Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

Want more? Sign up for weekly briefings

Spotify’s ‘creepy’ video ad banned for scaring children

A Spotify ad that mimicked horror film has been banned for "unjustifiably" distressing children.

spotscare.jpg

22/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing music Regulation Spotify video viral marketing

NatWest campaign highlights inspirational female business owners

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

women%20who%20made%20me.jpg

19/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing financial services video viral marketing

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

socus18%20main.jpg

18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

Has YouTube per-view revenue peaked?

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

youtube%20coins2.jpg

15/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google video YouTube

What is Big Data? [VIDEO]

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together  to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.

Big-Data-new.jpg

15/10/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing video

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG video viral marketing

Facebook expands into hardware with ‘Portal’ video chat screens

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.

portal%20fb.jpg

08/10/2018  |  Full story...  |  More about: apps Facebook IM Internet of Things mobile devices and tablets Privacy

Netflix now accounts for 15% of global internet traffic

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

netflix-watch.jpg

08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global internet use Netflix paid content time spent online YouTube

Premium video growth outstrips digital programmatic trend in Europe

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

freewheel.jpg

05/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Europe media video

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

mrc.jpg

04/10/2018  |  Full story...  |  More about: advertising AdWords analytics Digital Intelligence digital marketing Google Search video YouTube

International TV viewers: Marketers missing a trick with global audience

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

i-nttv.jpg

24/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Entertainment global media video

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

squARE%5D.jpg

14/09/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google mobile marketing video YouTube

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

copyright%20eu.jpg

13/09/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Europe government Regulation social media and social networking viral marketing

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

bk%2020k.jpg

11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

thatcherjoe%20striclty.jpg

07/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing YouTube

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.

nike%20ol.jpg

06/09/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing government Nike social media and social networking sport USA

Facebook takes on Netflix and YouTube with ad-funded video platform

Facebook has launched its much-anticipated video streaming platform ‘Facebook Watch’ worldwide, after an initial launch in the US last year.

fbwatch%20new.jpg

30/08/2018  |  Full story...  |  More about: advertising digital marketing Facebook Netflix social media and social networking video YouTube

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

brewdog%20network.jpg

29/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages paid content video viral marketing

Spotify mulls ad skip button

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

spotads-1.jpg

23/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing music paid content Spotify

White paper: Global video trends- traditional TV boosted by ‘communal experience’

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

globtvvid.jpg

22/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends global internet use time spent online video

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

snapgeo.jpg

17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

ytfb2.jpg

14/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Google Instagram social media and social networking USA WhatsApp YouTube

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

helen%20mirren%20roots.jpg

13/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Video viral of the week: Security team hack into family’s Alexa

As one of the most dominant smart devices on the market, do we really know what, and who, we're welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device - highlighting how easily it could be tampered with.

vpn%20mentor1.jpg

10/08/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing Privacy security video viral marketing

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich

As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.

fc%20badges.jpg

09/08/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing sport UK

Online video - Research, tips and news for marketers archives

Online streaming services soar in UK - 09/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets - 01/08/2018

JD Sports launches music platform - 25/07/2018

Businesses increasingly confident their digital marketing ‘achieves sales goals’ - 24/07/2018

Google gets surprise profit boost despite $5bn monopoly fine - 24/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year - 20/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’ - 19/07/2018

Live sporting events and streaming services help drive premium video growth in Europe - 18/07/2018

Netflix stumbles as it misses subscriber targets - 18/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

Global online video viewing to exceed an hour a day in 2018 - 16/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Marketing and sport: which industries benefit most from big events? - 04/07/2018

Cannes Lions 2018: Video highlights from all five days - 25/06/2018

Cannes Lions 2018: Highlights from day 5 - 25/06/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution - 25/06/2018

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’ - 25/06/2018

Creative Data Lions Winner: The Times brings unheard JFK speech to life with AI - 25/06/2018

Cannes Lions 2018: Video highlights from day 4 - 25/06/2018

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth” - 22/06/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Cannes Lions 2018: Highlights from day 3 - 21/06/2018

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’ - 21/06/2018

Cannes 2018 highlights: YouTube CEO on “What Matters Next” - 21/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

Tencent Music strengthens ties with Chinese TV giant - 14/06/2018

Rovio teams with Everton FC for World Cup YouTube series - 12/06/2018

Cannes 2018: The 10 biggest YouTube ads since last year’s festival - 12/06/2018

World Cup 2018: Analytics reveals most anticipated matches - 08/06/2018

Digital video usage in the UK: mobile viewing on the rise - 06/06/2018

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network - 01/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Out-of-home marketing trends: Media buyers ‘undervaluing ad spots’ - 31/05/2018

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger - 31/05/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

YouTube is now the go-to platform for football fans - 25/05/2018

YouTube takes on Spotify with ad-funded music streaming service - 18/05/2018

“Second Screening” while watching TV 'makes ads more effective' - 17/05/2018

Quarter of Brits ‘switch off World Cup once their team is knocked out’ - 14/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

BBC, ITV, C4 and NBC in talks to create UK streaming service - 08/05/2018

Contextual video advertising increases dwell time by a third - 03/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy