Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Instagram shuts down direct messaging app

Instagram shuts down direct messaging app

Instagram is closing down its standalone Direct messaging app within the next month.

17/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM Instagram mobile marketing social media and social networking

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing trends: Higher spend, deeper engagement and stronger ROI

Influencer marketing spending is on the rise with the average campaign spend nearly 3 times higher than in 2017, according to new research.

13/05/2019  |  Full story...  |  More about: digital marketing Influencer Marketing social media and social networking

Top retailers failing to capitalise on growing social media influence’

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Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.

10/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Influencer Marketing Instagram retail social media and social networking

Voice search trends: 17% shop using Echo or Google Home

Just 17% of online shoppers make frequent purchases via voice while 63% are compelled to click from social media.

Voice search trends: 17% shop using Echo or Google Home

09/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Internet of Things Search social media and social networking technology

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Search SEO

Avengers snaps away movie competition on social media

Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.

Avengers snaps away movie competition on social media

02/05/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Entertainment film social media and social networking

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...  |  More about: advertising agencies Digital Intelligence digital marketing Influencer Marketing social media and social networking viral marketing

Facebook F8 round-up: new dating, shopping and group chat features

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Facebook F8 round-up: new dating, shopping and group chat features


02/05/2019  |  Full story...  |  More about: digital marketing digital trends ecommerce Facebook Instagram mobile marketing online dating social media and social networking

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...  |  More about: adspend advertising content digital Intelligence digital marketing digital trends Influencer Marketing Instagram social media and social networking video viral marketing

Shopify ties with Snapchat to integrate ecommerce ads

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

Shopify ties with Snapchat to integrate ecommerce ads

01/05/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing ecommerce Snapchat social media and social networking

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

Despite the recent hype surrounding influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

26/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking

Twitter comeback continues with stronger user growth

Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers.

Twitter comeback continues with stronger user growth

24/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing social media and social networking Twitter

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

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24/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Pinterest retail social media and social networking

Pinterest valued at $12.7 bn in IPO

Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn.

Pinterest valued at $12.7 bn in IPO

23/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Pinterest social media and social networking

UK ad budgets show surprise comeback amid Brexit crisis

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

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18/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends UK

Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children

Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK.

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17/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook regulation social media and social networking UK

Facebook plans to scan people’s photos into their own ads

Facebook has filed a patent for a new system that passes user’s personal photos to advertisers, making users the stars of online ads.

Facebook plans to scan people’s photos into their own ads

11/04/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook images social media and social networking technology

Lush shuts social media channels: “We’re tired of fighting algorithms”

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.

Lush shuts social media channels: “We’re tired of fighting algorithms”

11/04/2019  |  Full story...  |  More about: CRM Digital Intelligence digital marketing ecommerce FMCG retail social media and social networking

Most Americans think social media divides country more than it unites

A sizable majority of Americans say social media does more to divide the country than unite it, according to the latest NBC News and Wall Street Journal poll.

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08/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends regulation social media and social networking USA

Online dating trends: Men outnumber women on Tinder by 9 to 1 ( while Grinder wins for age diversity)

Men outnumber women on Tinder by almost nine to one, while even “female-friendly” apps like Bumble have fewer than 20% of Bumble users, according to new research.

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08/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends online dating social media and social networking

Snapchat Stories comes to Tinder and Netflix

Snapchat users will now be able to share their stories directly to popular dating app Tinder and linked up to Netflix letting them share the latest shows they are watching with their friends.

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08/04/2019  |  Full story...  |  More about: digital marketing online dating Snapchat social media and social networking Tinder

UK cracks down on social media with fines over 'online harms'

Social media firms will be legally required to protect users, with bosses potentially held personally liable if they do not comply, under new UK government plans.

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08/04/2019  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking technology

New Facebook data breach: 540 million user records uploaded to public cloud

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

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05/04/2019  |  Full story...  |  More about: digital marketing Facebook Privacy regulation security social media and social networking

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video viral marketing

Facebook data scandal one year on: 37% use platform less

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

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29/03/2019  |  Full story...  |  More about: advertising digital companies Digital Intelligence digital marketing Facebook Regulation social media and social networking

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Social media trends: Global brands ‘have too many channels to manage’ - 27/03/2019

Private messaging apps beat social media and word of mouth for sharing content - 26/03/2019

Instagram debuts in-app shopping feature - 25/03/2019

Customer service trends: Facebook and webchat lead way as email and Twitter lag behind - 25/03/2019

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo - 21/03/2019

Instagram beats Facebook as UK Gen Z’s favourite social media platform - 19/03/2019

Walled gardens ‘are marketer's biggest peeve’ - 19/03/2019

Instagram overtakes YouTube as top for influencer content - 18/03/2019

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’ - 13/03/2019

“Iron Net Curtain’: Thousands protest Russia’s new internet restrictions - 12/03/2019

Facebook removes over 100 ‘hate’ accounts in the UK - 12/03/2019

Two-thirds of small businesses use social media to monitor online reputation - 11/03/2019

The Queen makes her first Instagram post - 11/03/2019

‘F The Stereotype’: Women in the UK lead world as content creators - 08/03/2019

LinkedIn’s ad focuses on role of community in job hunt - 08/03/2019

Pinterest launches ‘Catalogs’ and extra shopping ad inventory - 04/03/2019

QVC UK debuts social commerce platform with Curalate - 26/02/2019

Influencer marketing stars earning less (but brands paying more overall) - 25/02/2019

Social media ad trends: Instagram Stories taking bigger slice of budgets - 15/02/2019

Snapchat showcases VR ‘Lego wear’ in pop-up shop - 15/02/2019

Six-second ads: The secret to success - 15/02/2019

Twitter comeback continues as it reveals ‘daily user’ numbers for first time - 08/02/2019

Snapchat comeback: Chat app beats estimates and stems decline in users - 08/02/2019

Offers and promotions on social media: Baby boomers more likely to click than millennials - 07/02/2019

Offers and promotions on social media: Baby boomers more likely to click than millennials - 05/02/2019

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019 - 04/02/2019

Burger King under fire for ‘exploiting’ influencers in marketing stunt - 01/02/2019

Social media users up 9% globally: YouTube pips Facebook as TikTok rises - 01/02/2019

Facebook 'paid children to install spy software on their phones'- report - 31/01/2019

Pinterest boosts beauty searches with ‘skin tone’ criteria - 29/01/2019

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report - 25/01/2019

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’ - 24/01/2019

Social media stars and celebs pledge to be more transparent over paid posts - 24/01/2019

Social media trends: What are people posting on their timeline? - 21/01/2019

IPA Bellwether: UK marketing budgets flatline as Brexit bites - 16/01/2019

Gillette sparks social media storm with "Best a Man Can Be" ad - 16/01/2019

Student social network links with global ID card scheme for tailored adverts - 16/01/2019

Nearly 15% of job seekers use social media to land a new job - 11/01/2019

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive - 11/01/2019

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates - 10/01/2019

Corporate social responsibility ‘influences buying decisions more than price’ - 09/01/2019

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’ - 20/12/2018

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots - 19/12/2018

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

Twitter forced to reveal identity of parody Wetherspoon's account after court order - 18/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video - 12/12/2018

Top 10 Christmas ad rankings: John Lewis secures top social media spot - 10/12/2018

Social and Shopping: Can Instagram Expect a Christmas Surge? - 07/12/2018

Top 5 social trends for 2019: Stories, commerce and rebuliding trust - 06/12/2018

 

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