Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

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Google accused of "placing own search ads first"- report

Google is using its home advantage to place ads in top position on its search results, according to a new report.

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23/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Regulation Search

Rise in ‘Clean Living’ searches: Distinguishing the fads from the long-term opportunities

There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.

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19/01/2017  |  Full story...  |  More about: digital marketing digital trends FMCG food and beverages Search Tesco UK

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.

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17/01/2017  |  Full story...  |  More about: Baidu China Digital Intelligence digital marketing global local Maps

Top 5 marketing-related searches of the year

With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.

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11/01/2017  |  Full story...  |  More about: augmented reality Bing content digital marketing games Internet of Things Search

Google now shows recipe options on food searches

Google has updated its search engine to display suggestions for recipes when users search for types of food.

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Google mobile marketing Search

UK’s insurance conscious consumers set to strike in January

January is set to be the prime time for insurance related searches as UK consumers look to safe guard themselves in 2017.

23/12/2016  |  Full story...  |  More about: Bing Digital Intelligence digital marketing digital trends financial services Search

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Google and Facebook “to take 71% of UK online ad revenue by 2020”

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.

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19/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Google mobile marketing Search UK

Top Google search trends of 2016: Pokémon Go beats Trump

Google has revealed its UK search engine's top trending terms of the year, with Pokémon Go and iPhone 7 outranking Donald Trump and Prince.

15/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends games global Google Search

Google AI “makes search results more relevant than ever”- study

Google’s use of machine learning and artificial intelligence to better understand people’s search intentions and surface the most relevant results is paying off according to new research.

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15/12/2016  |  Full story...  |  More about: digital marketing digital trends Google Search

Top Yahoo searches of 2016: Brexit, the Olympics, and Donald Trump

Brexit, the Olympics, Euro 2016 and Donald Trump dominate online searches in 2016 in Yahoo’s annual reflection of Britain’s search habits and trends.

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02/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Yahoo

Chinese travel giant to buy Skyscanner for £1.4bn

Flight search firm Skyscanner, has been acquired by Chinese online travel giant Ctrip for £1.4 bn ($1.74bn).

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25/11/2016  |  Full story...  |  More about: China Digital Intelligence digital marketing Search Travel

Search “still top for brand discovery and research”

Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research.

24/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing global Search

European online ad spend up 13% as mobile drives growth

Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research.

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23/11/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Europe France Germany mobile marketing Search social media and social networking UK

Trump v Clinton: Who wins in Google search?

Both Donald Trump and Hillary Clinton’s campaign websites are reaching their peak in terms of Google search visibility as the climax to the US election approaches, according to new research.

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08/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing government Search USA

Search trends reveal most popular toys for Christmas 2016

With Christmas is under two months away Hitwise reveals the products Brits have already started searching for – with ‘Hatchimals’ the clear favourite.

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04/11/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital trends Search

Specialised product ads: Ad spend soars in paid social and search

Online retail advertisers are flocking to specialised product focused ads on the likes of Facebook, Instagram and Google according to a new global study of search and social advertising.

31/10/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Search

Halloween fancy dress searches: ‘Suicide Squad’ and Trump tops list

Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research.

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27/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search

8 facts about Google Rank Brain [INFOGRAPHIC]

Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool.


25/10/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Google Search technology

Google lets users know best time to book cheap flights

Google is taking on Skyscanner with a new feature that alerts mobile users to the best times to get a good deal.

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20/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing Search Travel

SEO split: Google mobile and desktop search to show different results

Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.

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14/10/2016  |  Full story...  |  More about: Digital Intelligence Google mobile marketing Search

Yandex pre-installs AI features into Android phones

Russian search engine Yandex has launched a number of AI-powered services as it looks to rival Google in the mobile search market.

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14/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing mobile marketing Russia Search Yandex

Search trends in 2016: Google results pages showing fewer organic results (but more app links)

The first page of Google’s search results now displays fewer organic results, with around 8.5 links instead of the 10 it used to traditionally show, according to new research.

