Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Facebook sued for ‘exaggerating video viewing times’ by up to 900%

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

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19/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook Regulation social media and social networking video

US social media trends: YouTube and Instagram gaining ground on Facebook

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

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18/10/2018  |  Full story...  |  More about: demographics Facebook Instagram internet use social media and social networking time spent online USA YouTube

Pinterest makes pins more shoppable with real-time pricing and upselling

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

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18/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce mobile marketing Pinterest retail social media and social networking

Yahoo takes on Slack with group chat app Yahoo Together

Yahoo has launched a new messaging app, called Yahoo Together, just a few months after closing its legacy IM platform.

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11/10/2018  |  Full story...

Tumblr AR art exhibition tackles mental health perceptions

Social media platform Tumblr has launched of ‘Seen’, a unique art exhibition exploring the hidden depths, complexities and perceptions of mental health.

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10/10/2018  |  Full story...  |  More about: augmented reality charity Digital Intelligence digital marketing social media and social networking Tumblr

Google+ RIP: Social network to close after users' data left exposed

Google is closing its flagship social network Google+ after data from up to 500,000 users was left exposed by a bug.

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10/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google Google Plus social media and social networking

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

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09/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG social media and social networking UK viral marketing

MERó creates ‘Instagramable’ packaging design

Manchester design studio MERó (worksbymero.com) has created bespoke branding and a new packaging design for Beauty Bay’s exciting collaboration with popular beauty, fashion and lifestyle vlogger Jordan Lipscombe.

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09/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Instagram Pharmaceutical and healthcare social media and social networking

Facebook expands into hardware with ‘Portal’ video chat screens

Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.

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08/10/2018  |  Full story...  |  More about: apps Facebook IM Internet of Things mobile devices and tablets Privacy

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing publishing strategy social media and social networking video viral marketing

Most sports and fitness wear brands 'have used social media influencers'

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

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04/10/2018  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce Influencer Marketing Internet of Things social media and social networking sport

Facebook rolls out ads in ‘Stories’ format worldwide

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

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02/10/2018  |  Full story...  |  More about: advertising apps Digital Intelligence digital marketing Facebook social media and social networking

Instagram founders step down

The co-founders of Instagram have announced they are quitting the social media company.

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02/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook Instagram recuitment social media and social networking

Snapchat rolls out new phase of ‘shoppable ads’

Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.

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02/10/2018  |  Full story...  |  More about: apps digital marketing ecommerce Snapchat social media and social networking

Top 10 hashtag research tools: How to make the most of your social media posts

There are many tools that can help marketers decide which hashtags to use in their social media marketing posts. We look at 10 of the best, from Twitter's own features to more advanced geographical and community-based services.

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21/09/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing social media and social networking Twitter

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

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21/09/2018  |  Full story...  |  More about: brands Burberry Clothing Digital Intelligence digital trends ecommerce retail social media and social networking

Brands ‘need to do more ads on Instagram Stories’

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

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20/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram social media and social networking

Hootsuite integrates Google to combine search and social ads

Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.

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20/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Google social media and social networking

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

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14/09/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

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11/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn social media and social networking

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

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03/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce social media and social networking

Emoji habits shows how Brits reacted to heatwave

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.

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03/09/2018  |  Full story...  |  More about: Digital Intelligence digital trends social media and social networking

Snapchat in UK ‘to overtake Facebook among 18- 24-year-olds this year’

Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research.

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29/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Snapchat social media and social networking UK

Facebook, Twitter and Google remove propaganda accounts

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

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24/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation security social media and social networking

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Facebook bans second Cambridge psychometric quiz app - 24/08/2018

Facebook gives every user a secret reputation score to tackle fake news - 23/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Facebook traffic plunges as people flock back to YouTube- study - 14/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

How many selfies does the average Brit take for the perfect photo? - 10/08/2018

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich - 09/08/2018

Snapchat self-serve ads pay off (despite drop in users) - 08/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers - 06/08/2018

Most Brits prefer to ‘self discover’ new brands rather than via advertising - 06/08/2018

Switzerland digital trends: More than half of social network users on Instagram - 03/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Love Island: Wes and Meg win online popularity contest - 27/07/2018

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter - 27/07/2018

Instagram rich list: Kylie Jenner claims to spot - 26/07/2018

Love Island: Which contestant is winning on social media? - 26/07/2018

World Cup social media review: Best influencers, posts and sponsors - 26/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

Facebook investigates Crimson Hexagon over data policy concerns - 23/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

Facebook sees ad spend boom despite data scandal - 17/07/2018

The global reach of influencer marketing: 60% follow celebs on social - 17/07/2018

Social Media World Cup: France repeats win but England comes second - 17/07/2018

Twitter bot purge: 8 million fake followers ditched - 16/07/2018

World Cup: France leads global social buzz ahead of Croatia - 13/07/2018

Social media and the spread of fake news: Could you call It out? - 12/07/2018

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR) - 11/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Tinder launches 'video loop' GIF feature globally - 11/07/2018

Social Media World Cup: France tops social buzz ahead of semis - 10/07/2018

Female football fandom reaches fever pitch - 09/07/2018

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz - 06/07/2018

Social media world cup: France most talked about team - 06/07/2018

Facebook shuts down three apps after ‘low interest’ - 05/07/2018

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed - 05/07/2018

Top 11 brands that should be jumping on the Love Island bandwagon - 29/06/2018

Top 10 World Cup commercials on social media: Screwfix tops league - 28/06/2018

Pinterest Pincodes: Furniture store Neptune uses QR-style codes - 27/06/2018

Who’s wining the World Cup on social media? - 27/06/2018

The social winners of Cannes Lions 2018 - 25/06/2018

Cannes Media Planning Winner: Tesco wins for ‘Food Love Stories’ - 25/06/2018

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’ - 25/06/2018

Instagram launches long-form video hub IGTV - 22/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Teads debuts augmented reality video ads at Cannes - 20/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018 - 20/06/2018

 

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