Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

The global reach of influencer marketing: 60% follow celebs on social

Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.

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17/07/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends global Influencer Marketing social media and social networking

Social Media World Cup: France repeats win but England comes second

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

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17/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking sport

Twitter bot purge: 8 million fake followers ditched

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

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16/07/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Regulation security social media and social networking Twitter

World Cup: France leads global social buzz ahead of Croatia

Despite England’s crushing loss in the semi-final against Croatia, the team managed to jump one place to 3rd in Socialbakers’ Social Media World Cup, leapfrogging Argentina to take the bronze medal position, while France leads, according to new research.

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13/07/2018  |  Full story...  |  More about: Digital Intelligence digital trends France social media and social networking sport

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies?

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12/07/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends infographic newspapers Regulation social media and social networking

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

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11/07/2018  |  Full story...  |  More about: analytics behavioural targeting Digital Intelligence digital marketing Facebook government Regulation social media and social networking

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

Tinder launches 'video loop' GIF feature globally

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

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11/07/2018  |  Full story...  |  More about: apps Digital Intelligence images mobile marketing online dating paid content social media and social networking Tinder

Social Media World Cup: France tops social buzz ahead of semis

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

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10/07/2018  |  Full story...  |  More about: Belgium Digital Intelligence digital marketing digital trends France social media and social networking sport UK

Female football fandom reaches fever pitch

There is a growing female fanbase for football in the U.K. and globally, making this year’s World Cup prime time for advertisers to reach this demographic.

09/07/2018  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends sport

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

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06/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking

Social media world cup: France most talked about team

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

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06/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends France social media and social networking sport

Facebook shuts down three apps after ‘low interest’

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

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05/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

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05/07/2018  |  Full story...  |  More about: advertising ASA demographics Digital Intelligence digital marketing FMCG food and beverages Regulation social media and social networking

Top 11 brands that should be jumping on the Love Island bandwagon

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

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29/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ITV media social media and social networking video

Top 10 World Cup commercials on social media: Screwfix tops league

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV - 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

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28/06/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends social media and social networking sport viral marketing

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

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27/06/2018  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing ecommerce mobile marketing Pinterest retail social media and social networking

Who’s wining the World Cup on social media?

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

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27/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking sport

The social winners of Cannes Lions 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing LEGO social media and social networking

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’

The Cannes Lions award for media planning went to supermarket Tesco this year, for a wide-ranging ‘Food Love Stories’ campaign.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing media media planning social media and social networking Tesco

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Influencer Marketing Nike social media and social networking sport UK

Instagram launches long-form video hub IGTV

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

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22/06/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Instagram social media and social networking video

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Teads debuts augmented reality video ads at Cannes - 20/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018 - 20/06/2018

Hootsuite ‘Boost’ helps organisations extend reach of organic social content - 20/06/2018

World Cup players ‘twice as valuable than clubs on social media’ - 18/06/2018

Social media now captures more time than live TV - 14/06/2018

England Fans in North West ‘plan to use social media most during World Cup' - 13/06/2018

Snapchat AR ads go programmatic - 13/06/2018

Two thirds of Brits staying at home to watch World Cup - 12/06/2018

90min creates localised user-generated World Cup sites with big brand sponsors - 11/06/2018

Instagram planning long-form videos? - 08/06/2018

World Cup 2018: Analytics reveals most anticipated matches - 08/06/2018

KitchenAid gets closer to its customers via social media - 07/06/2018

Data scandal: Trust in Facebook drops by half - 05/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Pinterest Promoted Video ads go widescreen - 01/06/2018

Reddit overtakes Facebook as third most popular site in US - 01/06/2018

Social football buzz: Real Madrid won the game but lost the crowd - 01/06/2018

A tale of two tweets: Poundland threatens legal action over Thameslink slur - 31/05/2018

Socialbakers adds AI-powered Audience Segmentation to marketing platform - 29/05/2018

10 years of Twitter analysis: Most liked, retweeted, followed & more - 24/05/2018

Snapchat lets people opt out of advertising categories - 16/05/2018

Deadpool returns to Snapchat with shoppable AR lens - 16/05/2018

Top words on Twitter: Positive phrases get more retweets - 11/05/2018

Pocket Gamer launches in Middle East - 10/05/2018

10 big trends from Google I/O: AI phone calls and Android IoT platform - 10/05/2018

Sports and social media: Top footballer influencers revealed - 09/05/2018

Hootsuite integrates with Pinterest - 09/05/2018

Brands get DIY tools for Snapchat Story Ads - 04/05/2018

Cambridge Analytica shuts down over data scandal (but enquiry continues) - 04/05/2018

Brands spent average of £51,891.98 on influencer marketing in 2017 - 03/05/2018

Snapchat user growth stalls after redesign backlash - 02/05/2018

Facebook takes on Tinder with dating service - 02/05/2018

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool - 02/05/2018

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns - 27/04/2018

Bus shelter gets scented advert for vegan cookbook BOSH! - 26/04/2018

The future of ecommerce: what it means for your business [INFOGRAPHIC] - 25/04/2018

Twitter comeback continues as revenues smash estimates - 25/04/2018

LINE debuts augmented reality face game for online video calls - 25/04/2018

LINE debuts augmented reality face game for online video calls - 25/04/2018

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

Facebook denies running personality tests to better target ads - 24/04/2018

Influencer marketing trends: Big brands 'wasting money' on fake followers - 23/04/2018

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature) - 19/04/2018

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up - 19/04/2018

WhatsApp gets first update since Facebook privacy scandal - 19/04/2018

Snapchat gets Superman filter to mark 80 years of superhero - 19/04/2018

Social media trends: Is Vero a flash in the pan or challenger to the social media status quo? - 18/04/2018

How Paris turned Millennials into ambassadors for the city - 17/04/2018

Most consumers buy products they discover on retailers’ social media channels - 17/04/2018

 

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