Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

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World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

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20/04/2018  |  Full story...  |  More about: advertising brands Coca Cola digital marketing digital trends McDonalds sport

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...  |  More about: adspend advertising analytics content Digital Intelligence digital marketing digital trends

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...  |  More about: advertising charity Digital Intelligence digital marketing FMCG food and beverages social media and social networking Unilever

YouTube TrueView ad formats now bought on reach

With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.

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09/04/2018  |  Full story...  |  More about: advertising Digital data and case studies digital marketing video YouTube

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking USA video viral marketing YouTube

Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.

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29/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends video

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Adobe Advertising Cloud Creative goes programmatic

Adobe has launched ‘Adobe Advertising Cloud Creative’ – a new tool designed to help the relationship between brands and their creative agencies and teams.

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28/03/2018  |  Full story...  |  More about: Adobe advertising Digital Intelligence digital marketing

Video competition to demonstrate crowd-sourced storytelling

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

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27/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing social media and social networking user generated content video

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Google Search video YouTube

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...  |  More about: Facebook FMCG food and beverages social media and social networking video viral marketing

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

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07/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Regulation video YouTube

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.

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07/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing music Transport UK video viral marketing

Spotify plans $23bn IPO

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.

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01/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing music paid content Spotify

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

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01/03/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Entertainment Europe France Germany Italy Spain UK video

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

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27/02/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing digital trends mobile marketing social media and social networking video

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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27/02/2018  |  Full story...  |  More about: brands Clothing Digital Intelligence digital marketing Intel McDonalds Nike Olympics Samsung South Korea sport

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

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26/02/2018  |  Full story...  |  More about: advertising Asia China Digital Intelligence digital marketing digital trends global South Korea sport video

Walmart plans online home shopping platform

Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style.

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26/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail USA Walmart

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

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23/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking video viral marketing

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...  |  More about: charity Digital Intelligence digital marketing FMCG video viral marketing

Online video - Research, tips and news for marketers archives

35% of Winter Olympics fans are watching online - 21/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

video intelligence launches contextual video platform - 16/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

European car search trends: YouTube rules UK but the Spanish click most - 14/02/2018

Streaming ‘just a few years from overtaking global pay TV’ - 12/02/2018

Video advertising trends: The shift from live TV to OTT - 09/02/2018

How Crock-Pot won the Super Bowl (without even having a commercial) - 07/02/2018

Top 10 Super Bowl ads: Pepsi gets most social buzz - 06/02/2018

Winter Olympics 2018: Live streaming and ad spend set to soar - 05/02/2018

Top 10 YouTube ads of 2017 - 26/01/2018

Video streaming trends: French say “non” to Netflix - 24/01/2018

Twitch partners Disney in gaming content deal - 23/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

Sports streaming firm fuboTV in programmatic push - 18/01/2018

YouTube to screen videos for premium advertisers to tackle brand safety concerns - 17/01/2018

The rise of voice remotes: 143m homes to speak to their machines by 2022 - 16/01/2018

YouTube axes projects with vlogger over 'suicide forest' video - 12/01/2018

Sky VR Studio picks Jaunt as content partner - 11/01/2018

The influencer marketing revolution [INFOGRAPHIC] - 10/01/2018

YouTube Rewind 2017: Despacito, Ed Sheeran and BBC's interview blooper - 21/12/2017

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners - 21/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Disney to buy Fox: Ready for a Netflix showdown? - 14/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels - 14/12/2017

Kia partners Oath for multi-channel video campaign - 13/12/2017

Spotify and Tencent Music team up with joint stake - 12/12/2017

Half of young Brits have bought items promoted by influencers in 2017 - 11/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour - 05/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake” - 05/12/2017

Virals of the year: Nespresso puts George Clooney in classic films - 04/12/2017

Virals of the year: Volvo targets women with “Moments” - 04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

ITV News debuts three online-only shows - 01/12/2017

Big brands pull out of YouTube after appearing next to ‘predatory’ videos - 28/11/2017

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging - 24/11/2017

TV tribes: New data shows brands should avoid stereotypes in campaigns - 16/11/2017

Channel 4 links with top European broadcasters for video ad alliance - 15/11/2017

Brands spending £6bn on Christmas ads - 14/11/2017

Video and subscriptions to power the future of premium content - 13/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight - 01/11/2017

Stranger Things rivals Game of Thrones (and becomes goldmine for brands) - 01/11/2017

 

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