Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Sainsburys Spotify video viral marketing

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google UK video viral marketing YouTube

Skype meets school: Live video learning platform launches

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.


17/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing education IM social media and social networking video

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

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16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video YouTube

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages games sport USA video viral marketing

Orangina pranks customers with #shakethedispenser viral camapign

Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink.

09/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages France video viral marketing

Samsung brings remote tribes together with Gear VR

To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets Samsung technology video viral marketing

Music streaming ads "worth $220m" to advertisers

Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to "moods and moments" according to new research.

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03/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends music Spotify

The top 20 branded Facebook live videos of 2016

Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.

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21/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking video

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Google and Facebook “to take 71% of UK online ad revenue by 2020”

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.

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19/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Google mobile marketing Search UK

Deezer teams up with Manchester United

Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars.

16/12/2016  |  Full story...  |  More about: Deezer Digital Intelligence digital marketing music sport UK

UK TV viewing trends: Mobiles fail to grab screentime from TV

UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

16/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile devices and tablets mobile marketing UK video

10 digital innovation predictions for 2017

Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.

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14/12/2016  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing games mobile marketing social media and social networking technology

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.


09/12/2016  |  Full story...  |  More about: Digital Intelligence games mobile marketing sport video viral marketing

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.


09/12/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Nike sport USA viral marketing

The top 10 YouTube ads of 2016

The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week.

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09/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking Unilever video viral marketing YouTube

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign

Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.

09/12/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing FMCG video viral marketing

#ThereForUs: Sage launches first ever digital Christmas ad campaign

Account management firm Sage has today launched its first ever digital Christmas advertising campaign, recognizing the “heroes” who work through the holidays.


09/12/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing UK video viral marketing

YouTube Rewind: Top memes and video creators of 2016

YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge.


08/12/2016  |  Full story...  |  More about: Digital Intelligence digital trends video viral marketing YouTube

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.

08/12/2016  |  Full story...  |  More about: apps Burger King Clothing Digital Intelligence digital marketing ecommerce food and beverages France mobile marketing video viral marketing

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week

Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below…

07/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Poland social media and social networking video viral marketing YouTube

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will'

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.


07/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing Regulation video YouTube

Gen Z “to give marketers a run for their money”

The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.

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07/12/2016  |  Full story...  |  More about: demographics Digital Intelligence digital marketing social media and social networking

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...  |  More about: Burberry Christmas Digital Intelligence digital marketing digital trends global John Lewis Marks and Spencer Sainsburys UK video YouTube

Online video - Research, tips and news for marketers archives

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

European online ad spend up 13% as mobile drives growth - 23/11/2016

Instagram debuts Periscope-style live video platform - 23/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

Bupa launches ‘if a band was your body’ video to boost young people’s health - 22/11/2016

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot - 21/11/2016

The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live - 18/11/2016

Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad? - 18/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats - 16/11/2016

Battle of the Christmas ads: Mums pick M&S as best festive video - 16/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Adobe to buy video ad tech firm TubeMogul for $540m - 15/11/2016

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views - 10/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

Video case study: Pokemon gets 25m views with first Super Bowl ad - 10/11/2016

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash - 10/11/2016

Video case study: Samsung marks South Sudan's first Olympics with “Chant” - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

YouTube adds support for HDR Video on compatible screens - 10/11/2016

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery - 09/11/2016

Video marketing case study: Volvo tests tough truck by putting a child at the wheel - 09/11/2016

Video case study: Toyota USA makes 100,000 versions of same Facebook ad - 09/11/2016

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate - 09/11/2016

Case study: Gillette hijacks search engines with “Ask Dad” campaign - 09/11/2016

Video viral: Pantene‘ Dad Do’ challenges NFL players style to daughters' hair - 09/11/2016

YouTube celebrates top 18 creators in #madeforyou campaign - 08/11/2016

John Lewis Christmas ad: Student's coursework mistaken for real deal - 07/11/2016

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test - 07/11/2016

Nike gets emotional to celebrate historic Cubs World Series win - 04/11/2016

Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’ - 04/11/2016

YouTube Star combusts in explosive insurance ad - 02/11/2016

Over half of population in the Americas now watching Netflix - 01/11/2016

Global TV habits of young adults: Time shifting and reality TV dominate - 31/10/2016

Movistar hires Kantar for granular insights into subscriber viewing - 24/10/2016

Johnson & Johnson debuts YouTube channel in India - 21/10/2016

Sky expands into VR with Jaunt partnership - 17/10/2016

McDonalds axes ‘youth’ YouTube channel due to low interest - 12/10/2016

Video streaming slow down? First sign of saturation in US market - 07/10/2016

Pedigree “Dark to Light” campaign champions guide dogs - 06/10/2016

Millennials watch 4 times as much online TV as Boomers - 04/10/2016

Top tips: What makes a successful Halloween marketing campaign? - 04/10/2016

Unilever plans in-house branded content division - 03/10/2016

Video viral of the week: Adobe “Secret Agent” spoofs cross-channel marketing blunders - 29/09/2016

Branded content “twice as memorable as display ads” [INFOGRAPHIC] - 28/09/2016

 

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