Digital Intelligence

Entries from Digital Intelligence tagged with "advertising networks"

25 result(s) displayed (1 - 25 of 97)

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Facebook starts showing ads to non-members on external websites

In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all.

27/05/2016  |  Full story...

240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks

What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.

10/07/2015  |  Full story...

LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up

LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.

20/02/2015  |  Full story...

BrightRoll boosts programmatic video analytics for brands

BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.

23/01/2015  |  Full story...

Opera debuts native ad exchange for mobiles

Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.

20/01/2015  |  Full story...

Alibaba buys integrated ad platform AdChina

Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations

19/01/2015  |  Full story...

Yahoo plans self-service ad platform for apps

Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market.

09/01/2015  |  Full story...

Google revamps ‘viewability reporting’ for video ad analytics

Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil's standard.

08/01/2015  |  Full story...

The dos and don'ts of online branding: Why environment matters (infographic)

Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.

09/12/2014  |  Full story...

Understanding programmatic video: Choosing the right path for your brand

Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.

05/11/2014  |  Full story...

EMEA paid search ad revenue jumps 18% as CTR soars

Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research.

03/11/2014  |  Full story...

Many marketers still failing to convert consumer insights into actions- survey

Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.

06/10/2014  |  Full story...

Facebook ads will now follow users around the web

Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.

29/09/2014  |  Full story...

23 year-old gets $1.4m funding boost for Tapdaq ad exchange for apps

Mobile ad exchange Tapdaq has raised $1.4 in its first funding round, appointing former AdMob boss as its company chairman.

05/09/2014  |  Full story...

Total Film publisher partners Rubicon Project for programmatic ad drive

Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.

01/09/2014  |  Full story...

Video network Rightster buys rival Base79 for £50m

Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.

09/07/2014  |  Full story...

Ad tracking trends: Google now knows if you have kids

Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.

24/06/2014  |  Full story...

Ad tech giants crash Cannes as creativity and big data merge

The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.

17/06/2014  |  Full story...

Facebook debuts in-app advertising network

Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network.


Watch this video demonstrating how the ads work here:

01/05/2014  |  Full story...

Twitter to sell ads on other sites via MoPub- report

Twitter could start using its user’s data to run targeted ads on other websites or mobile applications, via its recently bought MoPub platform, according to a news report.

18/10/2013  |  Full story...

Infographic: CPG rich media ads perform 20% better than standard banners

CPG rich media ads perform 20% better than standard banners, with video and social features built into ads improving performance, according to new research from MediaMind.

16/10/2013  |  Full story...

Viacom debuts global ad exchange

Viacom International Media Networks (VIMN) has launched a programmatic ad exchange for its digital portfolio of music and entertainment sites.

23/09/2013  |  Full story...

UK online advertising infographic: Rapid growth of digital video and adoption of mobile

There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research.

12/09/2013  |  Full story...

Twitter planning mobile ad exchange with $350m MoPub buy?

Twitter has bought mobile ad inventory manager MoPub, as the social network looks to boost its ad reveues from smartphones and tablets.

11/09/2013  |  Full story...

Programmatic video ads to grow tenfold by 2015

UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research.

06/09/2013  |  Full story...

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