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Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.
McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal.
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together.
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK's strong creative industries made it "a great place to build a global business".
A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.
Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising.
From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence.
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the "Kentucky Fried Football Challenge".
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever's Scandinavian household and personal care brand Neutral 0%.
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.
The EU has approved Microsoft's $26 billion acquisition of professional-networking site LinkedIn, but only on the condition that third-party rivals and still integrate Office into their services for the next five years.
Tumblr has unveiled its fourth annual “Year in Review” of top trending topics on the platform in 2016, across categories including the most popular movies, actors, actresses, albums, athletes, and more, in addition to Tumblr-native categories like memes and “ships.”
With the X Factor Final set to take place this weekend and social media accurately predicting the results of the US election, Socialbakers has looked at all of the online chatter to predict who this year’s winner may be with Saara coming out on top as the “most loved” contestant, indicating she may be in line for the crown.
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