Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Ikea handyman app TaskRabbit hit by data breach

Ikea's odd jobs marketplace TaskRabbit is back online today, after a "cyber-security incident" on Monday.

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20/04/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Ikea mobile marketing social media and social networking

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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17/04/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing France mobile marketing Snapchat social media and social networking

Marty the Robot to educate schoolchildren in South Korea

Marty the Robot - a new educational robot produced by Robotical in Edinburgh, has just won a huge contract from the Wise Club in South Korea.

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12/04/2018  |  Full story...  |  More about: Digital Intelligence Internet of Things South Korea technology UK

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

White paper: AI crucial to future of marketing

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

31% of Brits have smart security gadgets in the home

Households in the UK are increasingly turning to smart technology to protect their homes, according to new research.

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10/04/2018  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things mobile marketing technology UK

New ‘Branding To Store’ mobile ad tool goes live

TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.

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06/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing

Spotify saves millions with unusual stock market debut

Spotify listed on the stock market this week, with an unusual 'direct listing' that resulting in shares of the music streaming service being up 12.9% on their first day of trade on the New York Stock Exchange.

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04/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing music Regulation Spotify

Snapchat allows 16 person video calls

Snapchat has launched a new feature that lets up to 16 people take part in a live chat together, using either video or just their voices.

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04/04/2018  |  Full story...  |  More about: digital marketing mobile marketing Snapchat social media and social networking

Under Armour admits 150 million MyFitnessPal accounts breached

The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach.

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03/04/2018  |  Full story...  |  More about: apps Clothing Digital Intelligence digital marketing hacker Internet of Things Privacy Regulation sport

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Brits turning to tech for a good night’s sleep

Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep - what's more, almost 1 in 3 (31%) said they use them every night, according to new research.

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03/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things Pharmaceutical and healthcare technology UK

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

Mobile user journey study: Product discovery a major barrier to sales

Weak mobile performance for brands was found to be directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.

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22/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing retail

Mobile marketing trends: Win on Google page one with Universal Search

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.

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21/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Google mobile marketing Search video

Snapchat UK ad revenue to overtake Twitter's next year

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.

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20/03/2018  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends eMarketer Facebook Instagram Snapchat social media and social networking Twitter UK

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends ecommerce email IM Internet of Things mobile marketing social media and social networking technology

Rise of voice search: Advertisers to invest more in digital audio

The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.

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19/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things mobile marketing Search

Laundry app Zipjet debuts London voucher campaign with StreetPR

On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.

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13/03/2018  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing ecommerce mobile marketing

IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)

There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.

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09/03/2018  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things mobile marketing technology

UK launches new cyber security 'code of practice' for digital devices

Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.

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08/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government Internet of Things mobile marketing Regulation technology

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.

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06/03/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends mobile marketing social media and social networking Wechat WhatsApp

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing - 06/03/2018

Utilities firms switching on to IoT, AI and wearables - 05/03/2018

Three takes IoT services global with Cisco “Jasper Control Center” - 02/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Paris launches Snapchat campaign during the city’s Fashion Week - 27/02/2018

Google lets brands compare mobile performance with rivals - 26/02/2018

Google Play allows Kenya's M-Pesa for mobile payments - 26/02/2018

Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet - 23/02/2018

Huawei unveils first AI-powered smartphone to drive a car - 22/02/2018

Vodafone teams with Mango for digital fitting rooms - 19/02/2018

Snapchat finally gives creators analytics tools - 15/02/2018

Google takes on Instagram and Snapchat with AMP Stories - 14/02/2018

Snapchat sells $10 captionable AR masks for events - 14/02/2018

Snapchat launches embeddable map feature on the web - 13/02/2018

Gen Z are the UK’s biggest content consumers - 09/02/2018

The impact of AI: which countries will win and lose from machine learning? - 06/02/2018

Apple hits record sales despite iPhone sales dip - 06/02/2018

eBay to start selling via Mashable “mobile shoppable images” - 05/02/2018

UK Culture Secretary mocked for launching own app - 02/02/2018

Samsung now making chips for cryptocurrency mining - 01/02/2018

UK adspend: One in every four pounds spent now goes on mobile - 01/02/2018

Global smartphone sales price sees record growth - 29/01/2018

Londoners urged to help capital become world’s top smart city - 26/01/2018

Super Bowl gets an Angry Birds twist - 25/01/2018

Snapchat lets users share stories on Twitter and Facebook - 25/01/2018

Nielsen Brandbank makes pack images ‘more mobile friendly’ - 24/01/2018

Commuting in driverless cars “will improve employee productivity and wellbeing” - 22/01/2018

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC] - 17/01/2018

Top 10 CES trends: Scooter robots, Netflix pranks and Alexa goes AR - 15/01/2018

New beer app guides people to perfect pints - 15/01/2018

UK mobile payments ‘still far from mass adoption’ - 12/01/2018

App trends: With captive mobile audiences, new app growth stagnates - 12/01/2018

Mobile to account for quarter of all media time in South Korea - 08/01/2018

EU rules Uber 'is a taxi service and can be regulated as such' - 20/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Facebook opens ‘World Effects’ to all developers - 18/12/2017

Stories of the year: Blockchain used to tackle the refugee crisis - 15/12/2017

Two-thirds of airlines will have connected onboard services by 2020 - 15/12/2017

Apple to buy Shazam for $560m? - 11/12/2017

Denmark ‘has highest smartphone penetration rate in the world’ - 07/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Facebook debuts ‘Messenger Kids’ with parental supervision tools - 05/12/2017

Waze debuts new motorcycle mode and hands-free voice tool - 30/11/2017

Major Snapchat revamp splits friends from media content - 30/11/2017

Only 25% of charity apps accept donations - 29/11/2017

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up - 27/11/2017

Smartphone voted as most life-changing tech of the past 25 years - 27/11/2017

Uber buys fleet of 24,000 driverless cars from Volvo - 21/11/2017

Baidu bets on IoT with smart speaker and two robots - 20/11/2017

Boston Dynamics' Atlas robot does backflips - 17/11/2017

 

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