Digital Intelligence

Entries from Digital Intelligence tagged with "adspend"

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UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research.

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24/07/2017  |  Full story...

Europe digital trends: Online ad spend extends lead over TV

Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.

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30/06/2017  |  Full story...

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

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03/05/2017  |  Full story...

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.

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20/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

New study finds a major gap in content marketing understanding as budgets soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.

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12/04/2017  |  Full story...

Adidas to shift TV budget to digital: "You don't see any TV advertising anymore"

Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted.


21/03/2017  |  Full story...

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)

The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research.

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09/03/2017  |  Full story...

P&G begins 4-point “transparency review” of all its agencies

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

01/02/2017  |  Full story...

4 global search trends: US paid search reverses downward trend to rise 15%

US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.


31/01/2017  |  Full story...

UK adspend up 4.2% after Brexit vote

UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.

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27/01/2017  |  Full story...

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

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19/01/2017  |  Full story...

Online to replace TV as top ad medium by 2020- report

Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.

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04/01/2017  |  Full story...

WPP cites “Brexit anxiety” as UK growth slows

Advertising giant WPP has warned "the first signs of Brexit anxiety" are starting to show as the company reported slowing revenue growth in the UK.

01/11/2016  |  Full story...

Is web analytics ‘under-reporting’ Facebook revenue?

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.

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28/10/2016  |  Full story...

Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type

Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.

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07/10/2016  |  Full story...

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...

Over 40% of video budgets being allocated to formats beyond pre-roll

While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.

22/09/2016  |  Full story...

Two thirds of marketers "can’t calculate the value of their customers"

Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.

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19/09/2016  |  Full story...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...

Mobile video drives social ad spend up 50% [INFOGRAPHIC]

Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research.

10/08/2016  |  Full story...

Top paid search advertisers: Amazon and telecoms brands spend big

Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.

05/08/2016  |  Full story...

Ten years of digital growth: Ireland leads Europe for long-term ad spend

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by Bulgaria and Poland, according to new research looking at online ad spend over the past ten years.

05/07/2016  |  Full story...

YouTube woos small businesses with free professional video ads

Google has launched a new 'DIY-style' video ad package for small businesses, offering ‘free' professional video ads and tools… provided they spend $150 on YouTube ads.


17/06/2016  |  Full story...

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