Online advertising - Research, tips and news for marketers

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...  |  More about: adspend advertising automotive content Digital Intelligence digital marketing digital trends Search video

Nearly two thirds (65%) of sales and marketing professionals believe the key challenges they face in closing sales are lack of time, resources and ready access to the right content, according to a new survey.

21/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

20/05/2019  |  Full story...  |  More about: advertising analytics Clothing Digital Intelligence digital marketing Google

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

16/05/2019  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends France Germany UK USA

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

15/05/2019  |  Full story...  |  More about: Amazon brands Digital Intelligence digital marketing digital trends global

Publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates, according to new data.

13/05/2019  |  Full story...  |  More about: advertising AOP Digital Intelligence digital marketing regulation

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football's biggest final.

10/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce email regulation retail sport

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

08/05/2019  |  Full story...  |  More about: adspend advertising brands Digital Intelligence digital marketing digital trends

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

07/05/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video YouTube

Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

07/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

07/05/2019  |  Full story...  |  More about: analytics Clothing Digital Intelligence digital marketing ecommerce

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

02/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Influencer Marketing social media and social networking viral marketing

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

01/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing publisher

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

01/05/2019  |  Full story...  |  More about: adspend advertising content digital Intelligence digital marketing digital trends Influencer Marketing Instagram social media and social networking video viral marketing

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

01/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Snapchat social media and social networking

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

30/04/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking UK

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search YouTube

TabMo is first mobile DSP to use Fenestra’s blockchain technology to boost the advertising platform’s transparency.

30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing technology

Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.

29/04/2019  |  Full story...  |  More about: advertising Amazon Digital Intelligence digital marketing retail

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

26/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce Facebook retail Search

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

26/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe IAB IAB Europe Privacy regulation

Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

26/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles, offering a new channel for marketing through gaming.

25/04/2019  |  Full story...  |  More about: advertising digital Intelligence digital marketing games Playstation technology Xbox

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe, according to new research.

25/04/2019  |  Full story...  |  More about: advertising digital Intelligence digital trends

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

24/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB mobile devices and tablets mobile marketing smartphones