Digital Intelligence

Entries from Digital Intelligence tagged with "aa"

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Affiliate marketing: The AA drops Tradedoubler for Affiliate Window

The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window. The new launch with Affiliate Window will assist the AA with a strategic affiliate recruitment drive specifically growing the longtail and proactively managing cashback partners.

19/03/2012  |  Full story...

Consumer internet behaviour: UK

Monthly internet use: key indicators for UK web users, Mar 10Consumer internet behaviour: UK. Monthly internet use: key indicators for UK web users, Mar 10

13/04/2010

Top 10 travel search terms: UK

Terms ranked by search clicks for the four weeks ending 10th AprilTop 10 travel search terms: UK. Terms ranked by search clicks for the four weeks ending 10th April

10/04/2010

Top 10 travel websites: UK

Sites ranked by visits for the week ending 17th April 10. Top 10 travel websites: UK. Sites ranked by visits for the week ending 17th April 10.

10/04/2010

Ads on social networks forced to comply with ASA standards

Ads on social media sites will soon have to comply with the same code of conduct as traditional media, following a new industry-wide initiative. The move has been designed to help increase protection for consumers and children, by holding online ads accountable for being honest and responsible.

Set to begin this Autumn, the UK internet industry (including the Internet Advertisising Bureau) has joined forces to agree an extension to the CAP Code to claims on companies’ own websites, which would extend the Advertising Standards Authority’s (ASA) remit in digital media. This code is designed to ensure that the marketing industry adopts the same self-regulatory standards for all marketing communications on the internet as it does across traditional marketing channels.

08/03/2010  |  Full story...

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