Russia digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Russia

Russia has experienced unparalleled growth in the digital world. This has contributed to the assent of online media and new communication tools. Digital media has changed the way marketers communicate and become a core part of the marketing mix in Russia. Consumer insights and channel selection are at the centre of creating successful marketing strategies. Our research into key developments and trends can help to give you a competitive advantage.
Russia

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Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for neaqrly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends global

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia

Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.

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30/08/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing ecommerce financial services mobile marketing retail Russia

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Yandex pre-installs AI features into Android phones

Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market.

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14/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing Russia Search Yandex

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Google’s Android accused of ‘monopoly’ in Russia

Russia's anti-monopoly watchdog has accused Google of abusing its dominant position in the market by forcing phone-makers to pre-install its apps on Android phones.

17/09/2015  |  Full story...  |  More about: Android Digital Intelligence Google mobile marketing Regulation Russia

European digital ad spend catching TV

Online advertising in Europe reached 11.8% growth to reach a market value of €30.7bn, remaining the second biggest media category as catches TV in terms of investment.

03/07/2015  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends Europe IAB Ireland Russia

Kaspersky becomes victim of malware that it discovered

Kaspersky has revealed that its own systems were recently compromised by hackers, meaning that the online security firm has become a victim of the very malware that it had discovered three years before.

11/06/2015  |  Full story...  |  More about: Digital Intelligence digital marketing government hacker Regulation Russia security

3M turns banners into Post-It notes

3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.

View the case study below:

08/06/2015  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Europe FMCG Russia

Yandex plans browser to rival Google Chrome

Russian Internet giant Yandex has launched the new version of its Chromium-based browser offering a twist on the traditional format.

22/05/2015  |  Full story...  |  More about: browser Digital Intelligence digital marketing Russia Search Yandex

Facebook dominates Europe social logins as Russia’s VK slips to just 1%

Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login.

23/04/2015  |  Full story...  |  More about: Digital Intelligence digital trends Europe Facebook Russia social media and social networking VKontakte

Android faces probe in Russia after Yandex protest

Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law.

19/02/2015  |  Full story...  |  More about: Android digital companies Digital Intelligence Europe Google Regulation Russia Yandex

Internet firms required to store data on Russia soil under new "anti-terror" law

Russia's parliament has passed a new amendment that forces Internet firms such as Facebook, Google, Skype and Twitter to physically store all electronic data involving its citizens within the country.

24/07/2014  |  Full story...  |  More about: Digital Intelligence Facebook Google Regulation Russia Skype social media and social networking Twitter

Global ad trends: Digital ‘to account for third of all revenue by 2018’

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.

04/06/2014  |  Full story...  |  More about: adspend Argentina China Digital Intelligence digital marketing global India Japan Mexico Pricewaterhouse Coopers Russia South Africa South America Turkey UK video

Samsung debuts first Tizen phone in Russia

Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer.

02/06/2014  |  Full story...  |  More about: Android digital companies Digital Intelligence Google mobile devices and tablets Russia Samsung Tizen

VKontakte founder fired after alleged ‘surveillance row’

The founder of Russia's biggest social networking site VKontakte has been fired following an alleged censorship and surveillance row with the Russian government, with claims that allies of President Putin have now taken over his site.

23/04/2014  |  Full story...  |  More about: digital companies Digital Intelligence Europe Facebook Privacy recuitment Regulation Russia social media and social networking Ukraine VKontakte

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia broadband digital companies digital data Digital Intelligence digital marketing digital trends Europe Global Latin America Middle East and Africa mobile internet North America South America UK USA

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% of North American users posting or contributing every month. Interestingly Middle East and African respodents posted to professional social network Linkedln more than any other region (18%).

Active use of social media platforms by region. This chart shows the active users for the top 10 social networks by region. Respondents were asked the question

10/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia digital companies digital data Digital Intelligence digital marketing digital trends Europe Facebook Global Google Plus Instagram Latin America LinkedIn Middle East and Africa MySpace North America Orkut Pinterest social media and social networking South America Tumblr Twitter UK USA YouTube

Google and Yandex unite for real-time bidding ad scheme

Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.

