Online advertising - Research, tips and news for marketers

Digital Intelligence - a special report about online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.
Online advertising

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Google accused of "placing own search ads first"- report

Google is using its home advantage to place ads in top position on its search results, according to a new report.

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23/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Regulation Search

New report reveals strategies of world's most customer-centric brands

The world’s most successful retailers are those with a laser focus on their customers’ needs, according to customers surveyed in dunnhumby’s Global Customer-Centricity Index (CCI).

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23/01/2017  |  Full story...  |  More about: advertising CRM Digital Intelligence digital marketing ecommerce retail

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

20/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

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20/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital trends technology

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Sainsburys Spotify video viral marketing

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

19/01/2017  |  Full story...  |  More about: digital data Digital data and case studies Digital Intelligence digital marketing digital trends

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

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19/01/2017  |  Full story...  |  More about: adspend advertising analytics Digital Intelligence digital marketing digital trends

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google UK video viral marketing YouTube

AI “has a clear link to growth in revenue”

There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.

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18/01/2017  |  Full story...  |  More about: digital marketing digital trends technology

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

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16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video YouTube

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages games sport USA video viral marketing

VR and AR "set to revolutionise the e-commerce industry"

Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC.

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16/01/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing digital trends ecommerce games technology WARC

22% of UK ad firms “have already lost business due to Brexit vote”

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.

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16/01/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing UK

WEF Global Risks report: Society “not keeping pace with technology”

Economic inequality, societal polarization and intensifying environmental dangers are the top three trends that will shape global developments over the next 10 years, according to the 12th edition of the World Economic Forum’s Global Risks Report, which was published this week.


13/01/2017  |  Full story...  |  More about: digital marketing digital trends global technology

Yahoo embarks on major shake-up ahead of Verizon takeover

Yahoo is undergoing a major reshuffle as Verizon takes over the embattled web giant.

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12/01/2017  |  Full story...  |  More about: Alibaba Digital Intelligence digital marketing Verizon Yahoo

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.

11/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends global

Digital consumers ‘more likely to ditch bad brands’ than high street shoppers

Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, accoridng to new research.

11/01/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends ecommerce global

4 ad tech trends for 2017

What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and beyond.

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10/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.

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09/01/2017  |  Full story...  |  More about: advertising blogging Digital Intelligence digital marketing publishing strategy

Orangina pranks customers with #shakethedispenser viral camapign

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.

09/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages France video viral marketing

Emoderation rebrands to The Social Element with new “Emotional” analytics

Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.

06/01/2017  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing social media and social networking

IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.

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05/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB Regulation UK

Wendy’s tunes into Spotify Branded Moments for burger promo

Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages music Spotify USA

Samsung brings remote tribes together with Gear VR

To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets Samsung technology video viral marketing

Ad tech start-ups "losing funding due to Facebook and Google dominance"

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.

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04/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Online advertising - Research, tips and news for marketers archives

Top 50 most purchased brands in the world - 04/01/2017

Online to replace TV as top ad medium by 2020- report - 04/01/2017

Music streaming ads "worth $220m" to advertisers - 03/01/2017

The top 20 branded Facebook live videos of 2016 - 21/12/2016

Top 10 Tech Trends of 2017 - 21/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

Deezer teams up with Manchester United - 16/12/2016

UK TV viewing trends: Mobiles fail to grab screentime from TV - 16/12/2016

Disney and comparethemarket.com get Frozen for Christmas - 16/12/2016

Marketers "unprepared for digital transformation" - 16/12/2016

Top digital marketing data and case studies this week - 15/12/2016

Fake news sites: is your brand protected in a programmatic world? - 15/12/2016

2017’s business trends in a digital world - 15/12/2016

Amazon beats high street rivals for weekend's prime time advertising - 14/12/2016

8 in 10 premium publishers “don’t know how their traffic is audited” - 13/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad - 09/12/2016

The top 10 YouTube ads of 2016 - 09/12/2016

Top digital marketing data and case studies this week - 08/12/2016

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week - 07/12/2016

Gen Z “to give marketers a run for their money” - 07/12/2016

1 out of 3 firms “underprepared for digital transformation” - 07/12/2016

2017 marketing data trends: Machine learning, IoT, and real-time streaming - 06/12/2016

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts) - 06/12/2016

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

BIMA shakes up strategy with new appointments - 05/12/2016

Digital natives: 5-year study reveals how next generation will shape future - 02/12/2016

Top digital marketing data and case studies this week - 01/12/2016

Accenture buys UK creative agency Karmarama - 01/12/2016

Rogue One: 4 major brands to push latest Star Wars film - 01/12/2016

Oracle “simplifies B2B digital marketing” with revamped lead generation tools - 30/11/2016

Programmatic takes over: Automated ad spend to soar 31% in 2017 - 29/11/2016

Dentsu Aegis buys Bluecom to boost ecommerce in Asia - 29/11/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

Trump-supporting news site Breitbart blocked by ad exchange - 28/11/2016

Odd news: The weirdest digital stories of 2016 - 23/11/2016

European online ad spend up 13% as mobile drives growth - 23/11/2016

Google Maps now shows how busy shops are in real time - 23/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

The Personal Data Economy: Is data the new oil? - 22/11/2016

IAB Europe White Paper: Using Data Effectively in Programmatic - 22/11/2016

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself - 21/11/2016

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Battle of the Christmas ads: Mums pick M&S as best festive video - 16/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

 

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