Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Apple to buy Shazam for $560m?

Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.

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11/12/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing Internet of Things mobile marketing music Shazam

Denmark ‘has highest smartphone penetration rate in the world’

Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.

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07/12/2017  |  Full story...  |  More about: Denmark Digital Intelligence digital marketing global mobile marketing

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Waze debuts new motorcycle mode and hands-free voice tool

Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.

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30/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps Travel

Major Snapchat revamp splits friends from media content

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.

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30/11/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing Snapchat social media and social networking

Only 25% of charity apps accept donations

Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.

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29/11/2017  |  Full story...  |  More about: apps charity Digital Intelligence digital marketing digital trends ecommerce mobile marketing

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up

Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers "tell deeper stories", with HBO and ASOS among the first brands to sign up.

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27/11/2017  |  Full story...  |  More about: digital marketing Snapchat social media and social networking

Smartphone voted as most life-changing tech of the past 25 years

The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.

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27/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile devices and tablets mobile marketing smartphones

Uber buys fleet of 24,000 driverless cars from Volvo

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.

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21/11/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things Travel Uber Volvo

Baidu bets on IoT with smart speaker and two robots

Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a 'sci-fi' experience.

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20/11/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing Internet of Things mobile devices and tablets mobile marketing Search technology

Boston Dynamics' Atlas robot does backflips

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

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17/11/2017  |  Full story...  |  More about: Digital Intelligence Internet of Things technology

UK Prime Minister meets digital leaders to plan technology drive

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing government technology UK

Mobile ad trends: Ad fraud tops transparency concerns

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.

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13/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing Regulation

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...  |  More about: apps behavioural targeting Digital Intelligence digital marketing digital trends local Maps mobile marketing

14 year olds 'have already sent more than 35,000 texts'

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.

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10/11/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing Snapchat social media and social networking

Vodafone moves into IoT with new home gadgets

Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.

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08/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things mobile marketing technology Vodafone

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

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07/11/2017  |  Full story...  |  More about: Adidas apps Digital Intelligence digital marketing mobile marketing sport technology UK USA

Snapchat debuts retargeted ads that follow users around web

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

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03/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Snapchat social media and social networking

Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)

M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.

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31/10/2017  |  Full story...  |  More about: Aldi Digital Intelligence digital marketing digital trends ecommerce FMCG Marks and Spencer Tesco UK

Retail sites and apps "more influential than word of mouth"

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.

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30/10/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Netflix Snapchat

Mobile devices account for a third of online Christmas orders

Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.

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26/10/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce mobile marketing

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...  |  More about: ASA Digital Intelligence digital marketing Regulation Snapchat social media and social networking

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

Android users get "Pay With Google" for simpler mobile shopping - 23/10/2017

Walmart pushes same day pick up with Halloween costume ad - 18/10/2017

Asda partners Shazam for lip-sync Halloween face filter - 18/10/2017

Snapchat still beats Instagram among US teens - 17/10/2017

Global mobile internet usage trends: Spain leads as UK lags - 16/10/2017

Uber app tops chart despite London ban (but competitors also thrive) - 16/10/2017

Google disables touch function on Home Mini device after privacy concerns - 13/10/2017

Facebook targets "one billion VR users" with Oculus Go - 12/10/2017

Snapchat debuts 'Context Cards' with local information - 11/10/2017

Unilever brand Cif partners 'Uber-style' cleaning service Helpling - 11/10/2017

Windows 10 Mobile RIP? Microsoft to phase out support for Android rival - 10/10/2017

Critical business ‘App Gap’: 40% confess to releasing apps without testing - 10/10/2017

Mobile to make up more than half of all digital ad spend in Nordics - 10/10/2017

41% of marketers ‘intimidated by mobile programmatic’ - 09/10/2017

Google Pixel 2: is this the end of the smartphone era (and the beggining of AI phones?) - 05/10/2017

Cool or creepy? Google AI camera "decides when to take photos" - 05/10/2017

Getting ‘third-party verified’ is high on mobile media buyers’ agenda - 04/10/2017

Toys 'R' Us woos back shoppers with augmented reality in-store game - 03/10/2017

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers - 03/10/2017

Brits fearful of smart home hackers - 02/10/2017

Snapchat 3D lenses opens to ads: Warner Bros first with Blade Runner “Spinner” car - 29/09/2017

Uber Vs TFL: who's driving social media? - 29/09/2017

Britain lagging behind for European mobile site loading times - 29/09/2017

Mastercard and Swarovski launch VR shopping app - 27/09/2017

Smart gifting EvaBot goes live - 26/09/2017

"Save Uber" London petition heading for 1 million signatures - 25/09/2017

Ride sharing app Uber loses London license - 22/09/2017

When should a child get a smartphone? Parents think 11 - 22/09/2017

UK mobile trends: Smartphones now twice as popular as PCs for going online - 20/09/2017

Waze and Spotify come to Apple devices to adapt music to navigation - 20/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

Facial recognition marketing firm OfferMoments gets £1.5m funding boost - 19/09/2017

iPhone X launch: Facial login, AI photos and augmented reality - 13/09/2017

Health and fitness app usage “grew 330% in just 3 years” - 13/09/2017

New technologies key to loyalty in the “Experience Era" - 13/09/2017

Mobile data usage trends: Live infographic tracks world’s biggest apps - 13/09/2017

Smartphone use in the UK overtakes desktop for first time - 12/09/2017

Uber ‘clean air plan’: All London cars to be electric or hybrid by 2019 - 11/09/2017

LinkedIn partners Spotify to reveal what the UK listens to at work - 08/09/2017

Audi A8 ties with HERE location technology - 08/09/2017

WhatsApp debuts business channel: KLM first brand to sign up - 06/09/2017

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC] - 06/09/2017

Tinder becomes top paid app for first time - 05/09/2017

Mastercard and Garmin lets people pay via fitness watches - 01/09/2017

Wearable technology: What you need to know [INFOGRAPHIC] - 01/09/2017

Rise of live streaming: Middle East and Africa leads the way in global stats - 31/08/2017

Hellmann's targets millennials with direct to consumer model - 29/08/2017

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech - 22/08/2017

Rise in global demand for location data - 21/08/2017

 

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