Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Samsung reveals foldable phone and 5G Galaxy model

Samsung has unveiled its much-hyped Galaxy Fold, a smartphone with a second flexible display that opens out to offer a tablet-sized device, for a hefty price.

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21/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets Samsung

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted

Smart thermostat which automatically adjusts based on an individual’s body temperature, is the smart technology Brits would most like to have in their home, according to new research.

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21/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things technology

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Harrods or Greggs? What your dating app says about you

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

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14/02/2019  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing digital trends social media and social networking

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

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04/02/2019  |  Full story...  |  More about: Clothing Digital Britain digital marketing ecommerce mobile marketing retail

UK ad spend rises 5.1% as mobile soars

The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.

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29/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

The state of mobile in 2019: App spend ‘worth double box office market’

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

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22/01/2019  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends ecommerce mobile marketing paid content

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

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21/01/2019  |  Full story...  |  More about: agencies Digital Intelligence digital marketing email mobile marketing technology

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...  |  More about: app design Digital Intelligence digital marketing mobile marketing Regulation

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global video YouTube

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search social media and social networking video

Top countries for mobile commerce: Sweden, Norway and Japan lead the way

The UK is among the top mcommerce players globally, with shopper enthusiasm for mobile providing significant app opportunities for retailers with conversion rate three times higher than mobile web transactions, according to new research.

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10/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce global Japan mobile marketing Norway Sweden

Apple makes shock sales warning as US-China trade war hits

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

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03/01/2019  |  Full story...  |  More about: Apple Digital Intelligence digital marketing mobile marketing

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

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18/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Dancing Russian robot unmasked as a ‘person in a suit’

A Russian robot named ‘Boris’, claimed to be a high tech invention on state TV has been revealed as a man in a suit.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Russia technology

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months ahead. To navigate this environment, Paul Barnes, Territory Director Northern Europe and Middle East, at App Annie has compiled five key mobile trends.

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11/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

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10/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Entertainment film mobile marketing

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Mobile Phones ‘driving 56% of festive online fashion sales’

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.

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30/11/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce infographic retail USA

European publishers expect video, native and mobile ad formats to grow 26% next year

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

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29/11/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing publisher video

China, Norway and UK lead way for mobile pay

Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.

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26/11/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing ecommerce financial services mobile marketing Norway retail technology UK

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe IAB IAB Europe mobile marketing

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Samsung reveals its first foldable smartphone - 09/11/2018

70% of consumers have yet to act on voice search results alone - 08/11/2018

How businesses collect mobile app reviews - 08/11/2018

How to make six-second ads work harder - 06/11/2018

Will IoT and social overtake TV and radio for news consumption? - 06/11/2018

UK brands ‘need to speed up’ investment in AI - 01/11/2018

New FC Barcelona chatbot takes football fans to the training ground - 01/11/2018

The future is female: Younger people prefer assistance from women's voices - 31/10/2018

App marketing trends: Firms finding success in social media and third party agencies - 29/10/2018

Taboola partners smartphone maker vivo to bring mobile news content to Asia - 25/10/2018

Addison Lee to launch self-driving taxis in London by 2021 - 23/10/2018

Google forced to drop pre-loaded apps on Android - 19/10/2018

GlobalWebIndex uses chatbots in new mobile survey data platform - 19/10/2018

Huawei takes on Samsung and Apple with AI-centric phone - 17/10/2018

Most marketers say their apps are a financial success- but is it true? - 17/10/2018

Google Pixel 3 event: The 5 big product launches - 11/10/2018

Privacy trends: People 'less likely to protect their phones than computers' - 10/10/2018

Angry Birds goes AR: Rovio working on new app game - 10/10/2018

Brexit to impact UK and European app services - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Kids prefer mobiles and tablets to holidays, toys and pets - 05/10/2018

UK has second largest smart home market in Europe - 05/10/2018

New tech, new dangers? Drivers concerned about car-hacking - 04/10/2018

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries - 04/10/2018

Industry’s most important digital trends: chatbots, mobile payments and voice assistants - 04/10/2018

Data fail: Conservative Conference app exposes MPs' phone numbers - 02/10/2018

Global research reveals parents’ views on how technology is impacting children under 9 - 25/09/2018

Google links with auto giants for new in-car system (coming 2021) - 20/09/2018

Brands ‘need to do more ads on Instagram Stories’ - 20/09/2018

Apple addresses data fears with new privacy features on iOS12 - 20/09/2018

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023 - 18/09/2018

New YouTube vertical video ads adapt to mobile orientation - 14/09/2018

Holiday hang ups: Third of Brits getaways affected by mobile app problems - 14/09/2018

Stena Line introduces first AI-assisted vessel - 12/09/2018

Mobile marketers have less than six days to re-engage users before they uninstall - 07/09/2018

AI to spur global economic growth- report - 07/09/2018

Apple self-driving car involved in ‘minor crash’ - 05/09/2018

Vodafone targets business with ‘More than Mobile’ campaign - 05/09/2018

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors - 04/09/2018

TabMo and Playground xyz raise the creativity game in mobile advertising - 03/09/2018

Ariana Grande adds mixed reality ‘Sweetener’ to album launch - 31/08/2018

Yandex “in talks with Russian retail stores about new smartphone launch” - 28/08/2018

Uber partners Toyota for self-driving car development - 28/08/2018

YouTube goes boxing: KSI v Logan Paul fight ends in a draw - 28/08/2018

Huawei and ZTE 5G technology banned in Australia - 24/08/2018

Google and Urban Airship team up for super-fast mobile notifications - 24/08/2018

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

What online shoppers want: Mobile-first, connected experiences and tailored offers - 16/08/2018

43% of Brits ‘now own at least one smart home device’ - 13/08/2018

 

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