Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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Two-thirds of small businesses use social media to monitor online reputation

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

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11/03/2019  |  Full story...

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

07/03/2019  |  Full story...

Tech a ‘headache’ not a help for marketers- report

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

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07/03/2019  |  Full story...

Linking data and success: Companies failing to back up objectives with stats

The majority of customer data strategies do not support the achievement of key business objectives, according to new research.

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07/03/2019  |  Full story...

Kantar Marketplace goes live: Online store for customised market research

Kantar has launched a new platform that lets brands buy custom surveys and market research.

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06/03/2019  |  Full story...

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...

Google updates ‘Test My Site’ with new features for brands

Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.

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26/02/2019  |  Full story...

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

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19/02/2019  |  Full story...

IAB calls out ‘clickheads’ in anti-click-through rate day

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

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18/02/2019  |  Full story...

The power of a single customer view: 4 tips for better analytics

In today’s multiplatform world, it can be difficult to get a single view of a user, whether they are looking at the same site on a mobile, PC, tablet or another connected device. A new report from Bench and Pitney Bowes offers a practical approach to harnessing data for increased personalisation and optimal CX.

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01/02/2019  |  Full story...

Unilever develops cross media measurement model for brands

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

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31/01/2019  |  Full story...

Marketers ‘are underestimating customer brand loyalty’

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

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28/01/2019  |  Full story...

New ad certification sees 94% drop in fraud across Europe

The use of TAG Certified distribution channels for digital advertising has reduced the level of fraud by more than 94 percent from the broader industry average, according to new data.

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09/01/2019  |  Full story...

Content marketing trends: Engagement still seen as less important than traditional brand measures

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

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09/01/2019  |  Full story...

Marketers not “putting their money where their mouth is” when it comes to data sharing

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

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06/12/2018  |  Full story...

Half of business leaders ‘don’t have a marketing attribution model’

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.

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04/12/2018  |  Full story...

Custom KPIs ‘used by nearly 9 in 10 marketers’

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

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13/11/2018  |  Full story...

Spotify launches analytics platform for music publishers

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

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12/11/2018  |  Full story...

Brands not really listening to the ‘Voice of the Customer’

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

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09/11/2018  |  Full story...

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

IKEA has implemented ContentSquare's digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers' online behaviour, as part of the business' growth and customer strategy plan for 2019.

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08/11/2018  |  Full story...

How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

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06/11/2018  |  Full story...

Merkle brings ‘people-based’ data platform DataSource to UK

Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market.

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26/10/2018  |  Full story...

UK and US trade bodies unite to fight ad fraud

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

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24/10/2018  |  Full story...

Most marketers say walled gardens are major block to improving first-party data

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

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19/10/2018  |  Full story...

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

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19/10/2018  |  Full story...

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