Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Smart Homes ‘most discussed IoT tech among influencers’

‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company.


23/10/2019  |  Full story...

Contentsquare launches AI-powered experience analytics platform

Experience analytics firm Contentsquare has launched a new analytics platform following its purchase of Clicktale earlier this year, letting brands assess revenue-generating recommendations for experience improvements using artificial intelligence.


22/10/2019  |  Full story...

Brands failing to offer personal touch with lack of data skills

One in four companies said a lack of data skills we preventing for realising these ambitions and 22% of UK business leaders felt their ability to develop personalised customer experiences was being held back by the lack of a good data-centric culture.


21/10/2019  |  Full story...

Rugby World Cup social media engagement grows 261% since start of tournament

The Rugby World Cup quarter-final is taking place this weekend in Japan and the 2019 tournament has been breaking TV viewing rating, while its social media growth is making it increasingly valuable to advertisers, according to new research.


21/10/2019  |  Full story...

Marketers waste nearly 7 hours a week on pure duplication of work

A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.


18/10/2019  |  Full story...

IPA Bellwether: UK companies cut marketing budgets for first time in seven years

UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.


17/10/2019  |  Full story...

Post purchase fail: Top fashion retailers stop marketing once purchase complete

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.


17/10/2019  |  Full story...

Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.


15/10/2019  |  Full story...

Premium smart TV ad trends: lack of consistency across countries hampers growth

Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.


15/10/2019  |  Full story...

New Shutterstock tool ‘Smart brief’ speeds up creative ad process

Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.


07/10/2019  |  Full story...

Native ad giants Taboola and Outbrain merge to rival Facebook and Google

Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the online ad space.


04/10/2019  |  Full story...

Bidstack expands into US with programmatic gaming ad platform

London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.


04/10/2019  |  Full story...

MiQ ties analytics to actions with new ‘Measure’ tool

Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.


04/10/2019  |  Full story...

GDPR update: Pre-ticked cookie consent forms banned

A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.


04/10/2019  |  Full story...

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.


03/10/2019  |  Full story...

Sublime rolls out high-impact video solution for brands

Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.


03/10/2019  |  Full story...

Burger King 'milkshake' tweet banned for encouraging violence

A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.


02/10/2019  |  Full story...

Internet prime time: Brits' internet use peaks at 9pm on Wednesdays

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research.


02/10/2019  |  Full story...

Marketers opting for homebuilt tech despite losing a third of the week to usage

Over three quarters (77%) of decision-maker level marketers in the UK have developed or are developing homemade technologies, according to new research.


01/10/2019  |  Full story...

PubMatic expands into ‘Extended Reality Advertising’ with Admix

Digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix.


30/09/2019  |  Full story...

Most Brits start online journey with search (but many don’t trust results)

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.


27/09/2019  |  Full story...

YouTube takes masthead ads to TV screens

YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.


23/09/2019  |  Full story...

Mobile ad trends: Clicks rise (but conversions still lag behind desktop)

Mobile ads are on the rise, with 60% of ad clicks coming from a mobile device over the past 12 months, but desktop converts almost 60% more than mobile, according to new research.


20/09/2019  |  Full story...

Tealium adds built-in AI tech customer data platform

Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.


20/09/2019  |  Full story...

Whisk launches AI-Powered sponsored product platform for CPG brands

Samsung-owned food ad platform Whisk has launched a Sponsored Product platform aimed at consumer packaged goods firms and food brands.


19/09/2019  |  Full story...

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