Digital Intelligence

Entries from Digital Intelligence tagged with "adobe"

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Brand loyalty: 5 questions you should be asking to become an 'experience business' in 2018

Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.


29/11/2017  |  Full story...

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.


14/11/2017  |  Full story...

Adobe teams up with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.


17/10/2017  |  Full story...

Email “still most popular marketing channel”

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.


01/09/2017  |  Full story...

Adobe revamps marketing personalisation with new artificial intelligence tool

Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale.


02/08/2017  |  Full story...

RIP Flash: Adobe to end pioneering web software by 2020

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.


31/07/2017  |  Full story...

Adobe unites marketing tools under single “Experience Cloud” platform

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

23/03/2017  |  Full story...

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Adobe to buy video ad tech firm TubeMogul for $540m

Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.

15/11/2016  |  Full story...

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

19/10/2016  |  Full story...

Europeans spend more time than ever reading emails (but only open 10%)

Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.

04/10/2016  |  Full story...

Brands failing to bring consistency across devices: consumer survey

Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.

12/05/2016  |  Full story...

Going paperless: Adobe links electronic signatures service with Marketing Cloud

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

27/04/2016  |  Full story...

Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign

Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…

15/04/2016  |  Full story...

Google joins up analytics with '360 Suite'

Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today's multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.

17/03/2016  |  Full story...

Adobe debuts app creation tool for brands

Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.

23/02/2016  |  Full story...

Global ad trends: Paid search slows as spend shifts to programmatic display ads

Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.

01/02/2016  |  Full story...

Adobe reveals 2016 Marketing Predictions

The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead.

16/12/2015  |  Full story...

Adobe brings data trading into platform with new tool

Adobe has launched a new data marketplace tool, bringing buying and selling of consumer data inside the Adobe platform for the first time.

11/11/2015  |  Full story...

Facebook vs Google: Who will win the online ad war?

Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.

26/10/2015  |  Full story...

Savvy digital consumers force marketers to rethink marketing mix

Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.

05/10/2015  |  Full story...

IAB finally dumps Flash for HTML5 as video ad standard

The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.

19/08/2015  |  Full story...

Adobe and Publicis unite for ‘always-on’ global marketing platform

Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.

15/09/2014  |  Full story...

Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.

24/04/2014  |  Full story...

Global Christmas shopping trends: UK biggest mobile shoppers in Europe

Mobile shopping in set to soar this Christmas, with the UK leading the way in Europe, according to new research.

07/11/2013  |  Full story...

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