Online video - Research, tips and news for marketers

Digital Intelligence - a special report about online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.
Online video

Want more? Sign up for weekly briefings

Disney to buy Fox: Ready for a Netflix showdown?

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

foxdis.jpg

14/12/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Disney Fox Interactive Netflix video

Aldi tops Christmas ad rankings with Boots hot on its heels

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.

carrot-ald.jpg

14/12/2017  |  Full story...  |  More about: advertising Aldi Christmas Digital Intelligence digital marketing ecommerce retail video viral marketing

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

kia-st-1.jpg

13/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing video viral marketing

Spotify and Tencent Music team up with joint stake

Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm's expected stock market listing next year.

spotify%20tencent.jpg

12/12/2017  |  Full story...  |  More about: China Digital Intelligence digital marketing music Spotify Tencent

Half of young Brits have bought items promoted by influencers in 2017

Over half of young adults have made online purchases as a direct result of seeing a product or service promoted by an online influencer, according to new research.

influences-graphic.jpg

11/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail social media and social networking video viral marketing

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

all%20that%20we%20share%20large2a.jpg

06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.

hyundai%20sb.jpg

05/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing Hyundai Super Bowl video viral marketing

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

kia%20mel.jpg

05/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing Super Bowl video viral marketing

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

gieco%20crushed.jpg

05/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing financial services viral marketing

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

mozmon.jpg

05/12/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing video viral marketing YouTube

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

conhar.jpg

05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

comin%20home.jpg

04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

volvo%20moments.jpg

04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing Volvo

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

truthhf.jpg

04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing newspapers video viral marketing

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

itvnews.jpg

01/12/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing ITV video

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

youtube-images.jpg

28/11/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Regulation security video YouTube

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

google%20chrismas.jpg

24/11/2017  |  Full story...  |  More about: advertising Christmas Coca Cola Digital Intelligence digital marketing digital trends FMCG UK video viral marketing

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

tv-tribes.jpg

16/11/2017  |  Full story...  |  More about: analytics behavioural targeting demographics Digital Intelligence digital marketing digital trends media planning video

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

ebx.jpg

15/11/2017  |  Full story...  |  More about: advertising behavioural targeting Channel 4 content Digital Intelligence digital marketing video

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

mozpad.jpg

14/11/2017  |  Full story...  |  More about: advertising brands Christmas Digital Intelligence digital marketing digital trends UK video viral marketing

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

aop-pub-rev1.jpg

13/11/2017  |  Full story...  |  More about: AOP content Digital Intelligence digital marketing digital trends publishing strategy video

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

pADMOZ.jpg

13/11/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce John Lewis social media and social networking video viral marketing

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.

mozpad.jpg

10/11/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing John Lewis Marks and Spencer UK video viral marketing

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween.

lifts.jpg

01/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Mars video viral marketing

Burger King trolls McDonald’s with #ScaryClownNight

For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”

scaryclown.jpg

01/11/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing McDonalds video viral marketing

Online video - Research, tips and news for marketers archives

Stranger Things rivals Game of Thrones (and becomes goldmine for brands) - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

Measurement still the greatest challenge for cross-platform TV and video advertising - 20/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Walmart pushes same day pick up with Halloween costume ad - 18/10/2017

Asda partners Shazam for lip-sync Halloween face filter - 18/10/2017

Netflix smashes expectations, plans 50% original content next year - 18/10/2017

Online video spend overtakes banner ads for first time - 17/10/2017

Advertising trade bodies unite to fight 'annoying ads' - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt - 13/10/2017

TV giant FremantleMedia begins video ad push with Spot X - 03/10/2017

Google pulls YouTube from Amazon Echo Show: “A broken user experience” - 28/09/2017

YouTube boosts personalisation with four new tools for advertisers - 28/09/2017

TV and streaming: A ‘total video’ content future? - 28/09/2017

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test” - 26/09/2017

Rise of eSports: Level Up Media launches TheGamer.TV - 25/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

London Fashion Week: Premium labels invest big in influencers - 15/09/2017

Facebook promises brand safety: keeps ads away from controversial issues - 14/09/2017

State of online video: 34% rise in global online video viewing - 13/09/2017

Spotify and Hulu team up for $4.99 monthly student package - 11/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year” - 08/09/2017

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match - 07/09/2017

Sport streaming trends: TV still twice as popular as online - 07/09/2017

YouTube gets major revamp with vertical videos and design overhaul - 01/09/2017

Could a video game trailer make you cry? Life is Strange ad celebrates best friends - 01/09/2017

Rise of live streaming: Middle East and Africa leads the way in global stats - 31/08/2017

The augmented worker: Hololens ad showcases industrial future - 31/08/2017

LinkedIn lets users share own videos - 23/08/2017

YouTube brings breaking news to homepage - 21/08/2017

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video - 18/08/2017

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video - 18/08/2017

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure - 17/08/2017

End of an era: Amazon shuts down Lovefilm DVD rentals in Europe - 15/08/2017

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds” - 15/08/2017

No more big TV bundles? Revenue per channel stronger for streaming pay TV - 14/08/2017

Yahoo Sport kicks off weekly football show “For The Win” - 11/08/2017

Sports fans would switch to online if TV packages lose broadcasting rights- survey - 11/08/2017

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Disney ditches Netflix to start own online streaming service - 10/08/2017

YouTube app gets direct messaging and sharing tools - 10/08/2017

Google and Facebook account for over a quarter of UK internet time - 09/08/2017

Pinterest launches autoplay video ads: Cheetos and Universal first to sign up - 09/08/2017

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video - 02/08/2017

RIP Flash: Adobe to end pioneering web software by 2020 - 31/07/2017

UK ad spend trends: Mobile drives digital past £10bn - 24/07/2017

Video viral of the week: BA launches star-studded flight safety video - 20/07/2017

Do video ads really have to be short? [INFOGRAPGHIC] - 19/07/2017

Netflix beats expectations as overseas subscribers soar - 18/07/2017

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy