Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

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20/07/2017  |  Full story...  |  More about: British Airways charity Digital Intelligence digital marketing Travel video viral marketing

Do video ads really have to be short? [INFOGRAPGHIC]

Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.

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19/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic video

Netflix beats expectations as overseas subscribers soar

Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017.

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18/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Entertainment Netflix video

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

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14/07/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Travel video viral marketing

End of an era: Psy's 'Gangnam Style' no longer top YouTube video

Psy's 'Gangnam Style' is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

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12/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends Entertainment music video viral marketing YouTube

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

10/07/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing iPhone iPod and iTunes mobile marketing

Most downloaded TV and Film apps revealed

YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.

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30/06/2017  |  Full story...  |  More about: apps BBC iPlayer Channel 4 Digital Intelligence digital marketing digital trends LOVEFiLM mobile devices and tablets mobile marketing Netflix paid content video YouTube

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...  |  More about: brands Clothing Digital Intelligence digital marketing Internet of Things technology video

The great Cannes debate: Film and sports marketing in a digital world

The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.

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28/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence film social media and social networking sport video viral marketing WPP

Cannes Lions 2017: Video highlights from days 5 and 6

Celebrities flocked to Cannes Lions as "entertainment" day descended on the festival. We look back at some of the highlights...

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26/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing video

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.

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23/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video viral marketing

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...  |  More about: Alibaba Cannes Lions China Digital Intelligence digital marketing France Unilever

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...  |  More about: Digital Intelligence email social media and social networking video viral marketing

GoCompare campaign shows digital video twice as cost efficient as TV advertising

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

21/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing financial services media planning social media and social networking

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

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20/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France

Cannes Lions 2017: Video highlights from the first weekend

The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.

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19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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19/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France video viral marketing

Video trends: Teens switching from live TV to ‘on demand’

Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.

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16/06/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends video

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government social media and social networking UK video viral marketing YouTube

Shell pilots first YouTube campaign triggered by real-time TV viewing

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.

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06/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Shell YouTube

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing heineken social media and social networking video viral marketing YouTube

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

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24/05/2017  |  Full story...  |  More about: charity Clothing Digital Intelligence digital marketing ecommerce retail River Island social media and social networking

Video viral of the week: Santander VR wedding stunt

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill.

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24/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing financial services UK video viral marketing

Online video - Research, tips and news for marketers archives

Online video trends: Adverts have biggest influence on what consumers watch - 19/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

Kevin Costner catches French high speed rail in new TGV ad - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Online retail trends: Click and collect starts to pay off - 17/05/2017

Snapchat rolls out “Max Reach” feature in UK and France - 17/05/2017

Online video trends: 50% of sports fans watching matches on the internet - 16/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Most Brits "unaware that their ads are filtered online" - 08/05/2017

Digital video ads: Brands demand more options - 28/04/2017

Distraction-on-Demand: Look who’s watching video at work - 27/04/2017

Channel 4 scares web viewers with personalised Alien ad - 26/04/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Sky and Virgin Media set for targeted TV ad pact - 19/04/2017

Burger King’s Google Home prank backfires - 18/04/2017

Forbes reveals top 30 social media influencers - 13/04/2017

Are virtual reality ads worth it? Google puts 360 video to the test - 11/04/2017

TVPlayer focuses on games consoles, initially with Xbox launch - 10/04/2017

YouTube axes ads on channels with fewer than 10,000 views - 07/04/2017

Rio Ferdinand joins YouTube ‘super-team’ Rebel FC - 07/04/2017

Nearly half of small firms plan to increase marketing spend - 07/04/2017

Spotify music stars go "premium-only" in Universal deal - 05/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Global video advertising outperforms desktop display- report - 31/03/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Mars “emotions” study shows which ads sell with 75% accuracy - 22/03/2017

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore" - 21/03/2017

ASUS begins reality TV show The Incredible Life Swap on YouTube - 17/03/2017

Ted Baker debuts 360º shoppable film - 16/03/2017

TV accounts for 94% of ads viewed in UK (but less for youngsters) - 15/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad - 15/03/2017

One month on: How did the Super Bowl ads perform on social media? - 15/03/2017

Netflix subscribers overtake DVR users in US - 10/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook) - 09/03/2017

"Things Guys Don’t Talk About": New social media film for Childline - 08/03/2017

Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots - 06/03/2017

YouTube takes on US cable with $35 monthly TV service - 02/03/2017

Oscars 2017: Most viewed trailers on YouTube - 24/02/2017

Ads at the Oscars: Which brands spend the most? - 23/02/2017

Mobile to overtake TV as top video screen in UK - 22/02/2017

The Saucy Fish Co. begins digital push for new frozen range - 21/02/2017

YouTube to scrap unskippable 30-second ads next year - 20/02/2017

Facebook turns sound on for all news feed videos - 16/02/2017

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads - 10/02/2017

All That We Share: Heart-warming Danish ad goes viral - 09/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political - 07/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

 

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