Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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Oscars and the Netflix effect: Roma helps VOD come of age

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

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20/02/2019  |  Full story...

Oscars: Black Panther is fan favourite on YouTube

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

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19/02/2019  |  Full story...

How broadcasters are embracing programmatic for TV

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

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19/02/2019  |  Full story...

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

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19/02/2019  |  Full story...

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...

Social media ad trends: Instagram Stories taking bigger slice of budgets

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

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15/02/2019  |  Full story...

Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life

Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.

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14/02/2019  |  Full story...

Harrods or Greggs? What your dating app says about you

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.

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14/02/2019  |  Full story...

Continued transparency concerns “will influence digital ad spend in 2019”

Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.

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13/02/2019  |  Full story...

London ‘top European hub for global tech talent’

London is the number one destination in Europe for international technology workers, according to latest figures from LinkedIn and Stack Overflow.

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13/02/2019  |  Full story...

Procter & Gamble becomes UK’s largest ad spender

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

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13/02/2019  |  Full story...

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

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13/02/2019  |  Full story...

CSR: Expectation higher for Tech, food and fashion sectors to show they care

People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.

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11/02/2019  |  Full story...

Bigger than splitting the atom? $219bn ‘already invested in AI’

In 2018 global AI spend by businesses hit $219bn with US businesses investing $91bn and the UK lagging behind at $12bn, according to new research.

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11/02/2019  |  Full story...

Twitter comeback continues as it reveals ‘daily user’ numbers for first time

Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.

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08/02/2019  |  Full story...

Spotify revenues soar 30% as paid subscribers hit 96m

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

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08/02/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...

Offers and promotions on social media: Baby boomers more likely to click than millennials

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

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05/02/2019  |  Full story...

Americans now see as many Super Bowl ads on YouTube as on live TV

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

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05/02/2019  |  Full story...

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...

Facebook profits hit record high (despite year of scandals)

Facebook's increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.

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01/02/2019  |  Full story...

The power of a single customer view: 4 tips for better analytics

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

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01/02/2019  |  Full story...

Unilever develops cross media measurement model for brands

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

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31/01/2019  |  Full story...

Does AI really boost ROI? Half of marketers say they’ve seen proof

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

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31/01/2019  |  Full story...

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