Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
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The UK’s most-searched people 2017: Politicians Trump celebs

Donald Trump has topped the list of the UK’s most-searched people for the second year running, a new study has revealed.

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19/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search UK

The UK’s most-searched people 2017: Politicians Trump celebs

Donald Trump has topped the list of the UK’s most-searched people for the second year running, a new study has revealed.

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19/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search UK

61% of companies’ name “growing SEO” as their biggest priority in 2018

Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.

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10/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search SEO social media and social networking

Voice-controlled device use for online shopping ‘to triple in 2018’

2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research.

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08/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Google Internet of Things Search technology

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners

Hurricane Irma, Meghan Markle and Fidget Spinners were among the most popular global searches of 2017, according to Google.

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21/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global Google Search

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Internet of Things mobile marketing Search social media and social networking technology

Bing partners Reddit for new AI search features

Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google.

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15/12/2017  |  Full story...  |  More about: Bing Digital Intelligence digital marketing Reddit Search social media and social networking technology

Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

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07/12/2017  |  Full story...  |  More about: behavioural targeting digital marketing Google Internet of Things Search technology

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle

Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.

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30/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Yahoo

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up

Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers "tell deeper stories", with HBO and ASOS among the first brands to sign up.

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27/11/2017  |  Full story...  |  More about: digital marketing Snapchat social media and social networking

Health search trends: Online health sites succeed with long-form content

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

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17/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Pharmaceutical and healthcare Search

Google ‘Market Finder’ matches small businesses to global markets

Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.

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06/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google Search

Halloween search trends: Most popular costumes from Warner Bros films

SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?

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27/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Search UK

Unilever taps voice search for next-gen digital consumers

Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.

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26/10/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing Internet of Things Search Unilever

Google dampens rumours of ‘revenue split’ with publishers

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.

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24/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google newspapers paid content publisher publishing strategy Search

Google AI now teaching itself: Getting closer to 'The Singularity'

Google’s AI can create better machine-learning code than the researchers who made it, according to the company.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things Search technology

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest Search social media and social networking

Target signs up to Google Voice shopping service

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.

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16/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Internet of Things mobile marketing retail Search USA Walmart

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.

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16/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Search SEO

Google disables touch function on Home Mini device after privacy concerns

Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns.

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13/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things Privacy

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing local Maps mobile marketing Snapchat social media and social networking

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

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11/10/2017  |  Full story...  |  More about: advertising Digital Intelligence Google government Regulation security

Boost to publisher paywalls: Google ends 'first click free' policy on media sites

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world's biggest search engine could be asked to pay for it.

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06/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google paid content Search

Google slides integrates Shutterstock images

Shutterstock have announced an integration with Google Slides that allows users to search Shutterstock’s library of 150 million images and edit any visual content within their presentation to add filters, text, logos, product imagery and more.

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29/09/2017  |  Full story...  |  More about: Digital Intelligence Google images

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

Is Google about to split its shopping service to comply with EU? - 28/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Google buys half of HTC for $1bn to take on Apple and Samsung - 21/09/2017

Waze and Spotify come to Apple devices to adapt music to navigation - 20/09/2017

Bing teams up with Booxscale to offer one click pizzas and plumbers - 20/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

82% of companies “Google themselves” to check reputation - 05/09/2017

End of an era: Yellow Pages to stop printing next year - 04/09/2017

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign - 23/08/2017

Google messaging platform Allo finally comes to desktop - 17/08/2017

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure - 17/08/2017

Google Play starts downranking poor quality apps - 08/08/2017

Google homepage gets personalised revamp - 31/07/2017

UK ad spend trends: Mobile drives digital past £10bn - 24/07/2017

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches - 14/07/2017

Personal assistant apps falter as smart speakers take off - 12/07/2017

Personal assistant apps falter as smart speakers take off - 12/07/2017

Apple beats Samsung in UK paid search advertising - 06/07/2017

Voice takes off: 42% of Brits “using voice search daily” - 28/06/2017

Google fined record £2bn for shopping service search "bias" - 27/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

UK choosing politicians for personality- Hitwise - 08/06/2017

Google AI means finance brands need smarter SEO strategies - 08/06/2017

May Vs. Corbyn: Who is the most searched for UK politician? - 07/06/2017

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years - 05/06/2017

Google combines AI with analytics for new ‘Attribution’ marketing tool - 24/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go - 19/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

Google revamps AdSense: More transparent rules for publishers - 16/05/2017

Bank Holiday shopping: Shopper behaviour changes before and after - 28/04/2017

Google makes bid for TV planning industry: DoubleClick now includes commercials - 25/04/2017

Google building own ad blocker software to take on rivals - 24/04/2017

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Google Image Search app gets “similar items” shopping suggestions - 13/04/2017

The top 20 most visible paid search advertisers in Google US - 12/04/2017

Financial search trends: MoneySupermarket outspends mortgage service providers in paid search - 04/04/2017

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric - 22/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way - 21/03/2017

Big brands pull Google ads over extremist content fears - 20/03/2017

Mastercard unveils payment experience bot for Facebook Messenger - 02/03/2017

Personal loan paid search ad spend grew 101% in just 2 years - 28/02/2017

Google switches all on-site search tools to be ad-funded in major shake-up - 22/02/2017

Google Assistant takes on Amazon Echo with shopping tools - 20/02/2017

Amazon dominated UK paid search in 2016 - 17/02/2017

Key tricks for retailers winning in SEO: Google’s top search ranking factors for ecommerce - 16/02/2017

Short break holiday surge: Brits flock to spa breaks to beat winter blues - 14/02/2017

Valentine’s Day: Which country is the least romantic? - 09/02/2017

4 global search trends: US paid search reverses downward trend to rise 15% - 31/01/2017

Google: How we fought bad ads, sites and scammers in 2016 - 30/01/2017

 

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