Digital Intelligence

Entries from Digital Intelligence tagged with "agencies"

25 result(s) displayed (1 - 25 of 211)

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Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

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29/08/2017  |  Full story...

WPP sees sales fall as global uncertainly bites

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending.

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24/08/2017  |  Full story...

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

Hiscox revamps UK website with more personal experience

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

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20/07/2017  |  Full story...

Unilever and WPP invest $15m in digital ad creative platform

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP.

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19/07/2017  |  Full story...

Edinburgh’s Hogmanay gets rebrand ready for new year celebrations

The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.

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19/07/2017  |  Full story...

Snapchat lets brands create ad "in less than two minutes" from a browser

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

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18/07/2017  |  Full story...

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

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26/06/2017  |  Full story...

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


22/06/2017  |  Full story...

Cannes Lions 2017 predictions: Increased collaboration driving the industry

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

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20/06/2017  |  Full story...

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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19/06/2017  |  Full story...

Healthcare education giant Laerdal gets website revamp with Amaze

Laerdal Medical's, the producer of the 'Resusci Anne', has got a new global website built in conjunction with agency Amaze.

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12/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.

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10/03/2017  |  Full story...

Longer to payday: Ad agencies now waiting 86 days for payment

Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.

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16/02/2017  |  Full story...

P&G begins 4-point “transparency review” of all its agencies

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

01/02/2017  |  Full story...

22% of UK ad firms “have already lost business due to Brexit vote”

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.

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16/01/2017  |  Full story...

Amsterdam introduces contactless payment jackets for homeless people

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.


12/01/2017  |  Full story...

Emoderation rebrands to The Social Element with new “Emotional” analytics

Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.

06/01/2017  |  Full story...

Accenture buys UK creative agency Karmarama

Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.

01/12/2016  |  Full story...

Dentsu Aegis buys Bluecom to boost ecommerce in Asia

Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.

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29/11/2016  |  Full story...

Digital agency debuts ‘Faraday’- a print magazine for technophiles

Digital agency CHC Digital has launched London's first free paper dedicated exclusively to all things tech called Faraday Tech News.

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22/09/2016  |  Full story...

WPP profits up 15% as global marketing confidence grows

Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.

24/08/2016  |  Full story...

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