Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

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16/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce games technology WARC

Pokémon Go and Mario Run drives App Store sales up 40%

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.

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06/01/2017  |  Full story...  |  More about: Apple apps augmented reality Digital Intelligence digital marketing digital trends ecommerce mobile marketing

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Top Google search trends of 2016: Pokémon Go beats Trump

Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.

15/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games global Google Search

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump

Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game's popularity has slumped from its record-breaking uswer numbers back in June.

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13/12/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Nintendo Starbucks

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.


09/12/2016  |  Full story...  |  More about: Digital Intelligence games mobile marketing sport video viral marketing

Augmented reality and adaptability “biggest digital transformation trends for 2017”

Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.

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07/12/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Facebook brings Instant Games to Messenger and News Feed

Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called "Instant Games," along with 17 titles that include some familiar names like Pac-Man.


01/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook games mobile marketing social media and social networking

New mobile app game helps smokers quit

A games developer from London has developed a mobile phone game called ‘Cigbreak' aimed at smokers wanting to kick the habit.


28/11/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing games UK

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.


23/11/2016  |  Full story...  |  More about: advertising augmented reality Diageo Digital Intelligence FMCG games video

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

14/11/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing games USA viral marketing

Google launches $79 Daydream VR headset

Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook's Oculus Rift and Samsung's Gear VR in the next-gen media sector.

11/11/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games Google mobile marketing technology

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.


10/11/2016  |  Full story...  |  More about: Australia Digital Intelligence digital marketing games video viral marketing

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad

The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.


10/11/2016  |  Full story...  |  More about: Christmas Digital data and case studies Digital Intelligence digital marketing games John Lewis

VR video to surpass video gaming by 2019- Ovum

The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.

02/11/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Alibaba lets VR shoppers pay via nodding

Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices.

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17/10/2016  |  Full story...  |  More about: augmented reality China Digital Intelligence digital marketing ecommerce games

Facebook Live hosts first interactive murder mystery

Facebook viewers tuned into an hour long interactive murder mystery last week, teaming up to solve the crime in real time via social media in a promotion for TV channel Alibi.


17/10/2016  |  Full story...  |  More about: Digital Intelligence Facebook games social media and social networking video

Virtual reality goes mainstream? £350 Playstation VR goes on sale

PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.

14/10/2016  |  Full story...  |  More about: augmented reality Digital Intelligence games Internet of Things Playstation Sony

KamaGames takes casino games social with Viber partnership

Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber.

12/10/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing gambling games IM mobile marketing social media and social networking

Google takes on Apple with AI-powered 'Pixel' phone

Google has revealed a new smartphone and a virtual reality (VR) headset it hopes will take on Apple and Samsung.

05/10/2016  |  Full story...  |  More about: Apple augmented reality digital marketing games Google mobile devices and tablets mobile marketing

The evolution of video games [INFOGRAPHIC]

From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming.

03/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games infographic mobile marketing

Apple hires AR and VR experts in gaming drive

Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.

26/09/2016  |  Full story...  |  More about: Apple Digital Intelligence digital marketing games

Pokemon Go! Plus watch sells out

Pokemon Go! got its own device this month, but the popularity of the augmented reality game meant that it sold out almost instantly.

23/09/2016  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games mobile devices and tablets

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario - 08/09/2016

VR and AR popularity rises 548% since January 2015 - 24/08/2016

Who is playing Pokémon Go? New research shows its not just millienials - 17/08/2016

Pokemon Go: Brits more likely to play at work than Germans - 11/08/2016

Pokemon Go: Five examples of brands catching augmented reality craze - 20/07/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling - 15/07/2016

Pokemon Go! launches in UK: How can brands catch the craze? - 14/07/2016

Pokemon Go! overtakes Twitter as augmented reality game goes global - 11/07/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Global gaming trends: 10% of leisure time now spent gaming - 13/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Women lead men for time spent on mobile internet - 02/06/2016

Game of Thrones 360 video becomes Facebook’s biggest hit - 20/04/2016

Virgin Media creates YouTube 360 ‘virtual party’ - 08/04/2016

Nintendo reveals first smartphone game in Japan (with a social twist) - 21/03/2016

Games streaming site Twitch expands into 24/7 food channel - 17/03/2016

PlayStation VR revealed... $200 cheaper than Oculus Rift - 16/03/2016

BBC debuts first 360-degree TV show online - 14/03/2016

Coca-Cola turns packaging into Virtual Reality headset - 04/03/2016

Top 52 app publishers of 2015 [INFOGRAPHIC] - 03/03/2016

Microsoft HoloLens ships to developers on March 30 - 02/03/2016

Beyond gaming: Facebook creates 'social virtual reality' team - 22/02/2016

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR - 03/02/2016

AI breakthrough: Computer beats Go champion 10 years earlier than expected - 28/01/2016

Channel 4 expands into mobile games - 18/01/2016

Alton Towers to open virtual reality rollercoaster - 12/01/2016

Oculus Rift founder admits pricing blunder - 08/01/2016

Oculus Rift goes on sale in March for $599 - 07/01/2016

The year in digital: The best (and worst) of marketing in 2015 - 21/12/2015

Chinese giant Tencent buys League of Legends - 21/12/2015

Gaming trends in 2015: Virtual reality and social media on collision course - 16/12/2015

Xbox opens ‘The Mall’: Virtual shopping centre and changing room - 09/12/2015

First consumer Samsung Gear VR headset goes on sale - 02/12/2015

Game 'Christmas Shopping Simulator' returns for Black Friday - 26/11/2015

Star Wars goes VR: Disney joins forces with Google Cardboard - 24/11/2015

Nintendo delays first smartphone game - 02/11/2015

Trivia app QuizUp becomes TV gameshow on NBC - 02/10/2015

PewDiePie launches mobile app - 29/09/2015

Advertisers now ‘spending 4 times more on Facebook app ads’ - 15/09/2015

Kellogg's turns cereal boxes into virtual reality players - 11/09/2015

YouTube gaming app goes live to take on Twitch - 27/08/2015

Moshi Monsters ‘pressured kids into spending money’ –ASA - 26/08/2015

TV gameshow Two Tribes gets app - 05/08/2015

Angry Birds 2 under fire for ‘freemium’ pricing model - 30/07/2015

Roald Dahl goes digital: The Twits return in children's app - 24/07/2015

YouTube famous: How much do Vlogger stars earn? - 09/07/2015

Mobile trends: Women spend more time on apps than men - 18/06/2015

YouTube takes on Amazon with gaming site and apps - 15/06/2015

Twitch debuts private messaging feature - 15/06/2015

 

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