07/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Google Search SEO

Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type

Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.

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07/10/2016  |  Full story...  |  More about: adspend Christmas Digital Intelligence digital marketing digital trends Facebook Google Search

Google Maps gets ride-hailing comparison tool

Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.

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12/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google Google Maps local Maps mobile marketing Search Uber

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Copyright fail: Warner Bros. reports own site as illegal - 06/09/2016

Bing gains on Google with 20% UK market share - 02/09/2016

IPhone 7 launch: What Are We Searching For? - 02/09/2016

Google penalises sites with pop-ups in search rankings - 25/08/2016

Mobile video drives social ad spend up 50% [INFOGRAPHIC] - 10/08/2016

Top paid search advertisers: Amazon and telecoms brands spend big - 05/08/2016

Brexit search trends: Brits get more political - 21/07/2016

Google speeds up mobile adverts with 'Amp For Ads' - 21/07/2016

Third of 16-24s use social media for product research - 19/07/2016

How to convert online leads into sales [INFOGRAPHIC] - 19/07/2016

Google ‘Showcase Shopping’ format gives visual boost to search ads - 14/07/2016

Google picks Shutterstock for Google Advertising Products images - 13/07/2016

Google ‘Expanded Text Ads’: 20% increase in CTRs - 06/07/2016

EU vote and social media: Leave campaign attracts most negative sentiment - 21/06/2016

EU referendum: What are voters searching for? - 13/06/2016

Top global brands: Google regains top slot from Apple - 08/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Explorative Brits make unexpected travel choices this summer - 01/06/2016

Google revamps AdWords to separate mobile and desktop bids - 26/05/2016

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool - 19/05/2016

Negative SEO: Many UK firms ‘prepared to illegally sabotage competitors' search rankings’- study - 18/05/2016

Google puts shopping ads in image search for first time - 18/05/2016

Google puts search functions directly into mobile keyboard - 16/05/2016

Google bans payday lender ads - 12/05/2016

Siri creators reveal next generation voice assistant 'Viv' - 11/05/2016

Blue or black? Google search links could soon change colour - 10/05/2016

Google’s AI granted access to 1.6m NHS patient records - 05/05/2016

Google CEO predicts end of physical computers in an "AI-first world" - 03/05/2016

Getty Images Vs. Google: Legal battle over ‘image scraping’ - 28/04/2016

1 in 3 use social networks for product research - 26/04/2016

Searching Saturdays: Half of all weekend searches made from a mobile device - 20/04/2016

Bing takes on Google with Shopping Ads - 19/04/2016

Microsoft’s next AI experiment: ‘CaptionBot’ identifies images - 18/04/2016

EU referendum: Searchers seek Brexit answers - 13/04/2016

Google revamps AdWords 'for marketing in mobile-first world' - 30/03/2016

Women lead the charge over last-minute men in Easter shopping - 23/03/2016

EU referendum: Brits’ search habits reveal quest for information online - 18/03/2016

No keywords needed: Shutterstock debuts ‘reverse image search’ - 11/03/2016

Are your apps invisible to search? Top brands fail at 'app indexing' - 10/03/2016

Mother’s Day: 60% of searches via mobiles - 03/03/2016

Google axes all search ads on right hand side - 23/02/2016

Streetmap loses Google High Court challenge - 16/02/2016

Google puts AI expert in charge of search business - 15/02/2016

Looking for Love: Valentine’s Gift Searches Triple - 11/02/2016

Panic Brits search for last minute gifts the day before Valentine’s Day - 10/02/2016

1 in 5 using voice search on mobile - 10/02/2016

Bing Ads creates EMEA insights team to boost search data - 05/02/2016

Behind the scenes video shows how Google revamped Hertz marketing - 03/02/2016

Global ad trends: Paid search slows as spend shifts to programmatic display ads - 01/02/2016

 

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