Online advertising - Research, tips and news for marketers

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

20/07/2017  |  Full story...  |  More about: British Airways charity Digital Intelligence digital marketing Travel video viral marketing

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

20/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG food and beverages sport

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

20/07/2017  |  Full story...  |  More about: agencies design Digital Intelligence digital marketing financial services

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'.

20/07/2017  |  Full story...  |  More about: advertising BBC Digital Intelligence digital marketing publisher Wall Street Journal

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

19/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG Regulation Unilever

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

19/07/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Unilever WPP

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

19/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic video

Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online.

17/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce FMCG food and beverages retail

Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.

17/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

14/07/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Travel video viral marketing

With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.

12/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends

Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.

12/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

11/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research.

10/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce media USA video

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

10/07/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing iPhone iPod and iTunes mobile marketing

Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.

10/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing financial services UK

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.

10/07/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing financial services

Here are the top digital marketing data and case studies that caught our eye.

06/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

05/07/2017  |  Full story...  |  More about: automotive demographics Digital Intelligence digital marketing digital trends sport

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

04/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation security

Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico.

04/07/2017  |  Full story...  |  More about: advertising affiliate Digital Intelligence digital marketing Mexico

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.

03/07/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing email images Salesforce technology

British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.

03/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing newspapers Rakuten

Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.

03/07/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

30/06/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends Europe media mobile marketing Search social media and social networking