Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

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23/03/2017  |  Full story...

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.

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22/03/2017  |  Full story...

Location drives marketers’ shift from demographic to contextual insights

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.

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21/03/2017  |  Full story...

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.

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20/03/2017  |  Full story...

Global online ad fraud will cost industry $16.4bn in 2017

The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.

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17/03/2017  |  Full story...

Snapchat downgrades 2017 ad revenue forecast by $30m

Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report.

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16/03/2017  |  Full story...

New analytics took helps luxury brands understand cross-border shopping

Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.

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14/03/2017  |  Full story...

TAG and JICWEBS partner to clean up digital advertising supply chain

The two leading cross-industry standards bodies in the US and UK have today announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.

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10/03/2017  |  Full story...

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.

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10/03/2017  |  Full story...

Facebook teams with Meetrics for ad verification

Facebook has stuck its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.

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09/03/2017  |  Full story...

9 in 10 consumers worried about online privacy (but most want personalisation too)

While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.

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09/03/2017  |  Full story...

LoopMe’s Artificial Intelligence gets $10m funding boost

Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.

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08/03/2017  |  Full story...

Top data leaders of 2017: Sainsbury’s Andrew Day tops list

Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data.

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28/02/2017  |  Full story...

Shine quits ad blocking to become "ad verification" platform

Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers.


27/02/2017  |  Full story...

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

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23/02/2017  |  Full story...

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.

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23/02/2017  |  Full story...

Google switches all on-site search tools to be ad-funded in major shake-up

Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry.

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22/02/2017  |  Full story...

CRM managers ‘lack the data and strategy to communicate with customers effectively’

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.

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21/02/2017  |  Full story...

Amazon dominated UK paid search in 2016

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

17/02/2017  |  Full story...

Brexit and Trump forces marketers to ask if they really know their audience

Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 - post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually looking for.

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16/02/2017  |  Full story...

Brits “more romantic than the Italians or French”- Adobe data

With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day...

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13/02/2017  |  Full story...

Twitter losses double despite “Trump effect”

Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.

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10/02/2017  |  Full story...

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...

Food shopper survey: Quality and service considered more important than price

Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.

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09/02/2017  |  Full story...

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