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Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.
Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.
An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Android extended its lead over iOS as the top smartphone operating sytem in the US during 2016, according to new research from Nielsen.
Google has revealed it has been undertaking a secret AI bot test to beat top Go players, nearly one year on from its famous victory over the games' human champion Lee Sedol.
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone.
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data.
Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag.
Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.
Demand for Amazon's smart speaker has been higher than expected, with the Echo device now sold out until mid-January, according to the online retailer's website.
From vouchers to ‘show-rooming’, smartphones have changed the way we shop. This infographic from Vouchercloud provides an insight into how the mobile consumer has developed over the years, as well as predictions as to the future growth of mobile commerce.
53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so - as long as they can block brands they are not interested in according to a survey.
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.
UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon.
Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals.
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.
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