Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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BBC.com picks Teads for worldwide outstream advertising

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation's commercially-funded 24-hour news platform.

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20/07/2018  |  Full story...  |  More about: advertising BBC Digital Intelligence digital marketing global video

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

Will artificial intelligence create more jobs than it destroys?

Artificial Intelligence could create around 7.2m jobs in the UK over the next 20 years, essentially cancelling out potential job losses, according to a new study.

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19/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment technology

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Customer analytics: Companies see big increase in growth (but not doing enough)

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

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16/07/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Ad industry backs AI as ‘next industrial revolution’

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

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13/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Organisational mindset ‘driving digital effectiveness’

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

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13/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

49% of agencies rely on own advertising technology for programmatic media buys

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

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12/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends media planning

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

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05/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce mobile marketing sport

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

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05/07/2018  |  Full story...  |  More about: advertising ASA demographics Digital Intelligence digital marketing FMCG food and beverages Regulation social media and social networking

Organisations struggle to make progress with their digital transformation investments

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.

04/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment technology

lastminute’s Travel People in ad partnership with AccuWeather

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

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04/07/2018  |  Full story...

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Most consumers are happy to share data (but only if the benefits are clear)

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

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03/07/2018  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing digital trends global Privacy

1 in 4 marketers ‘rely on their gut’ to make decisions

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

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02/07/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

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28/06/2018  |  Full story...  |  More about: advertising AdWords analytics Digital Intelligence digital marketing DoubleClick Google

The Trade Desk launches AI-powered ad tool ‘Koa’

Ad tech firm The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

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28/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

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27/06/2018  |  Full story...  |  More about: advertising CRM design Digital Intelligence digital marketing ecommerce mobile marketing

Cannes Lions 2018 review: A sober but stronger festival

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren't lucky enough to attend the beaches, yachts and parties, we look back at some of the big themes of Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: advertising agencies Cannes Lions content Digital Intelligence digital marketing

Cannes Lions 2018: Highlights from day 5

The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below…

25/06/2018  |  More about: Cannes Lions Digital Intelligence digital marketing WPP

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing Proctor and Gamble video viral marketing

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Influencer Marketing Nike social media and social networking sport UK

Cannes Lions highlights: The Power of Big Tech Platforms

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions.

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions Digital Intelligence digital marketing government Internet of Things Privacy technology

Online advertising - Research, tips and news for marketers archives

Cannes Lions winners: ‘Today at Apple' wins experience award - 22/06/2018

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth” - 22/06/2018

Cannes Lions Winner: How a ‘Corruption Detector became Brazil’s most downloaded app - 22/06/2018

Instagram launches long-form video hub IGTV - 22/06/2018

White paper: Driving B2B digital transformation - 22/06/2018

Cannes 2018 highlights: YouTube CEO on “What Matters Next” - 21/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

81% of global consumers think organisations provide ‘disconnected experience’ - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

The psychology of online ads: How consumers interact with video content - 20/06/2018

Analytics trends: What metrics actually matter to marketers - 20/06/2018

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences - 18/06/2018

Apple to punish apps that misuse address book data - 18/06/2018

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer - 18/06/2018

Travel People launches CMS for smalls firms with ad tech built-in - 18/06/2018

Tencent Music strengthens ties with Chinese TV giant - 14/06/2018

Most UK marketers managing international campaigns (but only 11% have local teams) - 13/06/2018

Snapchat AR ads go programmatic - 13/06/2018

Nostalgia boosts Father’s Day clicks by nearly 200% - 12/06/2018

World Cup ‘to boost global adspend by $2.4bn this year’ - 08/06/2018

Digital video usage in the UK: mobile viewing on the rise - 06/06/2018

The true value of attention: Do cinema ads offer better ROI than programmatic? - 06/06/2018

Ad data wars: Apple blocks Facebook and Google tracking tools by default - 05/06/2018

Overconfidence on productivity ‘hampering marketing firms’ performance’ - 05/06/2018

Corporate values matter: Consumers are willing to spend more with brands that give back - 05/06/2018

Marketers may be 'overestimating ability to deliver results' - 05/06/2018

Five qualities that make a brand ‘truly great’ - 04/06/2018

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network - 01/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

CRM has yet to win its own budget in two thirds of UK businesses - 31/05/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise - 30/05/2018

Media firms expect ‘digital explosion’ over next 5 years - 30/05/2018

Adobe buys ecommerce platform Magento Commerce - 24/05/2018

European digital advertising market has doubled in size in 5 years - 24/05/2018

Days before GDPR, consumers reveal what they really dislike people doing without permission - 23/05/2018

Shutterstock uses IBM Watson AI to help marketers find images - 18/05/2018

YouTube takes on Spotify with ad-funded music streaming service - 18/05/2018

“Second Screening” while watching TV 'makes ads more effective' - 17/05/2018

Austria digital marketing trends: Digital use up but traditional media still dominates ad spend - 11/05/2018

Only 40% of personalised messages ‘feel personal’ - 10/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

Toothbrush sharing ‘more acceptable than unsolicited calls from brands’ - 09/05/2018

Programmatic ad trends: Major news brands adopt new standards - 04/05/2018

GDPR: UK consumers to target businesses with onslaught of data privacy requests - 04/05/2018

Contextual video advertising increases dwell time by a third - 03/05/2018

Snapchat user growth stalls after redesign backlash - 02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Nearly half of UK businesses expect to be fined for GDPR non-compliance - 02/05/2018

Third of digital marketers ‘losing sleep‘ over competition from Amazon - 02/05/2018

 

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