Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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#MusicMakesYouTravel: Lastminute links music and travel with Spotify has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.


21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Lastminute music Spotify Travel

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.


20/04/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital trends mobile marketing video viral marketing

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.


19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing Google McDonalds Search video viral marketing YouTube

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.


19/04/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing media Sky Virgin

Mastercard looks to the future with artificial intelligence startups

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.


18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services Mastercard mobile marketing technology

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.


13/04/2017  |  Full story...  |  More about: blogging Clothing Digital Intelligence digital marketing digital trends FMCG social media and social networking video viral marketing YouTube

Debenhams goes on affiliate marketing drive with CJ Affiliate

British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.


13/04/2017  |  Full story...  |  More about: advertising affiliate Debenhams Digital Intelligence digital marketing ecommerce

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends IAB mobile marketing UK

Socialbakers debuts "Suite" all-in-one social media analytics tool

Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.

11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing social media and social networking

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.


11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing games technology video YouTube

Europe marketing trends: Demand for audience data increased 34%

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.


11/04/2017  |  Full story...  |  More about: analytics behavioural targeting Digital Intelligence digital marketing Europe

Demand for digital marketers "starts to outstrip supply"

Demand for digital marketers and content curators is now exceedsing supply, according to new research.


10/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends marketing recuitment

Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.


10/04/2017  |  Full story...  |  More about: advertising behavioural targeting digital marketing digital trends

Half of Brits thinking of switching banks amid customer service fears

A lack of faith in increasingly impersonal customer service and communication is causing UK consumers to consider switching banks, according to research from GMC Software.


10/04/2017  |  Full story...  |  More about: CRM digital marketing digital trends financial services

YouTube axes ads on channels with fewer than 10,000 views

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.


07/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Regulation YouTube

Timberland-owner revamps websites in online push

VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.


07/04/2017  |  Full story...  |  More about: brands Clothing design Digital Intelligence digital marketing

Nearly half of small firms plan to increase marketing spend

A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more.

07/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce

Teens pick Google as coolest brand (according to Google survey)

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.


06/04/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Google video YouTube

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.


05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Verizon to merge Yahoo and AOL under "Oath" umbrella brand

Verizon plans to merge Yahoo and AOL under one brand named "Oath", but the two internet giants will be able to keep their names, according to a news report.

05/04/2017  |  Full story...  |  More about: AOL Digital Intelligence digital marketing telecoms Verizon Yahoo

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.


05/04/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Johnston Press newspapers

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…


03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Early April Fool? Burger King launches Whopper toothpaste

Burger King France has launched its first toothpaste- with active whopper extraxts'. Is it an early April Fool's Day prank? Judge for yourself below...

31/03/2017  |  Full story...  |  More about: Burger King Digital data and case studies digital marketing FMCG video viral marketing

62% of marketers are not using personalisation in their campaigns

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.


29/03/2017  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends

Global online advertising “to overtake traditional TV ad spend this year”

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.


29/03/2017  |  Full story...  |  More about: advertising Asia Pacific digital trends Europe Latin America media Middle East and Africa North America

Online advertising - Research, tips and news for marketers archives

Stella Artois predicts future customers with AI tool from Blis - 28/03/2017

Unilever proves programmatic display ads “generate £1.47 for every pound spent” - 28/03/2017

White paper: How to unify your brand with a "digital hub" - 28/03/2017

Adobe unites marketing tools under single “Experience Cloud” platform - 23/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore" - 21/03/2017

Top 10 China brands: Consumers move from price to premium in 2017 - 21/03/2017

Big brands pull Google ads over extremist content fears - 20/03/2017

Global online ad fraud will cost industry $16.4bn in 2017 - 17/03/2017

Ted Baker debuts 360º shoppable film - 16/03/2017

TV accounts for 94% of ads viewed in UK (but less for youngsters) - 15/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad - 15/03/2017

One month on: How did the Super Bowl ads perform on social media? - 15/03/2017

Sponsored elephants? #MarchforGiants brings 3D posters to life around world - 14/03/2017

Guest comment: Three challenges for the web, according to its inventor - 13/03/2017

TAG and JICWEBS partner to clean up digital advertising supply chain - 10/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook) - 09/03/2017

Facebook teams with Meetrics for ad verification - 09/03/2017

9 in 10 consumers worried about online privacy (but most want personalisation too) - 09/03/2017

Yahoo text-based chatbot sets reminders and shopping lists for family - 08/03/2017

LoopMe’s Artificial Intelligence gets $10m funding boost - 08/03/2017

Coca-Cola entrusts AI to generate next ads - 07/03/2017

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots - 06/03/2017

Disney UK partners 7 big brands to promote Beauty and the Beast - 06/03/2017

One year to go until GDPR: ICO offers action plan for brands on consumer data collection - 06/03/2017

1 in 3 online transactions may be misattributed by marketers- study - 01/03/2017

Google reveals latest robot (and this one can rollerblade) - 28/02/2017

Top data leaders of 2017: Sainsbury’s Andrew Day tops list - 28/02/2017

Shine quits ad blocking to become "ad verification" platform - 27/02/2017

comScore brings multi-platform video measurement tool to UK - 24/02/2017

Oscars 2017: Most viewed trailers on YouTube - 24/02/2017

Ad blocking levels have "stabilised"- IAB - 23/02/2017

Computer Love: Can AI and augmented reality boost online dating - 23/02/2017

Ads at the Oscars: Which brands spend the most? - 23/02/2017

Google switches all on-site search tools to be ad-funded in major shake-up - 22/02/2017

Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend - 22/02/2017

Mobile to overtake TV as top video screen in UK - 22/02/2017

Rise of automation: Do we need to ‘humanise’ CRM? - 22/02/2017

CRM managers ‘lack the data and strategy to communicate with customers effectively’ - 21/02/2017

The Saucy Fish Co. begins digital push for new frozen range - 21/02/2017

YouTube to scrap unskippable 30-second ads next year - 20/02/2017

Free real-time TV Ad Alert service tells you when competitors go on air - 20/02/2017

Facebook turns sound on for all news feed videos - 16/02/2017

Loco for location data: 170% increase in demand as marketers go local - 16/02/2017

Brexit and Trump forces marketers to ask if they really know their audience - 16/02/2017

Longer to payday: Ad agencies now waiting 86 days for payment - 16/02/2017

Ford invests $1bn in self-driving AI start-up - 15/02/2017

EU privacy rules: One in four firms "still unprepared for GDPR" (and Brexit won't help) - 15/02/2017

$90m for a website address? The most expensive domain names ever [INFOGRAPHIC] - 15/02/2017

Brits “more romantic than the Italians or French”- Adobe data - 13/02/2017


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