Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".

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20/01/2017  |  Full story...  |  More about: advertising apps behavioural targeting Digital Intelligence mobile marketing Oracle Snapchat

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.

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20/01/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing

Connected devices and VR “top priorities for international marketers”

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.

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17/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital trends mobile marketing technology

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

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16/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce games technology WARC

Mobile apps 10 years on: Social and daily habits apps top list

A decade on from their creation, mobile apps usage is growing more than ever, according to new research.

13/01/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.

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13/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...  |  More about: advertising Digital Intelligence Instagram mobile marketing social media and social networking

Amsterdam introduces contactless payment jackets for homeless people

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.


12/01/2017  |  Full story...  |  More about: agencies charity Digital Intelligence Europe Internet of Things mobile marketing Netherlands technology

New start-up uses soundwaves to send targeted mobile ads

Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.

10/01/2017  |  Full story...  |  More about: advertising Asia Digital Intelligence digital marketing Malaysia mobile marketing

Top smartphone operating systems in the US

Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen.

09/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile devices and tablets mobile marketing

Mystery Go maestro revealed as Google AI bot

Google has revealed it has been undertaking a secret AI bot test to beat top Go players, nearly one year on from its famous victory over the games' human champion Lee Sedol.

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06/01/2017  |  Full story...  |  More about: Digital Intelligence Internet of Things technology

Japanese insurance firm replaces 34 workers with AI bot

Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone.

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06/01/2017  |  Full story...  |  More about: Asia Digital Intelligence financial services Internet of Things Japan recuitment

Pokémon Go and Mario Run drives App Store sales up 40%

Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.

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06/01/2017  |  Full story...  |  More about: Apple apps augmented reality Digital Intelligence digital marketing digital trends ecommerce mobile marketing

L’Oreal smart hairbrush “listens” for breaking hair

Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag.

05/01/2017  |  Full story...  |  More about: Digital Intelligence FMCG Internet of Things LOreal Pharmaceutical and healthcare technology

Top 10 smartphone apps in the US

Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.

05/01/2017  |  Full story...  |  More about: apps Digital Intelligence digital trends mobile devices and tablets mobile marketing

Wendy’s tunes into Spotify Branded Moments for burger promo

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages music Spotify USA

Snapchat partners MOAT to boost video ad measurement

Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.

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04/01/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing IM mobile marketing Snapchat social media and social networking

Dreaming of an AI Christmas? Amazon Echo sells out as gift of choice this year

Demand for Amazon's smart speaker has been higher than expected, with the Echo device now sold out until mid-January, according to the online retailer's website.


23/12/2016  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail

Portrait of a mobile consumer [INFOGRAPHIC]

From vouchers to ‘show-rooming’, smartphones have changed the way we shop. This infographic from Vouchercloud provides an insight into how the mobile consumer has developed over the years, as well as predictions as to the future growth of mobile commerce.

23/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce infographic mobile marketing

Consumers “happy to interact with brands on mobile messaging apps”

53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so - as long as they can block brands they are not interested in according to a survey.

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22/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook IM mobile marketing Snapchat social media and social networking WhatsApp

Little consumer interest in 2017’s hottest digital tech- survey

Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.

22/12/2016  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things mobile marketing technology

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.

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21/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe Facebook government IM mobile marketing Privacy Regulation security social media and social networking WhatsApp

An M-Commerce Christmas: Mobile orders to rise 26% over festive period

UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon.

21/12/2016  |  Full story...  |  More about: Christmas ecommerce mobile marketing UK

Just Eat buys online takeaway rival Hungry House for £200m

Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals.

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20/12/2016  |  Full story...  |  More about: apps Digital Intelligence food and beverages mobile marketing UK

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.

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20/12/2016  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing FMCG games mobile marketing social media and social networking Sweden Unilever

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Top 10 supermarkets on Instagram: M&S UK’s favourite - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

UK TV viewing trends: Mobiles fail to grab screentime from TV - 16/12/2016

Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter - 15/12/2016

Snapchat gets group messaging feature - 15/12/2016

Google rebrands self-driving car division as Waymo - 14/12/2016

Shazam ties up with Snapchat for music recognition - 14/12/2016

10 digital innovation predictions for 2017 - 14/12/2016

Pokémon Go gets revamp and Starbucks tie-in as player numbers slump - 13/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Mobile commerce trends: Retailers not fully maximising mobile revenue - 08/12/2016

Gen Z “to give marketers a run for their money” - 07/12/2016

“Creepy” Uber under fire for tracking users after journey - 06/12/2016

Apple to invest 'heavily' in driverless car software - 05/12/2016

Facebook makes Creative Hub "sandbox" open to all advertisers - 02/12/2016

15m Brits “have an old mobile phone gathering dust in drawers at home” - 01/12/2016

More browsing, less buying: Brits not impressed by Cyber Monday deals - 30/11/2016

Black Friday: How did apps perform? - 30/11/2016

Festive shopping trends: Mobile reigns supreme as the retail channel of choice - 30/11/2016

Mobile ad targeting "getting better": 60% now reach intended audience - 29/11/2016

Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10% - 28/11/2016

New mobile app game helps smokers quit - 28/11/2016

Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day - 24/11/2016

European online ad spend up 13% as mobile drives growth - 23/11/2016

IBM tests platform to embed AI bot Watson into any device - 23/11/2016

Instagram debuts Periscope-style live video platform - 23/11/2016

6 new shopping behaviours: Mobile blurs line between online and high street - 22/11/2016

Blippar turns Covent Garden into augmented reality wonderland for Christmas - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Snapchat "secretly" files for $25bn IPO - 16/11/2016

Is Apple working on Snapchat-style smart glasses? - 15/11/2016

Three quarters of Chinese web users shopping by mobile - 15/11/2016

App-athetic Brits? One billion apps neglected every day - 10/11/2016

Snapchat adds selfie effects to anything with ‘World Lenses’ tool - 10/11/2016

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate - 09/11/2016

Driverless cars: A big independence boost for the older generation? - 08/11/2016

Technology can boost airline marketing- survey - 03/11/2016

Virgin Trains takes on airlines with Apple Wallet m-ticket offering - 03/11/2016

Instagram adds in-app shopping feature - 02/11/2016

Burberry tops the league of UK brands on Instagram - 02/11/2016

Global app usage: Facebook most installed (but WhatsApp gets most users) - 01/11/2016

Britons among world’s least likely to try mobile-only banking - 01/11/2016

Britons among world’s least likely to try mobile-only banking - 01/11/2016

Mobile to account for 75% of global internet traffic next year - 31/10/2016

Mastercard and IBM's Watson team up for connected GM cars - 27/10/2016

Smartwatch sales fall sharply as consumer interest fades - 26/10/2016

End of the road: Apple to axe smart car plans? - 19/10/2016

Who are the world’s most influential social media personalities? - 18/10/2016

 

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