Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

Want more? Sign up for weekly briefings

Social media ad trends: Instagram Stories taking bigger slice of budgets

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

instagram-stories-newer.jpg

15/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook social media and social networking

Snapchat showcases VR ‘Lego wear’ in pop-up shop

This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.

lego-wear.jpg

15/02/2019  |  Full story...  |  More about: augmented reality Clothing Digital Intelligence digital marketing ecommerce retail Snapchat social media and social networking

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

7up.jpg

15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking video viral marketing

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

twitter%20cash.png

08/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing social media and social networking Twitter

Snapchat comeback: Chat app beats estimates and stems decline in users

Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.

cash-ssnap1%20%281%29.jpg

08/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Snapchat social media and social networking

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

special-offer.jpg

07/02/2019  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

special%20offer.jpg

05/02/2019  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends ecommerce social media and social networking

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

budlight19.png

04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

funnel%20cake.jpg

01/02/2019  |  Full story...

Social media users up 9% globally: YouTube pips Facebook as TikTok rises

YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.

dighoots.jpg

01/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook global social media and social networking Tik Tok video YouTube

Facebook 'paid children to install spy software on their phones'- report

Facebook paid children as young as 13 to install software on their phones which let the company collect data on how they used its competitors' apps, according to a new report.

child%20phone.png

31/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy regulation

Pinterest boosts beauty searches with ‘skin tone’ criteria

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.

pin%20st.jpg

29/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Pinterest social media and social networking

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report

Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.

whafbist.jpg

25/01/2019  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook Instagram social media and social networking WhatsApp

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

Scientists have discovered it's possible to create a 95% accurate profile of non-users on social media using their friends' data, leading to so-called ‘shadow profiles’.

shadow-pic.png

24/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy regulation social media and social networking

Social media stars and celebs pledge to be more transparent over paid posts

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

instmes.jpg

24/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation social media and social networking UK

Social media trends: What are people posting on their timeline?

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

socposts.jpg

21/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

belw19.jpg

16/01/2019  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search social media and social networking video

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

gilbet.jpg

16/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG Proctor and Gamble social media and social networking video viral marketing

Student social network links with global ID card scheme for tailored adverts

The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population.

16/01/2019  |  Full story...  |  More about: advertising demographics Digital Intelligence digital marketing digital trends education social media and social networking

Nearly 15% of job seekers use social media to land a new job

Job seekers rely on a mix of digital platforms and traditional methods to find their next job, a new survey finds.

recruit-key.jpg

11/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment social media and social networking

‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

for-the-love-of-it.jpg

11/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Pepsi

Twitter reveals ‘Ice Breaker’ tool to encourage more positive debates

Twitter is launching new tools designed to encourage healthy debate the platform, including an ‘Ice Breaker’ function, as the social network looks to tackle abuse on the platform.

twitter-big.jpg

10/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Corporate social responsibility ‘influences buying decisions more than price’

People prioritise environmental and human-focused causes over price, according to a new survey from Clutch.

capch.png

09/01/2019  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends social media and social networking

Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’

Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.

fake%20spons.png

20/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Instagram social media and social networking

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

mfail20181.jpg


19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Odd news: The 10 weirdest digital stories of 2018 - 18/12/2018

Twitter forced to reveal identity of parody Wetherspoon's account after court order - 18/12/2018

The year in review: 17 biggest digital trends of 2018 - 14/12/2018

YouTube faces fan backlash over 2018 ‘Rewind’ video - 12/12/2018

Top 10 Christmas ad rankings: John Lewis secures top social media spot - 10/12/2018

Social and Shopping: Can Instagram Expect a Christmas Surge? - 07/12/2018

Top 5 social trends for 2019: Stories, commerce and rebuliding trust - 06/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 05/12/2018

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics - 04/12/2018

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video - 04/12/2018

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date - 04/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 04/12/2018

Social media influence remains high, but shoppers are wary of social commerce - 30/11/2018

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views) - 29/11/2018

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry - 27/11/2018

Top 25 voices on LinkedIn - 27/11/2018

Instagram to remove fake likes and comments - 20/11/2018

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts - 20/11/2018

People expect brands to respond to social media comments within 24 hours - 14/11/2018

Mobile adspend passes €10bn in first half of 2018- IAB Europe - 13/11/2018

Pinterest expands Promoted Pins to France - 08/11/2018

LinkedIn revamps ad tools with forecasting and live previews - 06/11/2018

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting' - 05/11/2018

Facebook sorry for “white supremacists” user ad category - 05/11/2018

Twitter to ditch ‘likes’ to boost quality of online debate - 30/10/2018

Twitter profits beat expectations again (even as users fall) - 26/10/2018

Social media purchases ‘to increase by 66% this Black Friday’ - 26/10/2018

Instagram overtakes Snapchat use among US teens (and marketers are following) - 25/10/2018

Video trends: Pre-teens driving huge surge in on-demand viewing - 25/10/2018

Instagram ad spend growing 3 times faster than Facebook- report - 22/10/2018

Facebook hires Nick Clegg to lead news team - 22/10/2018

Facebook sued for ‘exaggerating video viewing times’ by up to 900% - 19/10/2018

US social media trends: YouTube and Instagram gaining ground on Facebook - 18/10/2018

Pinterest makes pins more shoppable with real-time pricing and upselling - 18/10/2018

Yahoo takes on Slack with group chat app Yahoo Together - 11/10/2018

Tumblr AR art exhibition tackles mental health perceptions - 10/10/2018

Google+ RIP: Social network to close after users' data left exposed - 10/10/2018

Great British Bake Off: Which brands are winning on social media? - 09/10/2018

MERó creates ‘Instagramable’ packaging design - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Viral publisher Unilad could be up for sale after owner goes into administration - 08/10/2018

Most sports and fitness wear brands 'have used social media influencers' - 04/10/2018

Facebook rolls out ads in ‘Stories’ format worldwide - 02/10/2018

Instagram founders step down - 02/10/2018

Snapchat rolls out new phase of ‘shoppable ads’ - 02/10/2018

Top 10 hashtag research tools: How to make the most of your social media posts - 21/09/2018

London Fashion Week: Victoria Beckham trumps Burberry for social buzz - 21/09/2018

Brands ‘need to do more ads on Instagram Stories’ - 20/09/2018

Hootsuite integrates Google to combine search and social ads - 20/09/2018

 

Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy