Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

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Holiday search trends: What Brits look for before they book

Brits take the equivalent of 1.5 working days researching their next holiday, and Millennials take the longest to plan, according to new research.

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19/08/2019  |  Full story...  |  More about: Digital Intelligence digital marketing search Travel

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things search

Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.

 Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup

06/08/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends sport UK

Apple and Google stop employees from playing back voice recordings

Google and Apple are suspending some of their voice data-review practices, after it was revealed that both firms allow humans to listen to private conversations on smart speakers and voice apps.

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06/08/2019  |  Full story...  |  More about: Apple Digital Intelligence Google Internet of Things Privacy regulation search

Christmas in July? Shopping search trends reveal windows of opportunity for brands

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.

Christmas in July? Shopping search trends reveal windows of opportunity for brands

01/08/2019  |  Full story...  |  More about: advertising Christmas Digital Intelligence digital marketing eBay ecommerce

TV analytics trends: Advertisers now opting for daytime slots over primetime

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

31/07/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends search video

Facebook extends search ad test to more brands

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

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30/07/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook search social media and social networking

Google launches shopping platform to take on Amazon

Google has debuted its new shopping platform in partnership with select retailers, offering personalised recommendations based on their browsing habits.

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23/07/2019  |  Full story...  |  More about: Digital Intelligence digital trends ecommerce Google retail Search

'Blazing rows and bedroom chatter': Google smart speaker recordings leaked

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

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15/07/2019  |  Full story...  |  More about: advertising digital marketing Google Internet of Things Privacy regulation Search

France angers Trump with 3% tax on large digital firms

The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result.

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12/07/2019  |  Full story...  |  More about: Digital Intelligence digital marketing France government regulation USA

Battle of the translators: Google Assistant beats Siri

Google Assistant is the world’s top performing real time voice translator, ahead of Siri and Skype, according to new research.

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12/07/2019  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing Global Google Internet of Things mobile marketing

Dr Amazon: Alexa to answer health questions via NHS partnership

Amazon has stuck a deal with the NHS in the UK to give users health advice and diagnose their problems via the Alexa voice app.

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10/07/2019  |  Full story...  |  More about: Amazon Digital Intelligence Internet of Things Pharmaceutical and healthcare technology UK

Global marketing body WFA launches ‘Voice Coalition’

The World Federation of Advertisers (WFA) is launching the Voice Coalition, a new group designed to help brands understand more about the impact voice will have on the way consumers select brands.

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19/06/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Internet of Things Search

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...  |  More about: advertising content digital Intelligence digital marketing Europe mobile marketing video

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

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07/06/2019  |  Full story...  |  More about: brands Digital Intelligence digital marketing Search

SEO trends: Page speed and new web tech boosts Google rankings

SEO trends: Page speed and new web tech boosts Google rankings

Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.

17/05/2019  |  Full story...  |  More about: design Digital Intelligence digital marketing digital trends Google Search SEO

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

‘Hungry Searchers’ choosing restaurants by food type as journeys go mobile

The number of ‘hungry searches’ using their mobiles to find specific food around them has risn by 6% in just 2 years, according to new research.

16/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages mobile marketing Search

Less than half of small businesses proactively manage their online reputation

Less than half of small businesses proactively manage their online reputation

More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.


10/05/2019  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends ecommerce retail social media and social networking user generated content

Voice search trends: 17% shop using Echo or Google Home

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Voice search trends: 17% shop using Echo or Google Home

09/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Internet of Things Search social media and social networking technology

Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking UK

Alphabet revenue disappoints as YouTube ad sales fall

Google's parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

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30/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search YouTube

Smartphone now accounts for half of all UK digital ad spend

UK advertisers spent £13.44bn on digital advertising in 2018, marking a 15% year-on-year increase, according to new research.

Smartphone now accounts for half of all UK digital ad spend

24/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing IAB mobile devices and tablets mobile marketing smartphones

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.

