Digital Intelligence

Entries from Digital Intelligence tagged with "aop"

10 result(s) displayed (1 - 10 of 10)

Digital publishers “optimistic for the year ahead”

Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.

aop-new.jpg

27/03/2017  |  Full story...

Six in ten publishers expect programmatic partnerships to increase in 2016

The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.

06/09/2016  |  Full story...

AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners

The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.

AOP Awards 2015 from Black & Tone on Vimeo.

03/07/2015  |  Full story...

Mobile advertising revenue driven by increase in smartphone display

Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.

01/06/2015  |  Full story...

Multi-platform pays off: Brand ads get 60% uplift when seen across devices

Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.

20/04/2015  |  Full story...

Programmatic fuels rise in online publishing recruitment

Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research.

02/04/2015  |  Full story...

Do digital content partnerships work? AOP reveals study results

The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG, Majestic Wines, Boots, Disney and Lenor.

12/09/2013  |  Full story...

UK digital publishing ad revenues rise 16%- video fuels growth

UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research.

17/05/2013  |  Full story...

UK publishers expect 15% growth in digital 2013

Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey.

09/04/2013  |  Full story...

Agencies blamed for hampering mobile revenue growth: AOP

Top UK publishers have blamed advertising agencies for being reluctant to invest in mobile ads despite the increasing numbers of people using smartphones and tablets, according to a new survey. The survey was conducted by Association of Online Publishers (AOP) amongst its members, which include most of Britain's major newspaper, TV, magazine and radio groups and account for 1,500 digital titles boasting combined web returns of over £1bn. When asked to name the "main inhibitors" towards the growth of revenues from wireless devices, 53.5% of the panel cited the attitude of agencies. This figure stood at 55% for smartphones and 52% for tablets.

26/09/2012  |  Full story...

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