Digital Intelligence

Entries from Digital Intelligence tagged with "ad traffic"

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Top 5 performing ad formats

After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer. MediaMind reveals the top 5 performing online ad formats in a new study released today entitled “5 ad formats that make a difference for your brand.”

27/02/2012  |  Full story...

Internet ‘now dominated by just 30 companies’

The Internet has become dominated by a small number of giant firms, with Google now the largest source of web traffic, according to a new report. Arbor Networks' 2009 Internet Observatory Report found that five years ago, Internet traffic was proportionally distributed among tens of thousands of networks. Two years ago, 15,000 networks accounted for about 50% of online traffic. Today, 100 networks out of over 35,000 contribute 60% of all online traffic. The largest source of traffic is Google, which accounts for 6% of all Internet traffic globally, the report found.


14/10/2009  |  Full story...

ComScore and Omniture offer audience tracking service

Online research company comScore has partnered with web analytics firm Omniture, to measure online traffic for advertisers and publishers. The deal will see comScore integrate Omniture’s system of using cookies to track unique visitors with its own panel-based audience measurement tools. The goal of this synergistic union is to create more accurate Web data for media and marketers.

Online media outlets and ad buyers often receive conflicting information about how many people are visiting certain sites from industry suppliers. Combing the data they supply may provide a more accurate and comprehensive analysis of Web site traffic. The collaboration follows the purchase of Omniture by software company Adobe for $1.8bn.


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