Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.

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24/05/2017  |  Full story...

Video viral of the week: Santander VR wedding stunt

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill.

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24/05/2017  |  Full story...

Brands to blame? 50% hold them responsible for inappropriate ad placement

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.

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23/05/2017  |  Full story...

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

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23/05/2017  |  Full story...

Online video trends: Adverts have biggest influence on what consumers watch

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.

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19/05/2017  |  Full story...

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.

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18/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

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16/05/2017  |  Full story...

Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.

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16/05/2017  |  Full story...

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

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15/05/2017  |  Full story...

Snapchat losses widen as user growth slows

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.

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11/05/2017  |  Full story...

Marketers “feel the need to hoard customer data”

Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.

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11/05/2017  |  Full story...

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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10/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...

Rise of mobile ads "contributing to declining viewability levels"

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research.

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03/05/2017  |  Full story...

Bank Holiday shopping: Shopper behaviour changes before and after

Shoppers across the UK are set to splash out on home and garden essentials with the two bank holiday weekends coming up, according to new data from eBay Advertising.

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28/04/2017  |  Full story...

Most marketers believe it’s their role to collect (but not analyse) data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis.

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27/04/2017  |  Full story...

Two thirds of UK consumers worry brands put their private data at risk

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.

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26/04/2017  |  Full story...

Google building own ad blocker software to take on rivals

Google is reportedly developing its own ad blocking software that will be part of the Chrome web browser, as the web giant looks to tackle to rise of ad filtering software.

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24/04/2017  |  Full story...

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.

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20/04/2017  |  Full story...

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...

Google Image Search app gets “similar items” shopping suggestions

The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.

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13/04/2017  |  Full story...

Debenhams goes on affiliate marketing drive with CJ Affiliate

British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.

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13/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

Demand for digital marketers "starts to outstrip supply"

Demand for digital marketers and content curators is now exceedsing supply, according to new research.

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10/04/2017  |  Full story...

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