Online advertising - Research, tips and news for marketers

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation's commercially-funded 24-hour news platform.

20/07/2018  |  Full story...  |  More about: advertising BBC Digital Intelligence digital marketing global video

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.

19/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment technology

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

16/07/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

13/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

13/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

12/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends media planning

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

05/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce mobile marketing sport

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

05/07/2018  |  Full story...  |  More about: advertising ASA demographics Digital Intelligence digital marketing FMCG food and beverages Regulation social media and social networking

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.

04/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment technology

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

04/07/2018  |  Full story...

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

03/07/2018  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing digital trends global Privacy

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

02/07/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

28/06/2018  |  Full story...  |  More about: advertising AdWords analytics Digital Intelligence digital marketing DoubleClick Google

Ad tech firm The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

28/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

27/06/2018  |  Full story...  |  More about: advertising CRM design Digital Intelligence digital marketing ecommerce mobile marketing

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren't lucky enough to attend the beaches, yachts and parties, we look back at some of the big themes of Cannes Lions 2018.

25/06/2018  |  Full story...  |  More about: advertising agencies Cannes Lions content Digital Intelligence digital marketing

The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below…

25/06/2018  |  More about: Cannes Lions Digital Intelligence digital marketing WPP

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

25/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing Proctor and Gamble video viral marketing

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Influencer Marketing Nike social media and social networking sport UK

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions.

22/06/2018  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing government Internet of Things Privacy technology