Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

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Tealium adds built-in AI tech customer data platform

Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.

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20/09/2019  |  Full story...

Salesforce links field reps with stores with new CRM tool

Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.

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17/09/2019  |  Full story...

Two-thirds of organisations have no dedicated data function

More than two thirds of organisations have no dedicated analytics or data science function, according to 1,000 respondents in an MHR Analytics poll.

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16/09/2019  |  Full story...

Socialbakers adds Paid Analytics to platform to boost transparency and control across multiple ad accounts

Marketing platform Socialbakers is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers’ Paid Analytics.

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13/09/2019  |  Full story...

Ad fraud risk unseen by 2 in 5 marketers despite fears new ad formats will drive a surge

Marketers are unaware of the risks of ad fraud on mobile advertising campaigns, with 41% not considering mobile ad fraud to be a threat to their ad spend.

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09/09/2019  |  Full story...

Digital ad trends: UK viewability reaches over 70% for the first time

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

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06/09/2019  |  Full story...

HubSpot boosts analytics with Supermetrics partnership

Marketing software firm HubSpot has partnered with Supermetrics to expand its reporting options for clients.

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05/09/2019  |  Full story...

The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.

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02/09/2019  |  Full story...

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

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30/08/2019  |  Full story...

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

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28/08/2019  |  Full story...

'Worrying lack of forecasting support' for SEOs

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

'Worrying lack of forecasting support' for SEOs

22/08/2019  |  Full story...

HR leaders struggling to get started with people analytics

Almost half of HR decision makers (*45 percent) say their people data could be used more effectively and **35 per cent cannot progress with analytics because of a lack of skills, according to new research.

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20/08/2019  |  Full story...

4C launches 'Bring Your Own Data’ (BYOD) solution for marketers

Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.

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14/08/2019  |  Full story...

Twinings picks e.fundamentals to boost ecommerce analytics

Tea brand Twinings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites.

Twinings picks e.fundamentals to boost ecommerce analytics

09/08/2019  |  Full story...

Intelligent flighting strategies maximise ROI on digital campaigns

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

Intelligent flighting strategies maximise ROI on digital campaigns

02/08/2019  |  Full story...

Contentsquare buys Clicktale to boost digital experience analytics for clients

Analytics firm Contentsquare has purchased Israel's Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.

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03/07/2019  |  Full story...

Most consumers fail to recall brands from ads deemed "viewable" by the industry

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

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01/07/2019  |  Full story...

Google helps fashion brands monitor supply chain for sustainability

Google helps fashion brands monitor supply chain for sustainability

Google has teamed up with luxury fashion brand Stella McCartney and fashion innovation consultancy Current Global to develop a new supply chain tool.

20/05/2019  |  Full story...

Google offers retailers tips and stats with ‘Grow My Store’

Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’

15/05/2019  |  Full story...

High street missing a trick with alternative to paper reciepts

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

High street missing a trick with alternative to paper reciepts

08/05/2019  |  Full story...

Missguided uses technology to analyse customer emotion

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

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07/05/2019  |  Full story...

SEOmonitor launches free keyword insights tool

A new SEO research tool has been launched, allowing digital marketers to gain in-depth keyword insights for free.

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03/05/2019  |  Full story...

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.

UK retailers ‘failing to correctly attribute in-store footfall to digital spend’

16/04/2019  |  Full story...

Is ROI dead? New report shows rise in Customer Lifetime value metric

Customer Lifetime Value (CLV) is starting replace ROI as the core metric for evaluating the effectiveness of marketing activity, as opposed to short term measurement ROI, according to new research.

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04/04/2019  |  Full story...

1 in 5 brands admit they’ll “never understand their customers”

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

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26/03/2019  |  Full story...

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