Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google mobile marketing Regulation Search

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

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19/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing mobile marketing

Huawei takes on Samsung and Apple with AI-centric phone

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

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17/10/2018  |  Full story...  |  More about: augmented reality China Digital Intelligence digital marketing global Huawei Internet of Things mobile devices and tablets mobile marketing technology

Most marketers say their apps are a financial success- but is it true?

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

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17/10/2018  |  Full story...  |  More about: analytics apps Digital Intelligence digital marketing digital trends mobile marketing

Google Pixel 3 event: The 5 big product launches

This week, Google unveiled its newest roster of devices, including an updated Pixel phone, a high-end tablet and an IoT hub. We look at 5 of the biggest announcements.

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11/10/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing Google Internet of Things mobile devices and tablets mobile marketing technology

Privacy trends: People 'less likely to protect their phones than computers'

Identity thefts, celebrity photo leaks, and other data breaches happen because of disproportionate trust in smartphone security, according to new research.

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10/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Privacy Regulation

Angry Birds goes AR: Rovio working on new app game

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

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10/10/2018  |  Full story...  |  More about: Angry Birds augmented reality Digital Intelligence digital marketing games mobile marketing Rovio

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.

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09/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe mobile marketing Regulation UK

Facebook expands into hardware with ‘Portal’ video chat screens

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.

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08/10/2018  |  Full story...  |  More about: apps Facebook IM Internet of Things mobile devices and tablets Privacy

Kids prefer mobiles and tablets to holidays, toys and pets

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

05/10/2018  |  Full story...  |  More about: demographics Digital Intelligence digital trends mobile marketing Regulation UK

UK has second largest smart home market in Europe

The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to new research.

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05/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe Internet of Things media technology UK

New tech, new dangers? Drivers concerned about car-hacking

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers.

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04/10/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing digital trends Internet of Things Regulation technology

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

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04/10/2018  |  Full story...  |  More about: advertising Apple apps CRM Digital Intelligence digital marketing mobile marketing technology

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

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04/10/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing Internet of Things technology

Data fail: Conservative Conference app exposes MPs' phone numbers

A new app designed to help the Conservative Conference in the UK this week has sparked a PR disaster, after the app let anyone to see the mobile numbers of attendees and to change their photos and details.

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02/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing government Privacy Regulation UK

Global research reveals parents’ views on how technology is impacting children under 9

One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.

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25/09/2018  |  Full story...  |  More about: demographics Digital Intelligence digital trends global Internet of Things mobile marketing Regulation technology

Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world's largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

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20/09/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Google Internet of Things technology

Brands ‘need to do more ads on Instagram Stories’

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

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20/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram social media and social networking

Apple addresses data fears with new privacy features on iOS12

Apple has released its latest operating system, iOS12 , featuring Intelligent Tracking Prevention, a placed on customer trust in a climate of fears around data.

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20/09/2018  |  Full story...  |  More about: Apple Digital Intelligence digital marketing

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023

The revenues of smart home as a service will rise to $15.75 billion by 2023, and CSPs will need to turn to consumer voice platforms to stay ahead, according to new research.

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18/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things technology

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

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14/09/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google mobile marketing video YouTube

Holiday hang ups: Third of Brits getaways affected by mobile app problems

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

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14/09/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing Travel

Stena Line introduces first AI-assisted vessel

As a central part of Stena Line’s efforts to reduce fuel consumption and minimise environmental impact, the company is now running a pilot study where artificial intelligence technology is implemented on board vessels.

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12/09/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things technology Travel

Mobile marketers have less than six days to re-engage users before they uninstall

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

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07/09/2018  |  Full story...  |  More about: advertising apps digital marketing digital trends mobile marketing

AI to spur global economic growth- report

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.

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07/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing global Internet of Things technology

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Apple self-driving car involved in ‘minor crash’ - 05/09/2018

Vodafone targets business with ‘More than Mobile’ campaign - 05/09/2018

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors - 04/09/2018

TabMo and Playground xyz raise the creativity game in mobile advertising - 03/09/2018

Ariana Grande adds mixed reality ‘Sweetener’ to album launch - 31/08/2018

Yandex “in talks with Russian retail stores about new smartphone launch” - 28/08/2018

Uber partners Toyota for self-driving car development - 28/08/2018

Huawei and ZTE 5G technology banned in Australia - 24/08/2018

Google and Urban Airship team up for super-fast mobile notifications - 24/08/2018

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

What online shoppers want: Mobile-first, connected experiences and tailored offers - 16/08/2018

43% of Brits ‘now own at least one smart home device’ - 13/08/2018

How many selfies does the average Brit take for the perfect photo? - 10/08/2018

Future tech: The 10 technology trends for 2023 - 10/08/2018

Future tech: The 10 technology trends for 2023 - 10/08/2018

98% of leading apps ‘do not comply with GDPR’ - 09/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Apple becomes first trillion dollar US-listed company - 07/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Smart pets: 52% of Brits would buy tech for their pets while at work - 02/08/2018

2018’s most innovative tech brands: Amazon tops list - 01/08/2018

2025 may signal the death knell for cloud (as a term) - 31/07/2018

JD Sports launches music platform - 25/07/2018

The World Cup Effect: Mobile data highlights global and UK football trends - 19/07/2018

First 100% mobile car rental service launches in London - 19/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Huawei runs first photography competition judged by AI - 16/07/2018

Creepy or cool? Consumer attitudes towards new technology - 12/07/2018

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo - 05/07/2018

Strong mobile ad growth in 27 markets across Europe - 02/07/2018

Customers turning their backs on businesses with bad tech - 02/07/2018

Tesco tests till-free stores with 'Scan Pay Go' app - 29/06/2018

Criteo invests €20m in Paris AI Lab - 29/06/2018

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”) - 29/06/2018

Revealed: 5 of the world's rising tech hubs [INFOGRAPHIC] - 29/06/2018

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’ - 25/06/2018

Nearly half of UK workforce would feel comfortable using wearable devices at work - 25/06/2018

Cannes Lions winners: ‘Today at Apple' wins experience award - 22/06/2018

Cannes Lions Winner: Pedigree 'SelfieSTIX' sweeps mobile awards - 22/06/2018

Teads debuts augmented reality video ads at Cannes - 20/06/2018

Apple to punish apps that misuse address book data - 18/06/2018

London named Artificial Intelligence capital of Europe - 11/06/2018

Digital video usage in the UK: mobile viewing on the rise - 06/06/2018

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network - 01/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets') - 30/05/2018

‘Bring your own device’ linked with cybersecurity risk for six in 10 UK SMEs - 23/05/2018

Global ecommerce trends: “Mobile-First” consumer mindset grows - 22/05/2018

TripAdvisor boosts local info accuracy with Yext partnership - 22/05/2018

 

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