Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

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20/04/2018  |  Full story...  |  More about: behavioural targeting content Digital Intelligence digital marketing Europe Regulation

Below the fold adverts ‘9 times more engaging than above the fold’

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.

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20/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

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20/04/2018  |  Full story...  |  More about: advertising brands Coca Cola digital marketing digital trends McDonalds sport

Chrome browser blocks auto-playing videos with sound

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.

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20/04/2018  |  Full story...  |  More about: advertising browser Digital Intelligence digital marketing Google Chrome Regulation video

CSR trends: Purpose holds the key to accelerated brand growth

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.

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19/04/2018  |  Full story...  |  More about: brands CRM Digital Intelligence digital marketing digital trends

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...  |  More about: adspend advertising analytics content Digital Intelligence digital marketing digital trends

Sir Martin Sorrell quits WPP after 32 years

Sir Martin Sorrell, the chief executive of the world's biggest advertising company WPP is leaving the company he built up over three decades.

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16/04/2018  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing recuitment Regulation WPP

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...  |  More about: advertising charity Digital Intelligence digital marketing FMCG food and beverages social media and social networking Unilever

YouTube TrueView ad formats now bought on reach

With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.

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09/04/2018  |  Full story...  |  More about: advertising Digital data and case studies digital marketing video YouTube

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

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09/04/2018  |  Full story...  |  More about: advertising AOP content Digital Intelligence digital marketing publisher publishing strategy

Le Monde partners Ligatus for brand safe premium native advertising

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

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06/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing France newspapers

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking USA video viral marketing YouTube

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Adobe Advertising Cloud Creative goes programmatic

Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.

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28/03/2018  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing

“No evidence” that advertisers are shifting budgets away from digital (despite Facebook scandal)

Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.

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28/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook global social media and social networking

Two million Spotify users blocking ads with unauthorised apps

Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads.

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28/03/2018  |  Full story...  |  More about: advertising apps content Digital Intelligence digital marketing music Regulation Spotify

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

46% of marketers aren’t sharing regular customer insights with sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

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21/03/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

Google lets brands appear in “Where can I Buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

Six nations rugby: Which sponsors got most social buzz?

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.

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19/03/2018  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends O2 sport UK

US election: Facebook under fire for Cambridge Analytica 'data breach'

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

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19/03/2018  |  Full story...  |  More about: digital marketing Facebook government Privacy Regulation social media and social networking USA

Online advertising - Research, tips and news for marketers archives

Most marketers admit they can’t monitor Customer Lifetime Value - 16/03/2018

New in-app tool protect brands in programmatic environments - 15/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

Over 50% of UK consumers will share personal data for reward points - 15/03/2018

Google ‘removes more than 100 bad ads per second’ - 14/03/2018

Marketers admit 26% of their budget will be wasted in 2018 - 14/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

IAB UK turns 21: Trade body gets brand and website revamp - 13/03/2018

Dropbox and Salesforce team up for productivity tools - 12/03/2018

IAB Europe opens GDPR framework for public comment - 09/03/2018

NME goes online only amid ‘tough’ print ad market - 07/03/2018

YouTube gets JICWEBS’ brand safety certification - 07/03/2018

WPP posts worst results since the global financial crisis - 02/03/2018

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth - 02/03/2018

Global internet trends: access grew by 8.3% in past year - 28/02/2018

Marketers ‘too optimistic on digital strategies being fit for purpose’ - 28/02/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name - 27/02/2018

Walmart plans online home shopping platform - 26/02/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Less connected businesses could be missing out on $500m in revenue - 22/02/2018

Most brands ‘would change adtech vendor if found to be unethical’ - 21/02/2018

Most SMEs planning to increase marketing spending this year - 21/02/2018

Most SMEs planning to increase marketing spending this year - 21/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Nissan first to use YOC's new programmatic mobile ad platform - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Google Chrome launches own ad blocker - 16/02/2018

Transparency key to making more consumers happy with data sharing - 16/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

100 days until GDPR: Most people “already happy with the amount of personal information they share” - 14/02/2018

European car search trends: YouTube rules UK but the Spanish click most - 14/02/2018

Gen Z are the UK’s biggest content consumers - 09/02/2018

How Crock-Pot won the Super Bowl (without even having a commercial) - 07/02/2018

Bauer Media signs with content discovery platform Taboola - 07/02/2018

Top 10 Super Bowl ads: Pepsi gets most social buzz - 06/02/2018

Alphabet profits lower than expectations amid rising costs - 05/02/2018

Winter Olympics 2018: Live streaming and ad spend set to soar - 05/02/2018

UK adspend: One in every four pounds spent now goes on mobile - 01/02/2018

The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending - 31/01/2018

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives - 30/01/2018

Data concerns dominate complaints in 2017 - 30/01/2018

The world’s affluent consumers: Two houses and two cars by 35 - 29/01/2018

Google lets users ‘mute’ remarketed ads - 29/01/2018

Viewability ‘strongly tied to online conversions’ - 29/01/2018

GDPR: UK Govt urges firms to prepare for stronger data protection laws - 26/01/2018

Ad viewability hits 3½-year high - 26/01/2018

Ad engagement ‘boosted by winter chill’ - 24/01/2018

Social advertising trends: Major shift from organic to paid in past year - 24/01/2018

Twitch partners Disney in gaming content deal - 23/01/2018

 

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