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2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.

13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

13/12/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing technology

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalised song based on the beat of your heart.

11/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends music Sony

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months ahead. To navigate this environment, Paul Barnes, Territory Director Northern Europe and Middle East, at App Annie has compiled five key mobile trends.

11/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

11/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends video YouTube

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

11/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends France Germany UK

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

06/12/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends technology

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

06/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Travel video viral marketing

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

04/12/2018  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing video viral marketing

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

04/12/2018  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing film Travel video

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

04/12/2018  |  Full story...  |  More about: Adidas Digital Intelligence digital marketing sport video viral marketing

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

04/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG social media and social networking video