Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

25 result(s) displayed (1 - 25 of 2648)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Spotify’s ‘creepy’ video ad banned for scaring children

A Spotify ad that mimicked horror film has been banned for "unjustifiably" distressing children.

spotscare.jpg

22/10/2018  |  Full story...

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.

facebook-errors2%20%282%29.jpg

19/10/2018  |  Full story...

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

pollpass.jpg

19/10/2018  |  Full story...

Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

creative-lightbulb.jpg

17/10/2018  |  Full story...

Has YouTube per-view revenue peaked?

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.

youtube%20coins2.jpg

15/10/2018  |  Full story...

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

autominfa.jpg

12/10/2018  |  Full story...

UK digital adspend rises 15% to £6.36bn

Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.

digadapiabn.jpg

12/10/2018  |  Full story...

Data fail: Marketers not effectively integrating data for insights

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.

gettingmr%20main.jpg

11/10/2018  |  Full story...

69% of consumers believe technology will help build stronger relationships with retailers

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.

connections.jpg

10/10/2018  |  Full story...

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

bakeoff18a.jpg

09/10/2018  |  Full story...

The price of slow tech roll-outs: Staff held back by legacy technology

Organisations’ fears that inability to deliver an agile workspace will have a significant impact on their business competitiveness and ability to attract and retain staff, according to new research.

cio%20research.jpg

05/10/2018  |  Full story...

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

mrc.jpg

04/10/2018  |  Full story...

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

apple%20business%20chat.jpg

04/10/2018  |  Full story...

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

trends%202018.jpg

04/10/2018  |  Full story...

Facebook rolls out ads in ‘Stories’ format worldwide

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

fb%20stories%20ads.jpg


02/10/2018  |  Full story...

Hooked on Wifi: The 15 Most Internet Addicted Countries Around the World

A new study released today by leading price comparison website Compare the Market uncovers which nations are the most internet dependant.

intd2.jpg

27/09/2018  |  Full story...

Content discovery ‘key to achieving customer satisfaction’

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

26/09/2018  |  Full story...

The new digital persona: What online value exchange means for millennials and Gen Z

Over three quarters of 16-34 year olds say GDPR doesn’t go far enough – yet only 11% carefully consider before accepting cookie banners, according to new research.

millenials%20comp.jpg

24/09/2018  |  Full story...

High-impact digital display ads ‘amplify standard media’

High-impact digital display ads such as pageskins generate an amplification effect for standard media, according to new research.

21/09/2018  |  Full story...

Display and subscriptions continue to drive digital publishing revenue

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

20/09/2018  |  Full story...

Nearly half of businesses spend more than $500k on digital marketing

Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey.

18/09/2018  |  Full story...

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

squARE%5D.jpg

14/09/2018  |  Full story...

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

13/09/2018  |  Full story...

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...

Online advertising whitepaper: demystifying premium video

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

demyst.jpg

10/09/2018  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy