Digital Intelligence

Entries from Digital Intelligence tagged with "advertising"

25 result(s) displayed (1 - 25 of 2492)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.


16/03/2018  |  Full story...

New in-app tool protect brands in programmatic environments

Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.


15/03/2018  |  Full story...

Google ‘removes more than 100 bad ads per second’

Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.


14/03/2018  |  Full story...

Marketers admit 26% of their budget will be wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.


14/03/2018  |  Full story...

Laundry app Zipjet debuts London voucher campaign with StreetPR

On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.


13/03/2018  |  Full story...

IAB UK turns 21: Trade body gets brand and website revamp

IAB UK has launched a refreshed brand identity as well as a new website featuring a range of functions designed to improve access to key information, making it easier for users to find what they want, more quickly.


13/03/2018  |  Full story...

IAB Europe opens GDPR framework for public comment

IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment.


09/03/2018  |  Full story...

NME goes online only amid ‘tough’ print ad market

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.


07/03/2018  |  Full story...

WPP posts worst results since the global financial crisis

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.


02/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.


02/03/2018  |  Full story...

Marketers ‘too optimistic on digital strategies being fit for purpose’

Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.


28/02/2018  |  Full story...

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.


27/02/2018  |  Full story...

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.


27/02/2018  |  Full story...

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.


26/02/2018  |  Full story...

Firms that prioritise customer experience ‘significantly outperform competitors’

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.


22/02/2018  |  Full story...

Most brands ‘would change adtech vendor if found to be unethical’

Marketers' concerns over media buying transparency are intensifying according to new figures.


21/02/2018  |  Full story...

Most SMEs planning to increase marketing spending this year

Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.


21/02/2018  |  Full story...

Chatbots to handle 25% of all customer service operations by 2020- report

A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.


20/02/2018  |  Full story...

Nissan first to use YOC's new programmatic mobile ad platform

Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.


20/02/2018  |  Full story...

Ad-blocking Millennials ‘happy to pay for content’

Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research.


19/02/2018  |  Full story...

Google Chrome launches own ad blocker

Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers.


16/02/2018  |  Full story...

Transparency key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level


16/02/2018  |  Full story...

video intelligence launches contextual video platform

video intelligence (vi) has launched vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.


16/02/2018  |  Full story...

Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.


15/02/2018  |  Full story...

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.


15/02/2018  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy