Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Google Glass returns after two years (but just in the workplace)

Google Glass is making a comeback, two years after the augmented reality spectacles were shelved by the company. But this time, the product is focused on aiding the workplace rather than general consumers.

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19/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Google Glass Internet of Things mobile marketing technology

Do video ads really have to be short? [INFOGRAPGHIC]

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

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19/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic video

Ecommerce trends: The many faces of the connected customer

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.

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18/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

Amazon takes on WhatsApp with "Anytime"messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

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18/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce IM mobile marketing social media and social networking WhatsApp

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.

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17/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global mobile marketing video

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking technology

Google trains self -driving Waymo minivans to work with emergency services

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an "emergency vehicle testing day."

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12/07/2017  |  Full story...  |  More about: automotive Digital Intelligence Google Internet of Things Regulation technology

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...  |  More about: Amazon apps Digital Intelligence digital trends ecommerce Google Internet of Things mobile marketing Search

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...  |  More about: Amazon apps Digital Intelligence digital trends ecommerce Google Internet of Things mobile marketing Search

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

10/07/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing iPhone iPod and iTunes mobile marketing

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG local Maps mobile marketing Snapchat social media and social networking UK

Mobile marketing trends: UK smartphones now taking 50% of all traffic

Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research.

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07/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe mobile marketing smartphones UK

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

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06/07/2017  |  Full story...  |  More about: Amazon Clothing Digital Intelligence digital marketing ecommerce Instagram Nike retail social media and social networking

Amstel lets consumers ‘Snatch’ free pints via augmented reality game

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

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06/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing FMCG food and beverages games local Maps mobile marketing Unilever

Push Doctor raises $26.1m for digital health services

Digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.

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06/07/2017  |  Full story...  |  More about: apps Digital Intelligence Europe Internet of Things mobile marketing Pharmaceutical and healthcare

Apple beats Samsung in UK paid search advertising

Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.

06/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends iPhone iPod and iTunes Samsung Search

The demographics of Uber’s US users

In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research.

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05/07/2017  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing mobile marketing Transport Travel Uber USA

Quarter of Brits ignoring smart tech features (despite paying for them)

Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.

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05/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things mobile devices and tablets mobile marketing technology

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps mobile marketing Privacy Regulation Snapchat social media and social networking

Top Instagram marketing tips from the world's biggest brands [INFOGRAPHIC]

Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.

03/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic Instagram mobile marketing social media and social networking

Mobile app performance remains a problem a decade after iPhone launch

On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research.

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29/06/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends iPhone iPod and iTunes mobile marketing

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...  |  More about: brands Clothing Digital Intelligence digital marketing Internet of Things technology video

iPhone 10 years on: How a smartphone changed the world

Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever.

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29/06/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing infographic iPhone iPod and iTunes

Mobile commerce trends: Sharing drives Apple Wallet sales

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.

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29/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce iPhone iPod and iTunes mobile marketing social media and social networking

Average Brit uses gadgets 60 times a day

The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.

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28/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing UK

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix - 23/06/2017

Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase - 23/06/2017

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad - 22/06/2017

iPhone 10th anniversary: How a phone changed photography - 20/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Video trends: Teens switching from live TV to ‘on demand’ - 16/06/2017

EU scraps mobile roaming charges - 15/06/2017

Samsung in VR partnership with BuzzFeed and NowThis - 14/06/2017

Uber in management shake-up as workplace scandal deepens - 13/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

Google sells robotics firm to Japan's Softbank - 09/06/2017

L’Occitane mobile location campaign lights up high street - 07/06/2017

Siri in your living room: Apple unveils $349 HomePod - 06/06/2017

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years - 05/06/2017

New global cross-device tracking tool launched by CJ Affiliate - 05/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

Snapchat launches augmented reality glasses in Europe - 02/06/2017

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices - 01/06/2017

Mobile ad blocking trends: frustration key motive - 01/06/2017

Eurovision case study: New app boosts song contest engagement - 31/05/2017

Global trends: Traditional media still dominant as mobile growth slows - 30/05/2017

Snapchat woos advertisers with discount coupons after poor revenues - 30/05/2017

Instagram tests direct response ads in stories - 26/05/2017

Unilever Africa uses online gaming to select new staff - 25/05/2017

When should children get smartphones? Most parents say 11 - 24/05/2017

Instagram audience in France still growing - 23/05/2017

Digital assistants “to outnumber people by 2021” - 19/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go - 19/05/2017

Snapchat rolls out “Max Reach” feature in UK and France - 17/05/2017

The future of car sales: Virtual test drives and mobile purchases - 17/05/2017

App trends: Communications and social increasingly dominate app time - 17/05/2017

Bose boosts Formula One sponsorship with Yahoo partnership - 16/05/2017

Citymapper tests free London bus service - 15/05/2017

Influencer marketing: How much do celebrities earn for social media posts? - 15/05/2017

Tablet ownership rates falling - 12/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Snapchat losses widen as user growth slows - 11/05/2017

Coca-Cola pioneers personalised displays in-store with Google AI - 10/05/2017

Spotfiy debuts QR-style codes to boost music sharing - 10/05/2017

TripAdvisor gets into food delivery with GrubHub - 09/05/2017

Most Brits "unaware that their ads are filtered online" - 08/05/2017

Rise of mobile ads "contributing to declining viewability levels" - 03/05/2017

Apple slashes payments to affiliates for app sales - 28/04/2017

Digital video ads: Brands demand more options - 28/04/2017

Why VR is a game-changer for some, but still a bubble for most marketers - 27/04/2017

Event report: Top 5 experiences at the Virtual Reality Show - 26/04/2017

Mobile commerce trends: The smartphone’s rise as an online purchasing device - 24/04/2017

Mobile commerce trends: The smartphone’srise as an online purchasing device - 24/04/2017

giffgaff debuts Snapchat Lens for "Big Swim" campaign - 21/04/2017

giffgaff debuts Snapchat Lens for "Big Swim" campaign - 21/04/2017

 

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