Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

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12/12/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing ecommerce games mobile marketing

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade

'CryptoKitties', a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world's largest crypto-currencies.

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06/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing financial services games Regulation technology

San Miguel sponsors eSports team Heretics

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.

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27/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe FMCG games Spain sports

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.

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10/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG games Pepsi viral marketing Xbox

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Netflix Snapchat

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...  |  More about: advertising apps augmented reality Coca Cola Digital Intelligence digital marketing FMCG food and beverages games mobile marketing Snapchat technology UK

Home decor firm Hillary’s plans augmented reality board game carpets

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

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13/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Internet of Things mobile devices and tablets social media and social networking technology

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Facebook games Latin America Puerto Rico Regulation social media and social networking technology

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

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10/10/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook FMCG games social media and social networking

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing games social media and social networking

Toys 'R' Us woos back shoppers with augmented reality in-store game

Toys 'R' Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.

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03/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing ecommerce FMCG retail

Angry Birds shares off to flying start

Shares of Rovio, the Finnish company made a solid debut on the Helsinki stock exchange last week.

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02/10/2017  |  Full story...  |  More about: Angry Birds Digital Intelligence digital marketing Finland games mobile marketing Rovio

Mastercard and Swarovski launch VR shopping app

Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a "home" where they can browse and purchase items using Masterpass.

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27/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services games luxury Mastercard mobile marketing technology

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

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21/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games Google paid content video YouTube

Could a video game trailer make you cry? Life is Strange ad celebrates best friends

Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).

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01/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games video viral marketing YouTube

Global gamification market to decline as competition heats up- report

The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.

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29/08/2017  |  Full story...  |  More about: digital marketing digital trends games

Pfizer app uses Minecraft to help kids with hemophilia

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.

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29/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games Pharmaceutical and healthcare

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing FMCG food and beverages games local Maps mobile marketing Unilever

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.

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21/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games mobile marketing Playstation Samsung technology Xbox

Child safety online: Google game teaches kids to be “Internet Awesome”

Google has created a new web-based game designed to teach the fundamentals of internet safety to children.

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07/06/2017  |  Full story...  |  More about: Digital Intelligence education games Google Privacy Regulation security social media and social networking

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing FMCG games recuitment Unilever

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...  |  More about: Android Digital Intelligence digital marketing games Google images mobile marketing social media and social networking

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos.

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15/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook games social media and social networking video

Japan's Softbank invests $500m in Improbable to create "VR cities"

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business.

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12/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing games Japan mobile marketing technology UK

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

Facebook shuts down VR movie studio (but 5% of staff now working on VR) - 05/05/2017

Why VR is a game-changer for some, but still a bubble for most marketers - 27/04/2017

Event report: Top 5 experiences at the Virtual Reality Show - 26/04/2017

Japan adds e-sports to 2022 Asian Games - 20/04/2017

Are virtual reality ads worth it? Google puts 360 video to the test - 11/04/2017

TVPlayer focuses on games consoles, initially with Xbox launch - 10/04/2017

Oculus Rift inventor quits Facebook team after Trump controversy - 31/03/2017

Samsung debuts new VR content platform - 30/03/2017

VR gets real: “Hyper Reality Experience” launches in UK - 24/03/2017

Gaming trends: What men and women want - 20/03/2017

Virtual flop? VR device sales falling short of expectations - 16/03/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Yahoo enters UK Daily Fantasy Sports market - 03/02/2017

Sacramento Kings debut NBA's first Facebook 360 Live Stream - 24/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

VR and AR "set to revolutionise the e-commerce industry" - 16/01/2017

Pokémon Go and Mario Run drives App Store sales up 40% - 06/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump - 13/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Augmented reality and adaptability “biggest digital transformation trends for 2017” - 07/12/2016

Facebook brings Instant Games to Messenger and News Feed - 01/12/2016

New mobile app game helps smokers quit - 28/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Google launches $79 Daydream VR headset - 11/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

VR video to surpass video gaming by 2019- Ovum - 02/11/2016

Alibaba lets VR shoppers pay via nodding - 17/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Virtual reality goes mainstream? £350 Playstation VR goes on sale - 14/10/2016

KamaGames takes casino games social with Viber partnership - 12/10/2016

Google takes on Apple with AI-powered 'Pixel' phone - 05/10/2016

The evolution of video games [INFOGRAPHIC] - 03/10/2016

Apple hires AR and VR experts in gaming drive - 26/09/2016

Pokemon Go! Plus watch sells out - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

iPhone 7: Apple ditches headphone socket, gets Super Mario - 08/09/2016

VR and AR popularity rises 548% since January 2015 - 24/08/2016

Who is playing Pokémon Go? New research shows its not just millienials - 17/08/2016

Pokemon Go: Brits more likely to play at work than Germans - 11/08/2016

Pokemon Go: Five examples of brands catching augmented reality craze - 20/07/2016

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling - 15/07/2016

Pokemon Go! launches in UK: How can brands catch the craze? - 14/07/2016

Pokemon Go! overtakes Twitter as augmented reality game goes global - 11/07/2016

Food fail: Hungry T-Mobile users force Dominos to withdraw 'free pizza' offer - 20/06/2016

Global gaming trends: 10% of leisure time now spent gaming - 13/06/2016

 

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