Philippines digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about the Philippines

In the last four years internet access in the Philippines has grown by 500% - the fastest rate in Southeast Asia! Our research into internet use and mobile marketing shows the scale and speed of change, which is why brands need to review their digital ecosystems to identify the best mix of paid, owned and earned media.

To keep you on top of how digital marketing is changing in the Philippines, here are some key developments and trends we've identified.
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Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Ecommerce trends in South East Asia: Mobile shopping growing fast

Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.

22/09/2014  |  Full story...  |  More about: China demographics Digital Intelligence digital marketing digital trends ecommerce Indonesia mobile devices and tablets mobile marketing Nielsen Philippines retail Singapore Thailand

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia broadband digital companies digital data Digital Intelligence digital marketing digital trends Europe Global Latin America Middle East and Africa mobile internet North America South America UK USA

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia digital companies digital data Digital Intelligence digital marketing digital trends Europe Facebook Global Google Plus Instagram Latin America LinkedIn Middle East and Africa MySpace North America Orkut Pinterest social media and social networking South America Tumblr Twitter UK USA YouTube

Digital marketing in the Philippines- tips from our strategists

With the fastest growing online audience in Southeast Asia, digital is booming in the Philippines- but the real growth is yet to come. Around 70% of Filipinos still don’t have access to the internet- that’s roughly 70 million people who can’t still be reached digitally.

06/03/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing digital trends mobile devices and tablets mobile marketing Philippines

Head and Shoulders dandruff stunt gets half a million views

To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.

24/02/2014  |  Full story...  |  More about: adspend Asia Pacific digital companies digital data Digital Intelligence digital marketing Philippines social media and social networking Twitter UK USA video viral marketing

Search case study: Hizon’s Catering boosts sales 50% with holistic digital campaign

Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding planning process.

24/02/2014  |  Full story...  |  More about: adspend Asia Pacific digital companies digital data Digital Intelligence digital marketing Facebook Philippines Search Travel UK USA video

Toblerone boosts sales 132% with national ‘Thank You’ day

Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly 500,000 hits and the Toblerone sales escalated 132%.

24/02/2014  |  Full story...  |  More about: adspend advertising Asia Pacific Australia digital companies digital data Digital Intelligence digital marketing FMCG food and beverages Kraft New Zealand Philippines social media and social networking UK USA

Philippines ‘top player among Facebook click farms’

The Philippines has been named as one of the main sources for click farms, responsible for generating fake likes for brands on social networks such as Facebook and YouTube, according to new research.

24/02/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing digital trends Facebook Philippines Regulation social media and social networking

Top 10 YouTube brand channels in the Philippines

Smart Corporate, Nestle, and Unilever’s Ponds were the top three most views YouTube brand channels in the Philippines during 2014, according to new data.

20/02/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing digital trends nestle Philippines Unilever video YouTube

Philippines leads Asia Pacific for internet use

Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research.

19/02/2014  |  Full story...  |  More about: Asia Pacific digital companies Digital Intelligence digital marketing digital trends Malaysia Philippines social media and social networking time spent online

Top smartphone apps in Southeast Asia: Facebook and Google Play lead way

Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research.

17/02/2014  |  Full story...  |  More about: Android apps Asia Pacific BlackBerry Facebook games Google IM Indonesia Line Malaysia mobile marketing Philippines Thailand WhatsApp YouTube

Gaining consumer trust: Filipino consumers turning to online ads

Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.

17/02/2014  |  Full story...  |  More about: advertising Asia Asia Pacific brands Digital Intelligence digital marketing digital trends Indonesia Malaysia Nielsen Philippines Thailand Vietnam

Top 10 searches in the Philippines

The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013.

17/02/2014  |  Full story...  |  More about: Asia Pacific digital companies Digital Intelligence digital marketing digital trends Entertainment mobile marketing Philippines Search sport

Philippines digital marketing industry worth $179m by 2016

The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.

17/02/2014  |  Full story...

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