Peru digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Peru

Digital marketing has changed the marketing mix across Peru - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing in Peru, here are some key developments and trends we've identified.

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Digital ad spend in Latin America: Brazil to lead growth

Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.

08/05/2013  |  Full story...  |  Related stories: 

Digital Intelligence special report: Latin America digital marketing

Digital Strategy data - Digital Intelligence - Special report: Latin America

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix.

This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape, identify priority digital channels and apply 'tipping point' thinking...

It all starts with understanding the channel mix of your consumers and reading the landscape correctly.

Read the Digital Intelligence Latin America special report

Recent editions of Digital Intelligence

18/07/2012  |  Related stories: 

Digital marketing in Latin America- a snapshot of the world's most 'social' region

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Latin America represents a huge opportunity for digital marketers, with the world’s fastest growing online population, hungry for social, video and mobile content. The region is home to five of the most engaged social networking markets worldwide, with an online audience that is fast embracing video and mobile advertising.

According to research firm comScore, Latin America’s online population grew faster than any other global region in 2011, rising 16 percent to 129.3 million visitors in December 2011.

Google Sites reigned as the most-visited property in December 2011, reaching 123.4 million visitors in the region, while Facebook.com led as the most-engaging web property accounting for 25% of all time spent online in the region.

02/07/2012  |  Full story...  |  Related stories: 

Website design in Latin America? Tips from our digital strategists

If you’re working on a global brand, remember that the beautiful site their New York agency has created might be designed for high-bandwidth markets. Always look at the load times to ensure your consumers see your message quickly. Ditch the flash and the heavy images: it’s better to be there, than be pretty but never get loaded!

02/07/2012  |  Related stories: 

Social marketing in Latin America? Tips from our digital strategists

As more and more people connect to the Internet in Latin America, time spent social networking is exploding (on sites like Facebook and Vostu). It's one of the primary motivations for going online. As they do, marketers have the opportunity to reach and engage an interconnected audience and build brand reputation through the spread of positive word of mouth. But in order to be successful in social marketing you need to listen first, then plan before entering into the conversation. Once you are engaged in a dialogue, manage the responses carefully so you can maximise the benefits of brand advocates and minimise the risk of negative PR.

02/07/2012  |  Related stories: 

Mobile marketing in Latin America? Tips from our digital strategists

While ownership of Internet-connected PCs might still be relatively low across the region - and reserved mainly for the more affluent city-dweller - mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for marketers to bridge the gap between the physical and digital world and you don't have to rely on the latest, most sophisticated smartphones to engage your audience. Why not think about the options that can be offered by shortcodes text back response, SMS, Interactive Voice Response and automated outbound dialling?

02/07/2012  |  Related stories: 

Internet users and local penetration: South America

This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest number of online citizens.

Internet users and local penetration: South America. This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest number of online citizens.

02/07/2012  |  Full story...  |  Related stories: 

Top search engine destination sites: Latin America

Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.


Top search engine destination sites: Latin America. Facebook ranked as the second most popular search destination in Latin America (after Google sites) with 525 million searches and a 2.8% share of total searches for the region. Microsoft sites ranked third with 513 million searches and a 2.8% share.

02/07/2012  |  Full story...  |  Related stories: 

Growth in search query volume, 2010- 2011: Latin America

Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.

Growth in search query volume, 2010- 2011: Latin America. Between March 2010 and March 2011, Latin America conducted 18.5 billion searches- an increase of 21% from the previous year. Brazil and Colombia showed the strongest growth rates at 25% and 20% respectively.

02/07/2012  |  Full story...  |  Related stories: 

Case study: ‘The man who gave everything away’- social media stunt gets retailer 54% sales increase

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South American retail chain Homecentre Sodimac used an unconventional marketing method to increase sales by 54% during the ‘Homecentre House Season’ with the campaign ‘The man who gave everything away’. This case study shows how with the campaign Homecentre created a viral effect with a common man giving away everything he owned. The campaign was to create a suspense about an ordinary man who has come up with a peculiar idea of giving away everything he owns and only and the end he reveals the reason – The Homecentre season sale. Thus, subtly emphasising the sale being so good that he wanted to get rid of his possession to be able to shop. This was done by a creation of a facebook page with videos, picture and updates of things being given away and the date when it would be done.

