Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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Google hits Huawei: Cuts off Android licence for future phones

Google hits Huawei: Cuts off Android licence for future phones

Google is set to revoke Huawei's access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.

21/05/2019  |  Full story...  |  More about: Android China Digital Intelligence digital marketing Google government Huawei mobile devices and tablets regulation security USA

Huawei barred in the US: Trump declares 'national emergency' over IT threats

US president Donald Trump has signed an order barring US firms from using telecoms equipment made by companies who pose a national security risk.

Huawei barred in the US: Trump declares 'national emergency' over IT threats

16/05/2019  |  Full story...  |  More about: China Digital Intelligence digital marketing government Huawei regulation security USA

Heetch raises $38m in funding for ridesharing platform

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Heetch raises $38m in funding for ridesharing platform

14/05/2019  |  Full story...  |  More about: advertising apps automotive digital Intelligence digital marketing France Internet of Things mobile marketing

Uber shares flop on stock market debut

Uber floated on the stock market on Friday, falling 7% below its IPO price amid concerns about whether such companies are able to turn a profit.

Uber shares flop on stock market debut

13/05/2019  |  Full story...  |  More about: apps automotive Digital Intelligence digital marketing Internet of Things mobile marketing technology Uber

Forget spell check: Microsoft Word uses AI to improve writing style

Microsoft is taking on rival Grammarly with a new feature in its Word software, using AI to suggest writing improvements beyond simple grammar and spelling corrections.

Forget spell check: Microsoft Word uses AI to improve writing style

08/05/2019  |  Full story...  |  More about: digital Intelligence Microsoft technology

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.

Sanofi hayfever brand Opticrom partners with Mindshare to launch voice-activated pollen alert

03/05/2019  |  Full story...  |  More about: advertising Amazon digital marketing FMCG Internet of Things Pharmaceutical and healthcare

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

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01/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps mobile marketing

Purina interactive posters in France 'encourage dogs to pee on them'

Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.

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30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG France Internet of Things nestle technology

Battle of the translation assistants [INFOGRAPHIC]

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

Battle of the translation assistants [INFOGRAPHIC]

29/04/2019  |  Full story...  |  More about: apps digital data Digital Intelligence digital marketing mobile marketing

Smartphone now accounts for half of all UK digital ad spend

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Smartphone now accounts for half of all UK digital ad spend

24/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB mobile devices and tablets mobile marketing smartphones

Safety, cybersecurity and cost delaying mass deployment of autonomous cars

The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry experts. Robert Day, Director of Automotive Solutions & Platforms, Arm, takes a look at why current self-driving prototypes are at least ten years away from mass distribution.

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24/04/2019  |  Full story...  |  More about: advertising automotive Digital Intelligence digital marketing Internet of Things regulation technology

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

18/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing

Shutterstock launches “View in Room” augmented reality for mobile

Shutterstock has launched a virtual reality experience that lets iOS app users visualize how an image from Shutterstock’s collection would look in real life.

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17/04/2019  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing images mobile marketing

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

15/04/2019  |  Full story...  |  More about: augmented reality Boots Digital Intelligence digital marketing ecommerce France LOreal mobile marketing Pharmaceutical and healthcare technology

Ecommerce trends: Nearly 80% of people use shopping apps at home

People use ecommerce apps to increase the convenience and value of their shopping experience. Mass merchant (81%) and pure online retailer apps (77%) from stores like Target, WalMart, and Amazon are the most popular types of shopping apps, according to a new survey.

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15/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce retail

Gameloft picks PubMatic for programmatic in-app ads

Mobile games developer Gameloft is working with Pubmatic to run in-app advertising across its roster of titles.

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12/04/2019  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing games mobile marketing

Vodafone turns on first 5G train station at Birmingham New Street

Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology.

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05/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing mobile internet technology Travel Vodafone

UK programmatic ads outperform direct buys for the first time

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

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02/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends mobile marketing UK

Skoda app lets couriers deliver shopping to car boots

Skoda is testing a new scheme that lets users choose their car as a delivery address when they shop online, avoiding the hassle of having to wait in for parcels.

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22/03/2019  |  Full story...  |  More about: apps automotive Digital Intelligence ecommerce Internet of Things mobile marketing retail technology

Uber plans '$120bn' IPO next month following rival Lyft

Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.

