Digital Intelligence

Entries from Digital Intelligence tagged with "analytics"

25 result(s) displayed (1 - 25 of 393)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next >>


Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

data-pers-1.jpg

18/10/2017  |  Full story...

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

ananars.jpg

17/10/2017  |  Full story...

Marketing data trends: Retailers willing to pool data for better targeting

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.

commerce%20data.jpg

12/10/2017  |  Full story...

How much do you value personal data? Kaspersky puts customers to test

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.

data-dollar.jpg

10/10/2017  |  Full story...

Critical business ‘App Gap’: 40% confess to releasing apps without testing

The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research.

aps-testing.jpg

10/10/2017  |  Full story...

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.

adroll-info-new.jpg

05/10/2017  |  Full story...

GlobalWebIndex teams with Publicis for global audience planning and activation

Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.

blobal-web-index%20%281%29.jpg

29/09/2017  |  Full story...

ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe.

comscore-logo.jpg

15/09/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

dadat-problems.jpg

14/09/2017  |  Full story...

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.

iab-europe21.jpg

08/09/2017  |  Full story...

Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match

Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.

fb%20rewach%20glovbe.jpg

07/09/2017  |  Full story...

Quantcast helps brands to tap into more live audiences with new tool

Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.

quantcast.png

07/09/2017  |  Full story...

GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

groupm.jpg

29/08/2017  |  Full story...

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

wfa%20logo.png

18/08/2017  |  Full story...

Kantar Media adds Facebook measurement to Social TV Ratings tool

Kantar Media has announced the integration of Facebook data into its Kantar Twitter TV Ratings tool.

kantart-tv.jpg

08/08/2017  |  Full story...

Snapchat offers "Advanced Mode" for advertisers

Snapchat has revamped its self-service advertising tool with an "Advanced Mode" designed for larger brands looking to conduct bigger camaigns at scale.

adnaved%20mode%20sc.jpg

07/08/2017  |  Full story...

IAB members help shape new “Standard Ad Portfolio”

The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.

ad-portfoli.jpg

02/08/2017  |  Full story...

Ad viewability standards to get tougher?

Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.

mrc%20small.jpg

01/08/2017  |  Full story...

UK ad viewability rises (but still lags behind France and Germany)

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to new research.

meetrics%201dsd.jpg

31/07/2017  |  Full story...

Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

beach-holiday.jpg

14/07/2017  |  Full story...

Swinton insurance gives analytics an AI boost with Jaywing

Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.

almanac1.jpg

10/07/2017  |  Full story...

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

credit%20card%20comp.jpg

22/06/2017  |  Full story...

New global cross-device tracking tool launched by CJ Affiliate

Global affiliate marketing network CJ Affiliate (has launched Cross-Device Solution to accurately identify consumer transactions across multiple devices and reach multi-device shoppers on a deeper level than previous industry capabilities allowed.

cjaff.jpg

05/06/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

atma%20%281%29.jpg

24/05/2017  |  Full story...

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

data%20deadlock.jpg

23/05/2017  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy