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Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.
There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.
Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.
McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.
Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.
Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.
Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.
Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.
In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…
Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.
LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.
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