Digital Intelligence

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

14/09/2017  |  Full story...

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

29/08/2017  |  Full story...

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending.

24/08/2017  |  Full story...

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

18/08/2017  |  Full story...

Specialist insurer Hiscox has launched a new UK website – designed and built by Amaze, the leading digital marketing, technology and commerce agency, in partnership with Drupal specialists CTI Digital.

20/07/2017  |  Full story...

Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP.

19/07/2017  |  Full story...

The world-famous Edinburgh Hogmanay Festival, previously voted one of the ‘Top 100 things to do before you die’ by the Discovery Channel, is getting a new brand to celebrate the event’s 25th anniversary.

19/07/2017  |  Full story...

Snapchat has launched "Snap Publisher", helping advertisers create their own ads for the service from within a normal browser.

18/07/2017  |  Full story...

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

26/06/2017  |  Full story...

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.

22/06/2017  |  Full story...

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike.

20/06/2017  |  Full story...

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

19/06/2017  |  Full story...

Laerdal Medical's, the producer of the 'Resusci Anne', has got a new global website built in conjunction with agency Amaze.

12/05/2017  |  Full story...

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

09/05/2017  |  Full story...

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.

10/03/2017  |  Full story...

Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.

16/02/2017  |  Full story...

FMCG giant Procter & Gamble is undertaking a new review of all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

01/02/2017  |  Full story...

Nearly a quarter (22%) of UK advertising companies have said they have already lost business or contracts as a result of the vote to leave the EU, according to new research.

16/01/2017  |  Full story...

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.

12/01/2017  |  Full story...

Social media agency Emoderation has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.

06/01/2017  |  Full story...

Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.

01/12/2016  |  Full story...

Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.

29/11/2016  |  Full story...

Digital agency CHC Digital has launched London's first free paper dedicated exclusively to all things tech called Faraday Tech News.

22/09/2016  |  Full story...

Ad giant WPP saw its profits grow 15% to £769m ($1bn) in the six months ended June 30.

24/08/2016  |  Full story...