  Full story...  |  More about: Digital Intelligence digital marketing games video viral marketing

Angry Birds launches 'venting machine' stunt in New York for 10th anniversary

Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a 'venting machine' in New York Times Square, turning people's 'anger' into prizes.

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20/11/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games video

eSports hits cinemas worldwide with CineLeague initiative

Cinema is about to get interactive with the launch of CineLeague - an international esports tournament hosted, broadcast and centred around movie theatres.

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14/11/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing gaming

Angry Birds turns 10: social campaign to turn anger into good causes

With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.

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13/11/2019  |  Full story...  |  More about: Angry Birds charity Digital Intelligence digital marketing games social media and social networking

Bidstack sponsors Christian Fuchs’ esports FIFA team NFG

Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.

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08/11/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing gaming

UK eSports trends: Gaming audience open to brand ads

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

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07/11/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends gaming video

15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices

By 2021, algorithmic and anti-bias data auditors emerge to tackle "pale, male and stale" artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.

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07/10/2019  |  Full story...  |  More about: Amazon augmented reality Digital Intelligence digital trends ecommerce Internet of Things mobile devices and tablets mobile marketing technology

Bidstack expands into US with programmatic gaming ad platform

London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.

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04/10/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing games USA

PubMatic expands into ‘Extended Reality Advertising’ with Admix

Digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix.

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30/09/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games

Ready Player One? Facebook outlines social VR future with 'Horizon'

Facebook has revealed its plans for a social media universe exclusively for Oculus headsets, in what it hopes will be the next generation for its platform.

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26/09/2019  |  Full story...  |  More about: augmented reality Digital Intelligence Facebook games social media and social networking technology

Apple event: Video streaming and gaming platform coming soon

Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.

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11/09/2019  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing games iPhone iPod and iTunes mobile devices and tablets mobile marketing paid content video

Gaming for grades: eSports booming in education sector

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

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28/08/2019  |  Full story...  |  More about: Digital Intelligence digital marketing education games

Bidstack launches in-game ads plugin with Unreal Engine

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.

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22/08/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing games

Esports revenue 'to grow five-fold by 2024'

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Esports revenue 'to grow five-fold by 2024'

15/08/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends gaming

In-game ad firm Bidstack buys Pubguard to boost ad quality

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

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05/08/2019  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing gaming

The rise of esports: a billion dollar industry [INFOGRAPHIC]

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

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02/08/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends gaming global infographic

Fortnite World Cup: Teenager wins $3m prize as brands cash in

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

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30/07/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing games

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

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25/06/2019  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing food and beverages games social media and social networking

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

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21/06/2019  |  Full story...  |  More about: Cannes Lions China Digital Intelligence digital marketing food and beverages games mobile marketing social media and social networking

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...  |  More about: advertising Clothing digital Intelligence digital marketing ecommerce games Nike sport

Crowdfunding trends: Blockchain and video games most popular projects

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

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11/06/2019  |  Full story...  |  More about: Digital Intelligence digital trends financial services games technology video

Mail.ru unveils gaming brand My.Games

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.

Mail.ru unveils gaming brand My.Games

03/06/2019  |  Full story...  |  More about: Digital Intelligence digital marketing email games Mail ru Russia

Codemasters partners Bidstack for in-game advertising for new Grid title

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

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24/05/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing games

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Influencer Marketing social media and social networking viral marketing

Facebook F8 round-up: new dating, shopping and group chat features

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Facebook F8 round-up: new dating, shopping and group chat features


02/05/2019  |  Full story...  |  More about: digital marketing digital trends ecommerce Facebook Instagram mobile marketing online dating social media and social networking

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

Gameloft picks PubMatic for programmatic in-app ads - 12/04/2019

Snapchat unveils gaming and AR platform - 09/04/2019

Online game tests if you can last as an A&E staff member for a day - 28/03/2019

Kingston rolls out eSports gaming campaign with Post Malone - 21/01/2019

Angry Birds goes VR with ‘Isle of Pigs’ game - 03/01/2019

WeChat games platform launched ‘Creativity Incentives Program’ to reward developers - 17/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

Augmented reality trends for 2019 - 13/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics - 04/12/2018

Mickey Mouse gets 360 VR game for 90th birthday - 29/11/2018

eSports gets musical: Twitch unveils new tools and karaoke platform - 30/10/2018

Rovio sponsors Chicago Bulls for new NBA season - 25/10/2018

Angry Birds goes AR: Rovio working on new app game - 10/10/2018

The rise of esports: Is it ready for the mainstream? - 04/10/2018

Angry Birds teams with Imagine Dragons for charity in-game event - 06/09/2018

Social poker site KamaGames gets into blockchain - 17/08/2018

Supercar top trumps: JCT600 creates online motor game for charity - 15/08/2018

Cannes Lions winners: Xbox lets fans sell own customised controller designs - 22/06/2018

Teads debuts augmented reality video ads at Cannes - 20/06/2018

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences - 18/06/2018

Rise of eSports: Fortnite, football and an Olympic future boost popularity - 06/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Football giants team up with Unibet to teach customers how to bet on the World Cup - 23/05/2018

Pocket Gamer launches in Middle East - 10/05/2018

Global app trends: UK falls behind Germany for consumer app spend - 08/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Firefox browser goes VR - 10/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

The rise of esports: 380m watching this year - 26/02/2018

What gamers really think: VR needs killer app and micropayment acceptance - 16/02/2018

Kia ‘takes over’ Waterloo Station with VR marketing campaign - 07/02/2018

The reach of Esports among 16-24 males - 05/02/2018

Twitch partners Disney in gaming content deal - 23/01/2018

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed - 12/12/2017

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade - 06/12/2017

San Miguel sponsors eSports team Heretics - 27/11/2017

Doritos launches Xbox campaign with influencers - 10/11/2017

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo - 30/10/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

Home decor firm Hillary’s plans augmented reality board game carpets - 13/10/2017

Facebook targets "one billion VR users" with Oculus Go - 12/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation - 11/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’ - 10/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

Toys 'R' Us woos back shoppers with augmented reality in-store game - 03/10/2017

Angry Birds shares off to flying start - 02/10/2017

Mastercard and Swarovski launch VR shopping app - 27/09/2017

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model) - 21/09/2017

 

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