Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.

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15/02/2018  |  Full story...

Hootsuite introduces scheduling and publishing for Instagram posts

Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.

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31/01/2018  |  Full story...

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.

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30/01/2018  |  Full story...

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

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29/01/2018  |  Full story...

Viewability ‘strongly tied to online conversions’

Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.

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29/01/2018  |  Full story...

Damn lies and statistics? Only 5% think current digital ad research is adequate

Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.

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19/01/2018  |  Full story...

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

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13/12/2017  |  Full story...

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US.

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04/12/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

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14/11/2017  |  Full story...

Most marketing bosses admit they don’t understand the changing consumer’

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

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09/11/2017  |  Full story...

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.

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09/11/2017  |  Full story...

Most marketers ‘still can’t unify online and offline worlds’

The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.

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09/11/2017  |  Full story...

The ‘Stranger Things’ effect: Netflix show lifts brand email engagement 74%

Halloween marketing is peaking around the second season of hit Netflix show, Stranger Things, which premieres this Friday, according to new research.

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26/10/2017  |  Full story...

Banner ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

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23/10/2017  |  Full story...

Measurement still the greatest challenge for cross-platform TV and video advertising

Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.

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20/10/2017  |  Full story...

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

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18/10/2017  |  Full story...

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...

Marketing data trends: Retailers willing to pool data for better targeting

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.

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12/10/2017  |  Full story...

How much do you value personal data? Kaspersky puts customers to test

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.

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10/10/2017  |  Full story...

Critical business ‘App Gap’: 40% confess to releasing apps without testing

The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research.

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10/10/2017  |  Full story...

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.

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05/10/2017  |  Full story...

GlobalWebIndex teams with Publicis for global audience planning and activation

Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.

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29/09/2017  |  Full story...

ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe.

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15/09/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

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