Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

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Google buys half of HTC for $1bn to take on Apple and Samsung

Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.

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21/09/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing Google HTC mobile devices and tablets mobile marketing Search

Waze and Spotify come to Apple devices to adapt music to navigation

Originally on Android only, Waze is excited to announce today that the Spotify integration feature will now be available on iOS too.

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20/09/2017  |  Full story...  |  More about: Digital Intelligence local Maps mobile marketing music Spotify technology Travel

Bing teams up with Booxscale to offer one click pizzas and plumbers

British start-up Booxscale has announced a partnership with Microsoft, allowing UK-based Bing, Cortana and Skype users to order pizza and hire handymen, all with the press of a button.

20/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps Search

Google and Facebook dominate UK digital ad market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

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19/09/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Google

82% of companies “Google themselves” to check reputation

Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control.

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05/09/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends Google Search SEO

End of an era: Yellow Pages to stop printing next year

Iconic classifieds business directory Yellow Pages will stop printing from January 2019 after more than five decades to go online-only, its owner Yell has announced.

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04/09/2017  |  Full story...  |  More about: classifieds Digital Intelligence digital marketing Search

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing Germany Search UK

Google messaging platform Allo finally comes to desktop

Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.

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17/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Google IM mobile marketing social media and social networking

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

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17/08/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends

Google Play starts downranking poor quality apps

Google Play has started down ranking poorly performing apps, making them harder to find on the app store.

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08/08/2017  |  Full story...  |  More about: Android apps Digital Intelligence digital marketing Google Regulation Search SEO

Google homepage gets personalised revamp

Google's homepage is undergoing the biggest overhaul in its 20 year history, as the web giant aims to offer users a more personalised experience.

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31/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search

UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research.

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24/07/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends IAB mobile marketing Search social media and social networking UK video

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms - amassing nearly 1.5million searches with leading UK retailers, according to new research.

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14/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce FMCG retail Search

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...  |  More about: Amazon apps Digital Intelligence digital trends ecommerce Google Internet of Things mobile marketing Search

Personal assistant apps falter as smart speakers take off

The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.

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12/07/2017  |  Full story...  |  More about: Amazon apps Digital Intelligence digital trends ecommerce Google Internet of Things mobile marketing Search

Apple beats Samsung in UK paid search advertising

Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.

06/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends iPhone iPod and iTunes Samsung Search

Voice takes off: 42% of Brits “using voice search daily”

There is a big appetite for voice search in the UK, with 42% of new adopters now using voice commands daily, compared to 25% four years ago, according to new research from Google.

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28/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things Search UK

Google fined record £2bn for shopping service search "bias"

The European Commission has forced Google to pay a record fine of £2.1bn (€2.42bn) for abusing its dominance as a search engine.

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27/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Europe Google Regulation Search

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government social media and social networking UK video viral marketing YouTube

UK choosing politicians for personality- Hitwise

With election campaigns entering their final moments, and parties desperately trying to convince undecided voters, Hitwise has provided insight into the enduring importance of leadership and personality in British politics.

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08/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing government Search social media and social networking UK

Google AI means finance brands need smarter SEO strategies

Google’s use of machine learning has improved search results, but it also means that banks, insurance and other financial services brands must get even smarter about industry SEO rules, according to a new report.

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08/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends financial services infographic Search SEO

May Vs. Corbyn: Who is the most searched for UK politician?

Ahead of the UK snap election tomorrow, research reveals that Labour’s Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain, with Theresa May coming in second with 36.14% of searches.

07/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends government Search UK

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years

New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in 10 years’ time.

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05/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing technology

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google local Maps retail Search video YouTube

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...  |  More about: Android Digital Intelligence digital marketing games Google images mobile marketing social media and social networking

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

Google revamps AdSense: More transparent rules for publishers - 16/05/2017

Bank Holiday shopping: Shopper behaviour changes before and after - 28/04/2017

Google makes bid for TV planning industry: DoubleClick now includes commercials - 25/04/2017

Google building own ad blocker software to take on rivals - 24/04/2017

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Google Image Search app gets “similar items” shopping suggestions - 13/04/2017

The top 20 most visible paid search advertisers in Google US - 12/04/2017

Financial search trends: MoneySupermarket outspends mortgage service providers in paid search - 04/04/2017

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric - 22/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way - 21/03/2017

Big brands pull Google ads over extremist content fears - 20/03/2017

Mastercard unveils payment experience bot for Facebook Messenger - 02/03/2017

Personal loan paid search ad spend grew 101% in just 2 years - 28/02/2017

Google switches all on-site search tools to be ad-funded in major shake-up - 22/02/2017

Google Assistant takes on Amazon Echo with shopping tools - 20/02/2017

Amazon dominated UK paid search in 2016 - 17/02/2017

Key tricks for retailers winning in SEO: Google’s top search ranking factors for ecommerce - 16/02/2017

Short break holiday surge: Brits flock to spa breaks to beat winter blues - 14/02/2017

Valentine’s Day: Which country is the least romantic? - 09/02/2017

4 global search trends: US paid search reverses downward trend to rise 15% - 31/01/2017

Google: How we fought bad ads, sites and scammers in 2016 - 30/01/2017

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news) - 26/01/2017

Google search results: Pinterest and Facebook “biggest gainers” while publisher rankings slump - 25/01/2017

Google accused of "placing own search ads first"- report - 23/01/2017

Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities - 19/01/2017

Baidu rolls out maps to rest of world with HERE - 17/01/2017

Top 5 marketing-related searches of the year - 11/01/2017

Google now shows recipe options on food searches - 03/01/2017

UK’s insurance conscious consumers set to strike in January - 23/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Google AI “makes search results more relevant than ever” - 15/12/2016

Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump - 02/12/2016

Chinese travel giant to buy Skyscanner for £1.4bn - 25/11/2016

Search “still top for brand discovery and research” - 24/11/2016

European online ad spend up 13% as mobile drives growth - 23/11/2016

Trump v Clinton: Who wins in Google search? - 08/11/2016

Search trends reveal most popular toys for Christmas 2016 - 04/11/2016

Specialised product ads: Ad spend soars in paid social and search - 31/10/2016

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list - 27/10/2016

8 facts about Google Rank Brain [INFOGRAPHIC] - 25/10/2016

Google lets users know best time to book cheap flights - 20/10/2016

SEO split: Google mobile and desktop search to show different results - 14/10/2016

Yandex pre-installs AI features into Android phones - 14/10/2016

Search trends in 2016: Google results pages showing fewer organic results (but more app links) - 07/10/2016

Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type - 07/10/2016

Google Maps gets ride-hailing comparison tool - 12/09/2016

 

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