Digital Intelligence

Entries from Digital Intelligence tagged with "agencies"

25 result(s) displayed (1 - 25 of 224)

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Design trends: Shutterstock reveals most popular colours worldwide

Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.

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30/11/2018  |  Full story...

Wochit and Getty Images offer creative commercial content to marketers

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

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30/11/2018  |  Full story...

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits'

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.

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13/11/2018  |  Full story...

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

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26/10/2018  |  Full story...

Omnicom overtakes WPP as world's most valuable ad firm

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

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23/10/2018  |  Full story...

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

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23/10/2018  |  Full story...

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

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28/08/2018  |  Full story...

WPP's Wunderman buys Gorilla Group to boost commerce tools for clients

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.

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09/08/2018  |  Full story...

Cannes Lions 2018 review: A sober but stronger festival

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren't lucky enough to attend the beaches, yachts and parties, we look back at some of the big themes of Cannes Lions 2018.

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25/06/2018  |  Full story...

“Second Screening” while watching TV 'makes ads more effective'

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.

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17/05/2018  |  Full story...

Sir Martin Sorrell quits WPP after 32 years

Sir Martin Sorrell, the chief executive of the world's biggest advertising company WPP is leaving the company he built up over three decades.

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16/04/2018  |  Full story...

WPP posts worst results since the global financial crisis

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.

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02/03/2018  |  Full story...

Age of all powerful ad agencies is ending- report

The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.

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14/12/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

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29/08/2017  |  Full story...

WPP sees sales fall as global uncertainly bites

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending.

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24/08/2017  |  Full story...

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

Hiscox revamps UK website with more personal experience

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

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20/07/2017  |  Full story...

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...

Edinburgh’s Hogmanay gets rebrand ready for new year celebrations

The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.

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19/07/2017  |  Full story...

Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

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18/07/2017  |  Full story...

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

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26/06/2017  |  Full story...

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


22/06/2017  |  Full story...

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

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20/06/2017  |  Full story...

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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19/06/2017  |  Full story...

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