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18/03/2019  |  Full story...  |  More about: apps automotive Digital Intelligence digital marketing mobile marketing Travel Uber

Driverless cars and trust: Consumers reveal top self-driving brands

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

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18/03/2019  |  Full story...  |  More about: Apple automotive Digital Intelligence digital marketing Hyundai Internet of Things regulation technology Volvo

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

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14/03/2019  |  Full story...  |  More about: Digital Intelligence Internet of Things technology

Your round? Young’s pubs launches app payments (with option to split tab)

App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.

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07/03/2019  |  Full story...  |  More about: app Digital Intelligence digital marketing ecommerce financial services FMCG food and beverages mobile marketing

Volvo unveils large scale autonomous bus in Singapore

Volvo has completed testing of an automated bus service in Singapore with plans for a large scale public rollout.

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06/03/2019  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Internet of Things Singapore technology Volvo

Mobile World Congress review: Foldable phones, tiny terabytes and Google Fi goes 5G

Mobile World Congress is one of the biggest tech events in the digital calendar, and this year was even bigger, with foldable phones, next-gen smartwatches and super-fast connectivity dominating the agenda. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for new gadgets to be unveiled.

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05/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things mobile devices and tablets mobile marketing technology

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

The weirdest tech from Mobile World Congress - 04/03/2019

Hands-free future: 80% of consumers believe voice control will soon become part of daily life - 27/02/2019

Yext partners with Chinese apps for tourism targeting - 27/02/2019

QVC UK debuts social commerce platform with Curalate - 26/02/2019

Google updates ‘Test My Site’ with new features for brands - 26/02/2019

Samsung reveals foldable phone and 5G Galaxy model - 21/02/2019

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted - 21/02/2019

Valentine's Day marketing review: Evolution of emotion in video campaigns - 19/02/2019

Harrods or Greggs? What your dating app says about you - 14/02/2019

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44% - 04/02/2019

UK ad spend rises 5.1% as mobile soars - 29/01/2019

The state of mobile in 2019: App spend ‘worth double box office market’ - 22/01/2019

Urban Airship boosts mobile engagement tools with Accengage purchase - 21/01/2019

US court forces Domino's Pizza to make app accessible to blind people - 21/01/2019

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis - 17/01/2019

IPA Bellwether: UK marketing budgets flatline as Brexit bites - 16/01/2019

Top countries for mobile commerce: Sweden, Norway and Japan lead the way - 10/01/2019

Apple makes shock sales warning as US-China trade war hits - 03/01/2019

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots - 19/12/2018

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

Dancing Russian robot unmasked as a ‘person in a suit’ - 13/12/2018

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go - 11/12/2018

No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK - 10/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics - 04/12/2018

Mobile Phones ‘driving 56% of festive online fashion sales’ - 30/11/2018

European publishers expect video, native and mobile ad formats to grow 26% next year - 29/11/2018

China, Norway and UK lead way for mobile pay - 26/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe - 13/11/2018

Samsung reveals its first foldable smartphone - 09/11/2018

70% of consumers have yet to act on voice search results alone - 08/11/2018

How businesses collect mobile app reviews - 08/11/2018

How to make six-second ads work harder - 06/11/2018

Will IoT and social overtake TV and radio for news consumption? - 06/11/2018

UK brands ‘need to speed up’ investment in AI - 01/11/2018

New FC Barcelona chatbot takes football fans to the training ground - 01/11/2018

The future is female: Younger people prefer assistance from women's voices - 31/10/2018

App marketing trends: Firms finding success in social media and third party agencies - 29/10/2018

Taboola partners smartphone maker vivo to bring mobile news content to Asia - 25/10/2018

Addison Lee to launch self-driving taxis in London by 2021 - 23/10/2018

Google forced to drop pre-loaded apps on Android - 19/10/2018

GlobalWebIndex uses chatbots in new mobile survey data platform - 19/10/2018

Huawei takes on Samsung and Apple with AI-centric phone - 17/10/2018

Most marketers say their apps are a financial success- but is it true? - 17/10/2018

Google Pixel 3 event: The 5 big product launches - 11/10/2018

Privacy trends: People 'less likely to protect their phones than computers' - 10/10/2018

Angry Birds goes AR: Rovio working on new app game - 10/10/2018

Brexit to impact UK and European app services - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

 

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