More on this Case study …

Brand: Homecenter Sodimac |Agency: Young & Rubicam |Sector: Retail | Format: Facebook Platform, Marketplace Ads, Facebook Premium Ads, Facebook Pages | Language: Spanish | Location: Colombia, Latin America

YouTube case study | Facebook case study

01/07/2012  |  Full story...  |  Related stories: 

Social media case study: Copa Airlines uses Facebook page to increase brand engagement and sales

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Copa Airlines with a social marketing campaign 'Passport America' to grows its' Facebook fan base, generates and awareness and increase ticket sales on its website. The campaign resulted in 59% conversion and ROI expanded to 50 times. A total of 279,000 users registered for the promotion and 1.3 million invitations were sent out. This Facebook-centric campaign featured the prize draw of a lifetime: a Grand Prize consisting of round trip airfare for the winner and a guest to each of Copa's 59 destinations. To enter, people registered through Facebook Connect and to keep people engaged and the momentum going additional chances to win were integrated at different levels, including their social muscle could help them win.



More on this Case study …
Brand: Copa Airlines |Sector: Travel | Format: Facebook Apps, Facebook Platform, Marketplace Ads, Facebook Pages| Agency: Nobox, Miami | Language: English (US), Portugese (Brazil), Spanish

Facebook case study | YouTube case study

01/07/2012  |  Full story...  |  Related stories: 

Facebook case study: Patio Batel donates books for ‘likes’ to create awareness and engage

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Ahead of the frantic Christmas shopping season, Patio Batel the newest and most glamorous shopping centre in Curitiba, Brazil used a Facebook campaign to generate buzz around its grand opening. Patio Batel used Facebook to generate donations of books, with one 'like' equalling one donation. Using Facebook as the main platform for the campaign, the strategy was to reach as many people as possible with ads and social awareness. People could donate their books on the street and, at the same time, share this act online by inviting their friends to participate. The campaign resulted in attaining the desired results of 5,000 likes in 30% less time. It also resulted in reaching out to 4,468,482 people and generating a donation of more than 10,000 books in 20 days. More than 7,800 books were donated through Facebook.

More on this Case study…
Brand: Patio Batel | Agency: Lustig| Format: Facebook Apps, Facebook Platform, Marketplace Ads, Facebook Pages | Country: Brazil

Facebook case study

01/07/2012  |  Full story...  |  Related stories: 

Global Facebook audience growth over past 5 years- Latin America leads the way

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise).

19/06/2012  |  Full story...  |  Related stories: 

Latin America most Socially-Engaged global region- report

More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research.

18/06/2012  |  Full story...  |  Related stories: 

Young, Mobile and Growing: The State of US Hispanic Consumers

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are a fundamental component to future business success, with a buying power of $1 trillion in 2010 that is projected to grow 50 percent to $1.5 trillion in 2015.

30/04/2012  |  Full story...  |  Related stories: 

Infographic: Twitter and Flickr activity mapped across the world

People tweet most in North America, Britain, the Netherlands and Japan, while scenic areas such as Iceland, Scotland, New Zealand and the game reserves in Africa see more photographic activity on Flikr, according to this visually stunning infographic.

19/10/2011  |  Full story...

Peru: Comscore audience research expansion continues

Google, Microsoft and Facebook rank as the most-visited Internet properties in Peru, while portal sites account for one-third of Peruvian Internet users’ time online, according to new data from comScore. The findings come from comScore’s first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix.

17/06/2011  |  Full story...  |  Related stories: 

Share of total online minutes by top categories: Peru

Portals accounted for the largest share of time spent online in April 2011, followed by social networking and instant messengers.

Share of total online minutes by top categories: Peru. Portals accounted for the largest share of time spent online in April 2011, followed by social networking and instant messengers.

03/06/2011  |  Related stories: 

Top internet properties by total unique visitors: Peru

4 million people (aged 15+) accessed the internet in Peru during April 2011, spending an average of 24.4 hours online. Google sites led as the most visited online property with 3.9 million unique visitors, but Microsoft led in engagement with visitors averaging 8.6 hours on the property.

Top internet propeties by toatl unique visitors: Peru. 4 million people (aged 15+) accessed the internet in Peru during April 2011, spending an average of 24.4 hours online. Google sites led as the most visited online property with 3.9 million unique visitors, but Microsoft led in engagement with visitors averaging 8.6 hours on the property.

03/06/2011  |  Related stories: