Digital Intelligence

Entries from Digital Intelligence tagged with "adap tv"

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AOL buys Adap.TV to boost video ad targeting and reach

AOL has bought video ad platform Adap.tv for $405m, as the internet giant looks to boost its ad targeting and appeal to more advertisers across its roster of websites.

Watch this Bloomberg video showing Armstrong commenting on the deal here:

08/08/2013  |  Full story...

Top 10 video sites in terms of ad impressions: US

Amongst US online video sites, Hulu generated the most video ad impressions, according to new research. The study, from comScore, showed that Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at 996 million. Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video Network (603 million).

10/10/2011  |  Full story...

Top 10 online videos in US

172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the course of the month.

01/06/2011

01/06/2011  |  Full story...

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