Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

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Search trends: Most popular car brands in the world

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

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15/10/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing digital trends ecommerce global Search Transport

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

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12/10/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing Search social media and social networking video

SEO enters the mainstream: key factor for most marketing strategies

A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.

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03/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search SEO

Top ecommerce fashion sites in 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

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02/10/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce Search

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

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25/09/2018  |  Full story...  |  More about: adspend Digital Intelligence digital marketing Search social media and social networking

Hootsuite integrates Google to combine search and social ads

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

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20/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google social media and social networking

Kelkoo strikes Google Shopping Ads partnership

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

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11/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Google Kelkoo Search

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...  |  More about: advertising AdWords analytics Digital Intelligence digital marketing Google Search

Argos teams with Google Home for voice shopping

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

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10/09/2018  |  Full story...  |  More about: Argos Digital Intelligence digital marketing Google Internet of Things Search technology UK

Brits turn to Google for advice on how to cope with the UK heatwave

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.

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05/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Travel

Two years on ‘What is Brexit?’ still googled 6,800 times a month

'What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

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30/08/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search

Vercida debuts AI powered job-matching service

Employment career website, Vercida, has announced a partnership with Irish data science firm, Opening.io, to provide a job-matching service using artificial intelligence (AI).

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29/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment technology

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.

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28/08/2018  |  Full story...  |  More about: Baidu censorship China Digital Intelligence digital marketing Google Search

Google Map app “still records location even if tracking is turned off”

Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.

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16/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Google Maps local Maps Privacy Regulation

Heatwave holidays: Google searches for Cornish holidays soar 363%

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.

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15/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search Travel UK

Back to school marketing trends: Health ‘top priority for UK parents and pupils'

Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.

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13/08/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends

Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’

Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.

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03/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends financial services infographic Search

1,100% increase in searches for "What jobs will be replaced by robots?"

Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.

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03/08/2018  |  Full story...  |  More about: Digital Intelligence digital trends Internet of Things recuitment Search technology

Goggle planning censored search engine in China?

Google is reportedly working on a censored version of its search engine in a bid to get round its ban in China.

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03/08/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing Google government Regulation Search

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

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26/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Internet of Things Search

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

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24/07/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Google mobile marketing Search

Google takes AI-powered job search service to UK

Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they're looking for a new role.

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18/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google recuitment Search UK

Ecommerce search trends: 51% start their online shopping journey on Amazon

Consumers tend to purchase where they search with 51% of consumers starting their online shopping journey on Amazon, as the online retailer dominates over Google, according to new research.

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17/07/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce retail Search

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

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12/07/2018  |  Full story...  |  More about: advertising analytics Digital Intelligence digital marketing Google Search technology video YouTube

Online travel trends: Amsterdam top search destination

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research.

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09/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Netherlands Search

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform - 28/06/2018

Innovation Lions Winner: Google Assistant bridges digital divide in Colombia with ‘My Line’ - 25/06/2018

Search trends: How Page 1 of Google has changed for travel brands - 21/06/2018

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018 - 20/06/2018

Voice technology: Business use to triple over next year - 14/06/2018

Carrefour and Google team up for voice shopping in France - 12/06/2018

Booking.com leads the big spenders for PPC in the travel sector - 08/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

UK's most Googled Royal Wedding questions - 15/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

Shutterstock uses AI to help people avoid image copyright issues - 09/05/2018

Google’s search algorithm updates of 2017 [INFOGRAPHIC] - 05/04/2018

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016 - 04/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year - 28/03/2018

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’ - 27/03/2018

What Google searches reveal about Millennials at work - 27/03/2018

Digital to account for 50% of US $197bn ad investment in 2018 - 26/03/2018

Google lets brands appear in “Where can I buy…? searches - 20/03/2018

Google lets brands appear in “Where can I Buy…? searches - 20/03/2018

Rise of voice search: Advertisers to invest more in digital audio - 19/03/2018

YouTube gives brands search-based targeting tool - 15/03/2018

Google ‘removes more than 100 bad ads per second’ - 14/03/2018

A short history of Google [INFOGRAPHIC] - 14/03/2018

Oscars 2018: Shape of the Water wins, despite a lack of online popularity - 06/03/2018

Search retakes lead over social for site referral traffic - 05/03/2018

Google drops ‘View Image’ button as part of Getty agreement - 19/02/2018

International search trends: Which sites dominate Google across national boundaries? - 15/02/2018

European car search trends: YouTube rules UK but the Spanish click most - 14/02/2018

Can search trends predict this year’s Oscar winners? - 06/02/2018

Alphabet profits lower than expectations amid rising costs - 05/02/2018

Google Flights now predicts airline delays - 02/02/2018

Google lets users ‘mute’ remarketed ads - 29/01/2018

Google search ranking trends: Publishers and encyclopedia sites make gains - 23/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

61% of companies’ name “growing SEO” as their biggest priority in 2018 - 10/01/2018

Voice-controlled device use for online shopping ‘to triple in 2018’ - 08/01/2018

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners - 21/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Bing partners Reddit for new AI search features - 15/12/2017

Google adds lead generation to voice services - 07/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle - 30/11/2017

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up - 27/11/2017

Health search trends: Online health sites succeed with long-form content - 17/11/2017

Google ‘Market Finder’ matches small businesses to global markets - 06/11/2017

Halloween search trends: Most popular costumes from Warner Bros films - 27/10/2017

Unilever taps voice search for next-gen digital consumers - 26/10/2017

Google dampens rumours of ‘revenue split’ with publishers - 24/10/2017

 

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