Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Pinterest 100: The top trends to try in 2018

Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, Self-care staycations and weighted blankets.

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14/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Pinterest social media and social networking

Sprinklr debuts new Reddit listening tool for brands

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

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08/12/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing Reddit social media and social networking

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook mobile marketing social media and social networking

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...  |  More about: behavioural targeting demographics Digital Intelligence digital marketing Facebook Regulation social media and social networking

Generation Z poses new challenges for online fashion retailers

The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.

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01/12/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce

Facebook takes on Snapchat with addictive messaging “Streaks”

Facebook is working on a feature similar to Snapchat's "Streaks" which is an addictive game that encourages friends to send messages back and forth for consecutive days.

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28/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Top UK brands on Instagram: Burberry leads the way

Burberry retains it's position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.

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27/11/2017  |  Full story...  |  More about: brands Burberry Digital Intelligence digital trends Instagram Nike social media and social networking

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...  |  More about: analytics behavioural targeting demographics Digital Intelligence digital marketing digital trends media planning video

Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM Reddit social media and social networking

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends infographic social media and social networking sport

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

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09/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing social media and social networking Twitter

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.

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09/11/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends social media and social networking

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing mobile marketing Snapchat social media and social networking

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.

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08/11/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce Facebook financial services IM social media and social networking

Most consumers saw a fake review this year (but most people can’t always spot them)

Consumers are changing their behaviour when looking at online reviews for local businesses - with many struggling to spot fake reviews when choosing who to use, according to new research.

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08/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Top brand’s social media customer experience ‘getting worse’

UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.

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06/11/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends social media and social networking

Snapchat debuts retargeted ads that follow users around web

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

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03/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Snapchat social media and social networking

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook's mobile advertising offerings.

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02/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook mobile marketing social media and social networking Twitter

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...  |  More about: ASA Digital Intelligence digital marketing Regulation Snapchat social media and social networking

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers.

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24/10/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing Facebook newspapers social media and social networking

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...  |  More about: advertising apps augmented reality Coca Cola Digital Intelligence digital marketing FMCG food and beverages games mobile marketing Snapchat technology UK

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest Search social media and social networking

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

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20/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook infographic Instagram Pinterest Snapchat social media and social networking Twitter

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Instagram Pinterest Snapchat social media and social networking Twitter

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Facebook buys ‘positive social app’ tbh just 2 months after its launch - 17/10/2017

Snapchat still beats Instagram among US teens - 17/10/2017

How should businesses use live video? (Infographic) - 16/10/2017

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation - 11/10/2017

Snapchat debuts 'Context Cards' with local information - 11/10/2017

End of an era: AOL shuts down Instant Messenger AIM after 20 years - 09/10/2017

Influencer marketing: What motivates customer advocacy? - 06/10/2017

Cool or creepy? Google AI camera "decides when to take photos" - 05/10/2017

Instagram adds polling stickers to Stories - 05/10/2017

US election: Facebook reveals 10m viewers saw Russian political ads - 04/10/2017

Uber Vs TFL: who's driving social media? - 29/09/2017

Twitter tests 280 character limit for longer tweets - 27/09/2017

Facebook to broadcast NFL highlights worldwide - 27/09/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Rise of eSports: Level Up Media launches TheGamer.TV - 25/09/2017

Most European consumers ditch businesses that don’t meet their customer experience expectations - 20/09/2017

Google and Facebook dominate UK digital ad market - 19/09/2017

London Fashion Week: Premium labels invest big in influencers - 15/09/2017

Taboola brings social ad feed to publisher pages: BT first to sign up - 15/09/2017

Facebook promises brand safety: keeps ads away from controversial issues - 14/09/2017

State of online video: 34% rise in global online video viewing - 13/09/2017

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator - 11/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year” - 08/09/2017

LinkedIn debuts native adverting tool to help reach beyond the network - 07/09/2017

WhatsApp debuts business channel: KLM first brand to sign up - 06/09/2017

Reebok makes social lifestyle content shoppable - 06/09/2017

The rise of dating apps: Global trends of the ‘Tinder Generation’ [INFOGRAPHIC] - 06/09/2017

Tinder becomes top paid app for first time - 05/09/2017

More bloggers ‘are turning professional’ - 05/09/2017

Social media beats websites for news audience - 05/09/2017

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year - 31/08/2017

Recruitment app Job Today links up with crowdsourcing video platform Userfarm - 31/08/2017

Rise of live streaming: Middle East and Africa leads the way in global stats - 31/08/2017

LinkedIn lets users share own videos - 23/08/2017

Trump 'worth $2bn in revenue to Twitter' - 22/08/2017

WhatsApp to add payments in messaging app - 17/08/2017

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure - 17/08/2017

LinkedIn sets new ‘active status’ for users by default - 17/08/2017

Twitter fail: National Lottery user generated tweets backfire - 16/08/2017

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’ - 14/08/2017

Quora: Wisdom in the social crowd [INFOGRAPHIC] - 14/08/2017

Snap shares dive 17% as user growth slows - 11/08/2017

Facebook takes on YouTube with "Watch" video platform - 10/08/2017

Facebook pulls plug on app for under-21s after just one year - 10/08/2017

Neymar buzz: Football transfer news is “social media gold dust” - 09/08/2017

Kantar Media adds Facebook measurement to Social TV Ratings tool - 08/08/2017

Facebook rewards faster sites with higher News Feed rankings - 04/08/2017

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video - 02/08/2017

Linkedin expands analytics tools with “Website Demographics” - 02/08/2017

Africa social media trends: Facebook dominates while YouTube and Twitter struggle - 31/07/2017

 

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