Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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Linguistics and AI: Helping marketers get over the language barrier to go global

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL's Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.

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21/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends technology

Oscars: Black Panther is fan favourite on YouTube

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

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19/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

How broadcasters are embracing programmatic for TV

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

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19/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing video

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

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19/02/2019  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Privacy security

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Influencer Marketing video viral marketing

IAB calls out ‘clickheads’ in anti-click-through rate day

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

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18/02/2019  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends IAB

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking video viral marketing

Continued transparency concerns “will influence digital ad spend in 2019”

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

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13/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends FMCG McDonalds Proctor and Gamble Sky UK

CSR: Expectation higher for Tech, food and fashion sectors to show they care

People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.

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11/02/2019  |  Full story...  |  More about: advertising brands CRM Digital Intelligence digital marketing

Bigger than splitting the atom? $219bn ‘already invested in AI’

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

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11/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing music paid content Spotify

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...

Spotify buys two podcast giants

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

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07/02/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing paid content Spotify

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends sport video

Americans now see as many Super Bowl ads on YouTube as on live TV

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

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05/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing USA

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...  |  More about: advertising content digital companies Digital Intelligence digital marketing digital trends sport video

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

Six Nations enjoys World Cup bump as sponsors set for ad scrum

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

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01/02/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing sport technology

The power of a single customer view: 4 tips for better analytics

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

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01/02/2019  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends

Unilever develops cross media measurement model for brands

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

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31/01/2019  |  Full story...  |  More about: advertising analytics brands Digital Intelligence digital marketing Unilever

Does AI really boost ROI? Half of marketers say they’ve seen proof

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

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31/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Online advertising - Research, tips and news for marketers archives

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’ - 30/01/2019

Advertisers still missing the mark with gender stereotypes- survey - 30/01/2019

Dropbox to acquire HelloSign - 30/01/2019

UK ad spend rises 5.1% as mobile soars - 29/01/2019

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search - 28/01/2019

Marketers ‘are underestimating customer brand loyalty’ - 28/01/2019

Consumer trust becoming key to brand success- report - 25/01/2019

IAB UK runs ‘transparency initiative’ to help brands assess suppliers - 25/01/2019

Comcast expands blockchain-powered TV ad software with major new partners - 25/01/2019

Poor website UX is damaging a quarter of B2B commerce - 24/01/2019

Traditional TV advertising value ‘will collapse by 2023’- report - 24/01/2019

IAB UK shakes up team with first ever marketing and partnerships heads - 22/01/2019

Netflix ‘would lose 57% of their subscribers if they added commercials’ - 22/01/2019

The rise of ‘in-housing’: Brands shifting away from agencies - 22/01/2019

Generation Z dominates YouTube (while other generations prefer Facebook) - 21/01/2019

Kingston rolls out eSports gaming campaign with Post Malone - 21/01/2019

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’ - 21/01/2019

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis - 17/01/2019

IPA Bellwether: UK marketing budgets flatline as Brexit bites - 16/01/2019

Video advertising trends: Live ads, personalisation and programmatic to shape 2019 - 16/01/2019

Student social network links with global ID card scheme for tailored adverts - 16/01/2019

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’ - 15/01/2019

Stan and Ollie film gets print and OOH campaign with digital twist - 14/01/2019

Verizon Media and Microsoft strike global native advertising deal - 11/01/2019

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive - 11/01/2019

Shutterstock woos ad agencies with first campaign in 6 years - 10/01/2019

New ad certification sees 94% drop in fraud across Europe - 09/01/2019

Content marketing trends: Engagement still seen as less important than traditional brand measures - 09/01/2019

Top 20 marketing 'nightmares': What keeps CMOs and brand managers up at night? - 08/01/2019

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’ - 20/12/2018

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots - 19/12/2018

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

Twitter forced to reveal identity of parody Wetherspoon's account after court order - 18/12/2018

ASOS in suprise sales warning ahead of Christmas - 18/12/2018

YouTubers, not friends, are driving kids Christmas wish lists - 17/12/2018

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC] - 17/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

IAB Europe launches Connected TV White Paper - 13/12/2018

Consumers set to spend £7bn on groceries in run up to Christmas - 13/12/2018

Augmented reality trends for 2019 - 13/12/2018

Artificial Intelligence ‘playing a role in 84% of households this Christmas’ - 12/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video - 12/12/2018

Sony launches ‘Instagrammable’ music pop up in New York - 11/12/2018

2019 predictions in mobile: Streaming, in-app ads and Harry Potter goes Pokémon Go - 11/12/2018

Germany: Digital video growing faster than expected - 11/12/2018

Artificial intelligence will not be mainstream in marketing until 2021 - 11/12/2018

Top 10 Christmas ad rankings: John Lewis secures top social media spot - 10/12/2018

Native ads beat display ads for viewer recommendations - 10/12/2018

Marketers not “putting their money where their mouth is” when it comes to data sharing - 06/12/2018

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism - 06/12/2018

 

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