Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year

In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Netflix video

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

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19/07/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce global local Netflix

Live sporting events and streaming services help drive premium video growth in Europe

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

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18/07/2018  |  Full story...  |  More about: digital marketing digital trends Europe France Germany UK video

Netflix stumbles as it misses subscriber targets

Netflix fell short of its subscriber target by more than one million for the second quarter of the year, losing 14% of its value in after-hours trading as a result.

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18/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Netflix paid content video

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

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16/07/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Entertainment global media Netflix paid content time spent online video YouTube

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Cannes Lions 2018: Video highlights from all five days

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

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25/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing video

Cannes Lions 2018: Highlights from day 5

The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below…

25/06/2018  |  More about: Cannes Lions Digital Intelligence digital marketing WPP

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing Proctor and Gamble video viral marketing

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with "Trash Isles", winning this year’s Design and PR Cannes Lions award in the process.

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25/06/2018  |  Full story...  |  More about: Cannes Lions charity Digital Intelligence digital marketing publisher video

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Influencer Marketing Nike social media and social networking sport UK

Creative Data Lions Winner: The Times brings unheard JFK speech to life with AI

The Times Newspaper in the UK won this year’s creative data award at Cannes Lions by using historical data to bring to life the speech President Kennedy was never able deliver in Dallas 1963.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Internet of Things media newspapers technology The Times

Cannes Lions 2018: Video highlights from day 4

Day four of the Cannes Lions Festival featured talks from P&G chief brand officer Marc Pritchard, talk show host Conan O’Brien and Mekanism CEO Jason Harris, known for the White House’s “It’s on Us” campaign. View the video highlight below..

25/06/2018  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing video

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

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22/06/2018  |  Full story...  |  More about: advertising Cannes Lions content CRM Digital Intelligence digital marketing Unilever

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Instagram social media and social networking video

Cannes Lions 2018: Highlights from day 3

Day Three at Cannes Lions 2018 featured Unilever's Keith Weed, R/GA's Barry Wacksman, Apple's Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below.

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21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer.

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21/06/2018  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing sport video Yahoo

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

In this special session from Cannes Lions, YouTube's CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

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21/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing video

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

20/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing

Tencent Music strengthens ties with Chinese TV giant

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

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14/06/2018  |  Full story...  |  More about: China Digital Intelligence media Tencent video

Online video - Research, tips and news for marketers archives

Rovio teams with Everton FC for World Cup YouTube series - 12/06/2018

Cannes 2018: The 10 biggest YouTube ads since last year’s festival - 12/06/2018

World Cup 2018: Analytics reveals most anticipated matches - 08/06/2018

Digital video usage in the UK: mobile viewing on the rise - 06/06/2018

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network - 01/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’ - 31/05/2018

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger - 31/05/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

YouTube is now the go-to platform for football fans - 25/05/2018

YouTube takes on Spotify with ad-funded music streaming service - 18/05/2018

“Second Screening” while watching TV 'makes ads more effective' - 17/05/2018

Quarter of Brits ‘switch off World Cup once their team is knocked out’ - 14/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

BBC, ITV, C4 and NBC in talks to create UK streaming service - 08/05/2018

Contextual video advertising increases dwell time by a third - 03/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Media use 'close to saturation point' in the UK - 02/05/2018

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’ - 01/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’ - 20/04/2018

Three quarters of marketers believe culture of measurement is killing creativity - 18/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing - 11/04/2018

Unilever donates to charity for each Knorr video ad view - 10/04/2018

YouTube TrueView ad formats now bought on reach - 09/04/2018

75% of US advertisers ‘already using influencer marketing’- report - 05/04/2018

Video ad engagement rises in the UK - 29/03/2018

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience - 28/03/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Adobe Advertising Cloud Creative goes programmatic - 28/03/2018

Video competition to demonstrate crowd-sourced storytelling - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

YouTube gets JICWEBS’ brand safety certification - 07/03/2018

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign - 07/03/2018

Spotify plans $23bn IPO - 01/03/2018

Growth of connected TV advertising in Europe [INFOGRAPHIC] - 01/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal) - 27/02/2018

The rise of esports: 380m watching this year - 26/02/2018

Walmart plans online home shopping platform - 26/02/2018

Hotwire ‘Reels’ offers clients speedy social video content - 23/02/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

35% of Winter Olympics fans are watching online - 21/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

video intelligence launches contextual video platform - 16/02/2018

 

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