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Entries from Digital Intelligence tagged with "asia pacific"
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Sri Lanka launches new tourism drive and online campaign
The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”.
09/11/2018 | Full story...
Cannes Lions Winner: Pedigree 'SelfieSTIX' sweeps mobile awards
In New Zealand, Pedigree launched a campaign to promote its new SelfieSTIX product which helps dog owners to create perfect selfies with their pets, winning a raft of Cannes Lions mobile awards in the process.
22/06/2018 | Full story...
Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’
There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
01/06/2018 | Full story...
Single’s Day trends: $25bn spent in one day
Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.
13/11/2017 | Full story...
Interview: Countdown to Singles Day 2017
With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.
10/11/2017 | Full story...
Google buys half of HTC for $1bn to take on Apple and Samsung
Google has bought part of Taiwanese technology company HTC in an effort to further expand its smartphone business.
21/09/2017 | Full story...
Global ad spend slows again as search gives way to display
Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.
11/09/2017 | Full story...
Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…
14/07/2017 | Full story...
Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind
An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.
19/04/2017 | Full story...
Global online advertising “to overtake traditional TV ad spend this year”
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report.
29/03/2017 | Full story...
Top 10 China brands: Consumers move from price to premium in 2017
China’s urban middle class have moved from price to premium in the 2017 BrandZ Top 100 Most Valuable Chinese Brands.
21/03/2017 | Full story...
Global digital skills trends: EMEA finishes bottom for technology usage in recruitment
A new global study commissioned by the Futurestep division of Korn Ferry reveals the missed opportunity for companies that fail to strategically link talent acquisition with business strategy.
13/03/2017 | Full story...
LINE debuts AI assistant for mobile messenger
Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain.
02/03/2017 | Full story...
Marketing luxury goods to China: High street lags behind online experience
The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.
30/01/2017 | Full story...
Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views
Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.
10/11/2016 | Full story...
Unilever uses Facebook chatbots to teach kids to brush their teeth
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.
24/10/2016 | Full story...
Rise of shopping apps: Top global regions for mobile shopping
Over two thirds (70%) of web users in Asia Pacific use mobile shopping apps, leading the trend for shopping on the go, according to new research.
13/09/2016 | Full story...
Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.
07/09/2016 | Full story...
Tencent tops Alibaba as China's biggest tech company
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China's most valuable technology company on Thursday.
19/08/2016 | Full story...
Snapcart turns shopping receipt data into cash
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines.
16/08/2016 | Full story...
LinkedIn reaches 100m users in Asia
Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.
11/08/2016 | Full story...
Sina Weibo partners Nielsen to boost digital ad measurement in China
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.
09/05/2016 | Full story...
Uber sends 15,000 email print outs via horse and cart in Australia protest
Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia.
.@Uber delivers 15000+ letters from users to @AnnastaciaMP - the vehicle of choice: a horse & cart @7NewsQueensland pic.twitter.com/PIZqWC67Q9
— Simon Love (@SimoLove) May 3, 2016
04/05/2016 | Full story...
Mondelez to sell Oreos in China via Alibaba ecommerce deal
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.
08/04/2016 | Full story...
WhatApp most popular in Latin America
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.
01/02/2016 | Full story...
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