Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers

Digital Intelligence - a special report about mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.
Mobile marketing

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giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

21/04/2017  |  Full story...

giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

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21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM mobile marketing Snapchat social media and social networking

#MusicMakesYouTravel: Lastminute links music and travel with Spotify

Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.

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21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Lastminute music Spotify Travel

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…

20/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing local mobile marketing Snapchat social media and social networking technology

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

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18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram mobile marketing Snapchat social media and social networking

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...  |  More about: advertising Burger King Digital Intelligence digital marketing Google Internet of Things technology video viral marketing

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

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18/04/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing ecommerce local mobile marketing

Mastercard looks to the future with artificial intelligence startups

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.

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18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services Mastercard mobile marketing technology

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends IAB mobile marketing UK

Google Assistant ditches Keep for new Home app

Google has updated its Assistant smart speaker with greater inegreation with its Home app, signalling a move away from its Keep note app.

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11/04/2017  |  Full story...  |  More about: apps Digital Intelligence Google Internet of Things mobile marketing

Mobile milestone: Android overtakes Windows PC usage for first time

Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.

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04/04/2017  |  Full story...  |  More about: Android Digital Intelligence digital marketing digital trends mobile marketing

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

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03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Talk to the animals? New phone add-on helps you understand your pet’s mood

Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.

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03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing

TabMo expands mobile video ad tech in UK with Mobsta hire

Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.

03/04/2017  |  Full story...  |  More about: advertising Digital Intelligence mobile marketing

Samsung aims to extinguish 'exploding phone' woes with AI-powered Galaxy S8

Samsung has unveiled new versions of its flagship smartphone as it looks to recover from the disaster of its fire-prone Note 7 handset last year.


30/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets mobile marketing Samsung technology

Samsung debuts new VR content platform

To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application.

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30/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing games mobile marketing Samsung

Elon Musk’s next big project: Linking human brains and computers

SpaceX and Tesla CEO Elon Musk has launched a new project: a "medical research company" called Neuralink that will make brain-computer interfaces.

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29/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things technology

Amazon planning augmented reality furniture stores?

Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes.

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29/03/2017  |  Full story...  |  More about: Amazon augmented reality Digital Intelligence ecommerce mobile marketing

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures".

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28/03/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing food and beverages mobile marketing technology

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

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28/03/2017  |  Full story...  |  More about: Digital Intelligence digital trends media mobile marketing social media and social networking USA

White paper: How to unify your brand with a "digital hub"

A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets.

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28/03/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Internet of Things

Uber halts self-driving car trials after crash

Uber has halted its self-driving cars from the Arizona roads after an accident which left one of the vehicles on its side.

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27/03/2017  |  Full story...  |  More about: automotive Digital Intelligence Internet of Things Regulation Uber

New e-ink calendar syncs to Google account

The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor.

27/03/2017  |  Full story...  |  More about: Digital Intelligence Internet of Things Japan mobile marketing technology

Is Snapchat’s audience a liability?

Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research.

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27/03/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing IM Snapchat

Mobile marketing - Daily research, tips, news and case studies for mobile marketing marketers archives

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign - 23/03/2017

Pottery Barn debuts augmented reality furniture app - 23/03/2017

7 in 10 Twitter users on social while watching TV - 23/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore" - 21/03/2017

Location drives marketers’ shift from demographic to contextual insights - 21/03/2017

Germany: Mobile accounts for more than half of all ad spend - 20/03/2017

Majority of marketers “not confident they’ve sussed mobile” - 17/03/2017

Virtual flop? VR device sales falling short of expectations - 16/03/2017

Snapchat downgrades 2017 ad revenue forecast by $30m - 16/03/2017

Ted Baker debuts 360º shoppable film - 16/03/2017

Global video ad trends: Mobile devices drive viewership - 15/03/2017

Facebook takes on Snapchat with “Messenger Day” - 14/03/2017

Instagram Stories gets Snapchat-style geostickers - 13/03/2017

App ad trends: Mobile video ad spend dominates gaming - 13/03/2017

PG Tips turns Monkey into Facebook chatbot for Red Nose Day - 13/03/2017

Cheetah Mobile rebrands mobile ad business as Cheetah Ads - 10/03/2017

Smart elevators let people hear machines ‘talk’ around the world - 10/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook) - 09/03/2017

Shazam debuts augmented reality tool for brands - 09/03/2017

"Things Guys Don’t Talk About": New social media film for Childline - 08/03/2017

Yahoo text-based chatbot sets reminders and shopping lists for family - 08/03/2017

Nissan reveals ‘secret’ driverless car tests in London - 07/03/2017

NHS uses Snapchat to attract new recruits during National Apprenticeship Week - 07/03/2017

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots - 06/03/2017

Snapchat attracts 42 million fans to NFL content - 06/03/2017

Snapchat beats expectations as stock leaps 44% on stock market debut - 03/03/2017

Nokia 3310 nostalgia overshadows iPhone and Samsung - 03/03/2017

Snapchat IPO: Massive £19bn valuation despite revealing losses - 02/03/2017

LINE debuts AI assistant for mobile messenger - 02/03/2017

Snapchat demographics: US "less dominated by 18-24s compared to UK" - 01/03/2017

European app trends in 2017: Business apps on the rise - 28/02/2017

Nokia relaunches iconic 3310 mobile model - 28/02/2017

AOL strikes global mobile data deal with Adsquare - 28/02/2017

Oracle teams with Mastercard for new digital payments system - 28/02/2017

British preference for going online on smartphones nearly doubled over 5 years - 28/02/2017

Boredom in Britain is at an all-time low… due to our smartphones - 24/02/2017

WhatsApp takes on Snapchat with expiring messages - 23/02/2017

Mobile to overtake TV as top video screen in UK - 22/02/2017

Samsung warns customers not to discuss personal information in front of smart TVs - 20/02/2017

Google Assistant takes on Amazon Echo with shopping tools - 20/02/2017

Apple debuts first TV show ‘Planet of the Apps’ - 20/02/2017

One in three UK retailers don’t have a mobile app - 17/02/2017

Future fitness: How the Internet of Things will change gyms - 16/02/2017

Consumers want more retail apps to incorporate AI and AR - 16/02/2017

Loco for location data: 170% increase in demand as marketers go local - 16/02/2017

Most marketers "no longer incorporate mobile apps into their campaigns" - 15/02/2017

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps - 13/02/2017

Unilever invests in ‘Snatch’ augmented reality treasure hunt game - 10/02/2017

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day - 10/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

 

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