Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing Europe Facebook Regulation social media and social networking

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature.

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19/04/2018  |  Full story...  |  More about: Adidas augmented reality Clothing Digital Intelligence digital marketing ecommerce mobile marketing Snapchat social media and social networking

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking WhatsApp

Snapchat gets Superman filter to mark 80 years of superhero

To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day.

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19/04/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing mobile marketing Snapchat

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo?

Vero has risen in popularity as a user-friendly alternative to Instagram, rising to nearly 3 million. Yuval Ben-Itzhak CEO of Socialbakers, looks at what the 3-year old social network has to do to compete with Snapchat and Instagram.

18/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram mobile marketing social media and social networking

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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17/04/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing France mobile marketing Snapchat social media and social networking

Most consumers buy products they discover on retailers’ social media channels

Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.

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17/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce social media and social networking UK

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.

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17/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends infographic social media and social networking

Wetherspoons shuts down all pub social media accounts

UK pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.

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16/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Regulation retail social media and social networking

Facebook offers bounty up to $40,000 for reporting data misuse

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

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13/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook hacker Privacy Regulation security social media and social networking

Social media ad spend trends: Facebook grows but Snapchat soars 234%

Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.

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12/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital trends Facebook Snapchat social media and social networking sport

Global messaging trends: Brits chose chat apps over texts as SMS declines

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

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12/04/2018  |  Full story...  |  More about: Australia Digital Intelligence digital marketing France IM mobile marketing UK WhatsApp

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Privacy Regulation social media and social networking USA

YouTube TrueView ad formats now bought on reach

With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.

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09/04/2018  |  Full story...  |  More about: advertising Digital data and case studies digital marketing video YouTube

Facebook to verify major page owners to fight fake news

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Pinterest expands ‘Propel’ promotion button to 5 more countries

Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.

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09/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest social media and social networking

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

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06/04/2018  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook Pharmaceutical and healthcare Privacy Regulation social media and social networking

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking USA video viral marketing YouTube

LinkedIn launches video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.

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04/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing LinkedIn social media and social networking

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Facebook updates privacy amid Cambridge Analytica scandal

Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data scandal.

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03/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...  |  More about: advertising Alibaba Baidu China content Digital Intelligence digital marketing mobile marketing social media and social networking Tencent

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Delete Facebook" searches increase 423% in UK - 23/03/2018

Snapchat goes local with ‘Radius Targeting’ for advertisers - 23/03/2018

Instagram takes shopping service to UK - 21/03/2018

Live chat and chatbots overtaking email for retail communication - 20/03/2018

Six nations rugby: Which sponsors got most social buzz? - 19/03/2018

US election: Facebook under fire for Cambridge Analytica 'data breach' - 19/03/2018

Facebook data-sharing plan with WhatsApp blocked in UK - 15/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Snapchat lays off 100 engineers- report - 08/03/2018

Have #MeToo and #TimesUp peaked? Social users put film at the centre - 08/03/2018

Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter - 07/03/2018

WeChat reaches one billion user milestone - 06/03/2018

Social networks: the new ecommerce gateways [INFOGRAPHIC] - 02/03/2018

Ad targeting trends: the rise of ‘Personal Prime Times’ - 27/02/2018

Paris launches Snapchat campaign during the city’s Fashion Week - 27/02/2018

Unlocking the Potential of Chatbots [INFOGRAPHIC] - 26/02/2018

Hotwire ‘Reels’ offers clients speedy social video content - 23/02/2018

Firms that prioritise customer experience ‘significantly outperform competitors’ - 22/02/2018

Where to target baby boomers on social media [INFOGRAPHIC] - 22/02/2018

Chatbots to handle 25% of all customer service operations by 2020- report - 20/02/2018

Snapchat finally gives creators analytics tools - 15/02/2018

Nespresso crowdsources video about “difference women can make” - 14/02/2018

European car search trends: YouTube rules UK but the Spanish click most - 14/02/2018

Snapchat sells $10 captionable AR masks for events - 14/02/2018

Valentine's Day: The most ‘loved’ brands on Facebook - 14/02/2018

Snapchat launches embeddable map feature on the web - 13/02/2018

Younger audiences ‘moving off Facebook’ - 13/02/2018

Winter Olympics: Which brands are getting the most social buzz? - 13/02/2018

Unilever threatens to pull Facebook and Google ads over brand safety fears - 13/02/2018

Doritos suffers social media backlash for ‘lady-friendly’ crisps - 09/02/2018

Twitter comeback? Posts first-ever quarterly profit - 08/02/2018

Snapchat beats expectations as shares rise 20% - 08/02/2018

How Crock-Pot won the Super Bowl (without even having a commercial) - 07/02/2018

Super Bowl 2018: The social media stats - 07/02/2018

UK Culture Secretary mocked for launching own app - 02/02/2018

Facebook profits surge 56% despite drop in usage - 01/02/2018

Lidl launches wine chatbot 'Margot' on Facebook - 01/02/2018

Hootsuite introduces scheduling and publishing for Instagram posts - 31/01/2018

Influencer marketing trends: Brands failing to ask influencers for analytics data - 25/01/2018

Rise of ‘hashtag politics’ has changed social media marketing- report - 25/01/2018

Snapchat lets users share stories on Twitter and Facebook - 25/01/2018

Social advertising trends: Major shift from organic to paid in past year - 24/01/2018

Trust in social media falls sharply worldwide - 23/01/2018

Facebook and Twitter unveil plans to tackle ‘fake news’ - 23/01/2018

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign - 19/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

Top 10 reasons for using social media [INFOGRAPHIC] - 16/01/2018

Irn-Bru recipe change sparks social media storm - 10/01/2018

The influencer marketing revolution [INFOGRAPHIC] - 10/01/2018

Golden Globes: What generated most social buzz at the TV awards? [INFOGRAPHIC] - 09/01/2018

 

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