Digital Intelligence

Entries from Digital Intelligence tagged with "android"

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Android now 2nd most popular smartphone platform for leading European countries

Google’s Android operating system is now running on 1 in 4 smartphones in the 5 leading European markets, second only to Apple’s IOS, according to new research. The study, from comScore, looked at growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using smartphones running on the Google Android platform.

14/09/2011

14/09/2011  |  Full story...

Amazon to launch $300 tablet in October?

Amazon is reportedly set to launch an Android-based tablet in October, rumoured to undercut the price of the iPad and other devices by ‘hundreds less’. The New York Post reports that the Amazon Android tablet will drastically undercut the price of the iPad. Given that the base iPad model costs $500, "'hundreds less" would mean that Amazon's tablet could be $300 or less.

01/09/2011

01/09/2011  |  Full story...

Digital Intelligence August 2011

Digital Strategy data - Digital Intelligence August 2011

Who says August's the quiet month for news? Here in the UK, riots revealed the worst and best of social media: large-scale looting was organised at least in part via secure Blackberry Messenger, while large-scale clean-ups were enabled through Twitter hashtags. Watching criminals exploit the privacy of BBM was as depressing as the relief felt from watching the publicly spirited clean-up. All a strong reminder that social activism through social media and messenger tools will be a permanent feature of society from now on whether in Libya or London.

Digital media battle lines continue to shift, as Google became a fully-fledged mobile maker after the Motorola acquisition, and a fully-fledged TV platform with the UK announcement of Google TV. Facebook got serious about location, dropping 'Places' for a universal location tagging system, adding mobile messaging in its bid to stifle Twitter and FourSquare, and ramping up its privacy along the way.

On a sad note, Apple lost its 'rock star nerd', as Steve Jobs stepped away from the helm. Jobs is a true digital revolutionary who pioneered game-changers like the iPod, iPhone and iPad - a real icon of our times who has materially affected all of us. While Apple's strategy looks confident to continue, we're still unconvinced by the shock moves at heavyweight tech firm Hewlett-Packard to ditch mobiles, tablets and PCs to become a standalone software maker.

Also in this month's edition, some eye-opening stats we think you'll enjoy: Amazon accounts for 1 in 5 of all web visits, the UK's Daily Mail became the second most read news site in the world. Which paper came first? You'll have to read on...

Read August 2011

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01/09/2011

Android ‘to be top global mobile ad OS by the end of 2011’

Google’s acquisition of Motorola Mobility this month will strengthen Android’s ambitions to lead the global ad market by the end of the year, according to new data. Mobile ad network InMobi has released its Mobile Insights Report: Global Edition, Quarter Ending July 2011. Part of an ongoing series to analyse quarterly data trends on InMobi’s network, the report projects that Android will be the top global mobile ad platform by the end of the year.


22/08/2011

22/08/2011  |  Full story...

App developer survey: Android army catching Apple

Although iOS development remains strong that the Android army is catching on fast, with developer interest in Android and Windows 7 growing at the expense of iOS, according to a new poll. GetJar, a free mobile apps store, has just completed its latest App Meter Developer Poll, surveying 300 developers across its network in collaboration with several of its ecosystem partners including Inmobi, Urban Airship, Device Anywhere and SV Android Meet-up. Although iOS development remains strong (80% currently developing for iPhone and 59% developing for iPad) that the Android army is catching on fast.

17/08/2011  |  Full story...

Google becomes phone maker- buys Motorola Mobility for $12.5bn

Google has bought Motorola Mobility, the devices arm of communications giant Motorola, for $12.5bn (£7.7bn), giving a significant technology boost to the Android platform in the increasingly competitive smartphone and tablets market. Google stands to gain a large number of patents with the purchase, which will aid it in the on-going litigation that Android faces. Despite Google's promises of keeping Android an open platform, the move could cause conflicts with Google's partners, such as HTC and Samsung.

15/08/2011

15/08/2011  |  Full story...

Blackberry maker to axe 2,000 jobs as profits decline

Research In Motion is to cut about 2,000 jobs, representing 11% of the Blackberry-phone maker’s workforce. The Canadian firm also said its chief operating officer Don Morrison is planning to retire and Thorsten Heins is taking on the expanded role of COO, product and sales. The news comes after RIM announced in June that it had missed its lowered profit forecasts and reduced its predictions for the full year. The company's share price has fallen by more than 50% since the start of the year.

