Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

25 result(s) displayed (1 - 25 of 454)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Next >>


Custom KPIs ‘used by nearly 9 in 10 marketers’

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

xax2.jpg

13/11/2018  |  Full story...

Spotify launches analytics platform for music publishers

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

spotpuv.jpg

12/11/2018  |  Full story...

Brands not really listening to the ‘Voice of the Customer’

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

vecko.jpg

09/11/2018  |  Full story...

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

IKEA has implemented ContentSquare's digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers' online behaviour, as part of the business' growth and customer strategy plan for 2019.

ikea%20clickcol.jpg

08/11/2018  |  Full story...

How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

6%20seconds%20watch.jpg

06/11/2018  |  Full story...

Merkle brings ‘people-based’ data platform DataSource to UK

Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market.

data%20source.jpg

26/10/2018  |  Full story...

UK and US trade bodies unite to fight ad fraud

UK ad organisations JICWEBS and TAG have teamed up to unify the US and UK standards programs, effective Jan 1st 2019.

jicwebs%20tag%20new.jpg

24/10/2018  |  Full story...

Most marketers say walled gardens are major block to improving first-party data

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

walled%20garden%20registration.jpg

19/10/2018  |  Full story...

GlobalWebIndex uses chatbots in new mobile survey data platform

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

pollpass.jpg

19/10/2018  |  Full story...

Most marketers say their apps are a financial success- but is it true?

Most businesses dedicate a significant portion of their app development budget to marketing, but companies measure the success of their apps differently.

manifest-main.jpg

17/10/2018  |  Full story...

Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

creative-lightbulb.jpg

17/10/2018  |  Full story...

37% of business leaders ‘don't know what they are spending their marketing budgets on’

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

analytics-pic%20%281%29.jpg

16/10/2018  |  Full story...

What is Big Data? [VIDEO]

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together  to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.

Big-Data-new.jpg

15/10/2018  |  Full story...

Data fail: Marketers not effectively integrating data for insights

Marketers globally are struggling to measure the success of their campaigns, with cross-channel behaviour and uncertainty around optimising media investment the primary reasons, according to a new survey.

gettingmr%20main.jpg

11/10/2018  |  Full story...

69% of consumers believe technology will help build stronger relationships with retailers

As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research.

connections.jpg

10/10/2018  |  Full story...

Google metrics: YouTube and display ads get MRC approval

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

mrc.jpg

04/10/2018  |  Full story...

Top 10 hashtag research tools: How to make the most of your social media posts

There are many tools that can help marketers decide which hashtags to use in their social media marketing posts. We look at 10 of the best, from Twitter's own features to more advanced geographical and community-based services.

hashtag%20sand.jpg

21/09/2018  |  Full story...

Branch buys Tune to create analytics giant

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

tune%20branch.jpg

12/09/2018  |  Full story...

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...

Google debuts 'Ad Strength' metric to help improve ad copy relevance

Google has launched a new "ad strength" metric that measures the relevance, quantity and diversity of ad copy.

ad%20strength%202.jpg

31/08/2018  |  Full story...

Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

crimson%20hexagon.jpg

23/07/2018  |  Full story...

60% of marketers not confident in budget allocation

3 in 5 marketers (60%) are not very confident in their team's ability to effectively allocate marketing budget, and only change it once a year, according to new research.

analytics-pic%20%281%29.jpg

23/07/2018  |  Full story...

Customer analytics: Companies see big increase in growth (but not doing enough)

Companies using customer analytics are already achieving notable gains, however most believe themselves to be a far cry from effectively servicing their customers in real time, according to new research.

rtc1.jpg

16/07/2018  |  Full story...

Twitter bot purge: 8 million fake followers ditched

Following the news that Twitter has purged millions of fake accounts, Socialbakers has released data showing the accounts who have lost the most followers, and the greatest share of followers, on the platform since the purge took place.

twitter%20bot.jpg

16/07/2018  |  Full story...

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

things-to-do-tonight.jpg

12/07/2018  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy