Digital Intelligence

Entries from Digital Intelligence tagged with "africa"

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Location Sciences strikes deal with African premium ad network Vicinity Media

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa's first premium location-based ad network.


17/09/2019  |  Full story...

African telecoms trends: Mauritius still leads but Algeria and South Africa growing

Mauritius leads the telecoms market in Africa, with Algeria and South Africa now in the top three after overtaking Ghana and Tunisia, according to new data.


10/07/2019  |  Full story...

Cannes Lions Winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.


25/06/2019  |  Full story...

Google Play allows Kenya's M-Pesa for mobile payments

Google has integrated Kenya's primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards.


26/02/2018  |  Full story...

African mobile broadband connections to double within five years

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.


07/11/2017  |  Full story...

Rise of live streaming: Middle East and Africa leads the way in global stats

Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.


31/08/2017  |  Full story...

Middle East and Africa: 27% of digital consumers are 'mobile-only'

The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.


09/08/2017  |  Full story...

Africa social media trends: Facebook dominates while YouTube and Twitter struggle

Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.


31/07/2017  |  Full story...

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.


25/05/2017  |  Full story...

APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

14/07/2016  |  Full story...

Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation

Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below…

04/04/2016  |  Full story...

Facebook brings free ‘basic’ internet to Africa with Airtel deal

Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.

18/11/2015  |  Full story...

Rwandair puts passengers online with in-flight Internet and mobile services

RwandAir will become the fourth African airline to choose SITAONAIR as its connectivity provider. RwandAir has two A330s, both of which will be line fitted with mobile phone and Wi-Fi services.

10/11/2015  |  Full story...

Facebook targets emerging markets with Slideshow ad option

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

03/11/2015  |  Full story...

Facebook satellite to beam internet to Africa from 2016

Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial scheme.

07/10/2015  |  Full story...

Case study: OMO ‘Fast Maths’ app educates South African kids

South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential – was in a good place to make it happen.

24/09/2015  |  Full story...

Facebook to open first Africa office to find ‘next billion’ users

Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent.

30/06/2015  |  Full story...

Unilever Ghana deploys sales app to boost staff efficiency

Unilever Ghana has deployed a mobile app to help the company manage its inventories through precision sales and distribution of products.

26/05/2015  |  Full story...

Mobile money case study: How M-Pesa is driving Africa’s cashless future

While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.

30/01/2015  |  Full story...

Facebook targets emerging markets with ‘Lite’ app

Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.

27/01/2015  |  Full story...

Black Friday in Nigeria: Konga sees record sales

Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period.

02/12/2014  |  Full story...

Facebook adds Ebola donation button

Facebook has added an Ebola button to users' profile pages to help people donate to charities fighting the disease.

10/11/2014  |  Full story...

Facebook to send ads based on users mobile connection speed

Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile advertising grew to 62% of all Facebook's ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform.

28/08/2014  |  Full story...

Microsoft launches £15 mobile phone without web connection

Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range.

13/08/2014  |  Full story...

Facebook trails ‘free’ internet access in Zambia… but only for select sites

Facebook is testing is free internet access scheme in Zambia, giving mobile and web users access to a select number of sites.

01/08/2014  |  Full story...

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