Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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JICWEBS adds big names to Blockchain ad transparency scheme

Jicwebs Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.

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14/11/2019  |  Full story...

AudienceProject launches audience building tool

AudienceProject has launched AudienceHub, a new tool designed to help publishers to develop a more sustainable business model by leveraging their own assets to build first-party audiences.

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12/11/2019  |  Full story...

GlobalWebIndex launches TV reach and frequency tool

Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.

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11/11/2019  |  Full story...

DoubleVerify buys data platform for publishers Ad-Juster

Analytics firm DoubleVerify has bought Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.

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08/11/2019  |  Full story...

Nielsen launches influencer campaign measurement tool

Nielsen has launched a measurement solution to help advertisers evaluate the effectiveness of influencer marketing.

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05/11/2019  |  Full story...

Analytics for a cookieless world: InfoSum debuts first-party data platform Discovery

InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.

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01/11/2019  |  Full story...

Hootsuite partners Proofpoint to help client’s social media posts meet compliance standards

Social media management platform Hootsuite has teamed up with Proofpoint to launch a real-time compliance verification feature to boost customer confidence when composing and publishing social media content.

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30/10/2019  |  Full story...

Just 1 in 4 digital campaigns measured for brand impact

Less than 25 percent of all digital campaigns are being measured using brand uplift studies - and questions remain as to whether the results are being applied strategically, according to new research.

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29/10/2019  |  Full story...

The rise of big data: Human element ‘still pivotal in analytics’

Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.

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24/10/2019  |  Full story...

Contentsquare launches AI-powered experience analytics platform

Experience analytics firm Contentsquare has launched a new analytics platform following its purchase of Clicktale earlier this year, letting brands assess revenue-generating recommendations for experience improvements using artificial intelligence.

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22/10/2019  |  Full story...

Most marketers ‘failing to link data to customer behaviour’ – report

As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.

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08/10/2019  |  Full story...

New Shutterstock tool ‘Smart brief’ speeds up creative ad process

Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.

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07/10/2019  |  Full story...

MiQ ties analytics to actions with new ‘Measure’ tool

Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.

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04/10/2019  |  Full story...

Visa extends contract with Nielsen to measure global marketing ROI

Nielsen and Visa have signed a multi-year contract extension to measure marketing return on investment globally across key regions.

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01/10/2019  |  Full story...

The Cannes curse? Creativity in ads ‘failing to boost bottom line’

Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners.

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30/09/2019  |  Full story...

Tealium adds built-in AI tech customer data platform

Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.

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20/09/2019  |  Full story...

Salesforce links field reps with stores with new CRM tool

Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.

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17/09/2019  |  Full story...

Two-thirds of organisations have no dedicated data function

More than two thirds of organisations have no dedicated analytics or data science function, according to 1,000 respondents in an MHR Analytics poll.

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16/09/2019  |  Full story...

Socialbakers adds Paid Analytics to platform to boost transparency and control across multiple ad accounts

Marketing platform Socialbakers is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers’ Paid Analytics.

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13/09/2019  |  Full story...

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

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09/09/2019  |  Full story...

Digital ad trends: UK viewability reaches over 70% for the first time

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

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06/09/2019  |  Full story...

HubSpot boosts analytics with Supermetrics partnership

Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.

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05/09/2019  |  Full story...

The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.

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02/09/2019  |  Full story...

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

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30/08/2019  |  Full story...

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

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28/08/2019  |  Full story...

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