Digital Intelligence

Entries from Digital Intelligence tagged with "adjug"

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IPA survey: Spotify voted best UK media owner by online advertisers

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey. The music streaming service came top of the list, with 83.5% of respondents agreeing/agreeing strongly that "My overall experience of dealing with this supplier is a good one." This is the first time in over three years that a new leader has emerged as has been top since autumn 2008. This is also the first time a new entrant to the survey has leapt straight to the top.

29/03/2012  |  Full story...

IgnitionOne buys ad exchange AdJug

Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory. The two companies will integrate their technologies to provide marketers with a sophisticated solution that simplifies the buying, targeting and measurement of online advertising. Display advertising is growing rapidly, fuelled in part by the transparent buying environment offered by advertising exchanges such as AdJug.


17/08/2011  |  Full story...

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