Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

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10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Social and Shopping: Can Instagram Expect a Christmas Surge?

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers and businesses.

07/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram social media and social networking

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

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06/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Hootsuite social media and social networking

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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04/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG social media and social networking video

Social media influence remains high, but shoppers are wary of social commerce

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future of social commerce and eCommerce.

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30/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook infographic social media and social networking

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

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29/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends Facebook Iceland John Lewis

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook government Regulation UK

Top 25 voices on LinkedIn

LinkedIn has revealed its fourth annual UK Top Voices list, which celebrates the standout professionals making an impact on the platform within their industries.

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27/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends LinkedIn social media and social networking

Instagram to remove fake likes and comments

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike.

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20/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram social media and social networking

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

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20/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Hootsuite LinkedIn social media and social networking

People expect brands to respond to social media comments within 24 hours

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

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14/11/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends social media and social networking

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Europe IAB IAB Europe mobile marketing

Pinterest expands Promoted Pins to France

Pinterest is launching ‘Promoted Pins’ ads in France as the first non-English speaking country to offer Pinterest’s advertising program.

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08/11/2018  |  Full story...  |  More about: Clothing digital marketing ecommerce France Pinterest

LinkedIn revamps ad tools with forecasting and live previews

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

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06/11/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing LinkedIn social media and social networking

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting'

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

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05/11/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government Regulation social media and social networking Twitter

Facebook sorry for “white supremacists” user ad category

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

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05/11/2018  |  Full story...  |  More about: advertising behavioural targeting digital marketing Facebook Regulation social media and social networking

Twitter to ditch ‘likes’ to boost quality of online debate

Twitter is planning to remove the ability to "like" tweets in an attempt to improve the quality of debate on the social network.

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30/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Twitter profits beat expectations again (even as users fall)

Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.

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26/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

Social media purchases ‘to increase by 66% this Black Friday’ - 26/10/2018

Instagram overtakes Snapchat use among US teens (and marketers are following) - 25/10/2018

Video trends: Pre-teens driving huge surge in on-demand viewing - 25/10/2018

Instagram ad spend growing 3 times faster than Facebook- report - 22/10/2018

Facebook hires Nick Clegg to lead news team - 22/10/2018

Facebook sued for ‘exaggerating video viewing times’ by up to 900% - 19/10/2018

US social media trends: YouTube and Instagram gaining ground on Facebook - 18/10/2018

Pinterest makes pins more shoppable with real-time pricing and upselling - 18/10/2018

Yahoo takes on Slack with group chat app Yahoo Together - 11/10/2018

Tumblr AR art exhibition tackles mental health perceptions - 10/10/2018

Google+ RIP: Social network to close after users' data left exposed - 10/10/2018

Great British Bake Off: Which brands are winning on social media? - 09/10/2018

MERó creates ‘Instagramable’ packaging design - 09/10/2018

Facebook expands into hardware with ‘Portal’ video chat screens - 08/10/2018

Viral publisher Unilad could be up for sale after owner goes into administration - 08/10/2018

Most sports and fitness wear brands 'have used social media influencers' - 04/10/2018

Facebook rolls out ads in ‘Stories’ format worldwide - 02/10/2018

Instagram founders step down - 02/10/2018

Snapchat rolls out new phase of ‘shoppable ads’ - 02/10/2018

Top 10 hashtag research tools: How to make the most of your social media posts - 21/09/2018

London Fashion Week: Victoria Beckham trumps Burberry for social buzz - 21/09/2018

Brands ‘need to do more ads on Instagram Stories’ - 20/09/2018

Hootsuite integrates Google to combine search and social ads - 20/09/2018

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience - 14/09/2018

LinkedIn debuts ‘self-service’ dynamic ads - 11/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Pinterest consumer study: Third of Brits want more ‘me time’ after summer - 03/09/2018

Emoji habits shows how Brits reacted to heatwave - 03/09/2018

Snapchat in UK ‘to overtake Facebook among 18- 24-year-olds this year’ - 29/08/2018

Facebook, Twitter and Google remove propaganda accounts - 24/08/2018

Facebook bans second Cambridge psychometric quiz app - 24/08/2018

Facebook gives every user a secret reputation score to tackle fake news - 23/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Facebook traffic plunges as people flock back to YouTube- study - 14/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

How many selfies does the average Brit take for the perfect photo? - 10/08/2018

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich - 09/08/2018

Snapchat self-serve ads pay off (despite drop in users) - 08/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Social TV trends: Love Island's official partners aren't the only winners - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers - 06/08/2018

Most Brits prefer to ‘self discover’ new brands rather than via advertising - 06/08/2018

Switzerland digital trends: More than half of social network users on Instagram - 03/08/2018

WhatsApp debuts paid-for business tools (and plans ads) - 03/08/2018

Love Island: Wes and Meg win online popularity contest - 27/07/2018

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter - 27/07/2018

Instagram rich list: Kylie Jenner claims to spot - 26/07/2018

Love Island: Which contestant is winning on social media? - 26/07/2018

World Cup social media review: Best influencers, posts and sponsors - 26/07/2018

 

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