Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Dancing Russian robot unmasked as a ‘person in a suit’

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Russia technology

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months ahead. To navigate this environment, Paul Barnes, Territory Director Northern Europe and Middle East, at App Annie has compiled five key mobile trends.

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11/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

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10/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Entertainment film mobile marketing

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Mobile Phones ‘driving 56% of festive online fashion sales’

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.

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30/11/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce infographic retail USA

European publishers expect video, native and mobile ad formats to grow 26% next year

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

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29/11/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing publisher video

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

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26/11/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce financial services mobile marketing Norway retail technology UK

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe IAB IAB Europe mobile marketing

Samsung reveals its first foldable smartphone

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

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09/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets mobile marketing Samsung

70% of consumers have yet to act on voice search results alone

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

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08/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things Search

How businesses collect mobile app reviews

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

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08/11/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing

How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

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06/11/2018  |  Full story...  |  More about: advertising analytics content Digital Intelligence digital marketing video

Will IoT and social overtake TV and radio for news consumption?

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.

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06/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media newspapers social media and social networking

UK brands ‘need to speed up’ investment in AI

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

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01/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology UK

New FC Barcelona chatbot takes football fans to the training ground

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

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01/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing IM mobile marketing social media and social networking Spain sports

The future is female: Younger people prefer assistance from women's voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

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31/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Search

App marketing trends: Firms finding success in social media and third party agencies

Companies recognize that marketing agencies and social media can extend an app’s reach and tell a company’s story, a new survey finds.

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29/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

Taboola partners smartphone maker vivo to bring mobile news content to Asia

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

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25/10/2018  |  Full story...  |  More about: Asia Digital Intelligence digital marketing mobile marketing newspapers

Addison Lee to launch self-driving taxis in London by 2021

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

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23/10/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things technology

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google mobile marketing Regulation Search

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

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19/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing mobile marketing

Huawei takes on Samsung and Apple with AI-centric phone

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

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17/10/2018  |  Full story...  |  More about: augmented reality China Digital Intelligence digital marketing global Huawei Internet of Things mobile devices and tablets mobile marketing technology

Most marketers say their apps are a financial success- but is it true?

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

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17/10/2018  |  Full story...  |  More about: analytics apps Digital Intelligence digital marketing digital trends mobile marketing

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Google Pixel 3 event: The 5 big product launches - 11/10/2018

Privacy trends: People 'less likely to protect their phones than computers' - 10/10/2018

Angry Birds goes AR: Rovio working on new app game - 10/10/2018

Brexit to impact UK and European app services - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Kids prefer mobiles and tablets to holidays, toys and pets - 05/10/2018

UK has second largest smart home market in Europe - 05/10/2018

New tech, new dangers? Drivers concerned about car-hacking - 04/10/2018

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries - 04/10/2018

Industry’s most important digital trends: chatbots, mobile payments and voice assistants - 04/10/2018

Data fail: Conservative Conference app exposes MPs' phone numbers - 02/10/2018

Global research reveals parents’ views on how technology is impacting children under 9 - 25/09/2018

Google links with auto giants for new in-car system (coming 2021) - 20/09/2018

Brands ‘need to do more ads on Instagram Stories’ - 20/09/2018

Apple addresses data fears with new privacy features on iOS12 - 20/09/2018

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023 - 18/09/2018

New YouTube vertical video ads adapt to mobile orientation - 14/09/2018

Holiday hang ups: Third of Brits getaways affected by mobile app problems - 14/09/2018

Stena Line introduces first AI-assisted vessel - 12/09/2018

Mobile marketers have less than six days to re-engage users before they uninstall - 07/09/2018

AI to spur global economic growth- report - 07/09/2018

Apple self-driving car involved in ‘minor crash’ - 05/09/2018

Vodafone targets business with ‘More than Mobile’ campaign - 05/09/2018

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors - 04/09/2018

TabMo and Playground xyz raise the creativity game in mobile advertising - 03/09/2018

Ariana Grande adds mixed reality ‘Sweetener’ to album launch - 31/08/2018

Yandex “in talks with Russian retail stores about new smartphone launch” - 28/08/2018

Uber partners Toyota for self-driving car development - 28/08/2018

Huawei and ZTE 5G technology banned in Australia - 24/08/2018

Google and Urban Airship team up for super-fast mobile notifications - 24/08/2018

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

What online shoppers want: Mobile-first, connected experiences and tailored offers - 16/08/2018

43% of Brits ‘now own at least one smart home device’ - 13/08/2018

How many selfies does the average Brit take for the perfect photo? - 10/08/2018

Future tech: The 10 technology trends for 2023 - 10/08/2018

Future tech: The 10 technology trends for 2023 - 10/08/2018

98% of leading apps ‘do not comply with GDPR’ - 09/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Apple becomes first trillion dollar US-listed company - 07/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Smart pets: 52% of Brits would buy tech for their pets while at work - 02/08/2018

2018’s most innovative tech brands: Amazon tops list - 01/08/2018

2025 may signal the death knell for cloud (as a term) - 31/07/2018

JD Sports launches music platform - 25/07/2018

The World Cup Effect: Mobile data highlights global and UK football trends - 19/07/2018

First 100% mobile car rental service launches in London - 19/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Huawei runs first photography competition judged by AI - 16/07/2018

Creepy or cool? Consumer attitudes towards new technology - 12/07/2018

 

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