Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.

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18/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video Vine viral marketing

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

Facebook begins filtering ‘fake news’ in Germany

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

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17/01/2017  |  Full story...  |  More about: content Facebook Germany newspapers Regulation social media and social networking

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...  |  More about: advertising Digital Intelligence Instagram mobile marketing social media and social networking

McDonald’s Japan holds ‘General Election’ for burger upgrade

McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.


12/01/2017  |  Full story...  |  More about: Asia Digital Intelligence digital marketing FMCG food and beverages Japan McDonalds social media and social networking Twitter viral marketing

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together.

11/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking Twitter UK

Snapchat sets up international HQ in London

Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK's strong creative industries made it "a great place to build a global business".

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10/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Snapchat social media and social networking UK

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing social media and social networking Twitter

72% of marketers put data analysis ahead of social media skills

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.

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10/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment social media and social networking

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...  |  More about: Buzzfeed content digital trends Facebook publisher social media and social networking

Ad tech start-ups "losing funding due to Facebook and Google dominance"

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.

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04/01/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends technology

Snapchat partners MOAT to boost video ad measurement

Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.

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04/01/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing IM mobile marketing Snapchat social media and social networking

10 rules for effective Facebook marketing [INFOGRAPHIC]

From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence.

04/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

KFC turns to Instagram for "Kentucky Fried Football Challenge"

KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".

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03/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook food and beverages games Instagram sport USA

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.

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21/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe Facebook government IM mobile marketing Privacy Regulation security social media and social networking WhatsApp

The top 20 branded Facebook live videos of 2016

Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.

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21/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking video

Parenting app Mush partners Unilever brand Neutral 0%

Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.

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20/12/2016  |  Full story...  |  More about: apps demographics Digital Intelligence digital marketing FMCG games mobile marketing social media and social networking Sweden Unilever

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Top 10 supermarkets on Instagram: M&S UK’s favourite

M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.

19/12/2016  |  Full story...  |  More about: Facebook Instagram Marks and Spencer mobile marketing retail Sainsburys social media and social networking Waitrose

Google and Facebook “to take 71% of UK online ad revenue by 2020”

Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.

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19/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Google mobile marketing Search UK

Season’s Tweetings: Social media replacing Christmas Post

This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.

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14/12/2016  |  Full story...  |  More about: digital marketing digital trends Facebook mobile marketing social media and social networking Twitter UK

Shazam ties up with Snapchat for music recognition

Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.

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14/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing IM mobile marketing music Shazam Snapchat

Microsoft's $26.2bn LinkedIn acquistion gets green light

The EU has approved Microsoft's $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years.

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12/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn Microsoft recuitment social media and social networking

Top Tumblr trends of 2016: Kylie Jenner, Taylor Swift… and a friendly Caterpillar

Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”

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12/12/2016  |  Full story...  |  More about: social media and social networking Tumblr Yahoo

Can social media predict the X Factor result?

With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in line for the crown.

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09/12/2016  |  Full story...  |  More about: analytics digital marketing Entertainment Facebook ITV social media and social networking

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby” - 09/12/2016

Top Facebook trends of 2016: Politics, celeb deaths and the Olympics - 09/12/2016

Top 10 social media influencers of 2016 - 08/12/2016

Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go - 08/12/2016

Gen Z “to give marketers a run for their money” - 07/12/2016

Facebook overtakes YouTube for Christmas social video campaigns - 06/12/2016

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers - 02/12/2016

Twitter leads social networks for Christmas hype [INFOGRAPHIC] - 02/12/2016

Mastercard debuts Instagram channel for ‘Priceless Cities’ European push - 01/12/2016

9 in 10 brands “not measuring social media marketing efforts” - 30/11/2016

People trust social media photos 7 times more than traditional ads- report - 30/11/2016

Disney’s Moana film runs social media promo with Thames Clippers - 25/11/2016

Image trends: Marketers think representing modern society more important than being ‘on-brand’ - 24/11/2016

Trump dominated Instagram in election run-up (but Clinton was most engaging) - 24/11/2016

Instagram debuts Periscope-style live video platform - 23/11/2016

Facebook closes Atlas to focus on direct ad sales - 22/11/2016

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself - 21/11/2016

Brits losing patience with social media customer service - 18/11/2016

Sharers are buyers: consumers who share content “9 times more likely to purchase” - 18/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

Facebook admits more ad metrics errors: 3 new bugs found - 17/11/2016

Snapchat "secretly" files for $25bn IPO - 16/11/2016

Three quarters of consumers link social video viewing to purchase decisions - 16/11/2016

Starbucks crowd-sources Christmas cup design - 11/11/2016

App-athetic Brits? One billion apps neglected every day - 10/11/2016

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery - 09/11/2016

Facebook forced to suspend WhatsApp data sharing after UK privacy probe - 09/11/2016

The 4 content sharing hotspots of Christmas: A goldmine for marketers - 09/11/2016

Junk food ads on social media: WHO urges crackdown - 08/11/2016

Trading votes: New app helps Clinton and third-party voters unite to defeat Trump - 07/11/2016

Influencer marketing goes programmatic: kasitoko helps standardise approach - 04/11/2016

Social media election: UK backs Clinton for President (but Trump most talked about) - 04/11/2016

Instagram adds in-app shopping feature - 02/11/2016

Burberry tops the league of UK brands on Instagram - 02/11/2016

Twitter trials ad blocking 'Reader' mode on mobiles - 01/11/2016

Specialised product ads: Ad spend soars in paid social and search - 31/10/2016

Is web analytics ‘under-reporting’ Facebook revenue? - 28/10/2016

Twitter axes Vine amid global job losses - 28/10/2016

Unilever uses Facebook chatbots to teach kids to brush their teeth - 24/10/2016

Who are the world’s most influential social media personalities? - 18/10/2016

Facebook’s guide to social Christmas success [INFOGRAPHIC] - 18/10/2016

Facebook Live hosts first interactive murder mystery - 17/10/2016

Line takes on Instagram and Snapchat with “Moments” app - 14/10/2016

6 in 10 global millennials have an Instagram account - 13/10/2016

McDonalds axes ‘youth’ YouTube channel due to low interest - 12/10/2016

KamaGames takes casino games social with Viber partnership - 12/10/2016

Facebook takes on office email with "Workplace" - 11/10/2016

Facebook pays more UK tax after outcry (but ‘credit’ could cancel it out) - 11/10/2016

Goal beats BBC and Buzzfeed as most shared publisher on social media - 11/10/2016

The future of Social Media? Zuckerberg demos Oculus Connect - 10/10/2016

 

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