Digital Intelligence

Entries from Digital Intelligence tagged with "agencies"

25 result(s) displayed (1 - 25 of 238)

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L’Oréal launches Out-of-Home sensory experience with Kinetic

WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.

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27/09/2019  |  Full story...

Princes Selects Wavemaker North to Manage Masterbrand launch on social media

WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.

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26/09/2019  |  Full story...

Airship buys Apptimize to boost mobile testing for clients

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

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28/08/2019  |  Full story...

Pulicis buys Rauxa to boost data creativity for clients

Marketing agency Rauxa has been acquired by Publicis Groupe, as the French ad giant continues on its data marketing buying spree.

Pulicis buys Rauxa to boost data creativity for clients

21/08/2019  |  Full story...

In-house marketing ‘costing firms lost productivity and creativity’

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

In-house marketing ‘costing firms lost productivity and creativity’

06/08/2019  |  Full story...

Fiverr matches up freelancers with virtual agency platform ‘Studios’

Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.

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31/07/2019  |  Full story...

Interview: BBC quizzes creative leaders on how to build a strong studio culture

In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX&D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.

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17/07/2019  |  Full story...

VR film helping people with dementia wins new D&AD award

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The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

24/05/2019  |  Full story...

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

Digital commerce accelerator Overdose Digital has bought ecommerce consultancy 5xThinking.

Overdose.Digital buys 5XThinking to boost digital commerce ‘anti-agency’

07/05/2019  |  Full story...

Live and Breathe teams up with The Virtual Influencer Agency

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Live and Breathe teams up with The Virtual Influencer Agency

02/05/2019  |  Full story...

The rise of ‘in-housing’: Brands shifting away from agencies

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

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22/01/2019  |  Full story...

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

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21/01/2019  |  Full story...

Stan and Ollie film gets print and OOH campaign with digital twist

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

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14/01/2019  |  Full story...

Shutterstock woos ad agencies with first campaign in 6 years

Shutterstock is launching its first brand marketing campaign in six years and the online asset and image library looks to attract ad agencies, production companies and media organisations to use its content.

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10/01/2019  |  Full story...

Design trends: Shutterstock reveals most popular colours worldwide

Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.

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30/11/2018  |  Full story...

Wochit and Getty Images offer creative commercial content to marketers

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

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30/11/2018  |  Full story...

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits'

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.

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13/11/2018  |  Full story...

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

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26/10/2018  |  Full story...

Omnicom overtakes WPP as world's most valuable ad firm

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

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23/10/2018  |  Full story...

Dentsu Aegis Network expands into Swizerland and Germany with Namics aquisition

Dentsu Aegis Network has bought Swiss and German digital agency Namics AG as the ad giant looks to further expand across the EMEA region.

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23/10/2018  |  Full story...

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

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28/08/2018  |  Full story...

WPP's Wunderman buys Gorilla Group to boost commerce tools for clients

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.

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09/08/2018  |  Full story...

Cannes Lions 2018 review: A sober but stronger festival

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren't lucky enough to attend the beaches, yachts and parties, we look back at some of the big themes of Cannes Lions 2018.

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25/06/2018  |  Full story...

“Second Screening” while watching TV 'makes ads more effective'

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.

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17/05/2018  |  Full story...

Sir Martin Sorrell quits WPP after 32 years

Sir Martin Sorrell, the chief executive of the world's biggest advertising company WPP is leaving the company he built up over three decades.

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16/04/2018  |  Full story...

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