Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

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23/07/2018  |  Full story...

60% of marketers not confident in budget allocation

3 in 5 marketers (60%) are not very confident in their team's ability to effectively allocate marketing budget, and only change it once a year, according to new research.

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23/07/2018  |  Full story...

Customer analytics: Companies see big increase in growth (but not doing enough)

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

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16/07/2018  |  Full story...

Twitter bot purge: 8 million fake followers ditched

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

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16/07/2018  |  Full story...

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

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12/07/2018  |  Full story...

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

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11/07/2018  |  Full story...

Most consumers are happy to share data (but only if the benefits are clear)

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

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03/07/2018  |  Full story...

1 in 4 marketers ‘rely on their gut’ to make decisions

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

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02/07/2018  |  Full story...

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

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28/06/2018  |  Full story...

The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

20/06/2018  |  Full story...

Analytics trends: What metrics actually matter to marketers

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.

20/06/2018  |  Full story...

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

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08/06/2018  |  Full story...

Socialbakers adds AI-powered Audience Segmentation to marketing platform

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.

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29/05/2018  |  Full story...

Only 40% of personalised messages ‘feel personal’

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.

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10/05/2018  |  Full story...

Hootsuite integrates with Pinterest

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.

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09/05/2018  |  Full story...

Advertising industry urged to improve creativity and standardised measurement

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

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02/05/2018  |  Full story...

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...

Top bosses ‘rely on limited data’ to drive business change

Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research.

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26/03/2018  |  Full story...

46% of marketers aren’t sharing regular customer insights with sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

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21/03/2018  |  Full story...

Facebook and Instagram video viewability to be verified by Meetrics

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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21/03/2018  |  Full story...

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.

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16/03/2018  |  Full story...

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...

Marketers admit 26% of their budget will be wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.

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14/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

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02/03/2018  |  Full story...

Google lets brands compare mobile performance with rivals

Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.

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26/02/2018  |  Full story...

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