Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

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Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.

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24/05/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google local Maps retail Search video YouTube

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...  |  More about: Android Digital Intelligence digital marketing games Google images mobile marketing social media and social networking

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...  |  More about: brands demographics Digital Intelligence digital marketing FMCG sport UK Unilever

Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.

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16/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Regulation Search

Bank Holiday shopping: Shopper behaviour changes before and after

Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising.

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28/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends eBay ecommerce retail UK

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

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25/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Google media media planning Search

Google building own ad blocker software to take on rivals

Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software.

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24/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search

Google Earth revamp adds guided tours, 3D imagery and David Attenborough world tours

Google has refreshed its Earth app and website, adding detailed 3D imagery and new "tours" that give people a guided look at exotic locations.


24/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google local Maps technology Travel

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing food and beverages Google McDonalds Search video viral marketing YouTube

Google Image Search app gets “similar items” shopping suggestions

The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.

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13/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Google images Search

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

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12/04/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing digital trends ecommerce Google Search SEO Travel USA

Financial search trends: MoneySupermarket outspends mortgage service providers in paid search

Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.

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04/04/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Search

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.

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22/03/2017  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing digital trends Google Search

Top 10 UK online retail searches in UK: "Washing machine" leads the way

Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.

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21/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG Search UK

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.

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20/03/2017  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing Google LOreal Marks and Spencer Regulation Search security

Mastercard unveils payment experience bot for Facebook Messenger

Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir's bot for Facebook Messenger.

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02/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Facebook financial services Mastercard mobile marketing social media and social networking

Personal loan paid search ad spend grew 101% in just 2 years

Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period.

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28/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends financial services Search

Google switches all on-site search tools to be ad-funded in major shake-up

Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry.

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22/02/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google Search

Google Assistant takes on Amazon Echo with shopping tools

Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.

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20/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things mobile marketing

Amazon dominated UK paid search in 2016

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

17/02/2017  |  Full story...  |  More about: advertising Amazon Digital Intelligence digital marketing digital trends Search UK

Key tricks for retailers winning in SEO: Google’s top search ranking factors for ecommerce

For websites selling straight off the screen, a well-structured site, with high checkout buttons and fewer ads are likely to get ranked higher on Google.

16/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google retail Search SEO

Short break holiday surge: Brits flock to spa breaks to beat winter blues

Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research.

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14/02/2017  |  Full story...  |  More about: Bing Digital Intelligence digital marketing digital trends Travel

Valentine’s Day: Which country is the least romantic?

Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.

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09/02/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing France Search UK USA

4 global search trends: US paid search reverses downward trend to rise 15%

US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.


31/01/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Google Search USA

Google: How we fought bad ads, sites and scammers in 2016

Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.

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30/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Regulation Search

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news) - 26/01/2017

Google search results: Pinterest and Facebook “biggest gainers” while publisher rankings slump - 25/01/2017

Google accused of "placing own search ads first"- report - 23/01/2017

Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities - 19/01/2017

Baidu rolls out maps to rest of world with HERE - 17/01/2017

Top 5 marketing-related searches of the year - 11/01/2017

Google now shows recipe options on food searches - 03/01/2017

UK’s insurance conscious consumers set to strike in January - 23/12/2016

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

Top Google search trends of 2016: Pokémon Go beats Trump - 15/12/2016

Google AI “makes search results more relevant than ever” - 15/12/2016

Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump - 02/12/2016

Chinese travel giant to buy Skyscanner for £1.4bn - 25/11/2016

Search “still top for brand discovery and research” - 24/11/2016

European online ad spend up 13% as mobile drives growth - 23/11/2016

Trump v Clinton: Who wins in Google search? - 08/11/2016

Search trends reveal most popular toys for Christmas 2016 - 04/11/2016

Specialised product ads: Ad spend soars in paid social and search - 31/10/2016

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list - 27/10/2016

8 facts about Google Rank Brain [INFOGRAPHIC] - 25/10/2016

Google lets users know best time to book cheap flights - 20/10/2016

SEO split: Google mobile and desktop search to show different results - 14/10/2016

Yandex pre-installs AI features into Android phones - 14/10/2016

Search trends in 2016: Google results pages showing fewer organic results (but more app links) - 07/10/2016

Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type - 07/10/2016

Google Maps gets ride-hailing comparison tool - 12/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Copyright fail: Warner Bros. reports own site as illegal - 06/09/2016

Bing gains on Google with 20% UK market share - 02/09/2016

IPhone 7 launch: What Are We Searching For? - 02/09/2016

Google penalises sites with pop-ups in search rankings - 25/08/2016

Mobile video drives social ad spend up 50% [INFOGRAPHIC] - 10/08/2016

Top paid search advertisers: Amazon and telecoms brands spend big - 05/08/2016

Brexit search trends: Brits get more political - 21/07/2016

Google speeds up mobile adverts with 'Amp For Ads' - 21/07/2016

Third of 16-24s use social media for product research - 19/07/2016

How to convert online leads into sales [INFOGRAPHIC] - 19/07/2016

Google ‘Showcase Shopping’ format gives visual boost to search ads - 14/07/2016

Google picks Shutterstock for Google Advertising Products images - 13/07/2016

Google ‘Expanded Text Ads’: 20% increase in CTRs - 06/07/2016

EU vote and social media: Leave campaign attracts most negative sentiment - 21/06/2016

EU referendum: What are voters searching for? - 13/06/2016

Top global brands: Google regains top slot from Apple - 08/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Explorative Brits make unexpected travel choices this summer - 01/06/2016

Google revamps AdWords to separate mobile and desktop bids - 26/05/2016

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool - 19/05/2016

Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors' search rankings’- study - 18/05/2016

Google puts shopping ads in image search for first time - 18/05/2016

 

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