Digital Intelligence

Entries from Digital Intelligence tagged with "adidas"

11 result(s) displayed (1 - 11 of 11)

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...

Adidas 'app squads' to shed light on dark social channels

Adidas has invited fans to join 'app squads' in select cities around the world, as the sports brand looks to shed light on so-called 'dark social' channels- private sharing that is hugely popular, but difficult to track.

08/03/2016  |  Full story...

Adidas puts NFC sensors in products to create ‘a billion touchpoints’

Adidas is harnessing the ‘internet of things’ by putting sensors in a range of its products, so it can track and send offers to customers even after their purchase.

17/03/2015  |  Full story...

Digital Intelligence October 2014

Digital Strategy data - Digital Intelligence October 2014

Mobile strategies got a boost this month as Facebook's Hyper Local ads took geo-targeting to a new level.

New research shows Europeans value their personal data at £140, but if you're a trusted brand looking to get access the price could be lower. For 2015 strategies, smartwatches are about to make intelligent homes even smarter, and connected cars will create a wealth of new touchpoints.

- Facebook's 'auto-play' video strategy pays, as video uploads set to surpass YouTube
- Apple Pay: Goes live in the US
- Mobile video ad spend: Triples in the UK
- YouTube: new 'Preferred' format shakes up media planning
- Twitter: TV ratings now offered through dual-screening

Email us back for extra tips on what this means for your 2015 strategy.

Read October 2014

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31/10/2014

Adidas adopts ‘mobile first’ native video format from Unruly

Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.

View a demo of the format here:

01/10/2014  |  Full story...

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...

Adidas takes on Samsung with $199 'personal trainer' fitness band

Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.

Watch this promo video below:


11/07/2014  |  Full story...

Adidas launches ‘Micoach smartwatch with heart-rate sensor

Adidas has launched a smartwatch with an inbuilt heart rate monitor, as the sports brand looks to rival Nike in the upcoming digital fitness market.

18/10/2013  |  Full story...

Non-sponsors win social Olympics- Nike takes gold ahead of Adidas

Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data. The findings, from Socialbakers ‘cheermeter’ tool, indicate that it’s not the Olympic sponsors who are winning the race for brand engagement. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 - more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.

16/08/2012  |  Full story...

Branding clampdown hands non-sponsors Olympic-sized marketing boost

LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows. UK traffic to the websites of Pepsi and Nike had been declining in volume in the lead up to the games, while those of London 2012 Partners Adidas and Coca-Cola saw substantial rises. However, the trend reversed this weekend following widespread reporting that the brand clampdown could mean that visitors to the games who displayed the logos of non-sponsor firms could be barred from entry.

31/07/2012  |  Full story...

The social media Olympics: Which sponsors are creating the most buzz online?

With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Digital intelligence - The social media Olympics: Which sponsors are creating the most buzz online

26/07/2012  |  Full story...

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