Digital Intelligence

The Internet Advertising Sales House (IASH) is to extend its role of policing online ad networks to cover more of the industry, including ad exchanges. The move will see IASH agree a new structure with defined roles for UK trade bodies IAB and ABC

Internet Advertising Sales House (IASH) was originally launched in 2006 to police the activities of sales houses and networks through an effective industry-agreed Code of Conduct, audited by ABC. With the advent of Ad Exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSP’s) and other real-time operators within the network space membership of IASH will be open to more operators within the network ecosystem.

19/07/2011

19/07/2011  |  Full story...

Publishers using Google’s Ad Manager system to control their sites ads will soon be moved over to DoubleClick for Publishers (DFP). Google said the move is designed to make the ad management process easier and faster for publishers. Google acquired DoubleClick in March 2008, and has since upgraded DFP to include a variety of new features.

In a statement Google said: "DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We’ll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we’ll be moving Google Ad Manager customers to DFP Small Business in the coming weeks."

01/03/2010

01/03/2010  |  Full story...

The IAB has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK, to bring greater consistency to online video planning and buying.The inititive has been developed by the Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising.

VAST 2.0 is a global initiative created by IAB in the US, originally launched to bring greater consistency to online video planning and buying, and make the format more comparable with other media such as TV. It allows advertisers to easily run multi-site video campaigns from one point of contact, third party ad servers.

11/02/2010

11/02/2010  |  Full story...