Digital Intelligence

Entries from Digital Intelligence tagged with "asa"

21 result(s) displayed (1 - 21 of 21)

Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...

Broadband ads "misleading" say MPs

British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds.

18/04/2016  |  Full story...

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

14/03/2016  |  Full story...

Moshi Monsters ‘pressured kids into spending money’ –ASA

Two popular free-to play kids games, Moshi Monsters and Bin Weevils, have been forced to alter their in-game messaging after the ASA ruled the wording was “direct exhortations to buy a membership package”.

26/08/2015  |  Full story...

Native ad rules get stricter as vloggers blur lines between ads and content

The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.

19/08/2015  |  Full story...

Internet pips TV as ‘most complained about ad medium’

The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year, according to new data.

29/05/2015  |  Full story...

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

26/11/2014  |  Full story...

ASA bans Nike Twitter ad

The UK's Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan. The campaign also featured Arsenal player Jack Wilshere, who posted at the request of the sportswear firm. The UK's advertising watchdog said that the messages did not make clear they were "identifiable as marketing communications". The move marks the first time the ASA has acted against a Twitter-based campaign.

21/06/2012  |  Full story...

'Sexist' Ryanair ads banned after online petition

Two UK newspaper adverts for budget airline Ryanair have been banned following complaints from readers and an online campaign claiming they were sexist. The Advertising Standards Authority (ASA), has banned the ads, saying they were likely to cause offense. The adverts showed women posing in bra and pants with the headline "Red Hot Fares & Crew! One way from £9.99".

16/02/2012  |  Full story...

Trip Advisor forced to drop ‘trust’ claim from website

UK ad watchdog the Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing claims, following complaints by hotels that the site had said that its holiday reviews could be "trusted". The ASA said it was concerned that consumers might be fooled by fraudulent posts since the entries could be made "without any form of verification".

02/02/2012  |  Full story...

ASA deals with over 5,000 complaints about UK websites

The ASA has received far more complaints then expected since extending its remit to cover advertising on web and social media sites earlier this year. Marketing Magazine reports that the ASA has received 5,531 complaints about brands' online marketing communications in the seven months since March 2011. As a result, the UK Regulatory authority has had to increase its staff 10%.

14/10/2011

14/10/2011  |  Full story...

Most UK sites ‘sticking to new ad code’

Most UK websites are complying with the new codes that prohibit false advertising on websites and social media sites, according to a new study. The Advertising Standards Authority’s (ASA) Digital Media Survey 2011 published today reveals that the advertising on 95% of websites monitored adhered to the extended Advertising Code.

08/09/2011

08/09/2011  |  Full story...

TripAdvisor faces ASA probe over ‘false reviews’ claim

The Advertising Standards Authority is to investigate claims that some reviews on travel site TripAdvisor are fake and defamatory. The ASA has stepped in after receiving a formal complaint from a company called KwikChex. KwikChex helps businesses manage their online reputations – something many restaurants and hotels struggle to keep on top of.

05/09/2011

05/09/2011  |  Full story...

Ad watchdog ASA clamps down on online ads

From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms. The move means ads on social media sites will have to comply with the same code of conduct as traditional media, following a new industry-wide initiative.

The move has been designed to help increase protection for consumers and children, by holding online ads accountable for being honest and responsible. This code is designed to ensure that the marketing industry adopts the same self-regulatory standards for all marketing communications on the internet as it does across traditional marketing channels.

01/03/2011

01/03/2011  |  Full story...

ASA campaign highlights new website remit

The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit. From March 1st 2011, the regulator will become responsible for monitoring website-based marketing, in addition to the existing offline channels it already covers. Its cross-media campaign highlights how marketing communications on companies' own websites and in other third party space under their control, such as Facebook and Twitter, will be included under the ASA's remit.

19/01/2011  |  Full story...

Digital Intelligence January 2011

Digital Strategy data - Digital Intelligence January 2011

Effective digital strategies will be increasingly dominated by new structures and approaches this year. Many agency functions will shift client-side and a new balance in staffing will emerge.

Digital capability is a key driver of competitiveness, and with Facebook and relationship marketing moving to the heart of the digital mix, most firms need to be more hands-on in producing their content and managing their social relationships. It's not only a cost saving and a leap in ROI, but gives a far greater economy of scope having the digital expertise inside the team rather than at the end of an email.

Success strategies are shifting, and the stories we're tracking as the year started echo this. Watch out for key functions moving in house, including relationship marketing, social media management, website content creation and support. There is still a role for specialists for the more advanced issues and the creative big idea, but team structures by the end of 2011 should look significantly different from those today.

Read January 2011

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13/01/2011

ASA bans misleading Groupon ads

Discount website Groupon’s UK has been forced to change three of its ads, after they were found to be misleading about the money consumers would actually save through the deal. This week, the UK’s Advertising Standards Agency upheld complaints that three ads by the company failed to make terms and conditions of its deals clear.

One e-mail ad claiming a saving of 60% on a meal for two at a South American restaurant was found to be misleading because one person had to pay for a full price meal in order for the discount to be valid. Another complaint about a sales promotion for a 60% discount on a “Segway Safari” experience on the Groupon website was upheld because the ad did not make it clear the deal was not available at weekends unless an extra £10 was paid.

06/01/2011  |  Full story...

Ad watchdog gets tough on web advertising

Companies in the UK will soon have to ensure content on their websites and social network pages comply with rules set out by The Advertising Standards Authority (ASA), or face being ‘named and shamed’ as part of a new initiative. From March next year, the rules covering misleading advertising, social responsibility and the protection of children will apply in full to all online marketing by all sectors, businesses and organisations, regardless of size.

The ASA's current remit online includes ads in paid-for space and sales promotions wherever they appear. The extension now means full advertising regulations will now also apply to parts of the internet that are ‘free of charge’ (unlike paid adverts) charge, such as brands’ own websites and online areas like Twitter and Facebook.

01/09/2010  |  Full story...

ASA to investigate mobile broadband speed advertising

The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.

01/09/2010  |  Full story...

ASA bans BT broadband ad for misleading about speed

The UK’s advertising watchdog has banned BT's latest TV broadband advertisement, following claims the communications giant was making "unrealistic" claims about the speed of its broadband service. BT's advert showed 'Jane' instantly loading a website and looking through images, while an estate agent was apologising to 'Adam' for the slowness of his connection.

"BT is rolling out up to 20 meg speeds to give you a consistently faster broadband throughout the day even at peak times," intoned a voiceover. The Advertising Standards Agency (ASA) investigated BT's claim that its new 20Mbps service is "consistently faster" than other leading broadband providers following 17 complaints, including challenges from rivals BSkyB, TalkTalk and Virgin Media.

01/09/2010  |  Full story...

Ads on social networks forced to comply with ASA standards

Ads on social media sites will soon have to comply with the same code of conduct as traditional media, following a new industry-wide initiative. The move has been designed to help increase protection for consumers and children, by holding online ads accountable for being honest and responsible.

Set to begin this Autumn, the UK internet industry (including the Internet Advertisising Bureau) has joined forces to agree an extension to the CAP Code to claims on companies’ own websites, which would extend the Advertising Standards Authority’s (ASA) remit in digital media. This code is designed to ensure that the marketing industry adopts the same self-regulatory standards for all marketing communications on the internet as it does across traditional marketing channels.

08/03/2010  |  Full story...

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