Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

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23/02/2017  |  Full story...

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.

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23/02/2017  |  Full story...

Google to replace paid site search tool with ad-funded version

Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.

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22/02/2017  |  Full story...

CRM managers ‘lack the data and strategy to communicate with customers effectively’

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.

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21/02/2017  |  Full story...

Amazon dominated UK paid search in 2016

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

17/02/2017  |  Full story...

Brexit and Trump forces marketers to ask if they really know their audience

Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 - post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually looking for.

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16/02/2017  |  Full story...

Brits “more romantic than the Italians or French”- Adobe data

With February 14th fast approaching, new data from Adobe Stock reveals where hearts are set to be racing this Valentine’s Day...

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13/02/2017  |  Full story...

Twitter losses double despite “Trump effect”

Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.

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10/02/2017  |  Full story...

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...

Food shopper survey: Quality and service considered more important than price

Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.

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09/02/2017  |  Full story...

GlobalWebIndex debuts new data set to help brands boost audience profiling

GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.

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08/02/2017  |  Full story...

Ad blocking goes mobile: 615m devices blocking ads worldwide

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

07/02/2017  |  Full story...

IAB UK appoints Roisin Donnelly to lead new “advertiser engagement” scheme

The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

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07/02/2017  |  Full story...

Most marketers “miss sales due to dated marketing technology”

Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.

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06/02/2017  |  Full story...

Facebook beats expectations as ad revenue leaps up 53%

Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations.

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03/02/2017  |  Full story...

Snap Ads gets self-serve technology solution via 4C

Snapchat's new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.

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02/02/2017  |  Full story...

Half of marketers predict “death of the cookie” by 2018

Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report.

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02/02/2017  |  Full story...

eBay Advertising announces second “Programmatic Only Week”

eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.

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02/02/2017  |  Full story...

P&G begins 4-point “transparency review” of all its agencies

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

01/02/2017  |  Full story...

First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

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31/01/2017  |  Full story...

4 global search trends: US paid search reverses downward trend to rise 15%

US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.


31/01/2017  |  Full story...

Google removed 1.7bn ‘bad ads’ in 2016 (including fake news)

Google took down 1.7bn bad ads last year, more than double the number it took down in 2015, according to its Bad Ads Report.

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26/01/2017  |  Full story...

AOL debuts self-serve TV ad-buying tool

AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.

25/01/2017  |  Full story...

Yahoo sale to Verizon "delayed due to security breaches"

Yahoo's $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year.

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24/01/2017  |  Full story...

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