Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

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YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)

YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.

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21/09/2017  |  Full story...

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

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20/09/2017  |  Full story...

Google and Facebook dominate UK digital ad market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.

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19/09/2017  |  Full story...

UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

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18/09/2017  |  Full story...

Meet Lucy: A new AI companion for marketers powered by IBM Watson

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.

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18/09/2017  |  Full story...

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

New technologies key to loyalty in the “Experience Era"

Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.

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13/09/2017  |  Full story...

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

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12/09/2017  |  Full story...

AppNexus and Rubicon Project take on DoubleClick with ‘Prebid’ ad group

AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.

12/09/2017  |  Full story...

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

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08/09/2017  |  Full story...

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.

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07/09/2017  |  Full story...

More than half of Brits use ad-blockers online

More than half of Britons polled admit to using an ad-blocker online whilst browsing the internet, with males slightly more likely to do so than females, and those living in the East Midlands more inclined to use ad-blockers than any other region, according to new research.

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06/09/2017  |  Full story...

Email “still most popular marketing channel”

Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.

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01/09/2017  |  Full story...

BuzzFeed allows banner ads for the first time

BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.

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29/08/2017  |  Full story...

GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

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29/08/2017  |  Full story...

Taboola partners Getty Images to give marketers "creative testing" tools

Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.

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25/08/2017  |  Full story...

UK marketers “falling behind consumer demand for innovation”

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.

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25/08/2017  |  Full story...

WPP sees sales fall as global uncertainly bites

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending.

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24/08/2017  |  Full story...

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

Adyoulike partners AppNexus for programmatic native advertising

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.

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18/08/2017  |  Full story...

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

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17/08/2017  |  Full story...

Global affiliate marketing revenue growth up 16% during winter holiday period

Revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year, with an average 4% increase in the number of orders, according to new research.

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14/08/2017  |  Full story...

Snap shares dive 17% as user growth slows

Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.

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11/08/2017  |  Full story...

Yahoo Sport kicks off weekly football show “For The Win”

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

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11/08/2017  |  Full story...

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