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McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.
The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.
Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.
Price comparison MoneySupermarket site spent over £97k on mortgage-related keywords in first two months of 2017, but Halifax attracted more clicks and HSBC had the most efficient campaign, according to new research.
Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research.
M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.
Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir's bot for Facebook Messenger.
Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period.
Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry.
Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo.
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.
For websites selling straight off the screen, a well-structured site, with high checkout buttons and fewer ads are likely to get ranked higher on Google.
Britain’s love of a mini-break is growing as UK consumers search for more me-time moments, according to new research.
Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.
US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.
Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.
Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.
Content from social platforms such as Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during the last year, while online publications saw a major decline, according to new research.
Google is using its home advantage to place ads in top position on its search results, according to a new report.
There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.
Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.
Google has updated its search engine to display suggestions for recipes when users search for types of food.
January is set to be the prime time for insurance related searches as UK consumers look to safe guard themselves in 2017.
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