Search engine marketing - Daily research, tips, news and case studies for search marketers

Digital Intelligence - a special report about search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.
Search engine marketing

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UK's most Googled Royal Wedding questions

With the Royal Wedding just days away, Hitwise, the UK’s leading online behavioural insights provider, has investigated the most popular questions and searches the UK has ahead of the royal weekend.

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15/05/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search UK

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

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10/05/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing email Google Google Mail Internet of Things mobile marketing Search social media and social networking technology video

Shutterstock uses AI to help people avoid image copyright issues

Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension.

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09/05/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Google images Regulation Search

Google’s search algorithm updates of 2017 [INFOGRAPHIC]

From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.

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05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Google infographic Search SEO

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016

The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.

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04/04/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search UK

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Vivaldi browser partners DuckDuckGo search to ‘take your privacy back’

Vivaldi has become the first browser to enable DuckDuckGo as the default search engine in its Private Windows.

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27/03/2018  |  Full story...  |  More about: browser Digital Intelligence digital marketing Privacy Search

What Google searches reveal about Millennials at work

‘Millennials’ are shaking up the workplace according to our online searches, but US and UK youngsters think very differently, according to new research.

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27/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends recuitment Search

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

Google lets brands appear in “Where can I Buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce FMCG Google Search

Rise of voice search: Advertisers to invest more in digital audio

The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.

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19/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things mobile marketing Search

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Google Search video YouTube

Google ‘removes more than 100 bad ads per second’

Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.

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14/03/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Privacy Regulation security

A short history of Google [INFOGRAPHIC]

Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.

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14/03/2018  |  Full story...  |  More about: Digital Intelligence digital trends Google infographic Search

Oscars 2018: Shape of the Water wins, despite a lack of online popularity

At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches.

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06/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends film Search

Search retakes lead over social for site referral traffic

Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.

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05/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Search social media and social networking

Google drops ‘View Image’ button as part of Getty agreement

Google is removing the "View Image" button from Google Images, as part of an agreement between the search giant and Getty Images.

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19/02/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Google images Regulation Search

International search trends: Which sites dominate Google across national boundaries?

Wikipedia.org is the most visible website in Google search results across ten countries, including the United States, the UK, Germany and France according to new research.

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15/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook global Search social media and social networking Wikimedia Foundation

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

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14/02/2018  |  Full story...  |  More about: automotive Digital Intelligence digital marketing digital trends France Germany social media and social networking Spain UK video YouTube

Can search trends predict this year’s Oscar winners?

At this years’ Oscars, the race for ‘Best Picture’ is being led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk – if it were to be decided by online searches.

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06/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Entertainment film Search social media and social networking

Alphabet profits lower than expectations amid rising costs

Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it's elected a new board chairman.

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05/02/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Google Search

Google Flights now predicts airline delays

Google is adding new features to Google Flights that will help to predict flight delays sometimes even before airlines report the information.

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02/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Internet of Things mobile marketing Search technology Transport Travel

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

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29/01/2018  |  Full story...  |  More about: advertising analytics behavioural targeting Digital Intelligence digital marketing Google Regulation Search

Search engine marketing - Daily research, tips, news and case studies for search marketers archives

Google search ranking trends: Publishers and encyclopedia sites make gains - 23/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

The UK’s most-searched people 2017: Politicians Trump celebs - 19/01/2018

61% of companies’ name “growing SEO” as their biggest priority in 2018 - 10/01/2018

Voice-controlled device use for online shopping ‘to triple in 2018’ - 08/01/2018

Top Google searches of the year: Hurricane Irma, Meghan Markle and Fidget Spinners - 21/12/2017

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Bing partners Reddit for new AI search features - 15/12/2017

Google adds lead generation to voice services - 07/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle - 30/11/2017

Snapchat debuts 'Stories for Brands': HBO and ASOS first to sign up - 27/11/2017

Health search trends: Online health sites succeed with long-form content - 17/11/2017

Google ‘Market Finder’ matches small businesses to global markets - 06/11/2017

Halloween search trends: Most popular costumes from Warner Bros films - 27/10/2017

Unilever taps voice search for next-gen digital consumers - 26/10/2017

Google dampens rumours of ‘revenue split’ with publishers - 24/10/2017

Google AI now teaching itself: Getting closer to 'The Singularity' - 20/10/2017

Pinterest platform opens up to search advertising - 20/10/2017

Target signs up to Google Voice shopping service - 16/10/2017

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush - 16/10/2017

Google disables touch function on Home Mini device after privacy concerns - 13/10/2017

Snapchat debuts 'Context Cards' with local information - 11/10/2017

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election - 11/10/2017

Boost to publisher paywalls: Google ends 'first click free' policy on media sites - 06/10/2017

Google slides integrates Shutterstock images - 29/09/2017

Is Google about to split its shopping service to comply with EU? - 28/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Google buys half of HTC for $1bn to take on Apple and Samsung - 21/09/2017

Waze and Spotify come to Apple devices to adapt music to navigation - 20/09/2017

Bing teams up with Booxscale to offer one click pizzas and plumbers - 20/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

82% of companies “Google themselves” to check reputation - 05/09/2017

End of an era: Yellow Pages to stop printing next year - 04/09/2017

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign - 23/08/2017

Google messaging platform Allo finally comes to desktop - 17/08/2017

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure - 17/08/2017

Google Play starts downranking poor quality apps - 08/08/2017

Google homepage gets personalised revamp - 31/07/2017

UK ad spend trends: Mobile drives digital past £10bn - 24/07/2017

The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches - 14/07/2017

Personal assistant apps falter as smart speakers take off - 12/07/2017

Personal assistant apps falter as smart speakers take off - 12/07/2017

Apple beats Samsung in UK paid search advertising - 06/07/2017

Voice takes off: 42% of Brits “using voice search daily” - 28/06/2017

Google fined record £2bn for shopping service search "bias" - 27/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

UK choosing politicians for personality- Hitwise - 08/06/2017

Google AI means finance brands need smarter SEO strategies - 08/06/2017

May Vs. Corbyn: Who is the most searched for UK politician? - 07/06/2017

 

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