Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Onefootball hires SpotX for global video ad partnership

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

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14/06/2019  |  Full story...

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

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14/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

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13/06/2019  |  Full story...

Customer experience trends: Loyalty top priority for brands

Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers.

12/06/2019  |  Full story...

Nike sells digital trainers exclusively via Fortnite

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

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12/06/2019  |  Full story...

The Love Island effect: Influencer ROI ‘is more theatre than reality’

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

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10/06/2019  |  Full story...

Yahoo streams new Football Show 24/7 for World Cup

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

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10/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

Whitepaper: The rise of data enabled TV advertising

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

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07/06/2019  |  Full story...

'Sign in with Apple': A new hurdle for location services?

Apple has launched a new "sign in with Apple" tool similar to those offered by Facebook and Google.

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06/06/2019  |  Full story...

D&AD winner: Microsoft adaptive controller brings gaming to everyone

Developed in partnership with the accessibility community, the Xbox Adaptive Controller enables gamers to customise their controller set-up in a manner that works best for them. The campaign won a prestigious D&AD award.

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05/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

NBC launches streaming news channel

NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.

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03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

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03/06/2019  |  Full story...

Generation Z at a tipping point: Expect brands to ‘take a stand’

Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.

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31/05/2019  |  Full story...

Invisible and stereotyped: How LGBTQ+ women are perceived by popular culture

Nine out of ten gay women still feel they are negatively stereotyped in the media and a new survey reveals what specific stereotypes they find most galling.

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31/05/2019  |  Full story...

5G goes live in the UK: EE beats rivals to launch

EE has pipped its rivals to launch the first 5G network in the UK, offering ultra high speed internet connection in London, Cardiff, Belfast, Edinburgh, Manchester and Birmingham from today.

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30/05/2019  |  Full story...

Roku woos TV advertisers with new streaming video measurement tool

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads.

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30/05/2019  |  Full story...

CrossFit quits Facebook branding them ‘utopian socialists'

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”.

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29/05/2019  |  Full story...

GDPR ‘has boosted ads and lowered costs’- report

With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.

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28/05/2019  |  Full story...

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

24/05/2019  |  Full story...

Codemasters partners Bidstack for in-game advertising for new Grid title

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

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24/05/2019  |  Full story...

Cognism integrates App marketplace with Salesforce

Cognism has launched Cognism for Salesforce on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways.

Cognism integrates App marketplace with Salesforce

24/05/2019  |  Full story...

Smart cities traffic solutions to more than double revenue in four year’s time- report

Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.

Smart cities traffic solutions to more than double revenue in four year’s time- report

23/05/2019  |  Full story...

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