Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

Want more? Sign up for weekly briefings

NatWest campaign highlights inspirational female business owners

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

women%20who%20made%20me.jpg

19/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing financial services video viral marketing

Most marketers say walled gardens are major block to improving first-party data

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

walled%20garden%20registration.jpg

19/10/2018  |  Full story...  |  More about: analytics behavioural targeting digital data Digital Intelligence digital marketing paid content

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

pollpass.jpg

19/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing mobile marketing

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

socus18%20main.jpg

18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

Consumers ‘comfortable with AI in exchange for a better experience’

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

aimless.jpg

18/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Most marketers say their apps are a financial success- but is it true?

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

manifest-main.jpg

17/10/2018  |  Full story...  |  More about: analytics apps Digital Intelligence digital marketing digital trends mobile marketing

Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

creative-lightbulb.jpg

17/10/2018  |  Full story...  |  More about: advertising analytics content Digital Intelligence digital marketing digital trends

37% of business leaders ‘don't know what they are spending their marketing budgets on’

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

analytics-pic%20%281%29.jpg

16/10/2018  |  Full story...  |  More about: adspend analytics Digital Intelligence digital marketing digital trends recuitment

Has YouTube per-view revenue peaked?

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

youtube%20coins2.jpg

15/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google video YouTube

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

autominfa.jpg

12/10/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

digadapiabn.jpg

12/10/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking video

Data fail: Marketers not effectively integrating data for insights

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.

gettingmr%20main.jpg

11/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

69% of consumers believe technology will help build stronger relationships with retailers

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.

connections.jpg

10/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends global technology

The 8 worst business decisions ever made

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

main%20%281%29.jpg

10/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

bakeoff18a.jpg

09/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG social media and social networking UK viral marketing

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG video viral marketing

New ad shows dogs can help ease transition for students

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

ceaSAR%20INSA%20MAIN.jpg

08/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG video viral marketing

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

trends%202018.jpg

04/10/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing Internet of Things technology

Manufacturing sector ‘falling behind in marketing efforts’

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

MANUFACTURING.jpg

03/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking

Tech investment ‘crucial to business survival over next 5 years’

The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research.

technology%202.jpg

03/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

intd2.jpg

27/09/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global internet use time spent online

The new digital persona: What online value exchange means for millennials and Gen Z

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

millenials%20comp.jpg

24/09/2018  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends Privacy Regulation

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

brandz18.jpg

24/09/2018  |  Full story...  |  More about: ASOS brands Digital Intelligence digital marketing digital trends gambling Just Eat Ocado UK

High-impact digital display ads ‘amplify standard media’

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

21/09/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

AI ‘to create twice as many jobs as it destroys’

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

robot%20revolution.jpg

18/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things recuitment technology

Online advertising - Research, tips and news for marketers archives

The UK’s favourite events revealed: sport, music and theatre top list - 18/09/2018

Nearly half of businesses spend more than $500k on digital marketing - 18/09/2018

Tedious online admin is costing the UK economy billions each month - 17/09/2018

New YouTube vertical video ads adapt to mobile orientation - 14/09/2018

Digital marketing trends: attention spans aren’t shrinking, they’re evolving - 13/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way - 12/09/2018

Branch buys Tune to create analytics giant - 12/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

The trust crisis: Most people don’t believe companies have their best interests in mind - 11/09/2018

Online advertising whitepaper: demystifying premium video - 10/09/2018

Adform expands into Asia pacific - 10/09/2018

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly - 07/09/2018

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick - 06/09/2018

Over half of teens are influenced by ethics when buying a brand - 06/09/2018

Ad Blocking in the UK begins to stabilise - 06/09/2018

Awin and affilinet unite under same brand as merger progresses - 05/09/2018

Half of UK consumers find it difficult to know which brands to trust - 04/09/2018

White paper: A guide to Header Bidding and Auction Dynamics - 04/09/2018

TabMo and Playground xyz raise the creativity game in mobile advertising - 03/09/2018

Google debuts 'Ad Strength' metric to help improve ad copy relevance - 31/08/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Brewdog aims for US market with premium original video series - 29/08/2018

Google launches ‘Travel Trends’ to help plan holiday bookings - 29/08/2018

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’ - 28/08/2018

Spotify admits two million users blocked ads - 23/08/2018

4 in 10 brands deliver ads on unsafe sites - 23/08/2018

Most firms avoid retargeting advertising as “too intrusive” - 20/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’ - 16/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

Video viral of the week: Security team hack into family’s Alexa - 10/08/2018

Premier League marketing: Gambling firms top brands for football fans - 10/08/2018

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich - 09/08/2018

WPP's Wunderman buys Gorilla Group to boost commerce tools for clients - 09/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Most Brits prefer to ‘self discover’ new brands rather than via advertising - 06/08/2018

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships - 03/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Cheetah Digital buys Stellar Loyalty to boost customer loyalty tools - 02/08/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets - 01/08/2018

2018’s most innovative tech brands: Amazon tops list - 01/08/2018

Five Guys uses big data to boost burger sales - 01/08/2018

Amnesty International creates global human rights digital archive with Preservica - 27/07/2018

Digital skills trends: The ‘knowing and doing’ digital gap - 27/07/2018

The role of digital marketing in business development [INFOGRAPHIC] - 26/07/2018

Slow websites are ‘silent killers for businesses’ - 25/07/2018

White paper: How does GDPR affect programmatic marketing - 25/07/2018

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy