Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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The year in review: 16 biggest digital trends of 2019

2019 was another big year for digital marketing, with the rise of Tik Tok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world's biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.

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12/12/2019  |  Full story...

Top 10 Christmas ads: Tesco beats John Lewis for social media buzz

Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.

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12/12/2019  |  Full story...

Tappx develops programmatic platform for digital TV ads

Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital.

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12/12/2019  |  Full story...

Half of Brits ‘willing to exchange data in return for personalised menu’

Almost half of Brits (48%) are willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.

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12/12/2019  |  Full story...

Unilad appoints Hotwire for blood donation equality campaign

Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system. 

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12/12/2019  |  Full story...

Shopper growth over ‘Cyber Weekend’ outperforms Black Friday and Cyber Monday

Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.

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11/12/2019  |  Full story...

70% of UK public are uncomfortable with how brands use their data

Giving your communication the human touch can play a crucial role in bridging the gap between data privacy and personalisation, new research by customer consultancy Quadrangle has found.

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10/12/2019  |  Full story...

Sublime and Flashtalking team up to boost audience engagement for clients

Ad marketplace Sublime has struck a partnership with Flashtalking, the leading global independent ad server for sophisticated advertisers.

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10/12/2019  |  Full story...

Mobiles driving 52% of online fashion sales this Christmas

An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.

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10/12/2019  |  Full story...

Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, we have assembled 17 standout virals from around the world for your viewing pleasure...

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09/12/2019  |  Full story...

“Bold, brave & innovative”: Jack Brodie and Brodie Childs win Gold in DMA Breakthrough Award

One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.

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09/12/2019  |  Full story...

Adform partners Broadsign to boost programmatic ads for clients

Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.

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09/12/2019  |  Full story...

Forget John Lewis: £100 Christmas ad for local DIY shop melts hearts

An independent hardware shop in wales might just have made the best Christmas advert of 2019 - and it cost less than £100 to make.

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09/12/2019  |  Full story...

Ad fail: Peloton under fire for ‘sexist’ Christmas advert

Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.

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09/12/2019  |  Full story...

DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize

ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.

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06/12/2019  |  Full story...

Data siloes ‘holding marketers back’

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

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05/12/2019  |  Full story...

Oasis gets 175% increase in campaign revenue through targeted video marketing

High street fashion retailers Oasis saw a massive 175% increase in its campaign revenues by integrating embedded, targeted videos into its marketing communications, through its work with video marketing specialist Playable and AI marketing platform Emarsys.

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05/12/2019  |  Full story...

Google co-founders Larry Page and Sergey Brin step down

Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.

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04/12/2019  |  Full story...

Code Computerlove co-creates BBC digital wellbeing app

The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.

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04/12/2019  |  Full story...

Facebook lets users upload all photos to Google

Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.

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03/12/2019  |  Full story...

Black Friday sees 6% year-over-year improvement of in-store shopper traffic

Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.

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03/12/2019  |  Full story...

Marketers reveal their top CMS priorities for 2020

Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.

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02/12/2019  |  Full story...

eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering

eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand - eBay Motors Group.

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02/12/2019  |  Full story...

Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.

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29/11/2019  |  Full story...

Is Black Friday a con? 95% of deals ‘cheaper or same price, after sale

Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research.

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29/11/2019  |  Full story...

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