Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

25 result(s) displayed (1 - 25 of 481)

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Contentsquare buys Clicktale to boost digital experience analytics for clients

Analytics firm Contentsquare has purchased Israel's Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.

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03/07/2019  |  Full story...

Most consumers fail to recall brands from ads deemed "viewable" by the industry

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

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01/07/2019  |  Full story...

Google helps fashion brands monitor supply chain for sustainability

Google helps fashion brands monitor supply chain for sustainability

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

20/05/2019  |  Full story...

Google offers retailers tips and stats with ‘Grow My Store’

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’

15/05/2019  |  Full story...

High street missing a trick with alternative to paper reciepts

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

High street missing a trick with alternative to paper reciepts

08/05/2019  |  Full story...

Missguided uses technology to analyse customer emotion

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

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07/05/2019  |  Full story...

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

16/04/2019  |  Full story...

Is ROI dead? New report shows rise in Customer Lifetime value metric

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

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04/04/2019  |  Full story...

1 in 5 brands admit they’ll “never understand their customers”

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

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26/03/2019  |  Full story...

Consumers pay more attention to ‘creatively consistent’ digital campaigns

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

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21/03/2019  |  Full story...

Two-thirds of small businesses use social media to monitor online reputation

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

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11/03/2019  |  Full story...

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

07/03/2019  |  Full story...

Tech a ‘headache’ not a help for marketers- report

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

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07/03/2019  |  Full story...

Linking data and success: Companies failing to back up objectives with stats

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

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07/03/2019  |  Full story...

Kantar Marketplace goes live: Online store for customised market research

Kantar has launched a new platform that lets brands buy custom surveys and market research.

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06/03/2019  |  Full story...

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...

Google updates ‘Test My Site’ with new features for brands

Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.

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26/02/2019  |  Full story...

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

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19/02/2019  |  Full story...

IAB calls out ‘clickheads’ in anti-click-through rate day

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

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18/02/2019  |  Full story...

The power of a single customer view: 4 tips for better analytics

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

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01/02/2019  |  Full story...

Unilever develops cross media measurement model for brands

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

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31/01/2019  |  Full story...

Marketers ‘are underestimating customer brand loyalty’

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

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28/01/2019  |  Full story...

New ad certification sees 94% drop in fraud across Europe

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

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09/01/2019  |  Full story...

Content marketing trends: Engagement still seen as less important than traditional brand measures

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

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09/01/2019  |  Full story...

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