Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...  |  More about: adspend advertising automotive content Digital Intelligence digital marketing digital trends Search video

What sales managers want: better auditing and the right resources to close leads

What sales managers want: better auditing and the right resources to close leads


Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.

21/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Google helps fashion brands monitor supply chain for sustainability

Google helps fashion brands monitor supply chain for sustainability

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

20/05/2019  |  Full story...  |  More about: advertising analytics Clothing Digital Intelligence digital marketing Google

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

16/05/2019  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends France Germany UK USA

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

15/05/2019  |  Full story...  |  More about: Amazon brands Digital Intelligence digital marketing digital trends global

Ad blocking rates at three-year low (but revenue lost continues to increase)

Ad blocking rates at three-year low (but revenue lost continues to increase)

Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.

13/05/2019  |  Full story...  |  More about: advertising AOP Digital Intelligence digital marketing regulation

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football's biggest final.

10/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce email regulation retail sport

How much should SMEs spend on branding?

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

How much should SMEs spend on branding?

08/05/2019  |  Full story...  |  More about: adspend advertising brands Digital Intelligence digital marketing digital trends

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video YouTube

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

07/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing

Missguided uses technology to analyse customer emotion

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

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07/05/2019  |  Full story...  |  More about: analytics Clothing Digital Intelligence digital marketing ecommerce

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Influencer Marketing social media and social networking viral marketing

Euronews hires Sublime for programmatic private marketplace

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

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01/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing publisher

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...  |  More about: adspend advertising content digital Intelligence digital marketing digital trends Influencer Marketing Instagram social media and social networking video viral marketing

Shopify ties with Snapchat to integrate ecommerce ads

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Shopify ties with Snapchat to integrate ecommerce ads

01/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Snapchat social media and social networking

Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking UK

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search YouTube

TabMo uses Blockchain to boost programmatic marketing transparency

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

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30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing technology

Amazon growth beats expectations, revamps 1-day Prime delivery

Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.

Amazon growth beats expectations, revamps 1-day Prime delivery

29/04/2019  |  Full story...  |  More about: advertising Amazon Digital Intelligence digital marketing retail

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

26/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce Facebook retail Search

GDPR one year on: IAB offers new privacy guidelines for advertisers

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

GDPR one year on: IAB offers new privacy guidelines for advertisers

26/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe IAB IAB Europe Privacy regulation

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

26/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking

Marketing through gaming: Anzu expands into programmatic advertising for consoles

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

Anzu expands into programmatic advertising for consoles

25/04/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing games Playstation technology Xbox

Rise of ‘Anxiety Economy’ leading to new consumer trends- report

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.

Rise of ‘Anxiety Economy’ leading to new consume trends- report

25/04/2019  |  Full story...  |  More about: advertising digital Intelligence digital trends

Smartphone now accounts for half of all UK digital ad spend

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Smartphone now accounts for half of all UK digital ad spend

24/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB mobile devices and tablets mobile marketing smartphones

Online advertising - Research, tips and news for marketers archives

Sports fans spend 5 times more on streaming than Netflix subscribers - 18/04/2019

UK ad budgets show surprise comeback amid Brexit crisis - 18/04/2019

Premium ad views up 22%: Live content and smart TVs drive growth - 17/04/2019

Publicis buys Epsilon to boost data marketing for clients - 16/04/2019

Customer experience trends: Building customer trust more important than big budget ads - 15/04/2019

Walmart buys ad tech startup Polymorph - 12/04/2019

Who’s tracking you? New tool shows what popular sites know about users - 12/04/2019

Google Maps opens to ads: more sponsored listings and 'suggested locations' - 11/04/2019

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI) - 11/04/2019

Facebook plans to scan people’s photos into their own ads - 11/04/2019

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies - 11/04/2019

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans? - 10/04/2019

Poor branding putting companies at risk of losing customers - 10/04/2019

Online video needs “fundamental rethink” - 10/04/2019

Top 20 ‘Superbrands’: Amazon gaining most relevance - 10/04/2019

Latin American content giant Globo gets worldwide revamp - 09/04/2019

Out of home marketing trends: A programmatic future - 05/04/2019

Is ROI dead? New report shows rise in Customer Lifetime value metric - 04/04/2019

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues - 04/04/2019

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years - 03/04/2019

UK programmatic ads outperform direct buys for the first time - 02/04/2019

Young’s debuts hyper-targeted second screen TV ad campaign - 02/04/2019

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex - 01/04/2019

Facebook sheds light on News Feed and advertising algorithm secrets - 01/04/2019

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution - 01/04/2019

AO stops all TV advertising to focus on digital - 29/03/2019

Eddie Stobart unveils new consumer website - 29/03/2019

Customer experience trends: No ‘third time lucky’ for brands - 28/03/2019

Third of small business ‘have no website’ - 27/03/2019

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge - 27/03/2019

1 in 5 brands admit they’ll “never understand their customers” - 26/03/2019

Brands ‘not ready’ to deal with crisis linked to their values - 25/03/2019

Consumers pay more attention to ‘creatively consistent’ digital campaigns - 21/03/2019

Google fined €1.49bn by EU for restricting rivals' search ads - 21/03/2019

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo - 21/03/2019

ASA bans No Deal Brexit banner ad for encouraging 'stockpiling' - 20/03/2019

Walled gardens ‘are marketer's biggest peeve’ - 19/03/2019

Keep it simple: The secret to effective creative lies in low cognitive load - 18/03/2019

Tech giants should ‘open up their customer data to others’ says UK Govt report - 15/03/2019

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’ - 15/03/2019

Tech giants should ‘open up their customer data to others’ says UK Govt report - 13/03/2019

Move over millennials: The most influential demographic is ‘mass market women’ - 13/03/2019

Tech a ‘headache’ not a help for marketers- report - 07/03/2019

Linking data and success: Companies failing to back up objectives with stats - 07/03/2019

UK ad industry outlines 5 step plan to rebuild trust - 06/03/2019

Millennials ‘more likely to advertise on traditional mediums than older generations’ - 04/03/2019

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation' - 01/03/2019

Video viral of the week: Google Assistant fixes films at the Oscars - 01/03/2019

Marketers shifting budgets: Holiday travelers and online gamers become top priority - 28/02/2019

Spotify finally comes to India after legal battle - 28/02/2019

 

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