Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Amazon takes on WhatsApp with "Anytime"messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

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18/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce IM mobile marketing social media and social networking WhatsApp

Twitter teams up with Royal Opera House for World Emoji Day

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

World Emoji Day 2017: are we over the emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research.

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17/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends email mobile marketing social media and social networking

Federer aces Djokovic in battle over Instagram followers

As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research.

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17/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram mobile marketing social media and social networking sport

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking technology

Facebook plans to build a village in Silicon Valley

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors' centre, near its offices in Menlo Park, California.

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11/07/2017  |  Full story...  |  More about: CRM digital marketing Facebook recuitment social media and social networking

Burt’s Bees plants seeds in exchange for branded Snapchat selfies

This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.

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10/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG local Maps mobile marketing Snapchat social media and social networking UK

Snapchat adds creative tools: Web links, backdrops and voice filters

Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.

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07/07/2017  |  Full story...  |  More about: Digital Intelligence mobile marketing Snapchat social media and social networking

Instagram adds photo and video replies to Stories

Instagram is adding a new feature that lets users reply to Stories with a photo or video.

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07/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Instagram mobile marketing social media and social networking

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

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06/07/2017  |  Full story...  |  More about: Amazon Clothing Digital Intelligence digital marketing ecommerce Instagram Nike retail social media and social networking

Ecommerce event report: Retail giants discuss consumer-generated content strategies

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.

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06/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail social media and social networking user generated content

Is winter here yet? Game of Thrones chatbot answers fan questions

Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.

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05/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook film Internet of Things social media and social networking technology

Facebook reaches 2 billion users as Zuckerberg warns "responsibility is expanding"

Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.

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04/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook global Regulation social media and social networking

Snapchat goes local: Snap Maps sparks privacy fears

Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates.

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03/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing local Maps mobile marketing Privacy Regulation Snapchat social media and social networking

Top Instagram marketing tips from the world's biggest brands [INFOGRAPHIC]

Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.

03/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic Instagram mobile marketing social media and social networking

How celebrity endorsements influence young consumers

Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.

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03/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Top crisps brands on digital: Popchips beats Walkers for engagement

Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.

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29/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking

Social media hacks for SMEs: Tips for the 5 big social networks

Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn.

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23/06/2017  |  Full story...  |  More about: digital marketing infographic social media and social networking

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Instagram Regulation social media and social networking

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.

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21/06/2017  |  Full story...  |  More about: ecommerce FMCG food and beverages retail social media and social networking

Dune London boosts revenue with customer-created content on product pages

Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live.

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21/06/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Instagram social media and social networking

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

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20/06/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Facebook newspapers social media and social networking

Match debuts ‘Ourtime’ dating site for over 50s

Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.

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19/06/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing Match com online dating social media and social networking

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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19/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France video viral marketing

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

New Facebook chatbots "can negotiate and plan ahead" - 19/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

Social media marketing: Which platform spends the most on its own ads? - 09/06/2017

UK election: Did social media analysis predict a hung parliament? - 09/06/2017

Social media politics turns sour: #DeleteGate - 07/06/2017

Top 10 high street fashion retailers on Instagram - 06/06/2017

The Tangled Web: Which brands are connected online? [Interactive Infographic] - 06/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

Snapchat launches augmented reality glasses in Europe - 02/06/2017

Social football fans: Champions League beats FA Cup for engagement - 02/06/2017

Conservative sentiment falls level with UKIP after second election debate - 02/06/2017

Global product research trends: Social leads way in Latin America and Middle East - 02/06/2017

Trump’s “Covfefe” tweet: top 3 brand reactions - 02/06/2017

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices - 01/06/2017

Election debate: BBC partners Twitter for live streaming - 31/05/2017

Global trends: Traditional media still dominant as mobile growth slows - 30/05/2017

Snapchat woos advertisers with discount coupons after poor revenues - 30/05/2017

Facebook Instant Articles adds support for Google AMP and Apple News - 30/05/2017

Burger King upsets Belgian royals with "choose your king" stunt - 30/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Emails Vs. social media: Which is better for consumer engagement? - 26/05/2017

Instagram tests direct response ads in stories - 26/05/2017

Sony creates interactive “Trainspotting” guide to Edinburgh - 26/05/2017

Instagram goes local with Hashtag Stories and location tools - 25/05/2017

River Island backs #explainepilepsy campaign - 24/05/2017

Instagram audience in France still growing - 23/05/2017

Technology innovations “can tackle social isolation and loneliness” - 22/05/2017

8 things from Google I/O: Smart snaps, Siri rival and Android Go - 19/05/2017

China’s Weibo overtakes Twitter for user numbers - 18/05/2017

Snapchat rolls out “Max Reach” feature in UK and France - 17/05/2017

App trends: Communications and social increasingly dominate app time - 17/05/2017

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads - 16/05/2017

Influencer marketing: How much do celebrities earn for social media posts? - 15/05/2017

Rise of reviews: 75% of UK shoppers trust other customers over retail staff - 12/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Snapchat losses widen as user growth slows - 11/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

Most Brits "unaware that their ads are filtered online" - 08/05/2017

Facebook shuts down VR movie studio (but 5% of staff now working on VR) - 05/05/2017

Facebook nears 2 billion users as mobile accounts for 85% of ad revenue - 04/05/2017

Facebook denies targeting "insecure teens" to boost ad clicks - 02/05/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed” - 21/04/2017

Social advertising trends in 2017: 61.5% increase in paid social media spend - 21/04/2017

World lenses: Snapchat goes big with augmented reality - 19/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Instagram Stories overtakes Snapchat for daily active users - 18/04/2017

Burger King’s Google Home prank backfires - 18/04/2017

Forbes reveals top 30 social media influencers - 13/04/2017

 

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