Digital Intelligence

Entries from Digital Intelligence tagged with "adwords"

25 result(s) displayed (1 - 25 of 56)

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Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

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04/10/2018  |  Full story...

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

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28/06/2018  |  Full story...

Google ‘Expanded Text Ads’: 20% increase in CTRs

Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). Two months on, tech partner Kenshoo reports on how the new format is performing.

06/07/2016  |  Full story...

Google revamps AdWords to separate mobile and desktop bids

Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.

26/05/2016  |  Full story...

Google revamps AdWords 'for marketing in mobile-first world'

Google’s 15-year-old AdWords platform is set for a major update to better help marketers reach consumers in a multi-screen world.

30/03/2016  |  Full story...

Google axes all search ads on right hand side

Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices.

23/02/2016  |  Full story...

Google debuts real time ads for brands to have a ‘Superbowl moment’

Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.


21/01/2016  |  Full story...

Google criticised for banning ‘plus-sized’ clothing ad category

Google has come under fire after allegedly refusing to let a clothing company to advertise to "curvy or plus-size" people, according to a news report.

19/01/2016  |  Full story...

Google brings TrueView and Shoppable videos to AdWords for Christmas

Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy.

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19/11/2015  |  Full story...

Google 'charges advertisers for fake YouTube views'

Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.

24/09/2015  |  Full story...

Google plans to make TV ads ‘as relevant as web ads’

In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.

23/03/2015  |  Full story...

Top UK search brands: MoneySupermarket and Amazon biggest spenders

Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research.

03/11/2014  |  Full story...

Google expands AdWords Express app to small businesses worldwide

After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.

30/10/2014  |  Full story...

Google boosts text space in search ads with ‘Callouts’

Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords.

08/09/2014  |  Full story...

Google unifies mobile tracking across web and apps

Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web.

13/08/2014  |  Full story...

Search engine keyphrase CPC ad rates fall further as search battles social

Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.

22/07/2014  |  Full story...

Google+ authorship photos removed ‘to boost ad clicks’- report

Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.

15/07/2014  |  Full story...

Ad tracking trends: Google now knows if you have kids

Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.

24/06/2014  |  Full story...

Ad tracking trends: Google now knows if you have kids

Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.

24/06/2014  |  Full story...

Google links to apps in AdWords for first time

Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.

24/04/2014  |  Full story...

Google links ad clicks to in-store purchases with cookie tracking test

Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.

Watch this WSJ report below:

15/04/2014  |  Full story...

Google to block paid-search keyword data

Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.

14/04/2014  |  Full story...

Google overcomes sales slump as profits rise 17%

Google has beaten expectations with its latest financial earnings, recording fourth quarter profits of $3.38bn (£2.05bn), up 17% from a year earlier, boosted by stronger advertising revenue.

31/01/2014  |  Full story...

Search trends in 2013: Hummingbirds, Penguins and the SEO apocalypse

Despite pressure from privacy groups, Bing and regional players Baidu and Yandex, Google still rules the search landscape.

Google’s ‘keyword apocalypse’ has huge implications for search engine optimisation- marketers being pushed towards paid search for true accountability

Products like HummingBird and Google Now show where Google thinks digital is going- are mobiles and wearables the future?

10/12/2013  |  Full story...

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