Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer

Digital Intelligence - a special report about marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.
Marketing through gaming

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Angry Birds goes AR: Rovio working on new app game

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.


10/10/2018  |  Full story...  |  More about: Angry Birds augmented reality Digital Intelligence digital marketing games mobile marketing Rovio

The rise of esports: Is it ready for the mainstream?

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.


04/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games global sport

Angry Birds teams with Imagine Dragons for charity in-game event

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.


06/09/2018  |  Full story...  |  More about: Angry Birds Digital Intelligence digital marketing games Rovio

Social poker site KamaGames gets into blockchain

European social mobile poker operator KamaGames has announced its entry into the Blockchain and Cryptocurrency landscape with the launch of its own KamaGames Token (KGT).


17/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing gambling games mobile marketing

Supercar top trumps: JCT600 creates online motor game for charity

Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust.


15/08/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing ecommerce games

Cannes Lions winners: Xbox lets fans sell own customised controller designs

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab's "The Fanchise Model" campaign, created out of McCann London.


22/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing ecommerce games Microsoft retail social media and social networking user generated content

Teads debuts augmented reality video ads at Cannes

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.


20/06/2018  |  Full story...  |  More about: advertising augmented reality Cannes Lions Digital Intelligence digital marketing video

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.


18/06/2018  |  Full story...  |  More about: advertising augmented reality Cannes Lions Digital Intelligence digital marketing games technology

Rise of eSports: Fortnite, football and an Olympic future boost popularity

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.


06/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games video viral marketing

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.


01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Football giants team up with Unibet to teach customers how to bet on the World Cup

Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.

Pocket Gamer launches in Middle East

Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene.


10/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing games Middle East and Africa mobile marketing publishing strategy

Global app trends: UK falls behind Germany for consumer app spend

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.


08/05/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends games Germany UK

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.


02/05/2018  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook games IM Instagram mobile marketing online dating social media and social networking WhatsApp

Firefox browser goes VR

Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets.


10/04/2018  |  Full story...  |  More about: augmented reality browser Digital Intelligence Firefox games technology

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…


03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.


26/02/2018  |  Full story...  |  More about: advertising Asia China Digital Intelligence digital marketing digital trends global South Korea sport video

What gamers really think: VR needs killer app and micropayment acceptance

Just 5% of gamers intend to purchase a VR headset this year, but many accept ‘pay to win’ micropayment models as the norm, according to a new report.


16/02/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends games Influencer Marketing

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.


07/02/2018  |  Full story...  |  More about: advertising augmented reality automotive Digital Intelligence digital marketing games technology UK

The reach of Esports among 16-24 males

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, according to new research.


05/02/2018  |  Full story...  |  More about: Asia Digital Intelligence digital marketing digital trends games global Influencer Marketing South Korea sport

Twitch partners Disney in gaming content deal

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.


23/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Disney games video viral marketing

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.


18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Influencer Marketing Internet of Things mobile marketing Search social media and social networking technology

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.


12/12/2017  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing ecommerce games mobile marketing

Pokemon Go! for blockchain: Cryptokitties craze slows down digital trade

'CryptoKitties', a new virtual kittens game designed for blockchain technology has become so popular that it is slowing down trade in one of the world's largest crypto-currencies.


06/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing financial services games Regulation technology

San Miguel sponsors eSports team Heretics

Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.


27/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Europe FMCG games Spain sports

Marketing through gaming - Daily research, tips, news and case studies for mobile marketing marketer archives

Doritos launches Xbox campaign with influencers - 10/11/2017

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo - 30/10/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

Home decor firm Hillary’s plans augmented reality board game carpets - 13/10/2017

Facebook targets "one billion VR users" with Oculus Go - 12/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation - 11/10/2017

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’ - 10/10/2017

Coca-Cola sponsors virtual player on FIFA 18 - 06/10/2017

Toys 'R' Us woos back shoppers with augmented reality in-store game - 03/10/2017

Angry Birds shares off to flying start - 02/10/2017

Mastercard and Swarovski launch VR shopping app - 27/09/2017

YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model) - 21/09/2017

Could a video game trailer make you cry? Life is Strange ad celebrates best friends - 01/09/2017

Global gamification market to decline as competition heats up- report - 29/08/2017

Pfizer app uses Minecraft to help kids with hemophilia - 29/08/2017

Amstel lets consumers ‘Snatch’ free pints via augmented reality game - 06/07/2017

US gamers switching on to virtual reality - 21/06/2017

Child safety online: Google game teaches kids to be “Internet Awesome” - 07/06/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go - 19/05/2017

Facebook boosts 360 videos with Blend Media partnership - 15/05/2017

Japan's Softbank invests $500m in Improbable to create "VR cities" - 12/05/2017

Facebook shuts down VR movie studio (but 5% of staff now working on VR) - 05/05/2017

Why VR is a game-changer for some, but still a bubble for most marketers - 27/04/2017

Event report: Top 5 experiences at the Virtual Reality Show - 26/04/2017

Japan adds e-sports to 2022 Asian Games - 20/04/2017

Are virtual reality ads worth it? Google puts 360 video to the test - 11/04/2017

TVPlayer focuses on games consoles, initially with Xbox launch - 10/04/2017

Oculus Rift inventor quits Facebook team after Trump controversy - 31/03/2017

Samsung debuts new VR content platform - 30/03/2017

VR gets real: “Hyper Reality Experience” launches in UK - 24/03/2017

Gaming trends: What men and women want - 20/03/2017

Virtual flop? VR device sales falling short of expectations - 16/03/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Yahoo enters UK Daily Fantasy Sports market - 03/02/2017

Sacramento Kings debut NBA's first Facebook 360 Live Stream - 24/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

VR and AR "set to revolutionise the e-commerce industry" - 16/01/2017

Pokémon Go and Mario Run drives App Store sales up 40% - 06/01/2017

KFC turns to Instagram for "Kentucky Fried Football Challenge" - 03/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump - 13/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Augmented reality and adaptability “biggest digital transformation trends for 2017” - 07/12/2016

Facebook brings Instant Games to Messenger and News Feed - 01/12/2016

New mobile app game helps smokers quit - 28/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

Virtual reality case study: New York Times takes news to a new generation - 14/11/2016

Google launches $79 Daydream VR headset - 11/11/2016


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