Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

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20/07/2017  |  Full story...  |  More about: British Airways charity Digital Intelligence digital marketing Travel video viral marketing

Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Hiscox revamps UK website with more personal experience

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

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20/07/2017  |  Full story...  |  More about: agencies design Digital Intelligence digital marketing financial services

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'.

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20/07/2017  |  Full story...  |  More about: advertising BBC Digital Intelligence digital marketing publisher Wall Street Journal

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Unilever WPP

Do video ads really have to be short? [INFOGRAPGHIC]

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

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19/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic video

Amazon takes on Hello Fresh with meal kits

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

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17/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

DataXu and Teads team up for programmatic video ad buying

Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.

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17/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

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14/07/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Travel video viral marketing

White paper: How to future-proof your business against the new, agile kids on the block

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.

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12/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Marketers held back by ‘IT complexity’

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.

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12/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Next-gen programmatic marketing: Improve Digital adds header bidding solution

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

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11/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Amazon Prime subscribers "to overtake US cable TV by next year"

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.

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10/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce media USA video

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

10/07/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing iPhone iPod and iTunes mobile marketing

Foxtons optimises targeted messages with Oracle Marketing Cloud

Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.

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10/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing financial services UK

Swinton insurance gives analytics an AI boost with Jaywing

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.

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10/07/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing financial services

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

06/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

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05/07/2017  |  Full story...  |  More about: automotive demographics Digital Intelligence digital marketing digital trends sport

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

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04/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation security

TradeTracker expands performance marketing platform into Mexico

Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico.

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04/07/2017  |  Full story...  |  More about: advertising affiliate Digital Intelligence digital marketing Mexico

Salesforce 'Einstein' AI can tell when people are angry in texts and emails

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.

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03/07/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing email images Salesforce technology

71% of Brits now associate ads with fake news

British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.

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03/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing newspapers Rakuten

Augmented reality trends: Extra software and hardware biggest barrier to mainstream adoption

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.

03/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

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30/06/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends Europe media mobile marketing Search social media and social networking

Online advertising - Research, tips and news for marketers archives

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands - 30/06/2017

Tommy Hilfiger debuts world’s first video ad chatbot - 29/06/2017

New ad platform uses AI to boost programmatic marketing for brands - 29/06/2017

The great Cannes debate: Film and sports marketing in a digital world - 28/06/2017

Email case study: Sports brand boosts web revenues by 8% with AI - 27/06/2017

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list - 27/06/2017

Cannes Lions 2017: Video highlights from all eight days - 26/06/2017

Cannes Lions 2017: The year of the chatbot invasion - 26/06/2017

Cannes Lions 2017: Video highlights from days 7 and 8 - 26/06/2017

Is Cannes Lions too big? Publicis quits next year (and WPP may follow) - 26/06/2017

Cannes Lions 2017: Unpacking the gender bias in advertising - 23/06/2017

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes - 23/06/2017

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize - 23/06/2017

Car safety ad “Meet Graham” wins top digital prize at Cannes - 23/06/2017

Cannes Lions 2017: Highlights from days three and four - 22/06/2017

GoCompare campaign shows digital video twice as cost efficient as TV advertising - 21/06/2017

Cannes Lions 2017 predictions: Increased collaboration driving the industry - 20/06/2017

Cannes Lions 2017: Video highlights from the first weekend - 19/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Cannes Lions 2017: Top 10 video ads worldwide - 19/06/2017

Samsung in VR partnership with BuzzFeed and NowThis - 14/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

Social media marketing: Which platform spends the most on its own ads? - 09/06/2017

UK insurance digital customer service worsening: 68% of queries left unanswered - 08/06/2017

Google AI means finance brands need smarter SEO strategies - 08/06/2017

Ad blocking “a growing challenge for marketers in Germany” - 07/06/2017

Ad blocking trends in 2017: Mobile increases but signs of overall slowdown - 06/06/2017

The Tangled Web: Which brands are connected online? [Interactive Infographic] - 06/06/2017

Google lets publishers charge ad-block users - 05/06/2017

BT Sport partners Snapchat for Champions League Final - 02/06/2017

Technology trends: effect of brexit vote on technology consumption - 01/06/2017

Company bosses rank customer experience above sales and marketing - 01/06/2017

Snapchat woos advertisers with discount coupons after poor revenues - 30/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Nearly half of businesses “will not be ready in time for the GDPR” - 26/05/2017

Top brands for CRM: PayPal, Yamaha and Amazon lead the way - 25/05/2017

Top brands for CRM: PayPal, Yamaha and Amazon lead the way - 25/05/2017

Google combines AI with analytics for new ‘Attribution’ marketing tool - 24/05/2017

River Island backs #explainepilepsy campaign - 24/05/2017

Brands to blame? 50% hold them responsible for inappropriate ad placement - 23/05/2017

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively - 23/05/2017

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours - 22/05/2017

Online video trends: Adverts have biggest influence on what consumers watch - 19/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go - 19/05/2017

IAB creates standard for "Dynamic Content" ads - 18/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

Kevin Costner catches French high speed rail in new TGV ad - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Snapchat rolls out “Max Reach” feature in UK and France - 17/05/2017

Online video trends: 50% of sports fans watching matches on the internet - 16/05/2017

 

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