Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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Only 40% of personalised messages ‘feel personal’

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.

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10/05/2018  |  Full story...

Hootsuite integrates with Pinterest

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.

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09/05/2018  |  Full story...

Advertising industry urged to improve creativity and standardised measurement

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

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02/05/2018  |  Full story...

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...

Top bosses ‘rely on limited data’ to drive business change

Organisations ignore crucial sources of customer feedback, thus missing out on opportunities to meet customer expectations, according to new research.

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26/03/2018  |  Full story...

46% of marketers aren’t sharing regular customer insights with sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

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21/03/2018  |  Full story...

Facebook and Instagram video viewability to be verified by Meetrics

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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21/03/2018  |  Full story...

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.

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16/03/2018  |  Full story...

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...

Marketers admit 26% of their budget will be wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.

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14/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

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02/03/2018  |  Full story...

Google lets brands compare mobile performance with rivals

Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.

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26/02/2018  |  Full story...

Snapchat finally gives creators analytics tools

Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.

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15/02/2018  |  Full story...

Hootsuite introduces scheduling and publishing for Instagram posts

Social media management platform Hootsuite has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard.

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31/01/2018  |  Full story...

JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.

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30/01/2018  |  Full story...

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

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29/01/2018  |  Full story...

Viewability ‘strongly tied to online conversions’

Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.

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29/01/2018  |  Full story...

Damn lies and statistics? Only 5% think current digital ad research is adequate

Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.

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19/01/2018  |  Full story...

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

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13/12/2017  |  Full story...

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US.

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04/12/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

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14/11/2017  |  Full story...

Most marketing bosses admit they don’t understand the changing consumer’

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

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09/11/2017  |  Full story...

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.

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09/11/2017  |  Full story...

Most marketers ‘still can’t unify online and offline worlds’

The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.

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09/11/2017  |  Full story...

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