Digital Intelligence

Entries from Digital Intelligence tagged with "aol"

25 result(s) displayed (1 - 25 of 115)

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Verizon to merge Yahoo and AOL under "Oath" umbrella brand

Verizon plans to merge Yahoo and AOL under one brand named "Oath", but the two internet giants will be able to keep their names, according to a news report.

05/04/2017  |  Full story...

AOL strikes global mobile data deal with Adsquare

At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.

aol%20adsqaure.jpg

28/02/2017  |  Full story...

AOL debuts self-serve TV ad-buying tool

AOL has launched a new self-serve TV ad-buying solution as part of their ONE platform.

25/01/2017  |  Full story...

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.

instagram%20video%20aol.jpg

17/11/2016  |  Full story...

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.

17/11/2016  |  Full story...

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...

AOL debuts new platform for publishers

AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.

27/01/2016  |  Full story...

AOL buys Millennial Media to boost mobile ads

AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.

03/09/2015  |  Full story...

Microsoft to quit own-brand advertising in cost-cutting drive

Microsoft is reportedly going to axe its display ad business, instead handing over all such operations handed over to AOL and AppNexus.

30/06/2015  |  Full story...

All girls school wins AOL coding competition

Avonbourne College has won AOL UK's YouBuild competition. The Bournemouth based girls Academy have created a website, which will help aspiring entrepreneurs in developing countries.

04/06/2015  |  Full story...

The Guardian and AOL strike global video partnership

AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.

27/05/2015  |  Full story...

AOL takes programmatic targeting to mobile apps

AOL has expanded its ONE marketing platform platform, letting advertisers to programmatically target mobile app users, as well as measure and attribute how and to what extent mobile app advertising works compared to overall media spend.

19/05/2015  |  Full story...

Verizon buys AOL for $4.4bn to enter video market

In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.

12/05/2015  |  Full story...

Football news site 90min uses ‘addressable advertising’

90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.

11/03/2015  |  Full story...

AOL debuts YouBuild competition to inspire kids to Code for their school

AOL UK has launched YouBuild, a competition to engage and inspire school children to learn how to code.


06/03/2015  |  Full story...

Digital Intelligence October 2014

Digital Strategy data - Digital Intelligence October 2014

Mobile strategies got a boost this month as Facebook's Hyper Local ads took geo-targeting to a new level.

New research shows Europeans value their personal data at £140, but if you're a trusted brand looking to get access the price could be lower. For 2015 strategies, smartwatches are about to make intelligent homes even smarter, and connected cars will create a wealth of new touchpoints.

- Facebook's 'auto-play' video strategy pays, as video uploads set to surpass YouTube
- Apple Pay: Goes live in the US
- Mobile video ad spend: Triples in the UK
- YouTube: new 'Preferred' format shakes up media planning
- Twitter: TV ratings now offered through dual-screening

Email us back for extra tips on what this means for your 2015 strategy.

Read October 2014

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31/10/2014

Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

14/10/2014  |  Full story...

AOL expands content deal with MSN

AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.

02/10/2014  |  Full story...

New investor urges Yahoo to buy AOL

Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.

30/09/2014  |  Full story...

AOL expands programmatic video ads with Publicis

Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.

30/09/2014  |  Full story...

AOL announces digital content line-up with James Franco and Ellen DeGeneres

AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.

06/05/2014  |  Full story...

AOL and Microsoft in global video partnership

AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.

28/04/2014  |  Full story...

AOL opens ‘cross-screen’ programmatic ad platform

AOL has launched a one-stop digital ad platform letting marketers monitor and adjust campaigns
across all ‘screens’ including TV, video, display and mobile.

27/03/2014  |  Full story...

C4 and Telegraph sign up for new AOL premium video platform

AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board.

24/03/2014  |  Full story...

AOL to sell music streaming pioneer Winamp?

AOL is close to selling Winamp to Radionomy, according to news reports, as one of the first music streaming firms looks to find a new lease of life to compete with the likes of Spotify and iTunes Radio.

03/01/2014  |  Full story...

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