Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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Oscars and the Netflix effect: Roma helps VOD come of age

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

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20/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Entertainment film Netflix paid content video

Oscars: Black Panther is fan favourite on YouTube

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

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19/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Influencer Marketing video viral marketing

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking video viral marketing

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

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14/02/2019  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing Middle East and Africa Travel Verizon

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends FMCG McDonalds Proctor and Gamble Sky UK

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends sport video

Americans now see as many Super Bowl ads on YouTube as on live TV

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

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05/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing USA

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...  |  More about: advertising content digital companies Digital Intelligence digital marketing digital trends sport video

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

Google’s love video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

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28/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Search SEO video

Traditional TV advertising value ‘will collapse by 2023’- report

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

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24/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global paid content video

Netflix ‘would lose 57% of their subscribers if they added commercials’

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

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22/01/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Netflix paid content

Generation Z dominates YouTube (while other generations prefer Facebook)

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

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21/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing video YouTube

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games social media and social networking video

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

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21/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing music video viral marketing

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Netflix regulation video viral marketing YouTube

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global video YouTube

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search social media and social networking video

Video advertising trends: Live ads, personalisation and programmatic to shape 2019

The video advertising industry will see four key changes in OTT, traditional TV, online video, data activation, and transparency, according to a new report released this week.

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16/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends video

Stan and Ollie film gets print and OOH campaign with digital twist

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

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14/01/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing film

Verizon Media and Microsoft strike global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

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11/01/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Microsoft Verizon

Online video - Research, tips and news for marketers archives

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive - 11/01/2019

What next for Netflix? Europe and Asia expansion and a ‘Dahl Universe’ - 10/01/2019

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots - 19/12/2018

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

YouTubers, not friends, are driving kids Christmas wish lists - 17/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video - 12/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 05/12/2018

Viral of the year: Mariah Carey brings diva-style to Hostel World - 04/12/2018

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’ - 04/12/2018

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video - 04/12/2018

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date - 04/12/2018

Viral of the year: Range Rover tackles London’s largest speed bump - 04/12/2018

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel - 04/12/2018

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners - 04/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 04/12/2018

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV) - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

UK adspend to surpass £20bn for first time in 2019 - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign - 20/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe - 13/11/2018

Berocca launches branded TV content with Channel 4 partnership - 13/11/2018

Spotify launches analytics platform for music publishers - 12/11/2018

Disney posts record profits as it reveals Netflix rival - 12/11/2018

Iceland Christmas TV ad banned for being “too political” (but goes viral online) - 09/11/2018

ITV warns Brexit fears are scaring off advertisers - 09/11/2018

How to make six-second ads work harder - 06/11/2018

World transport trends: Self-driving trucks to drive future freight - 06/11/2018

Netflix tests adverts for its own shows on ‘binge watchers’ - 30/10/2018

Video trends: Pre-teens driving huge surge in on-demand viewing - 25/10/2018

Rovio sponsors Chicago Bulls for new NBA season - 25/10/2018

Spotify’s ‘creepy’ video ad banned for scaring children - 22/10/2018

NatWest campaign highlights inspirational female business owners - 19/10/2018

US social media trends: YouTube and Instagram gaining ground on Facebook - 18/10/2018

Has YouTube per-view revenue peaked? - 15/10/2018

What is Big Data? [VIDEO] - 15/10/2018

Stella Artois stunt promotes ‘Joie de Bière’ philosophy - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Netflix now accounts for 15% of global internet traffic - 08/10/2018

Premium video growth outstrips digital programmatic trend in Europe - 05/10/2018

Google metrics: YouTube and display ads get MRC approval - 04/10/2018

International TV viewers: Marketers missing a trick with global audience - 24/09/2018

New YouTube vertical video ads adapt to mobile orientation - 14/09/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly - 07/09/2018

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick - 06/09/2018

Facebook takes on Netflix and YouTube with ad-funded video platform - 30/08/2018

 

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