Google takes on Amazon Web Services with ‘Cloud for Retail’ platform

15/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Google mobile marketing retail Search

Most small firms now confident in SEO (but it may be misplaced)

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Most small firms now confident in SEO (but it may be misplaced)

12/04/2019  |  Full story...  |  More about: digital companies digital marketing digital trends Search SEO

Google Maps opens to ads: more sponsored listings and 'suggested locations'

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Google Maps opens to ads: more sponsored listings and 'suggested locations'

11/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google local Maps Search

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

The rise of voice: 22% speaking to their video devices - 03/04/2019

Winners and losers of Google's search update: ‘User Signals’ and trusted brands grow in importance - 22/03/2019

Google fined €1.49bn by EU for restricting rivals' search ads - 21/03/2019

Most SME’s ‘do not have SEO strategy in place' - 19/03/2019

Global search trends: Wikipedia and YouTube dominate Google results - 01/03/2019

Hands-free future: 80% of consumers believe voice control will soon become part of daily life - 27/02/2019

Google updates ‘Test My Site’ with new features for brands - 26/02/2019

Over 70% of users recognise Google Shopping results as adverts - 25/02/2019

Google shopping search trends: Amazon and Etsy big winners in US - 04/02/2019

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search - 28/01/2019

Google forced to pay €50m GDPR fine by French data regulator - 22/01/2019

IPA Bellwether: UK marketing budgets flatline as Brexit bites - 16/01/2019

Google adds activity cards to users’ browsing history - 14/01/2019

Brits ‘more interested in Love Island than Brexit’ - 09/01/2019

Secrets for digital marketing success in the travel sector - 07/01/2019

Paid search ad trends: What gets people clicking? - 07/01/2019

2018 in images: Shutterstock reveals most search for photos - 03/01/2019

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

Google’s new ‘zero results’ gamble: What does it mean for content marketing? - 30/11/2018

60% of searches for Black Friday sales ‘made on Thursday night’ - 27/11/2018

Google boosts high street with stock search tool - 20/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe - 13/11/2018

70% of consumers have yet to act on voice search results alone - 08/11/2018

Argos and John Lewis lists boost Christmas toy Google searches 760% - 02/11/2018

The future is female: Younger people prefer assistance from women's voices - 31/10/2018

Search data reveals growing business concerns over Brexit - 31/10/2018

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event' - 30/10/2018

Instagram ad spend growing 3 times faster than Facebook- report - 22/10/2018

Google forced to drop pre-loaded apps on Android - 19/10/2018

Just 1 in 10 online shoppers visit a brand’s website when searching for products - 18/10/2018

Search trends: Google now wants brands to get niche-specific - 18/10/2018

Search trends: Most popular car brands in the world - 15/10/2018

UK digital adspend rises 15% to £6.36bn - 12/10/2018

SEO enters the mainstream: key factor for most marketing strategies - 03/10/2018

Top ecommerce fashion sites in 2018 - 02/10/2018

Search and social to drive 67% of adspend growth by 2020 - 25/09/2018

Hootsuite integrates Google to combine search and social ads - 20/09/2018

Kelkoo strikes Google Shopping Ads partnership - 11/09/2018

Google launches machine learning tool Smart Campaigns across UK - 10/09/2018

Argos teams with Google Home for voice shopping - 10/09/2018

Brits turn to Google for advice on how to cope with the UK heatwave - 05/09/2018

Two years on ‘What is Brexit?’ still googled 6,800 times a month - 30/08/2018

Vercida debuts AI powered job-matching service - 29/08/2018

Baidu warns Google “the world is now copying from China” - 28/08/2018

Google Map app “still records location even if tracking is turned off” - 16/08/2018

Heatwave holidays: Google searches for Cornish holidays soar 363% - 15/08/2018

Back to school marketing trends: Health ‘top priority for UK parents and pupils' - 13/08/2018

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’ - 03/08/2018

1,100% increase in searches for "What jobs will be replaced by robots?" - 03/08/2018

Goggle planning censored search engine in China? - 03/08/2018

 

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