Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.


15/03/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Google Search video YouTube

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.


13/03/2018  |  Full story...  |  More about: Facebook FMCG food and beverages social media and social networking video viral marketing

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.


07/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Regulation video YouTube

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.


07/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing music Transport UK video viral marketing

Spotify plans $23bn IPO

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.


01/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing music paid content Spotify

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.


01/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Entertainment Europe France Germany Italy Spain UK video

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.


27/02/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends mobile marketing social media and social networking video

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.


27/02/2018  |  Full story...  |  More about: brands Clothing Digital Intelligence digital marketing Intel McDonalds Nike Olympics Samsung South Korea sport

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.


26/02/2018  |  Full story...  |  More about: advertising Asia China Digital Intelligence digital marketing digital trends global South Korea sport video

Walmart plans online home shopping platform

Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style.


26/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail USA Walmart

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.


23/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking video viral marketing

Matt Damon teams with Stella Artois and in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s, illustrates the way so many of us take water – a basic human necessity – for granted.


22/02/2018  |  Full story...  |  More about: charity Digital Intelligence digital marketing FMCG video viral marketing

35% of Winter Olympics fans are watching online

Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.


21/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing global Olympics South Korea sport time spent online video

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.


20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Sweden video viral marketing

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.


20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG social media and social networking video viral marketing

video intelligence launches contextual video platform

video intelligence (vi) has launched vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.


16/02/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.


14/02/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing food and beverages nestle social media and social networking video

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.


14/02/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing digital trends France Germany social media and social networking Spain UK video YouTube

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.


12/02/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Entertainment global Netflix video

Video advertising trends: The shift from live TV to OTT

The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.


09/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends video

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.


07/02/2018  |  Full story...  |  More about: brands digital marketing FMCG sport USA video viral marketing

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.


06/02/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Pepsi social media and social networking sport Super Bowl video viral marketing YouTube

Winter Olympics 2018: Live streaming and ad spend set to soar

According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.


05/02/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing South Korea sport video viral marketing

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.


26/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends UK video YouTube

Video streaming trends: French say “non” to Netflix

Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.


24/01/2018  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce France Netflix

Online video - Research, tips and news for marketers archives

Twitch partners Disney in gaming content deal - 23/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

Sports streaming firm fuboTV in programmatic push - 18/01/2018

YouTube to screen videos for premium advertisers to tackle brand safety concerns - 17/01/2018

The rise of voice remotes: 143m homes to speak to their machines by 2022 - 16/01/2018

YouTube axes projects with vlogger over 'suicide forest' video - 12/01/2018

Sky VR Studio picks Jaunt as content partner - 11/01/2018

The influencer marketing revolution [INFOGRAPHIC] - 10/01/2018

YouTube Rewind 2017: Despacito, Ed Sheeran and BBC's interview blooper - 21/12/2017

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners - 21/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Disney to buy Fox: Ready for a Netflix showdown? - 14/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels - 14/12/2017

Kia partners Oath for multi-channel video campaign - 13/12/2017

Spotify and Tencent Music team up with joint stake - 12/12/2017

Half of young Brits have bought items promoted by influencers in 2017 - 11/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour - 05/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake” - 05/12/2017

Virals of the year: Nespresso puts George Clooney in classic films - 04/12/2017

Virals of the year: Volvo targets women with “Moments” - 04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

ITV News debuts three online-only shows - 01/12/2017

Big brands pull out of YouTube after appearing next to ‘predatory’ videos - 28/11/2017

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging - 24/11/2017

TV tribes: New data shows brands should avoid stereotypes in campaigns - 16/11/2017

Channel 4 links with top European broadcasters for video ad alliance - 15/11/2017

Brands spending £6bn on Christmas ads - 14/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight - 01/11/2017

Stranger Things rivals Game of Thrones (and becomes goldmine for brands) - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

Measurement still the greatest challenge for cross-platform TV and video advertising - 20/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Walmart pushes same day pick up with Halloween costume ad - 18/10/2017

Asda partners Shazam for lip-sync Halloween face filter - 18/10/2017

Netflix smashes expectations, plans 50% original content next year - 18/10/2017

Online video spend overtakes banner ads for first time - 17/10/2017

Advertising trade bodies unite to fight 'annoying ads' - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt - 13/10/2017

TV giant FremantleMedia begins video ad push with Spot X - 03/10/2017

Google pulls YouTube from Amazon Echo Show: “A broken user experience” - 28/09/2017

YouTube boosts personalisation with four new tools for advertisers - 28/09/2017


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