Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

IAB Europe launches Connected TV White Paper

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Europe

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.

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13/12/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce retail

Augmented reality trends for 2019

What does the future hold for augmented reality? Global augmented reality specialists Zappar outline their AR predictions for 2019.

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13/12/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends games

Artificial Intelligence ‘playing a role in 84% of households this Christmas’

As Christmas is drawing closer new research finds that AI will play a major role in 84% of UK households this year, despite only 20% saying they would trust AI to help them run their perfect Christmas Day.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce mobile marketing technology

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Sony launches ‘Instagrammable’ music pop up in New York

Sony has launched a tech-fuelled, highly-instagrammable destination in New York, where you can create a personalised song based on the beat of your heart.

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11/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends music Sony

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go

This year was certainly a big year for mobile, marking the 10 year birthday of both the iOS App Store and Google Play. As we embark on the next 10 years of the app stores, we are on the cusp of new advancements in the app economy that should lead to an exciting 12 months ahead. To navigate this environment, Paul Barnes, Territory Director Northern Europe and Middle East, at App Annie has compiled five key mobile trends.

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11/12/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

Germany: Digital video growing faster than expected

With more content available than ever before, the number of Germans watching digital video is surpassing expectations, with YouTube used by more than 50% of the population.

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11/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends video YouTube

Artificial intelligence will not be mainstream in marketing until 2021

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

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11/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

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10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends France Germany UK

Marketers not “putting their money where their mouth is” when it comes to data sharing

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

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06/12/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends technology

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

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06/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends technology

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Mariah Carey brings diva-style to Hostel World

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Travel video viral marketing

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

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04/12/2018  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing video viral marketing

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

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04/12/2018  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing film Travel video

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

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04/12/2018  |  Full story...  |  More about: Adidas Digital Intelligence digital marketing sport video viral marketing

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

tidegronk.jpg

04/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG social media and social networking video

Online advertising - Research, tips and news for marketers archives

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV) - 04/12/2018

Half of business leaders ‘don’t have a marketing attribution model’ - 04/12/2018

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

Huawei Cloud debuts global blockchain service for businesses - 03/12/2018

Disney and Google expand strategic relationship - 03/12/2018

Trust and technology: the secrets to sales success - 30/11/2018

Design trends: Shutterstock reveals most popular colours worldwide - 30/11/2018

Wochit and Getty Images offer creative commercial content to marketers - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry - 27/11/2018

GDPR: Only 5% of European users refuse cookies used for personalised advertising - 27/11/2018

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list - 23/11/2018

Most marketers claim creativity ‘harmed by digital advertising growth’ - 22/11/2018

ASA gender stereotyping ban: Marketers embracing more diversity in images - 22/11/2018

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’ - 20/11/2018

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign - 20/11/2018

Top 10 European cities for AI development - 20/11/2018

Local market expertise forgotten in international marketing - 15/11/2018

The sound of marketing: New report highlights use of audio as creative resource - 14/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe - 13/11/2018

Oath rolls out audio-based programmatic ad platform worldwide - 13/11/2018

Custom KPIs ‘used by nearly 9 in 10 marketers’ - 13/11/2018

Massive ‘experience expectation gap’ between UK marketers and consumers - 12/11/2018

Iceland Christmas TV ad banned for being “too political” (but goes viral online) - 09/11/2018

ITV warns Brexit fears are scaring off advertisers - 09/11/2018

Sri Lanka launches new tourism drive and online campaign - 09/11/2018

Brands not really listening to the ‘Voice of the Customer’ - 09/11/2018

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective - 08/11/2018

US Midterms: right-wing audiences engage more with news apps - 06/11/2018

New AOP tool helps publishers verify cookie tracking tech compliance - 06/11/2018

European advertising trends: AI adoption set to boom as brands look to get personal - 02/11/2018

Most CIOs fear IoT performance problems could damage revenues - 02/11/2018

UK brands ‘need to speed up’ investment in AI - 02/11/2018

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’ - 01/11/2018

CMOs: Poor data management costing millions - 31/10/2018

Brexit and digital marketing: What does a ‘no-deal’ mean for data? - 30/10/2018

Snapchat loses 2m more users (but beats sales estimates) - 29/10/2018

Ads that appear alongside offensive content ‘are seen endorsement’ - 29/10/2018

Path to purchase: Just 13% of businesses manage customer journeys at scale - 26/10/2018

French agency Artefact comes to UK with ex-Zenith and Mediacom staff - 26/10/2018

Merkle brings ‘people-based’ data platform DataSource to UK - 26/10/2018

Video trends: Pre-teens driving huge surge in on-demand viewing - 25/10/2018

Rovio sponsors Chicago Bulls for new NBA season - 25/10/2018

Lufthansa and IBM team up for AI-powered ad campaign - 24/10/2018

GDPR 5 months on: Marketing email volumes half (but open rates soar) - 24/10/2018

UK and US trade bodies unite to fight ad fraud - 24/10/2018

Omnicom overtakes WPP as world's most valuable ad firm - 23/10/2018

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition - 23/10/2018

Instagram ad spend growing 3 times faster than Facebook- report - 22/10/2018

 

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