Social media marketing - Daily research, tips, news and case studies for social media marketers

Digital Intelligence - a special report about social media marketing

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.
Social media marketing

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Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.

21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Instagram Regulation social media and social networking USA

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

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21/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends IM Instagram LinkedIn Pinterest Snapchat social media and social networking Twitter

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...  |  More about: augmented reality Digital Intelligence digital marketing local mobile marketing Snapchat social media and social networking technology

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing Google McDonalds Search video viral marketing YouTube

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

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18/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Instagram mobile marketing Snapchat social media and social networking

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...  |  More about: advertising Burger King Digital Intelligence digital marketing Google Internet of Things technology video viral marketing

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...  |  More about: blogging Clothing Digital Intelligence digital marketing digital trends FMCG social media and social networking video viral marketing YouTube

Teens ditching smaller social networks for Snapchat and Instagram

Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.

13/04/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Facebook Instagram Snapchat social media and social networking Twitter

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.

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13/04/2017  |  Full story...  |  More about: Digital data and case studies Digital Intelligence digital marketing food and beverages IM Internet of Things Microsoft Skype social media and social networking

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...  |  More about: Digital Intelligence FMCG social media and social networking Twitter USA viral marketing

Socialbakers debuts "Suite" all-in-one social media analytics tool

Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.


11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing social media and social networking

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing games technology video YouTube

Twitter cracks down on anonymous "eggs" with new avatar

Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.

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06/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation social media and social networking Twitter

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

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05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

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03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Oculus Rift inventor quits Facebook team after Trump controversy

Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes.

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31/03/2017  |  Full story...  |  More about: augmented reality Digital Intelligence Facebook games

UK retail customer experience failing to improve: 50% of queries left unanswered

Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.

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31/03/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing ecommerce retail social media and social networking

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

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28/03/2017  |  Full story...  |  More about: Digital Intelligence digital trends media mobile marketing social media and social networking USA

Aussie Hair partners visual marketing platform Olapic

Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.

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24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Instagram mobile marketing social media and social networking

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.

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23/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media mobile marketing social media and social networking Twitter

6 Pinterest hacks to grow your business [INFOGRAPHIC]

Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business.

23/03/2017  |  Full story...  |  More about: digital marketing digital trends Pinterest social media and social networking

LinkedIn revamps Site Navigator to help businesses boost contacts

LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise.

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22/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing LinkedIn recuitment social media and social networking

O2 and Havas uncover true performance of Facebook advertising

O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas.

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16/03/2017  |  Full story...  |  More about: analytics Digital Intelligence digital marketing digital trends Facebook O2 social media and social networking

Snapchat downgrades 2017 ad revenue forecast by $30m

Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.

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16/03/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends marketing Snapchat

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.

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16/03/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Internet of Things technology video YouTube

Social media marketing - Daily research, tips, news and case studies for social media marketers archives

One month on: How did the Super Bowl ads perform on social media? - 15/03/2017

Facebook takes on Snapchat with “Messenger Day” - 14/03/2017

Instagram Stories gets Snapchat-style geostickers - 13/03/2017

Guest comment: Three challenges for the web, according to its inventor - 13/03/2017

PG Tips turns Monkey into Facebook chatbot for Red Nose Day - 13/03/2017

Nearly 25% of small businesses not using social media - 10/03/2017

Facebook teams with Meetrics for ad verification - 09/03/2017

"Things Guys Don’t Talk About": New social media film for Childline - 08/03/2017

Facebook testing "thumbs down" button in Messenger - 07/03/2017

NHS uses Snapchat to attract new recruits during National Apprenticeship Week - 07/03/2017

Snapchat attracts 42 million fans to NFL content - 06/03/2017

Bot backlash: 70% of Facebook chatbot interactions “fail to understand users” - 03/03/2017

Mastercard unveils payment experience bot for Facebook Messenger - 02/03/2017

Snapchat demographics: US "less dominated by 18-24s compared to UK" - 01/03/2017

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event - 01/03/2017

Which brand won the social media Oscars? - 28/02/2017

Instagram at centre stage for designers during London Fashion Week - 27/02/2017

Hootsuite buys LiftMetrix to boost social marketing tools - 24/02/2017

Premium editorial content “more memorable and engaging than social feeds” - 24/02/2017

WhatsApp takes on Snapchat with expiring messages - 23/02/2017

Ads at the Oscars: Which brands spend the most? - 23/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers - 22/02/2017

Twitter horror story: London Dungeon aplogises for sexist Valentine's Day jokes - 17/02/2017

Facebook turns sound on for all news feed videos - 16/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Twitter losses double despite “Trump effect” - 10/02/2017

Facebook stops ‘illegal’ race-based ad targeting (but still offers ‘ethnic affinity’ tools) - 10/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Snapchat and Instagram growing fast in UK- report - 08/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political - 07/02/2017

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time) - 06/02/2017

Is Facebook working on an Apple TV rival? - 03/02/2017

Facebook beats expectations as ad revenue leaps up 53% - 03/02/2017

Six nations marketing: Dark Social “key to converting rugby fans” - 03/02/2017

Dove mocks Trump with 'alternative facts' ad - 02/02/2017

Snap Ads gets self-serve technology solution via 4C - 02/02/2017

Center Parcs runs first live Twitter story - 01/02/2017

Lego debuts social network for kids - 01/02/2017

Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC] - 31/01/2017

Top 5 most engaging movies on Facebook in 2016 - 27/01/2017

Obama posts outnumbered Trump’s on Instagram by more than 2 to 1 during inauguration - 27/01/2017

Snapchat debuts TV-style ratings with Nielsen deal - 26/01/2017

Vine RIP: Twitter officially shuts pioneering 7-second video service - 18/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

Facebook begins filtering ‘fake news’ in Germany - 17/01/2017

Instagram Stories gets ads as daily users reach 150m - 12/01/2017

McDonald’s Japan holds ‘General Election’ for burger upgrade - 12/01/2017

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz - 11/01/2017

Snapchat sets up international HQ in London - 10/01/2017

 

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