Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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Game of Thrones finale: IKEA claims the TV ad Throne

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

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20/05/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing ecommerce Ikea video

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing video YouTube

Hertz multimedia campaign pushes new Premium Fleet

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

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09/05/2019  |  Full story...  |  More about: automotive content Digital Intelligence digital Intelligence digital marketing video

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video YouTube

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Influencer Marketing social media and social networking viral marketing

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...  |  More about: adspend advertising content digital Intelligence digital marketing digital trends Influencer Marketing Instagram social media and social networking video viral marketing

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search YouTube

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

26/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends video

Smartphone now accounts for half of all UK digital ad spend

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Smartphone now accounts for half of all UK digital ad spend

24/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB mobile devices and tablets mobile marketing smartphones

UK ad budgets show surprise comeback amid Brexit crisis

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

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18/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends UK

Premium ad views up 22%: Live content and smart TVs drive growth

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.

Premium ad views up 22%: Live content and smart TVs drive growth

17/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends video

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

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15/04/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Netflix video

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

The Netflix effect: Majority of US now streaming ‘Over The Top’ content


15/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Netflix paid content video

Disney takes on Netflix with streaming service

Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons.

Disney takes on Netflix with streaming service

12/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Disney Entertainment Netflix paid content video

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

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10/04/2019  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends video

Online video needs “fundamental rethink”

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

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10/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends video

Young’s debuts hyper-targeted second screen TV ad campaign

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

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02/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages

Hotels.com gives pets post-Brexit ‘Fakeations’

With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK.

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02/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Travel

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video viral marketing

Comcast’s Freewheel launches ‘Drive’: OTT video ad solution

FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.

01/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video

AO stops all TV advertising to focus on digital

Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.

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29/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing retail

Apple takes on Netflix and Amazon with blockbuster streaming service

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

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26/03/2019  |  Full story...  |  More about: Apple content Digital Intelligence digital marketing Netflix paid content video

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages social media and social networking video viral marketing

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...  |  More about: Digital Intelligence digital marketing games Google video YouTube

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...  |  More about: advertising analytics demographics Digital Intelligence digital marketing digital trends social media and social networking

Online video - Research, tips and news for marketers archives

Video viral of the week: Google Assistant fixes films at the Oscars - 01/03/2019

Spotify finally comes to India after legal battle - 28/02/2019

Influencer marketing stars earning less (but brands paying more overall) - 25/02/2019

Oscars and the Netflix effect: Roma helps VOD come of age - 20/02/2019

Oscars: Black Panther is fan favourite on YouTube - 19/02/2019

Valentine's Day marketing review: Evolution of emotion in video campaigns - 19/02/2019

Working with influencers: How to keep control of your brand identity - 18/02/2019

Six-second ads: The secret to success - 15/02/2019

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life - 14/02/2019

Procter & Gamble becomes UK’s largest ad spender - 13/02/2019

Super Bowl stats: Ad spend drops for second year running - 06/02/2019

Americans now see as many Super Bowl ads on YouTube as on live TV - 05/02/2019

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl - 05/02/2019

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019 - 04/02/2019

Budweiser goes green with 2019 Super Bowl ad - 04/02/2019

Burger King under fire for ‘exploiting’ influencers in marketing stunt - 01/02/2019

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search - 28/01/2019

Traditional TV advertising value ‘will collapse by 2023’- report - 24/01/2019

Netflix ‘would lose 57% of their subscribers if they added commercials’ - 22/01/2019

Generation Z dominates YouTube (while other generations prefer Facebook) - 21/01/2019

Kingston rolls out eSports gaming campaign with Post Malone - 21/01/2019

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’ - 21/01/2019

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes - 17/01/2019

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis - 17/01/2019

IPA Bellwether: UK marketing budgets flatline as Brexit bites - 16/01/2019

Video advertising trends: Live ads, personalisation and programmatic to shape 2019 - 16/01/2019

Stan and Ollie film gets print and OOH campaign with digital twist - 14/01/2019

Verizon Media and Microsoft strike global native advertising deal - 11/01/2019

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive - 11/01/2019

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’ - 10/01/2019

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots - 19/12/2018

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

YouTubers, not friends, are driving kids Christmas wish lists - 17/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video - 12/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 05/12/2018

Viral of the year: Mariah Carey brings diva-style to Hostel World - 04/12/2018

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’ - 04/12/2018

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video - 04/12/2018

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date - 04/12/2018

Viral of the year: Range Rover tackles London’s largest speed bump - 04/12/2018

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel - 04/12/2018

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners - 04/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 04/12/2018

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV) - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

UK adspend to surpass £20bn for first time in 2019 - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign - 20/11/2018

 

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