26/07/2011

26/07/2011  |  Full story...

UK accounts for 11% of Google’s revenue

The UK accounts for 11% of all of Google’s revenue, according to the internet giant's latest results. The US-based company revealed its quarterly earnings last week at its developer conference, Google I/O 2011. Revenue from the UK added up to $976m, representing 11 percent of total global income, the same proportion as a year ago, Google revealed.

19/07/2011

19/07/2011  |  Full story...

iPhone ads ‘get double the click rate of Android’

Mobile ads deliver a significantly higher Click Through Rate, as compared to browser banners (approx ten times better CTR), with iPhone and iPads the top devices for ad engagement, according to new research. The study, from MediaMind Technologies, titled ‘Tiny Screen, Huge Results’, shows that the iPhone leads the mobile advertising revolution delivering higher Click Through Rates than devices with other operating systems.

06/07/2011

06/07/2011  |  Full story...

iPad ‘now the sixth most popular mobile device in Europe’

Apple is now the largest mobile handset maker in Europe in terms of ad impressions, with the iPad tablet now the sixth most used device, according to new research. The data, from mobile ad network InMobi, shares the firm’s monthly network data insights, based on data from InMobi’s network, which serves over 5.7 billion monthly mobile advertising impressions across the globe including 3.8 billion in Europe.

06/07/2011

06/07/2011  |  Full story...

Top 13 countries for tablet and mobile internet use

Canada is the top country for iPad use, Japan has most iPhone users and the US prefers Android phones, according to new data from comScore. comScore has launched Device Essentials, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices.

24/06/2011  |  Full story...

ITV Player launches on Android

ITV has launched its catch-up TV service ITV Player for Android, with plans to launch on the iPhone making later this year. Viewers can watch all ITV programmes of which the rights to show on mobile are cleared, for up to seven days after broadcast. ITV Player works on Android mobile and tablet devices that run Android 2.2 (or higher), Adobe Air 2.6 (or higher) and are connected to wireless internet.

22/06/2011

22/06/2011  |  Full story...

US smartphones use – Data use leaps 90% on smartphones

Do consumers use more data when the telco reduces the costs? You bet! Latest stats from America show the data downloads among US smartphone users leapt 89% as telcos reduced their pricing. Smartphone users, especially those with iPhones and Androids, are consuming more data than ever. It’s a pattern that will repeat in every market…

22/06/2011

22/06/2011  |  Full story...

Blackberry mobile use set to fall – Revenues and profits tumbling

It’s been a miserable year at Blackberry. Revenues are down, profits are down, and now RIM (the corporate operating company behind the brand) is planning job cuts to plug the gap. This isn’t a short term problem; failure to continue device innovation gives Blackberry a massive gap to fill vs Android, iPhone and newly energised Nokia. Markets reacting badly already – but worse is yet to come…

21/06/2011

21/06/2011  |  Full story...

Smartphones on the rise in Southeast Asia

Almost half of online consumers in Southeast Asian countries who say they do not own a smartphone, say they plan on buying a smartphone in 2011 according to a recent global online survey from The Nielsen Company. About a quarter (24%) of survey respondents said they already own a smartphone, up from 21 percent at the start of 2010.

Singapore led the region, with 46 percent of those surveyed saying they owned a smartphone, while Thailand and Malaysia posted the most aggressive growth in the sector, 47 percent and 35 percent, respectively.

03/06/2011

03/06/2011  |  Full story...

Google set to launch Android ‘mobile wallet’

Google is today expected to unveil to a new “digital wallet” feature in the US, letting consumers pay for items using their smartphone rather than credit cards. The feature will be powered by near-field communications technology, which allows devices to transmit data from about four inches apart. The service will be available on US mobile network Sprint, according to a Bloomberg report.

26/05/2011

26/05/2011  |  Full story...

Android phones 'vulnerable to attack'

Nearly all (99.7%) of Google's Android phones are vulnerable to hackers, according to new research. The researchers from German University ULM found that the authentication tokens, which are sent when a Google user accesses their contacts, photos or calendar from their phone, are unencrypted and sent over non-secure networks. The data being leaked is typically used to get at web-based services such as Google Calendar.

19/05/2011

19/05/2011  |  Full story...

