Digital Intelligence

Entries from Digital Intelligence tagged with "airbnb"

9 result(s) displayed (1 - 9 of 9)

Sharing economy drives 112% rise in holiday rental sites

Sites such as Airbnb and Homeaway, have driven a huge 112% rise in searches for UK holiday rentals, catching hotel searches in the process, according to new research.

airbnb%20homeaway.jpg

18/10/2016  |  Full story...

'Sharing economy' triples amongst British consumers

There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research.

15/06/2016  |  Full story...

Airbnb hit by ‘racial discrimination’ report

Users with African-American names have more issues booking Airbnb rentals, according to a new paper out from three Harvard Business School researchers.

14/12/2015  |  Full story...

AirBnB floats rentable house down the Thames in marketing stunt

To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board.

19/05/2015  |  Full story...

Genius or balls? Airbnb rebrand sparks web ridicule

Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

The company released a video about the meaning of the Bélo symbol (which appears to the left of "airbnb" in the logo):

22/07/2014  |  Full story...

Brits lag behind world for ‘sharing economy’

Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen.

16/06/2014  |  Full story...

Best Vines of the year: Lowes 'lifehacks' tops 6-second video ads

Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes' ingenious visual tips that make DIY seem fun (well…almost).

26/11/2013  |  Full story...

Digital Intelligence September 2013

Digital Strategy data - Digital Intelligence September 2013

The digital skills gap is back in the spotlight after a US study showed most marketers lacked knowledge and confidence - a massive gap that confirms new platforms and approaches are putting budgets at risk.

Several big changes came from Google as they push brands towards paid search by removing some of the free insights. We can show you the workarounds, but marketing with organic search will take a bit more thinking time from now on.

- Mobile: New iPhones, fingerprint ID, Android partners with Kit Kat, and former mobile kings Nokia and Blackberry get sold as the market restructures - big implications for mobile strategies for content and services.

- Social: Pinterest and Instagram begin their first forays into paid ad space, and Twitter announced its long-awaited flotation plans after buying MoPub (we're expecting a mobile ad exchange announcement next).

- Consumers: Think power is shifting to the giants? Then look at our story about one unhappy BA passenger who used 'Promoted Tweets' to complain about his service on a flight!

What does this mean for your marketing and digital strategies? What training do teams need to win in this space? Simply mail us back with your questions.

Read September 2013

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence

02/10/2013

Video viral of the week: Airbnb creates 4 minute film using Vine videos

Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below…

24/09/2013  |  Full story...

Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy