Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Fortnite gets billboard ads: Bidstack launches in-game ads plugin with Unreal Engine

Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, enabling new ad formats on Fortnite, Rocket League and Gears of War.

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21/08/2019  |  Full story...

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

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21/08/2019  |  Full story...

Pulicis buys Rauxa to boost data creativity for clients

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Pulicis buys Rauxa to boost data creativity for clients

21/08/2019  |  Full story...

Adform debuts cross-device targeting solution

Ad tech platform Adform has launched a new cross device targeting solution, using AI to help marketers target single users as the switch from mobiles and desktops and other devices.

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19/08/2019  |  Full story...

Ogilvy UK partners Takumi to boost global influencers

Marketing giant Ogilvy UK is working with Takumi to boost its influencer marketing capabilities for clients.

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19/08/2019  |  Full story...

Brands experiencing 'unintended consequences of GDPR and Brexit'

Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.

Brands experiencing 'unintended consequences of GDPR and Brexit'

16/08/2019  |  Full story...

Esports revenue 'to grow five-fold by 2024'

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Esports revenue 'to grow five-fold by 2024'

15/08/2019  |  Full story...

4C launches 'Bring Your Own Data’ (BYOD) solution for marketers

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

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14/08/2019  |  Full story...

Verizon sells Tumblr to WordPress for 'less than $3m'

Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.

Verizon sells Tumblr to WordPress for 'less than $3m'

14/08/2019  |  Full story...

Absolute Radio and Kiss boost digital audio ad platform

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Absolute Radio and Kiss boost digital audio ad platform

13/08/2019  |  Full story...

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

As 77% of marketers are now preparing for peak shopping season later this year, retailers are expecting an average 25% improvement on 2018 Black Friday revenue, rising to 28.6% for the holiday shopping season as a whole, according to new US and UK-based research.

Preparing for the festive frenzy: 77% of marketers already prepering for Christmas retail rush

13/08/2019  |  Full story...

Huawei reveals own operating system HarmonyOS ahead of Android ban

Huawei has officially announced HarmonyOS, the operating system developed to replace its reliance on Android.

Huawei reveals own operating system HarmonyOS ahead of Android ban

12/08/2019  |  Full story...

Instagram bans ad partner for 'secretly tracking user data and locations' - report

Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users' locations which would normally have been deleted within 24 hours, according to a news report.

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12/08/2019  |  Full story...

Facebook influences buying decisions ‘7 times more than other social platforms combined’

Consumers’ interactions with brands on social media influence their buying decisions  —  67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.

Facebook influences buying decisions ‘7 times more than other social platforms combined’

09/08/2019  |  Full story...

Third of UK smart speaker owners ‘engaging with brands’

Smart speakers in the home like Google Home and Amazon Echo are set to drive the next wave of e-commerce, according to new research.

Third of UK smart speaker owners ‘engaging with brands’

09/08/2019  |  Full story...

Two thirds of UK adults worried artificial intelligence will take people’s jobs

Artificial intelligence (AI) think tank Fountech.ai has commissioned an independent survey among more than 2,000 UK adults to uncover the nation’s sentiments towards AI technologies.

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08/08/2019  |  Full story...

AOP teams up with Fenestra for programmatic transparency drive

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

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07/08/2019  |  Full story...

In-house marketing ‘costing firms lost productivity and creativity’

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

In-house marketing ‘costing firms lost productivity and creativity’

06/08/2019  |  Full story...

Sizmek sells Peer39 to group of industry veterans

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

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05/08/2019  |  Full story...

In-game ad firm Bidstack buys Pubguard to boost ad quality

In-game ad firm Bidstack has bought PubGuard, a firm that provides AI technology developed to automatically identify offensive, malicious and fraudulent ads.

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05/08/2019  |  Full story...

The rise of esports: a billion dollar industry [INFOGRAPHIC]

Following on from last week’s Fortnite World Cup, global sales through eSports are expected to rise to $1.1 billion for the first time in 2019, according to new research.

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02/08/2019  |  Full story...

Intelligent flighting strategies maximise ROI on digital campaigns

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

Intelligent flighting strategies maximise ROI on digital campaigns

02/08/2019  |  Full story...

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Marketers switching on to cross channel video advertising

02/08/2019  |  Full story...

40% ad spend increase recorded in ecommerce advertising

Ecommerce ads has seen a 40% rise ad spend in the last three months, according to new data.

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02/08/2019  |  Full story...

Influencer fraud ‘costing brands over £1 billion’

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Influencer fraud ‘costing brands over £1 billion’

01/08/2019  |  Full story...

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