Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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The World Cup Effect: Mobile data highlights global and UK football trends

There was a 52% increase in UK ‘football fans’ during the World Cup, while female interest increased by 41% compared to 24% in males, according to new research.

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19/07/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends mobile marketing sport

First 100% mobile car rental service launches in London

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today.

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19/07/2018  |  Full story...  |  More about: apps automotive Digital Intelligence digital trends Internet of Things mobile marketing

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Huawei runs first photography competition judged by AI

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer.

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16/07/2018  |  Full story...  |  More about: China Digital Intelligence Huawei images Internet of Things mobile marketing

Creepy or cool? Consumer attitudes towards new technology

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

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12/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce mobile marketing technology

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

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05/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing music paid content Regulation Spotify

Strong mobile ad growth in 27 markets across Europe

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

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02/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing

Customers turning their backs on businesses with bad tech

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research.

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02/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing technology UK

Tesco tests till-free stores with 'Scan Pay Go' app

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

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29/06/2018  |  Full story...  |  More about: ecommerce FMCG food and beverages Internet of Things mobile marketing retail technology Tesco UK

Criteo invests €20m in Paris AI Lab

Criteo is to invest €20M in an AI Lab in Paris, which aims to carry out R&D into interpretable and transparent AI models to improve online advertising and retailing.

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29/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing France technology

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

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29/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google mobile marketing Search

Revealed: 5 of the world's rising tech hubs [INFOGRAPHIC]

We are all aware Silicon Valley still remains the undisputed destination for startups and capital ventures, however, a new crop of global tech hubs are rapidly expanding to one day match the superiority and talent oozing out of the Bay Area.

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29/06/2018  |  Full story...  |  More about: Digital Intelligence digital trends India infographic Internet of Things South Africa technology USA

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

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25/06/2018  |  Full story...  |  More about: Colombia Digital Intelligence digital marketing Google Search

Nearly half of UK workforce would feel comfortable using wearable devices at work

With the international market for wearables having reached a new high in 2017 with 16.9% growth year on year, Instant Offices delves into what impact this trend will have on the workplace as we know it.

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25/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things mobile marketing recuitment security technology

Cannes Lions winners: ‘Today at Apple' wins experience award

Apple won the "Brand Experience and Activation" Grand Prix at Cannes Lions for the "Today at Apple" program at its retail stores.

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22/06/2018  |  Full story...  |  More about: Apple Cannes Lions CRM Digital Intelligence digital marketing retail

Cannes Lions Winner: Pedigree 'SelfieSTIX' sweeps mobile awards

In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.

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22/06/2018  |  Full story...  |  More about: apps Asia Pacific Cannes Lions Digital Intelligence digital marketing FMCG food and beverages mobile marketing New Zealand

Teads debuts augmented reality video ads at Cannes

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

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20/06/2018  |  Full story...  |  More about: advertising augmented reality Cannes Lions Digital Intelligence digital marketing video

Apple to punish apps that misuse address book data

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.

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18/06/2018  |  Full story...  |  More about: advertising Apple Digital Intelligence digital marketing Privacy Regulation

London named Artificial Intelligence capital of Europe

London is the Artificial Intelligence (AI) capital of Europe, home to double the number of AI companies than closest rivals Paris and Berlin combined, according to new research.

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11/06/2018  |  Full story...  |  More about: digital marketing digital trends France Germany Internet of Things technology UK

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.

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06/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends internet use mobile marketing time spent online UK video

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network

Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.

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01/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing DoubleClick Google Spotify video

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets')

Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.

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30/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends internet use mobile marketing time spent online

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs

With a week until GDPR hits, there is a correlation between ‘bring your own device’ (BYOD) schemes and increased cybersecurity risk in small businesses, according to new research.

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23/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends hacker mobile marketing security

Global ecommerce trends: “Mobile-First” consumer mindset grows

On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.

22/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail UK

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

TripAdvisor boosts local info accuracy with Yext partnership - 22/05/2018

“Second Screening” while watching TV 'makes ads more effective' - 17/05/2018

Google debuts mobile wallet function with Urban Airship - 10/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

Global app trends: UK falls behind Germany for consumer app spend - 08/05/2018

HP debuts augmented reality mobile campaign in UK - 08/05/2018

Snapchat user growth stalls after redesign backlash - 02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Media use 'close to saturation point' in the UK - 02/05/2018

The end of the high street gym? Brits turn to online tech for fitness - 01/05/2018

Virtual make-up: L’Oréal buys AI and AR firm ModiFace - 30/04/2018

Snapchat Spectacles get an update - 30/04/2018

Brits spend twice as long on internet as 10 years ago - 27/04/2018

AI, 5G and voice: technology experts predict the future of mobile (video) - 27/04/2018

Global quarterly smartphone demand falls (but revenue growth remains strong) - 26/04/2018

Businesses ‘must act now to avoid tech giant domination by 2025’ - 26/04/2018

Smartphone video becomes fastest growing online ad format - 25/04/2018

LINE debuts augmented reality face game for online video calls - 25/04/2018

LINE debuts augmented reality face game for online video calls - 25/04/2018

Ikea handyman app TaskRabbit hit by data breach - 20/04/2018

How Paris turned Millennials into ambassadors for the city - 17/04/2018

Marty the Robot to educate schoolchildren in South Korea - 12/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

White paper: AI crucial to future of marketing - 11/04/2018

31% of Brits have smart security gadgets in the home - 10/04/2018

New ‘Branding To Store’ mobile ad tool goes live - 06/04/2018

Spotify saves millions with unusual stock market debut - 04/04/2018

Snapchat allows 16 person video calls - 04/04/2018

Under Armour admits 150 million MyFitnessPal accounts breached - 03/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Brits turning to tech for a good night’s sleep - 03/04/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

Mobile user journey study: Product discovery a major barrier to sales - 22/03/2018

Mobile marketing trends: Win on Google page one with Universal Search - 21/03/2018

Snapchat UK ad revenue to overtake Twitter's next year - 20/03/2018

Live chat and chatbots overtaking email for retail communication - 20/03/2018

Rise of voice search: Advertisers to invest more in digital audio - 19/03/2018

Laundry app Zipjet debuts London voucher campaign with StreetPR - 13/03/2018

IoT Trends: Big interest in smart homes (but less in ‘smart assistants’) - 09/03/2018

UK launches new cyber security 'code of practice' for digital devices - 08/03/2018

WeChat reaches one billion user milestone - 06/03/2018

Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing - 06/03/2018

Utilities firms switching on to IoT, AI and wearables - 05/03/2018

Three takes IoT services global with Cisco “Jasper Control Center” - 02/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Paris launches Snapchat campaign during the city’s Fashion Week - 27/02/2018

Google lets brands compare mobile performance with rivals - 26/02/2018

 

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