Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

Want more? Sign up for weekly briefings

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

2018%20pic%20in%20review.jpg

14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

ytrw18.jpg

12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

best%20virals%20of%202018.jpg

05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

tidegronk.jpg

05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Mariah Carey brings diva-style to Hostel World

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

hostelworld%20mariah.jpg

04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Travel video viral marketing

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

purple%20egg%20drop.jpg

04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

oasis%20tog.jpg

04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

tinderqe.jpg

04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

range%20rover%20bump.jpg

04/12/2018  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing video viral marketing

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

dundee.jpg

04/12/2018  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing film Travel video

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

adidias%20leg.jpg

04/12/2018  |  Full story...  |  More about: Adidas Digital Intelligence digital marketing sport video viral marketing

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

tidegronk.jpg

04/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG social media and social networking video

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

rantan.jpg

04/12/2018  |  Full story...  |  More about: advertising Christmas content Digital Intelligence digital marketing ecommerce retail video

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

heathrow%20bears.jpg

03/12/2018  |  Full story...  |  More about: advertising Christmas Digital Intelligence digital marketing digital trends video viral marketing

UK adspend to surpass £20bn for first time in 2019

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print.

groupmfor.jpg

30/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing UK

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

iceland%20JL.jpg

29/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends Facebook Iceland John Lewis

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

john%20lewis%20man.jpg

20/11/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing social media and social networking Twitter video viral marketing

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

smartphones-four.png

13/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe IAB IAB Europe mobile marketing

Berocca launches branded TV content with Channel 4 partnership

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

extev.jpg

13/11/2018  |  Full story...  |  More about: Channel 4 Digital Intelligence digital marketing digital trends media video

Spotify launches analytics platform for music publishers

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

spotpuv.jpg

12/11/2018  |  Full story...  |  More about: analytics content Digital Intelligence digital marketing music paid content publisher Spotify

Disney posts record profits as it reveals Netflix rival

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

disney-netflix.jpg

12/11/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Disney Netflix paid content video

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

rantan.jpg

09/11/2018  |  Full story...  |  More about: charity content Digital Intelligence digital marketing ecommerce Regulation UK video viral marketing

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said.

itv%20logo%20620.jpg

09/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing ITV Regulation

How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

6%20seconds%20watch.jpg

06/11/2018  |  Full story...  |  More about: advertising analytics content Digital Intelligence digital marketing video

World transport trends: Self-driving trucks to drive future freight

Technology and automation will define the future of road transport but significant obstacles stand in the way, such as trade wars and Brexit, according to new research.

roads%20future.jpg

06/11/2018  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things technology Transport Travel

Online video - Research, tips and news for marketers archives

Netflix tests adverts for its own shows on ‘binge watchers’ - 30/10/2018

Video trends: Pre-teens driving huge surge in on-demand viewing - 25/10/2018

Rovio sponsors Chicago Bulls for new NBA season - 25/10/2018

Spotify’s ‘creepy’ video ad banned for scaring children - 22/10/2018

NatWest campaign highlights inspirational female business owners - 19/10/2018

US social media trends: YouTube and Instagram gaining ground on Facebook - 18/10/2018

Has YouTube per-view revenue peaked? - 15/10/2018

What is Big Data? [VIDEO] - 15/10/2018

Stella Artois stunt promotes ‘Joie de Bière’ philosophy - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Netflix now accounts for 15% of global internet traffic - 08/10/2018

Premium video growth outstrips digital programmatic trend in Europe - 05/10/2018

Google metrics: YouTube and display ads get MRC approval - 04/10/2018

International TV viewers: Marketers missing a trick with global audience - 24/09/2018

New YouTube vertical video ads adapt to mobile orientation - 14/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly - 07/09/2018

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick - 06/09/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

Brewdog aims for US market with premium original video series - 29/08/2018

Spotify mulls ad skip button - 23/08/2018

White paper: Global video trends- traditional TV boosted by ‘communal experience’ - 22/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Facebook traffic plunges as people flock back to YouTube- study - 14/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

Video viral of the week: Security team hack into family’s Alexa - 10/08/2018

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich - 09/08/2018

Online streaming services soar in UK - 09/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets - 01/08/2018

JD Sports launches music platform - 25/07/2018

Businesses increasingly confident their digital marketing ‘achieves sales goals’ - 24/07/2018

Google gets surprise profit boost despite $5bn monopoly fine - 24/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year - 20/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’ - 19/07/2018

Live sporting events and streaming services help drive premium video growth in Europe - 18/07/2018

Netflix stumbles as it misses subscriber targets - 18/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Global online video viewing to exceed an hour a day in 2018 - 16/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Marketing and sport: which industries benefit most from big events? - 04/07/2018

Cannes Lions 2018: Video highlights from all five days - 25/06/2018

Cannes Lions 2018: Highlights from day 5 - 25/06/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution - 25/06/2018

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy