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Entries from Digital Intelligence tagged with "affiliate"

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Mail Online begins affiliate marketing: Editorial links to vendor content

The Daily Mail has begun an affiliate marketing scheme, offerering advertisers paid links from MailOnline articles.

02/07/2013  |  Full story...

Affiliate marketing can get '£11 return for every pound spent’- IAB

Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.

04/02/2013  |  Full story...

Online shopping trends: What’s the deal with Mega Monday? (infographic)

Online Christmas shopping is become huge business for retailers and pure play online retailers alike. This infographic from Affiliate Window looks at the stats behind Black Friday and Mega/Cyber Monday.

12/12/2012  |  Full story...

Facebook tests 'Want' button with retailers

Facebook is testing its long-rumoured 'Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.Facebook is working with seven retail partners in the beta test; Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com. Facebook users in certain territories have been able to click “want” and “collect” buttons upon products from the retailers.

10/10/2012  |  Full story...

Google debuts tag manager for analytics and ads

Google has launched a new tool that will help firms manage website tags- snippets of code used to track traffic, insert ads and link to affiliates. Google Tag Manager is a free service, and one that operates in a similar manner as other Google web site services, such as Google Analytics or Google Adwords. The system is designed to cut down on admin time taken inserting tags for analytics, ad networks or affiliates.

04/10/2012  |  Full story...

Sky partners with Affiliate Window for Now TV

NOW TV, the internet TV service powered by Sky launched this summer, has chosen Affiliate Window to handle its affiliate marketing campaign. Sky has partnered with Affiliate Window since early 2008. The brand plans to leverage its experience in the performance channel to launch a strategic campaign for NOW TV to complement its other online marketing activity across PPC and display advertising.

21/09/2012  |  Full story...

Mobile traffic ‘converting at rate of 3.1%’- study

Mobile is accounting for 7.85% of all online sales in the UK, according to new research. The study, from Affiliate Window’s second annual m-commerce white paper, looks at mobile growth trends. On average across all mobile platforms, mobile raffic is converting at 3.1%, and 10.94% of traffic is now mobile (including tablets).

25/06/2012  |  Full story...

Digital Intelligence special report: Facebook

Digital Strategy data - Digital Intelligence - Special report: Facebook

Facebook has revolutionised social media, changed the way marketers communicate and blended paid, owned and earn media into one platform.

Successful social conversation strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, this special report lists key developments, research and case studies from the last year - full stories and data on click-through.

Read the Digital Intelligence Facebook special report

Recent editions of Digital Intelligence

22/06/2012

Lastminute ramps up marketing with Affiliate Window partnership

Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window. The launch of the new programme with Affiliate Window will see lastminute.com work in a more targeted and integrated approach with their current publisher base enlisting Affiliate Window’s dedicated travel specialist to recruit new, top quality partners to the programme.

14/06/2012  |  Full story...

Digital healthcare marketing- Bupa begins affiliate marketing drive

Healthcare provider Bupa has hired Affiliate Window to begin a new digital drive to promote its latest ‘Bupa by You’ insurance service. Bupa By You is a new, adaptable health insurance, with a variety of customisable options to suit individual needs.

24/04/2012  |  Full story...

‘Have You Seen’ rewards customers with cash for social recommendations

Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’. The firm added that 1,879 retailers have already affiliated with Have You Seen, including Amazon, Argos, Boots and Halfords.

20/04/2012  |  Full story...

Affiliate marketing: The AA drops Tradedoubler for Affiliate Window

The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window. The new launch with Affiliate Window will assist the AA with a strategic affiliate recruitment drive specifically growing the longtail and proactively managing cashback partners.

19/03/2012  |  Full story...

LinkShare rebrands as Ratuken embarks on global push

Affilate network LinkShare has revealed a new brand logo and strategic approach under the Rakuten group, which will see the company begin to adopt a more aggressive push into global markets. The move reflects the strategy of LinkShare’s parent company, Rakuten, to increase awareness of the Rakuten brand around the world as a leader in internet services including e-commerce and online marketing.

27/02/2012  |  Full story...

White paper: Addressing incrementality in affiliate marketing

For advertisers, assessing return on investment from revenue generated through affiliate marketing can be a tricky process. Is the affiliate driving new sales, or are they claiming sales that would have happened anyway? This in-depth white paper from Affiliate Window addresses the issue head on, and provides practical ideas that affiliate managers can implement to boost incremental sales.

23/02/2012  |  Full story...

Cyberlockers under threat: Filesonic axes file-sharing tools after Megaupload arrests

Cyberlocker service Filesonic has disabled all file-sharing functions on its site, and shut down its affiliate rewards program, following the Megaupload shutdown and arrests last week. According to an announcement by the site, all file-sharing functionality has now been disabled, leaving current users only with access to files that they have personally uploaded.

24/01/2012  |  Full story...

Christmas ecommerce report: Paid search gets 50% more transactions

Over the festive period in the UK, paid search ads generated 50% more transactions than last year, resulting in a 26% rise in revenues from the medium, according to new research. The study, from digital marketing software provider Kenshoo, illustrate the UK’s transition into a nation of online shoppers, increasing click costs of search advertising in the U.K. and the profitable nature of UK search advertising.

18/01/2012  |  Full story...

Fifth of retailers paying out over £100k month in affiliate commissions

Just under a fifth (19%) of all merchants are paying out over £100,000 a month to affiliate marketers referring customers to their sites, according to a new report. The IAB’s affiliate marketing council have released research into advertiser’s opinions of the affiliate marketing sector. The survey answered by 140 brands delves into areas such as, how much the discipline is valued and used, the size and growth of the channel as well as how easy it is to integrate into the wider online marketing mix.

13/12/2011  |  Full story...

TradeDoubler debuts £1m Dragon’s Den-style funding project to boost UK affiliate marketing

Performance marketing company TradeDoubler has launched The Zoo Project, a UK Affiliate Marketing incubator designed to foster grass roots growth and help drive innovation in the Affiliate Marketing arena. With applications now open until 6 January 2012, up to 20 Affiliate Marketing start-up companies will be admitted into the Zoo for one year, provided they meet the approval of a 'Dragon's Den' style panel of judges.

24/11/2011

24/11/2011  |  Full story...

EU privacy law: Just 1 in 10 think marketers can engage consumers without cookies

With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.Under the new EU directive, visitors will have to agree upfront to a website uploading cookies to their device - rather than the consent being hidden in terms and conditions as it has previously. According to research conducted by affilinet at ad:tech 2011 show, only one in ten (12%) of those surveyed at ad:tech 2011 believe that businesses will be able to engage consumers as successfully without the use of cookies.

09/11/2011

09/11/2011  |  Full story...

Affiliate marketing report: Google’s affiliate aspirations?

Digital Window remains the most popular affiliate network, followed by Tradedoubler and Commission Junction, while many in the industry believe Google has designs to become the largest affiliate network, according to a new report. The survey, from digital marketing company bigmouthmedia took in the views and opinions of affiliate marketers throughout the UK to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going.

18/10/2011

18/10/2011  |  Full story...

TradeDoubler debuts first ‘affiliate app community’ with Tesco

Performance marketing company TradeDoubler has launched its Affiliate Revenue Share Community (ARC), with Tesco the first firm to sign up to the scheme. The new scheme will provide Tesco affiliates with a suite of engaging and interactive tools and widgets with which to drive incremental sales.

TradeDoubler’s ARC platform allows developers to produce widgets, interactive creatives and other tools using Merchants’ APIs and product feeds. These tools are made available to affiliates on the merchants’ programme enabling them to drive sales more effectively with higher conversion rates and better customer engagement.

26/01/2011  |  Full story...

James Murdoch: Digital newspapers ‘will act more like cable channels’ for ads

Newspapers will increasingly to act more like cable channels as they move to the web and mobile apps, creating a wholesale marketplace for advertising, according to James Murdoch, James Murdoch, News Corp.’s chairman for Europe and Asia.

“Digital news will look like cable channels with affiliated revenue,” Murdoch said at a media conference in Monaco last week. He added that titles will compete for ad revenue across this market and media buyers will “make a big commitment” to purchase advertising, rather than making bookings for just a month at a time.

15/11/2010

15/11/2010  |  Full story...

UK affiliate marketing sector to drive £4.62bn in online retail sales during 2010

The affiliate marketing sector will drive an estimated £4.62bn in UK online retail sales during 2010, according to a report published this week by Econsultancy. The Affiliate Marketing Buyer’s Guide 2010, the most comprehensive report available on the UK’s digital performance marketing industry, estimates that the sector grew by 8% in 2009 and will expand by a further 12% in 2010.

According to the report, the sector was worth £4.13 billion last year, when an estimated £245 million was paid in commissions and fees to affiliates and networks. In line with the sector’s overall growth, the value of commission and fees will increase to £275 million for 2010, according to the report.

20/08/2010

20/08/2010  |  Full story...

Twitter turns to affiliate marketing: offers daily deals via ‘Earlybird’ launch

Twitter has launched an advertising feature for morning people, dubbed Earlybird, letting advertisers offer users exclusive deals on products and events. In a blog post, the company officially announced EarlyBird, which aims to inform users of special promotions that are unique to Twitter and the account. Advertisers who pay Twitter to distribute the offers via @Earlybird will determine the availability and pricing.

The offers will be time sensitive, so fast action will be needed from users to grab a bargain before they’re gone. Bargain hunters can also spread the word by retweeting deals. None of the selected advertisers have yet been named, but Twitter offers more details here. Despite getting a $160m boost in venture capital funding earlier this year, and being worth an estimated $1bn, Twitter is still on the hunt for sustainable revenue sources to support the company.

08/07/2010

08/07/2010  |  Full story...

AOL sells affiliate network Buy.at to Digital Window

AOL has sold its affiliate marketing business Buy.at to UK affiliate marketing network Digital Window for an undisclosed sum. Digital Window (formerly known as Affiliate Window) has acquired Newcastle-based Perfiliate, which runs Buy.at.

The deal will see Digital Window and Buy.at combine their technology and serve customers in territories such as the UK, USA and Scandinavia. Perfiliate’s clients include the AA, Barclays and Marks & Spencer.

03/03/2010

03/03/2010  |  Full story...

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