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Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

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30/11/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Search

60% of searches for Black Friday sales ‘made on Thursday night’

There was a wave of pre-Black Friday night-time surfers, with most search queries (60%) for Black Friday sales actually occurring between 10pm-12am on Thursday 22nd November, according to new research.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail Search

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google local Maps retail Search UK

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe IAB IAB Europe mobile marketing

70% of consumers have yet to act on voice search results alone

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

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08/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things Search

Argos and John Lewis lists boost Christmas toy Google searches 760%

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

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02/11/2018  |  Full story...  |  More about: Argos Digital Intelligence digital marketing ecommerce John Lewis retail

The future is female: Younger people prefer assistance from women's voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

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31/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Search

Search data reveals growing business concerns over Brexit

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.

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31/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends government Search

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event'

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.

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30/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce retail Search

Instagram ad spend growing 3 times faster than Facebook- report

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

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22/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Instagram Search social media and social networking

Google forced to drop pre-loaded apps on Android

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

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19/10/2018  |  Full story...  |  More about: Android Digital Intelligence digital marketing Google mobile marketing Regulation Search

Just 1 in 10 online shoppers visit a brand’s website when searching for products

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

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18/10/2018  |  Full story...  |  More about: Amazon brands Digital Intelligence digital marketing digital trends ecommerce Search

Search trends: Google now wants brands to get niche-specific

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

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18/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Google Search SEO video

Search trends: Most popular car brands in the world

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

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15/10/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing digital trends ecommerce global Search Transport

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

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12/10/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking video

SEO enters the mainstream: key factor for most marketing strategies

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

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03/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search SEO

Top ecommerce fashion sites in 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

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02/10/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce Search

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

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25/09/2018  |  Full story...  |  More about: adspend Digital Intelligence digital marketing Search social media and social networking

Hootsuite integrates Google to combine search and social ads

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

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20/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google social media and social networking

Kelkoo strikes Google Shopping Ads partnership

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

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11/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google Kelkoo Search

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...  |  More about: advertising AdWords analytics Digital Intelligence digital marketing Google Search

Argos teams with Google Home for voice shopping

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

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10/09/2018  |  Full story...  |  More about: Argos Digital Intelligence digital marketing Google Internet of Things Search technology UK

Brits turn to Google for advice on how to cope with the UK heatwave

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.

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05/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Travel

Two years on ‘What is Brexit?’ still googled 6,800 times a month

'What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

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30/08/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

Vercida debuts AI powered job-matching service - 29/08/2018

Baidu warns Google “the world is now copying from China” - 28/08/2018

Google Map app “still records location even if tracking is turned off” - 16/08/2018

Heatwave holidays: Google searches for Cornish holidays soar 363% - 15/08/2018

Back to school marketing trends: Health ‘top priority for UK parents and pupils' - 13/08/2018

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’ - 03/08/2018

1,100% increase in searches for "What jobs will be replaced by robots?" - 03/08/2018

Goggle planning censored search engine in China? - 03/08/2018

Voice search trends: Marketing gap between awareness and action  - 26/07/2018

Google gets surprise profit boost despite $5bn monopoly fine - 24/07/2018

Google takes AI-powered job search service to UK - 18/07/2018

Ecommerce search trends: 51% start their online shopping journey on Amazon - 17/07/2018

Google gives advertisers new AI-powered ad tools - 12/07/2018

Online travel trends: Amsterdam top search destination - 09/07/2018

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform - 28/06/2018

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’ - 25/06/2018

Search trends: How Page 1 of Google has changed for travel brands - 21/06/2018

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018 - 20/06/2018

Voice technology: Business use to triple over next year - 14/06/2018

Carrefour and Google team up for voice shopping in France - 12/06/2018

Booking.com leads the big spenders for PPC in the travel sector - 08/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

UK's most Googled Royal Wedding questions - 15/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

Shutterstock uses AI to help people avoid image copyright issues - 09/05/2018

Google’s search algorithm updates of 2017 [INFOGRAPHIC] - 05/04/2018

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016 - 04/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’ - 27/03/2018

What Google searches reveal about Millennials at work - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

Google lets brands appear in “Where can I buy…? searches - 20/03/2018

Google lets brands appear in “Where can I Buy…? searches - 20/03/2018

Rise of voice search: Advertisers to invest more in digital audio - 19/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

Google ‘removes more than 100 bad ads per second’ - 14/03/2018

A short history of Google [INFOGRAPHIC] - 14/03/2018

Oscars 2018: Shape of the Water wins, despite a lack of online popularity - 06/03/2018

Search retakes lead over social for site referral traffic - 05/03/2018

Google drops ‘View Image’ button as part of Getty agreement - 19/02/2018

International search trends: Which sites dominate Google across national boundaries? - 15/02/2018

European car search trends: YouTube rules UK but the Spanish click most - 14/02/2018

Can search trends predict this year’s Oscar winners? - 06/02/2018

Alphabet profits lower than expectations amid rising costs - 05/02/2018

Google Flights now predicts airline delays - 02/02/2018

Google lets users ‘mute’ remarketed ads - 29/01/2018

Google search ranking trends: Publishers and encyclopedia sites make gains - 23/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

 

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