Online advertising - Research, tips and news for marketers

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

20/04/2018  |  Full story...  |  More about: behavioural targeting content Digital Intelligence digital marketing Europe Regulation

Ads placed below the fold are actually more engaging than those above the fold, challenging the existing notion of viewability as a metric, according to new research.

20/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

20/04/2018  |  Full story...  |  More about: advertising brands Coca Cola digital marketing digital trends McDonalds sport

Google’s Chrome browser now blocks videos with sound that automatically play when the page loads.

20/04/2018  |  Full story...  |  More about: advertising browser Digital Intelligence digital marketing Google Chrome Regulation video

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.

19/04/2018  |  Full story...  |  More about: brands CRM Digital Intelligence digital marketing digital trends

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

18/04/2018  |  Full story...  |  More about: adspend advertising analytics content Digital Intelligence digital marketing digital trends

Sir Martin Sorrell, the chief executive of the world's biggest advertising company WPP is leaving the company he built up over three decades.

16/04/2018  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing recuitment Regulation WPP

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

10/04/2018  |  Full story...  |  More about: advertising charity Digital Intelligence digital marketing FMCG food and beverages social media and social networking Unilever

With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.

09/04/2018  |  Full story...  |  More about: advertising Digital data and case studies digital marketing video YouTube

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

09/04/2018  |  Full story...  |  More about: advertising AOP content Digital Intelligence digital marketing publisher publishing strategy

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

06/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing France newspapers

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking USA video viral marketing YouTube

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.

28/03/2018  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing

Despite a growing distrust of major internet firms, there is no evidence that advertisers are shifting budgets away from online advertising, with share the global advertising expenditure continuing to rise rapidly, according to new research.

28/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook global social media and social networking

Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads.

28/03/2018  |  Full story...  |  More about: advertising apps content Digital Intelligence digital marketing music Regulation Spotify

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

21/03/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.

19/03/2018  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends O2 sport UK

Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.

19/03/2018  |  Full story...  |  More about: digital marketing Facebook government Privacy Regulation social media and social networking USA