Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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Age of all powerful ad agencies is ending- report

The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.

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14/12/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing digital trends

Aldi tops Christmas ad rankings with Boots hot on its heels

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.

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14/12/2017  |  Full story...  |  More about: advertising Aldi Christmas Digital Intelligence digital marketing ecommerce retail video viral marketing

Programmatic display adspend continues to grow in the UK

Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.

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13/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends UK

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

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13/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing video viral marketing

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

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13/12/2017  |  Full story...  |  More about: advertising analytics brands Digital Intelligence digital marketing nestle Unilever

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

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11/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail social media and social networking video viral marketing

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

‘Digital Fragmentation’ poses new challenges to global growth

A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.

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08/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends mobile marketing

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...  |  More about: advertising ASA behavioural targeting demographics Digital Intelligence digital marketing Regulation UK

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing Super Bowl video viral marketing

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

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05/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing financial services viral marketing

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

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05/12/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing video viral marketing YouTube

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing newspapers video viral marketing

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...  |  More about: behavioural targeting demographics Digital Intelligence digital marketing Facebook Regulation social media and social networking

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research.

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01/12/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends UK USA

Mary Meeker’s Internet trends for 2017: web ad spend overtakes TV

Google and Facebook control 85% of online ad growth, while Internet ad spend will surpass TV spend within six months, according to new research fro m web guru Mary Meeker.

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30/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Global

IAB Europe creates ‘consent’ standard to help brands meet new GDPR privacy rules

IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.

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29/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends IAB Privacy Regulation

Brand loyalty: 5 questions you should be asking to become an 'experience business' in 2018

Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.

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29/11/2017  |  Full story...  |  More about: Adobe advertising CRM Digital Intelligence digital marketing digital trends

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

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28/11/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Regulation security video YouTube

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

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24/11/2017  |  Full story...  |  More about: advertising Christmas Coca Cola Digital Intelligence digital marketing digital trends FMCG UK video viral marketing

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

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21/11/2017  |  Full story...  |  More about: advertising Canada Denmark Digital Intelligence digital marketing digital trends France global UK USA

Online advertising - Research, tips and news for marketers archives

Big brands overhauling digital strategy amid brand safety fears - 20/11/2017

Marketing in 2018: A year of reckoning? - 17/11/2017

Dulux debuts online colour picker with Houzz - 17/11/2017

The FA hires Cognizant for digital transformation drive - 16/11/2017

TV tribes: New data shows brands should avoid stereotypes in campaigns - 16/11/2017

Channel 4 links with top European broadcasters for video ad alliance - 15/11/2017

Adobe launches first "programmatic-only" campaign - 14/11/2017

Brands spending £6bn on Christmas ads - 14/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Twitter debuts $99 subscription tool to promote tweets - 09/11/2017

Most marketing bosses admit they don’t understand the changing consumer’ - 09/11/2017

Most marketers ‘still can’t unify online and offline worlds’ - 09/11/2017

Google ‘Market Finder’ matches small businesses to global markets - 06/11/2017

Experience Gap: Only 17% of consumers feel valued by brands - 06/11/2017

Snapchat debuts retargeted ads that follow users around web - 03/11/2017

Top 50 most valuable UK brands: Vodafone and HSBC lead way - 03/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Stranger Things rivals Game of Thrones (and becomes goldmine for brands) - 01/11/2017

Bake Off finale: Which sponsors fared best? - 01/11/2017

Piccadilly billboard lights return with interactive features - 26/10/2017

Twitter plans to make political ad funding more transparent - 26/10/2017

Geordie Shore star broke ad rules on Snapchat - 25/10/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC] - 23/10/2017

Banner ad viewability hits 18-month high - 23/10/2017

Measurement still the greatest challenge for cross-platform TV and video advertising - 20/10/2017

Social media ad spend trends: Snapchat and Instagram lead global growth - 19/10/2017

Walmart pushes same day pick up with Halloween costume ad - 18/10/2017

Brands ‘failing to use customer data for personalised experiences’ - 18/10/2017

Asda partners Shazam for lip-sync Halloween face filter - 18/10/2017

‘Generation Alpha’ will change how brands communicate - 18/10/2017

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween - 18/10/2017

Online video spend overtakes banner ads for first time - 17/10/2017

Adobe teams up with 15 ad tech firms to make all fees transparent - 17/10/2017

Advertising trade bodies unite to fight 'annoying ads' - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt - 13/10/2017

Most marketers say creativity is more important than data - 12/10/2017

Marketing data trends: Retailers willing to pool data for better targeting - 12/10/2017

Lovie award winners 2017: David Attenborough and Ikea among digital winners - 12/10/2017

Mobile to make up more than half of all digital ad spend in Nordics - 10/10/2017

Retail drives digital ad spend in Germany - 09/10/2017

41% of marketers ‘intimidated by mobile programmatic’ - 09/10/2017

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey - 05/10/2017

Former Google director launches "Consumer Prediction Platform" for more relevant ad reach - 04/10/2017

Getting ‘third-party verified’ is high on mobile media buyers’ agenda - 04/10/2017

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers - 03/10/2017

Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores - 02/10/2017

 

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