Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Which brand won Wimbeledon? Robinson’s gets biggest engagement boost

Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands.

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20/07/2017  |  Full story...

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology's new programmatic ad platform that uses 'semantic matching'.

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20/07/2017  |  Full story...

Keith Weed outlines “three Vs” of marketing for brand safety online

Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.

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19/07/2017  |  Full story...

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra received a $15 million investment round led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...

Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

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18/07/2017  |  Full story...

Mobile devices to lift online video viewing by 20% in 2017

Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.

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17/07/2017  |  Full story...

DataXu and Teads team up for programmatic video ad buying

Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.

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17/07/2017  |  Full story...

Facebook Messenger gets ads for the first time

Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.

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13/07/2017  |  Full story...

Retailers are ready for AI marketing (but 70% see tech skills as barrier to success)

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.

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13/07/2017  |  Full story...

Next-gen programmatic marketing: Improve Digital adds header bidding solution

Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.

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11/07/2017  |  Full story...

Foxtons optimises targeted messages with Oracle Marketing Cloud

Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.

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10/07/2017  |  Full story...

Swinton insurance gives analytics an AI boost with Jaywing

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.

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10/07/2017  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

06/07/2017  |  Full story...

Apple beats Samsung in UK paid search advertising

Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.

06/07/2017  |  Full story...

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

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04/07/2017  |  Full story...

TradeTracker expands performance marketing platform into Mexico

Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico.

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04/07/2017  |  Full story...

71% of Brits now associate ads with fake news

British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.

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03/07/2017  |  Full story...

How celebrity endorsements influence young consumers

Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.

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03/07/2017  |  Full story...

“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands

Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.

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30/06/2017  |  Full story...

Investors urged to confront companies that ignore growing cyber threats

A significant minority of publicly traded growth companies see cyber security as a “technical topic” not warranting board level consideration, according to a survey out one month after the NHS “ransomware” crisis.

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29/06/2017  |  Full story...

New ad platform uses AI to boost programmatic marketing for brands

Ad retargeting company, MainAd, has launched a new ad tech platform 'Logico', designed to drive the performance efficiency of programmatic advertising.

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29/06/2017  |  Full story...

Email case study: Sports brand boosts web revenues by 8% with AI

Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

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27/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from all eight days

The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.

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26/06/2017  |  Full story...

Cannes Lions 2017: The year of the chatbot invasion

As ad creatives, celebrities and media types wandered around the Cannes Lions Festival this year, an AI helper was on hand to guide them. From Google's machine learning to Omnicom's creative chatbots, this was the year that robots took over Cannes.

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26/06/2017  |  Full story...

Cannes Lions 2017: Unpacking the gender bias in advertising

Women are still being ignored in ads in favour of men, according to a new study released at Cannes.

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23/06/2017  |  Full story...

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