Digital Intelligence

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.

01/02/2018  |  Full story...

UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research.

28/07/2015  |  Full story...

Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.

23/04/2015  |  Full story...

UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research.

28/10/2014  |  Full story...

Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc.

29/04/2014  |  Full story...

UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report.

25/10/2013  |  Full story...

Total advertising spend in the UK reached £17.172bn in 2012, up 2.3% on 2011 according to figures released this week in the AA/Warc Expenditure Report.

10/05/2013  |  Full story...

The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data. The findings, from the Advertising Association/WARC Expenditure Report, indicates that overall ad expenditure grew by 6.9% in 2010 to reach £15.5bn. This represents the strongest ad spend growth since 2000.

The performance was partly due a higher than expected adspend increase in the fourth quarter of last year, which saw a 5.8% increase, with television (+12%) and direct mail (+12.7%) the strongest performing media.

25/03/2011

25/03/2011  |  Full story...

TV is set to rebound as the medium of choice for UK advertisers, reclaiming the top spot from the Web in terms of ad spend growth, according to new research. The latest AA/Warc Expenditure Report found that TV will be the main driver of UK advertising expenditure growth for 2010, with revenues to increase by an estimated 9.1% across the year. The report provides a measure of UK advertising activity – encompassing print, TV, digital, cinema and out of home – and expects TV to outperform online, which should grow by 7.7%.

It also predicts overall market growth of 3.3% in 2010, up from the previous forecast of 2.3%. Total ad spend is now expected to reach £14.98bn in 2010, an increase of £0.5bn from 2009. Following six consecutive quarters of decline, UK ad spend grew by 3.4% in Q1 2010, much faster than expected.

01/07/2010

01/07/2010  |  Full story...

The latest Quarterly Survey of Advertising Expenditure study from the Advertising Association shows that online adspend reached £3.3bn during 2008 - an increase of 17.3%, writes Brand Republic. All other media fell during 2008 as total adspend across all media declined 3.9% during the year. Fourth quarter expenditure was hit particularly hard with expenditure down 9.6% year-on-year.
From Brand Republic: http://www.brandrepublic.com, 16/03/2009
Advertising Association: http://www.adassoc.org.uk

16/03/2009

Another depressing report for the print publishing industry as the latest WARC figures point to an acceleration in the contraction of the newspaper ad industry. The World Advertising Research Centre - the group behind the official Advertising Association stats for the UK market - sees newspaper advertising shrink by more than £1.6bn between now and 2019 (a move from £6.7bn to £5.096bn over 12 years). That contraction is in spite of bullish growth in the overall ad market, although with the concentration being on digital channels. With the profitability of the print sector already under extraordinary pressure, this will wound investor confidence even further. Our take: among the firms without strong digital strategies, watch out for the spiral of cost cutting, weaker products, lower engagement, and even weaker drivers for advertisers; among those with the master plan the big question remains - does the collapse of print revenue get properly offset by the growth of digital channels.
WARC: http://www.warc.com, 21/01/2008

21/01/2008