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Entries from Digital Intelligence tagged with "adspend"

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Marketers waste 21 cents per media dollar due to poor data quality

While marketers spend a staggering 32% of their time managing data quality, these efforts aren’t enough to prevent significant waste, resulting in inaccurate targeting and lost customers, according to new research.

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06/09/2019  |  Full story...

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

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28/08/2019  |  Full story...

40% ad spend increase recorded in ecommerce advertising

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

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02/08/2019  |  Full story...

Influencer fraud ‘costing brands over £1 billion’

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Influencer fraud ‘costing brands over £1 billion’

01/08/2019  |  Full story...

UK ad spend hits £6bn in Q1 2019 as podcasting soars

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

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31/07/2019  |  Full story...

Digital audio ad spend ‘set to grow significantly’

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.

Digital audio ad spend ‘set to grow significantly’

26/07/2019  |  Full story...

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

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24/07/2019  |  Full story...

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...

How much should SMEs spend on branding?

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

How much should SMEs spend on branding?

08/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Digital drives UK ad spend to record levels: VOD, social and search lead way

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

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30/04/2019  |  Full story...

Marketers shifting budgets: Holiday travelers and online gamers become top priority

Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.

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28/02/2019  |  Full story...

Influencer marketing stars earning less (but brands paying more overall)

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

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25/02/2019  |  Full story...

How broadcasters are embracing programmatic for TV

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

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19/02/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

UK adspend to surpass £20bn for first time in 2019

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print.

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30/11/2018  |  Full story...

Adspend set to surge in China, despite knowledge gap

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

14/11/2018  |  Full story...

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said.

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09/11/2018  |  Full story...

37% of business leaders ‘don't know what they are spending their marketing budgets on’

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

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16/10/2018  |  Full story...

German ad spend trends: TV falls below 25% as digital soars ahead

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

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12/10/2018  |  Full story...

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

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12/10/2018  |  Full story...

Search and social to drive 67% of adspend growth by 2020

Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.

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25/09/2018  |  Full story...

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