Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

Want more? Sign up for weekly briefings

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

google%20maps%20loc.jpg

16/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Google Maps local Maps Privacy Regulation

Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

st-ives.jpg

15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Travel UK

Back to school marketing trends: Health ‘top priority for UK parents and pupils'

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.

back-to-school.jpg

13/08/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

snipets1a.jpg

03/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends financial services infographic Search

1,100% increase in searches for "What jobs will be replaced by robots?"

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

robot-human.jpg

03/08/2018  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things recuitment Search technology

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

google-china.jpg

03/08/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing Google government Regulation Search

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

voice-search-new.jpg

26/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things Search

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

alphabet%20cash.jpg

24/07/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google mobile marketing Search

Google takes AI-powered job search service to UK

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they're looking for a new role.

jobsearchgoog.jpg

18/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google recuitment Search UK

Ecommerce search trends: 51% start their online shopping journey on Amazon

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.

amzsearchshop.jpg

17/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce retail Search

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

things-to-do-tonight.jpg

12/07/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google Search technology video YouTube

Online travel trends: Amsterdam top search destination

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research.

amsterdam.jpg

09/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Netherlands Search

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

admanagerg1.jpg

28/06/2018  |  Full story...  |  More about: advertising AdWords analytics Digital Intelligence digital marketing DoubleClick Google

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’

MyLine, a project by MullenLowe SSP3 in Bogota that gave people in remote areas access to online services using a landline, has won the Innovation Lions Grand Prix at Cannes.

mylinecol.jpg

25/06/2018  |  Full story...  |  More about: Colombia Digital Intelligence digital marketing Google Search

Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

universal%20search%20trav.jpg

21/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google mobile marketing Search Travel

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

multmaqr.jpg

20/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search social media and social networking

Voice technology: Business use to triple over next year

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants - to communicate with customers within the next year according to research.

sound.png

14/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Internet of Things Search trends

Carrefour and Google team up for voice shopping in France

Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.

carrefour%20google.jpg

12/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce France retail Search technology

Booking.com leads the big spenders for PPC in the travel sector

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.

beach-holiday.jpg

08/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Search Travel

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

mary-meeker-cartton.jpg

01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

UK's most Googled Royal Wedding questions

With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.

bunting.jpg

15/05/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search UK

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

google-i0-18.png

10/05/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing email Google Google Mail Internet of Things mobile marketing Search social media and social networking technology video

Shutterstock uses AI to help people avoid image copyright issues

Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension.

shutterstock-reveal.png

09/05/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Google images Regulation Search

Google’s search algorithm updates of 2017 [INFOGRAPHIC]

From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.

intint.png

05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Google infographic Search SEO

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016

The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.

brexit%20jigsaw.png

04/04/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search UK

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’ - 27/03/2018

What Google searches reveal about Millennials at work - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

Google lets brands appear in “Where can I buy…? searches - 20/03/2018

Google lets brands appear in “Where can I Buy…? searches - 20/03/2018

Rise of voice search: Advertisers to invest more in digital audio - 19/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

Google ‘removes more than 100 bad ads per second’ - 14/03/2018

A short history of Google [INFOGRAPHIC] - 14/03/2018

Oscars 2018: Shape of the Water wins, despite a lack of online popularity - 06/03/2018

Search retakes lead over social for site referral traffic - 05/03/2018

Google drops ‘View Image’ button as part of Getty agreement - 19/02/2018

International search trends: Which sites dominate Google across national boundaries? - 15/02/2018

European car search trends: YouTube rules UK but the Spanish click most - 14/02/2018

Can search trends predict this year’s Oscar winners? - 06/02/2018

Alphabet profits lower than expectations amid rising costs - 05/02/2018

Google Flights now predicts airline delays - 02/02/2018

Google lets users ‘mute’ remarketed ads - 29/01/2018

Google search ranking trends: Publishers and encyclopedia sites make gains - 23/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

61% of companies’ name “growing SEO” as their biggest priority in 2018 - 10/01/2018

Voice-controlled device use for online shopping ‘to triple in 2018’ - 08/01/2018

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners - 21/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Bing partners Reddit for new AI search features - 15/12/2017

Google adds lead generation to voice services - 07/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle - 30/11/2017

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up - 27/11/2017

Health search trends: Online health sites succeed with long-form content - 17/11/2017

Google ‘Market Finder’ matches small businesses to global markets - 06/11/2017

Halloween search trends: Most popular costumes from Warner Bros films - 27/10/2017

Unilever taps voice search for next-gen digital consumers - 26/10/2017

Google dampens rumours of ‘revenue split’ with publishers - 24/10/2017

Google AI now teaching itself: Getting closer to 'The Singularity' - 20/10/2017

Pinterest platform opens up to search advertising - 20/10/2017

Target signs up to Google Voice shopping service - 16/10/2017

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush - 16/10/2017

Google disables touch function on Home Mini device after privacy concerns - 13/10/2017

Snapchat debuts 'Context Cards' with local information - 11/10/2017

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election - 11/10/2017

Boost to publisher paywalls: Google ends 'first click free' policy on media sites - 06/10/2017

Google slides integrates Shutterstock images - 29/09/2017

Is Google about to split its shopping service to comply with EU? - 28/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Google buys half of HTC for $1bn to take on Apple and Samsung - 21/09/2017

Waze and Spotify come to Apple devices to adapt music to navigation - 20/09/2017

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy