South Africa digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about South Africa

Digital presence is essential for any company to succeed in today’s digital world and South Africa is no exception. Successful marketing strategies need to understand the dynamic and evolving digital world, focusing on consumer insights and channel selection.

To keep you on top of how digital marketing is changing in South Africa, here are some key developments and trends we've identified.
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African mobile broadband connections to double within five years

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.

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07/11/2017  |  Full story...  |  More about: Africa demographics Digital Intelligence digital marketing digital trends mobile marketing

Middle East and Africa: 27% of digital consumers are 'mobile-only'

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.

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09/08/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing digital trends internet use Middle East and Africa mobile marketing time spent online

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing FMCG games recuitment Unilever

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

Case study: OMO ‘Fast Maths’ app educates South African kids

South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential – was in a good place to make it happen.

24/09/2015  |  Full story...  |  More about: Africa apps Digital Intelligence digital marketing education mobile marketing South Africa Unilever

Facebook to open first Africa office to find ‘next billion’ users

Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent.

30/06/2015  |  Full story...  |  More about: Africa Digital Intelligence digital marketing Facebook social media and social networking South Africa

Global ad trends: Digital ‘to account for third of all revenue by 2018’

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.

04/06/2014  |  Full story...  |  More about: adspend Argentina China Digital Intelligence digital marketing global India Japan Mexico Pricewaterhouse Coopers Russia South Africa South America Turkey UK video

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

Global mobile broadband penetration: 2014. This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On average, 21% of the worldwide population is using mobile broadband. South Asia proved to have the lowest reach with only 4$ of it's population using mobile broadband.

13/03/2014  |  Full story...  |  More about: Asia Asia Pacific Australia broadband digital companies digital data Digital Intelligence digital marketing digital trends Europe Global Latin America Middle East and Africa mobile internet North America South America UK USA

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

09/01/2014  |  Full story...  |  More about: demographics digital companies digital data Digital data and case studies Digital Intelligence digital marketing digital trends ecommerce social media and social networking time spent online

Mobile 3.0: A look at the new era of smartphones (infographic)

Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile - Mobile 3.0.

08/01/2014  |  Full story...  |  More about: Africa Asia Pacific Brazil Digital Intelligence digital marketing digital trends infographic Middle East and Africa mobile devices and tablets mobile marketing

South Africans embrace online shopping and Cyber Monday

This year saw a rise in online spending across the globe, with USA reporting a 20% increase in online shopping on Cyber Monday as shoppers snubbed physical retail stores in favour of missing out on the holiday queues.

12/12/2013  |  Full story...  |  More about: Africa digital companies Digital Intelligence digital marketing digital trends ecommerce Middle East and Africa retail South Africa

Top mobile websites in South Africa

This chart shows the top 10 mobile websites in South Africa (not including international sites). The mobile version of News24.com and its sister sites channel24.com and sport24.com all feature in the top ten. News sites in general are clearly popular mobile site destinations with both EWN (Eye Witness News) and The Daily Sun featuring in the chart.

Top mobile websites in South Africa. This chart shows the top 10 mobile websites in South Africa (not including international sites). The mobile version of News24.com and its sister sites channel24.com and sport24.com all feature in the top ten. News sites in general are clearly popular mobile site destinations with both EWN (Eye Witness News) and The Daily Sun featuring in the chart.

27/06/2013  |  Full story...

Top websites in South Africa

This chart shows the unique visitors and page views for the top 15 websites in South Africa (not including international sites). News24.com is a popular South African based news website, attracting the highest amount of unique visitors and over 40 million page views. News24.com also owns channel24.co.za and sport24.com, making the total number of unique users on its sites in the top 10 over 4 million.

Top websites in South Africa. This chart shows the unique visitors and page views for the top 15 websites in South Africa (not including international sites). News24.com is a popular South African based news website, attracting the highest amount of unique visitors and over 40 million page views. News24.com also owns channel24.co.za and sport24.com, making the total number of unique users on its sites in the top 10 over 4 million.

27/06/2013  |  Full story...  |  More about: Africa digital companies digital data Digital Intelligence digital marketing digital trends internet use newspapers South Africa time spent online

Top websites in South Africa in 2013

News24 is South Africa’s most popular website, followed by Howzit and iol, according to data from Effective Measure.

13/06/2013  |  Full story...  |  More about: Africa digital companies Digital Intelligence digital marketing digital trends internet internet use mobile marketing newspapers South Africa time spent online

The rise of smartphones in South Africa (Infographic)

Smartphones are on the rise in South Africa. This infographic from InMobi,looks back to 2012 and illustrates how consumer behaviour in South Africa is shifting, as they become more reliant on their phones as their primary means of being connected.

13/06/2013  |  Full story...  |  More about: Africa Digital Intelligence digital marketing digital trends infographic mobile devices and tablets mobile marketing South Africa

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.

Watch this video from Cisco, featuring key highlights of the report below:

11/06/2013  |  Full story...  |  More about: Asia Asia Pacific Australia broadband demographics digital companies Digital Intelligence digital marketing digital trends Europe global internet Latin America Middle East and Africa mobile internet North America South America UK USA

Men more likely than women to shop via their mobiles

Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes to mobile shopping.

23/04/2013  |  Full story...  |  More about: Australia Colombia demographics Digital Intelligence digital marketing digital trends France Germany global mobile devices and tablets mobile marketing smartphones South Africa UK USA

Digital marketing in South Africa: Consumers ditching TV for mobile and web

South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study.

04/04/2013  |  Full story...  |  More about: Africa digital companies Digital Intelligence digital marketing digital trends internet use media Middle East and Africa social media and social networking South Africa time spent online

Global mobile trends: Fastest growing iOS and Android markets

This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

Global mobile trends: Fastest growing iOS and Android markets. This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

13/03/2013  |  Full story...  |  More about: Android Apple Chile China Colombia digital companies digital data Digital Intelligence digital marketing digital trends Egypt global India iPhone iPod and iTunes mobile devices and tablets mobile internet mobile marketing Philippines smartphones South Africa Thailand Turkey Ukraine Venuzuela Vietnam

Video viral of the week: Facebook users get virtual holiday in Cape Town

This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users in the process. See why it’s our video viral of the week below…

27/02/2013  |  Full story...  |  More about: agencies digital companies Digital Intelligence digital marketing Facebook Ogilvy social media and social networking South Africa Travel video YouTube

Twitter case study: Toyota offers sweets for tweets

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To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The campaign matched the new Toyota Etios tagline, “Here to make you smile”, promoting a positive brand message and putting the car across as a fun machine to drive.

YouTube case study

More on this Case study …
Brand: Toyota | Country: South Africa | Agency: HelloComputer, ThingKing | Sector: Retail, Automotive | Format: Twitter,Mobile, social media

16/01/2013  |  Full story...  |  More about: agencies automotive brands digital companies Digital Intelligence digital marketing social media and social networking South Africa Toyota Twitter

Middle East and Africa ad spend growth in 2012

The Middle East and Africa showed the most significant growth for all regions. Outdoor ad spend saw the biggest gain in the region with a 45.3% increase, the biggest increase of any ad spend in all regions analysed.

Middle East and Africa ad spend growth in 2012. The Middle East and Africa showed the most significant growth for all regions. Outdoor ad spend saw the biggest gain in the region with a 45.3% increase, the biggest increase of any ad spend in all regions analysed.

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06/08/2012  |  More about: adspend digital data Digital Intelligence digital marketing digital trends global media Middle East and Africa newspapers Nielsen

Facebook rolls out App Centre to 8 countries

Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business. The social network has rolled out the service in United States, Australia, Canada, India, Ireland, New Zealand, South Africa and the United Kingdom. In the coming weeks, the company is launching the App Center to users in Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey.

11/07/2012  |  Full story...  |  More about: apps Australia Brazil Canada digital companies Digital Intelligence digital marketing Facebook France games India Ireland mobile internet mobile marketing Russia social media and social networking South Africa Spain Taiwan Turkey UK USA

South Africa digital marketing - Research, tips and news for marketers archives

Developing markets 'to deliver half global adspend growth' - 20/12/2011

African broadband users ‘to exceed 250 million by 2015’ - 22/11/2011

Mobile web access ‘outpacing fixed-line internet access’ - 18/10/2011

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