Online advertising - Research, tips and news for marketers

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

19/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing financial services video viral marketing

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

19/10/2018  |  Full story...  |  More about: analytics behavioural targeting digital data Digital Intelligence digital marketing paid content

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

19/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing mobile marketing

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

Over 40% of consumers will shun brands that send irrelevant messages and offers, but support the case for AI, as 47% state they are happy for intelligent technology to improve the offers they receive, according to new research.

18/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

17/10/2018  |  Full story...  |  More about: analytics apps Digital Intelligence digital marketing digital trends mobile marketing

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

17/10/2018  |  Full story...  |  More about: advertising analytics content Digital Intelligence digital marketing digital trends

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

16/10/2018  |  Full story...  |  More about: adspend analytics Digital Intelligence digital marketing digital trends recuitment

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

15/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google video YouTube

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

12/10/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

12/10/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking video

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.

11/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.

10/10/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends global technology

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

10/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

09/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG social media and social networking UK viral marketing

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG video viral marketing

Creative agency BBDO San Francisco, the CESAR brand has created a advertisement video called “First Day Friends” that shines a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students.

08/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG video viral marketing

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

04/10/2018  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing Internet of Things technology

Managers of manufacturing companies say there is room for improvement in their marketing activities, according to a recent survey.

03/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking

The majority of UK companies could be out of business within five years without tech investment, with three quarters of UK business (86%) are highly dependent on data, according to new research.

03/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

27/09/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global internet use time spent online

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

24/09/2018  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends Privacy Regulation

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.

24/09/2018  |  Full story...  |  More about: ASOS brands Digital Intelligence digital marketing digital trends gambling Just Eat Ocado UK

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

21/09/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

The World Economic Forum has issued a report stating that over the next decade AI could create almost double the number of jobs that it will destroy.

18/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things recuitment technology