Mobile internet access – Smartphone use leaps 83%

Want to see a tipping point as it happens? Look at global smartphone penetration this year... Latest data on smartphones from Canalys uncovers a global leap in smartphone use as sales of smartphones rise 83% year-on-year. In the first quarter of 2011 over 100m mobiles with smartphone capabilities were sold. Android’s market share leapt from 10 to 35%, and Nokia’s Symbian operating system came in at 26%. More data on smartphone use…

10/05/2011

10/05/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

Early analysis of Google's most recent UK search update is striking less for the list of sites that have benefited (including respected UK brands the Guardian, the Telegraph and Which), but primarily for the list of site that have seen their reach tumble. Some previously high-profile sites have had their search ranking decimated as the latest algorithm judges their content "low quality".

Over the years, Digital Intelligence has highlighted the key role of search and its importance in ensuring that any web marketing strategy is successful. The long-term trend towards convergence has been another of the themes we've tracked during the last decade, and the news this month that Blinkbox has been bought by the UK's biggest retailer Tesco is a sign that this trend is still in its infancy. Tesco can now add online film sales to a portfolio which goes beyond traditional supermarkets to include second-hand car sales, banking services, furniture and clothing. As brands offer ever-more complex mixes of products and points of sale, the importance of their digital strategies will only grow and success will depend on long-term planning and informed decision-making.

Read April 2011

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28/04/2011

Apple iOS market ‘twice the size of Android’ in Europe

In Europe, Apple’s mobile operating system (iOS) market is twice the size of Android, when accounting for mobiles, tablets and other connected media devices, according to new research from comScore. comScore has released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service.

26/04/2011

26/04/2011  |  Full story...

Android ad market share ‘overtakes iPhone globally for first time’

Google’s Android global ad impression share has surpassed iPhone OS for the first time, according to new data from mobile ad network InMObi. Although iPhone OS and Android both continue to capture share on a global basis, over the last few months Android growth has been increasing and has now surpassed that of iPhone OS. The InMobi network serves 31.9 billion monthly mobile advertising impressions to over 220 million consumers.

16/04/2011

18/04/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we've been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising.

Brand strategies are sharpening up as Ford bolsters its online entertainment offers with comedy talent, Twitter plans to launch brand pages, and if kids hangout Habbo is anything to go by then virtual worlds are heading for a genuine second life - but this time with first place for audiences.

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here http://www.digitalstrategyconsulting.com/updatemydetails.

Read April 2011

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15/04/2011

Google buys music sync firm PushLife to boost Android content

Google has acquired Canadian mobile application developer PushLife, as the search giant looks to boost content on its Android mobile operating system. The acquisition will give Google content synchronization know-how and technology, and a company that is already familiar with its Android smartphone operating system. PushLife's software automatically synchronizes content on a phone with that stored on a computer in iTunes or Windows Media Player, according to a FAQ posted on PushLife's website.

12/04/2011

12/04/2011  |  Full story...

Android and Windows 7 to overtake Blackberry and iPhone by 2012- Gartner

Nearly half of the world's smartphones will be using Google's Android operating system by the end of 2012, according to the research firm Gartner. Google will lead the race with Apple, BlackBerry maker Research In Motion (RIM) and Microsoft by the end of this year and take 49.2% of the market in 2012, according to the research firm’s forecast.

The report also went on to predict that Nokia's tie-up with Microsoft's new Windows Phone 7 operating system would also be a success, with a 19.5% share of the smartphone market by 2015 – leapfrogging its rivals to the number two spot. Worldwide smartphone sales are expected to reach 468m units in 2011 – a 57.7% increase on 2010.

08/04/2011

08/04/2011  |  Full story...

Digital Intelligence March 2011

Digital Strategy data - Digital Intelligence March 2011

Getting search right just got tougher.

This month's shift in the Google algorithm saw massive swings in the rankings of many brand and retail sites, cleaning up much of the spam but creating a few surprises along the way. Good news for the white-hat techniques of best practice, but bad news for many agencies who had been using link farms to bolster the clients' rankings. Getting search right is such a fundamental of web marketing that without it nothing else in the digital mix works properly. It's a core part of the always-on in digital marketing. And other engines are going even further in the war on spam and simply banning sites that don't make the grade.

This month's digital strategy healthcheck? Think beyond the brand and look for your new position on the category terms you need to be famous for. Track the movement, see where your competitors are and make a plan to climb higher up the listings.

Read March 2011

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04/04/2011

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