28/02/2014  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing DoubleClick Google Russia Search Yandex

Global internet population by region: 2014

This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of penetration of the world average (35%). The region that has the lowest internet penetration is South Asia which has only 12% of its population on the internet.

Global internet population by region: 2014. This chart shows internet penetration by region. North America and Western Europe have the highest internet penetration out of any region analysed with 81% and 78% of the populations being online. Both North America and Western Europe have double the amount of penetration of the world average (35%). The region that has the lowest internet penetration is South Asia which has only 12% of its population on the internet.

13/02/2014  |  Full story...  |  More about: Africa Asia Pacific Australia digital companies digital data Digital Intelligence digital marketing digital trends Europe global Latin America Middle East and Africa North America South America USA

Video viral of the week: KFC Russia puts customers in spotlight for social media campaign

KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.

10/02/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing FMCG food and beverages social media and social networking video viral marketing YouTube

Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)

The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.

22/01/2014  |  Full story...  |  More about: Africa Asia China digital companies Digital Intelligence digital marketing digital trends Europe global Latin America Middle East and Africa mobile marketing North America Russia social media and social networking South America video

Facebook shares data with Russian search giant Yandex

Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results.

15/01/2014  |  Full story...  |  More about: digital companies Digital Intelligence digital marketing Europe Facebook Russia Search social media and social networking Turkey Ukraine Yandex

Russia digital marketing - Research, tips and news for marketers archives

24 most popular social networks in the world - 21/11/2013

Quarter of UK retail search traffic ‘comes from overseas’ - 01/11/2013

Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way - 31/10/2013

Yandex.Market gets first CPA ads - 16/10/2013

Top digital marketing data and statistics this week - 13/09/2013

Top 5 social networks in Russia: Traffic and time spent - 11/09/2013

Global web consumer trends: Study reveals what makes each country click - 20/08/2013

Global ecommerce penetration by country: 2013 - 06/08/2013

Russian advertising trends: Online now second to TV - 06/08/2013

Co-founder of Yandex dies - 29/07/2013

Yandex detects short and long-term user interests with personalised search - 18/06/2013

Yandex search engine marketing in Russia unveils new digital marketing techniques - 17/06/2013

Half global population ‘will be web connected by 2017’ (video) - 11/06/2013

Apple files for iWatch trademark in Russia? - 07/06/2013

Top 20 sites in Russia by visitors and time spent - 17/05/2013

European mobile traffic trends: UK, Ireland and Russia lead the way - 14/05/2013

Top 20 sites in Russia - 13/05/2013

Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic) - 09/05/2013

Video case study: IKEA tells ‘kitchen stories’ with multiple viewpoints - 08/05/2013

Case study: Persil 'Garden of Freshness' game drives brand engagement - 08/05/2013

Video case study: M&M's 'Love Triangle' social story gets 2 millions fans - 08/05/2013

Charity case study: Torrent Your Blood Campaign - 08/05/2013

Yandex adds images to contextual ads - 27/03/2013

European web trends: Russia has biggest audience as Yandex captures 10% of search market - 25/03/2013

Countries with the most iOS and Android devices - 13/03/2013

Online privacy guidelines: Do you know who knows you? (video) - 28/02/2013

Russian meteor video smashes YouTube records - 22/02/2013

Social media in Russia: Top 4 social networks in Russia - 12/02/2013

Yandex pulls ‘Wonder’ social discovery app after Facebook clampdown - 31/01/2013

Russian social network debuts mobile app store - 16/01/2013

Apple finally brings iTunes to India and Russia in global roll out - 04/12/2012

Global online ad revenue to reach $143bn by 2017: US, China and UK lead the way - 15/11/2012

Video viral of the week: Charity challenges perceptions with ‘You Are Blind’ game - 14/11/2012

Creating a social media campaign in Russia - 02/11/2012

Mail.Ru rebrands as my.com for international markets - 31/10/2012

ASOS planning China and Russia launch - 29/10/2012

Unique internet users in Europe - 13/09/2012

Russian social gaming market nearly triples - 31/05/2012

Russian online payment service comes to London - 04/05/2012

Top 15 websites in Russia - 29/11/2010

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