Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

Kantar Media adds Facebook measurement to Social TV Ratings tool

Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.

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08/08/2017  |  Full story...

Snapchat offers "Advanced Mode" for advertisers

Snapchat has revamped its self-service advertising tool with an "Advanced Mode" designed for larger brands looking to conduct bigger camaigns at scale.

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07/08/2017  |  Full story...

IAB members help shape new “Standard Ad Portfolio”

The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.

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02/08/2017  |  Full story...

Ad viewability standards to get tougher?

Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.

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01/08/2017  |  Full story...

UK ad viewability rises (but still lags behind France and Germany)

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.

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31/07/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

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14/07/2017  |  Full story...

Swinton insurance gives analytics an AI boost with Jaywing

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.

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10/07/2017  |  Full story...

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

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22/06/2017  |  Full story...

New global cross-device tracking tool launched by CJ Affiliate

Global affiliate marketing network CJ Affiliate (has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed.

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05/06/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

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23/05/2017  |  Full story...

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.

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18/05/2017  |  Full story...

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...

Marketers “feel the need to hoard customer data”

Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.

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11/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...

Targeting people, not devices: The rise of "cross device ID matching" in marketing

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.

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08/05/2017  |  Full story...

Socialbakers debuts "Suite" all-in-one social media analytics tool

Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.


11/04/2017  |  Full story...

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

Europe marketing trends: Demand for audience data increased 34%

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.

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11/04/2017  |  Full story...

Google picks comScore as brand safety measurement provider for YouTube

Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.

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07/04/2017  |  Full story...

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

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23/03/2017  |  Full story...

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

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22/03/2017  |  Full story...

Analytics: Google sheds more light on viewability with ‘Unique Reach’ metric

Google has launched two new ad features to give advertisers more clarity on whether their campaigns are engaging with consumers: “Unique Reach” and “Watch Time”.

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22/03/2017  |  Full story...

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