Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Firefox browser goes VR

Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets.

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10/04/2018  |  Full story...  |  More about: augmented reality browser Digital Intelligence Firefox games technology

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

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26/02/2018  |  Full story...  |  More about: advertising Asia China Digital Intelligence digital marketing digital trends global South Korea sport video

What gamers really think: VR needs killer app and micropayment acceptance

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.

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16/02/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends games

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

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07/02/2018  |  Full story...  |  More about: advertising augmented reality automotive Digital Intelligence digital marketing games technology UK

The reach of Esports among 16-24 males

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, according to new research.

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05/02/2018  |  Full story...  |  More about: Asia Digital Intelligence digital marketing digital trends games global South Korea sport

Twitch partners Disney in gaming content deal

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.

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23/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Disney games video viral marketing

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Internet of Things mobile marketing Search social media and social networking technology

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

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12/12/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing ecommerce games mobile marketing

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade

'CryptoKitties', a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world's largest crypto-currencies.

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06/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing financial services games Regulation technology

San Miguel sponsors eSports team Heretics

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.

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27/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe FMCG games Spain sports

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.

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10/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG games Pepsi viral marketing Xbox

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Netflix Snapchat

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...  |  More about: advertising apps augmented reality Coca Cola Digital Intelligence digital marketing FMCG food and beverages games mobile marketing Snapchat technology UK

Home decor firm Hillary’s plans augmented reality board game carpets

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

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13/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things mobile devices and tablets social media and social networking technology

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Latin America Puerto Rico Regulation social media and social networking technology

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

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10/10/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook FMCG games social media and social networking

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing games social media and social networking

Toys 'R' Us woos back shoppers with augmented reality in-store game

Toys 'R' Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.

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03/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing ecommerce FMCG retail

Angry Birds shares off to flying start

Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.

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02/10/2017  |  Full story...  |  More about: Angry Birds Digital Intelligence digital marketing Finland games mobile marketing Rovio

Mastercard and Swarovski launch VR shopping app

Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a "home" where they can browse and purchase items using Masterpass.

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27/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services games luxury Mastercard mobile marketing technology

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

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21/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games Google paid content video YouTube

Could a video game trailer make you cry? Life is Strange ad celebrates best friends

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).

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01/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games video viral marketing YouTube

Global gamification market to decline as competition heats up- report

The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.

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29/08/2017  |  Full story...  |  More about: digital marketing digital trends games

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

Pfizer app uses Minecraft to help kids with hemophilia - 29/08/2017

Amstel lets consumers ‘Snatch’ free pints via augmented reality game - 06/07/2017

US gamers switching on to virtual reality - 21/06/2017

Child safety online: Google game teaches kids to be “Internet Awesome” - 07/06/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go - 19/05/2017

Facebook boosts 360 videos with Blend Media partnership - 15/05/2017

Japan's Softbank invests $500m in Improbable to create "VR cities" - 12/05/2017

Facebook shuts down VR movie studio (but 5% of staff now working on VR) - 05/05/2017

Why VR is a game-changer for some, but still a bubble for most marketers - 27/04/2017

Event report: Top 5 experiences at the Virtual Reality Show - 26/04/2017

Japan adds e-sports to 2022 Asian Games - 20/04/2017

Are virtual reality ads worth it? Google puts 360 video to the test - 11/04/2017

TVPlayer focuses on games consoles, initially with Xbox launch - 10/04/2017

Oculus Rift inventor quits Facebook team after Trump controversy - 31/03/2017

Samsung debuts new VR content platform - 30/03/2017

VR gets real: “Hyper Reality Experience” launches in UK - 24/03/2017

Gaming trends: What men and women want - 20/03/2017

Virtual flop? VR device sales falling short of expectations - 16/03/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Yahoo enters UK Daily Fantasy Sports market - 03/02/2017

Sacramento Kings debut NBA's first Facebook 360 Live Stream - 24/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

VR and AR "set to revolutionise the e-commerce industry" - 16/01/2017

Pokémon Go and Mario Run drives App Store sales up 40% - 06/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump - 13/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Augmented reality and adaptability “biggest digital transformation trends for 2017” - 07/12/2016

Facebook brings Instant Games to Messenger and News Feed - 01/12/2016

New mobile app game helps smokers quit - 28/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Google launches $79 Daydream VR headset - 11/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

VR video to surpass video gaming by 2019- Ovum - 02/11/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Virtual reality goes mainstream? £350 Playstation VR goes on sale - 14/10/2016

KamaGames takes casino games social with Viber partnership - 12/10/2016

Google takes on Apple with AI-powered 'Pixel' phone - 05/10/2016

The evolution of video games [INFOGRAPHIC] - 03/10/2016

Apple hires AR and VR experts in gaming drive - 26/09/2016

Pokemon Go! Plus watch sells out - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario - 08/09/2016

VR and AR popularity rises 548% since January 2015 - 24/08/2016

 

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