Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

25 result(s) displayed (1 - 25 of 2436)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Age of all powerful ad agencies is ending- report

The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.

boardroom.jpg

14/12/2017  |  Full story...

Aldi tops Christmas ad rankings with Boots hot on its heels

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.

carrot-ald.jpg

14/12/2017  |  Full story...

Programmatic display adspend continues to grow in the UK

Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.

emarkprogd.jpg

13/12/2017  |  Full story...

42% of brand websites are still not GDPR compliant

Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.

ensight.jpg

13/12/2017  |  Full story...

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

coins.jpg

13/12/2017  |  Full story...

GDPR warning: 78% of consumers have recently been contacted by a business without their consent

The vast majority of consumers (78%) receive unsolicited contact from UK businesses, according to new research.

gdpr-new.jpg

12/12/2017  |  Full story...

Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’

New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.

bud-prohib.jpg

08/12/2017  |  Full story...

‘Digital Fragmentation’ poses new challenges to global growth

A new report warns that while ‘digital fragmentation’ risks frustrating companies’ plans for future growth and innovation, the UK is at the forefront of the response to this.

digfrag.jpg

08/12/2017  |  Full story...

Emotional engagement with consumers ‘could boost retail sales 5%’

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.

emot.jpg

07/12/2017  |  Full story...

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

sterotypes-ccc.jpg

07/12/2017  |  Full story...

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research.

condat.jpg

01/12/2017  |  Full story...

Mary Meeker’s Internet trends for 2017: web ad spend overtakes TV

Google and Facebook control 85% of online ad growth, while Internet ad spend will surpass TV spend within six months, according to new research fro m web guru Mary Meeker.

mary-meeker-cartton.jpg

30/11/2017  |  Full story...

Brand loyalty: 5 questions you should be asking to become an 'experience business' in 2018

Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.

cmo%20respond.jpg

29/11/2017  |  Full story...

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

youtube-images.jpg

28/11/2017  |  Full story...

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

google%20chrismas.jpg

24/11/2017  |  Full story...

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

adef.jpg

22/11/2017  |  Full story...

Programmatic usage ‘to make up 67% of global digital display market by 2019’

Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.

programmatic-advertising-big.jpg

21/11/2017  |  Full story...

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

2018-pred.jpg

17/11/2017  |  Full story...

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

ebx.jpg

15/11/2017  |  Full story...

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

faicual-tracking-study.png

14/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

mozpad.jpg

14/11/2017  |  Full story...

Mobile ad trends: Ad fraud tops transparency concerns

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.

mobile-transparency.jpg

13/11/2017  |  Full story...

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

promote%20mode%20twitter.jpg

09/11/2017  |  Full story...

Most marketing bosses admit they don’t understand the changing consumer’

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

chanigng%20customer.jpg

09/11/2017  |  Full story...

White paper: Countdown to GDPR- positive compliance and best practice data management

Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).

gdpr-new%20%284%29.jpg

07/11/2017  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy