Digital Intelligence

Media monitoring organisation ABC has launched a new Multi-Platform Certification which will allow media owners to highlight their brand reach across multiple platforms, as part of their online marketing research. The plans will reveal the extent of a brand’s reach across media platforms including print, online, apps and email.

07/12/2011  |  Full story...

The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges. The move will see IASH agree a new structure with defined roles for UK trade bodies IAB and ABC

Internet Advertising Sales House (IASH) was originally launched in 2006 to police the activities of sales houses and networks through an effective industry-agreed Code of Conduct, audited by ABC. With the advent of Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSP’s) and other real-time operators within the network space membership of IASH will be open to more operators within the network ecosystem.

19/07/2011

19/07/2011  |  Full story...

The website of the Daily Mail remains the UK's most popular national newspaper website for the twelfth month in succession, attracting 53.9 million browsers in December, according to new figures. Data from the Audit Bureau of Circulations found the Mail Online drew an average of 3,044,961 daily browsers in December, up 60.32 per cent on the number of browsers in the same month the previous year.

This was also up 3.58 per cent up from the 2,939,799 daily browsers it drew in November. The Daily Mail & General Trust’s website has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused solely on total monthly unique users.

31/01/2011  |  Full story...

The Internet Advertising Sales House council has confirmed that ad network eSpot has failed to complete and pass the most recent ABCe audit. The online ad network did not submit an audit for the period July to Dec 2009, and has therefore been suspended. This decision is based on the IASH Code 9.2 which states that if an IASH Member fails to submit for an audit they will be suspended from IASH Membership.

Any IASH Member who fails to complete or an audit will be referred for a re-audit and can only re-apply for IASH Member status upon the successful completion of an IASH audit. IASH said that if eSpot wishes to regain IASH membership, the company must, as a minimum, complete and pass an audit before being considered for re-admission.

16/04/2010

16/04/2010  |  Full story...