Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

20/01/2017  |  Full story...

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".


20/01/2017  |  Full story...

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.


20/01/2017  |  Full story...

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.


19/01/2017  |  Full story...

Advertising “underpins the EU economy” says Deloitte

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

17/01/2017  |  Full story...

22% of UK ad firms “have already lost business due to Brexit vote”

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.


16/01/2017  |  Full story...

adsquare and TabMo join forces for “one-stop shop” mobile advertising

Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare.


13/01/2017  |  Full story...

Instagram Stories gets ads as daily users reach 150m

Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat's territory.

12/01/2017  |  Full story...

Facebook plans 15 second mid roll ads within videos

Facebook is testing "mid-roll" video advertising, where ads are played after a video has already started, according to news reports.


11/01/2017  |  Full story...

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according to new research.

11/01/2017  |  Full story...

New start-up uses soundwaves to send targeted mobile ads

Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.

10/01/2017  |  Full story...

4 ad tech trends for 2017

What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and beyond.


10/01/2017  |  Full story...

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.


09/01/2017  |  Full story...

Emoderation rebrands to The Social Element with new “Emotional” analytics

Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.

06/01/2017  |  Full story...

IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.


05/01/2017  |  Full story...

Ad tech start-ups "losing funding due to Facebook and Google dominance"

Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report.


04/01/2017  |  Full story...

Online to replace TV as top ad medium by 2020- report

Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.


04/01/2017  |  Full story...

Music streaming ads "worth $220m" to advertisers

Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to "moods and moments" according to new research.


03/01/2017  |  Full story...

Top 10 Tech Trends of 2017

Artificial Intelligence is poised to have the greatest impact on the global technology sector in 2017, according to new research.

21/12/2016  |  Full story...

Fake news sites: is your brand protected in a programmatic world?

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.

15/12/2016  |  Full story...

2017’s business trends in a digital world

10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.


15/12/2016  |  Full story...

10 digital innovation predictions for 2017

Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.


14/12/2016  |  Full story...

Retailers "missing value of customer journey with last-click focus"

The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.

13/12/2016  |  Full story...

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.

09/12/2016  |  Full story...

2017 marketing data trends: Machine learning, IoT, and real-time streaming

Big data continues to be the fastest-growing segment of the information management software market.

06/12/2016  |  Full story...

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