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Digital Intelligence archives
Consultancy and research
Google revamps Panda search formula: Winners and losers revealed
This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research.
23/05/2014 | Full story...
Top 20 social networks in Latin America
Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social network Orkut lost over 20 million users during the year.
29/05/2013 | Full story...
Top 20 social networks in Latin America
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.
22/05/2013 | Full story...
Top 20 most visible paid search advertisers (and SEO brands) on Google UK
Amazon dominates the paid search ads on Google UK, by far more visible in results pages than its closest rivals Ask and Booking.com, according to new research.
01/03/2013 | Full story...
UK search data: Google market share 'lowest in five years'
December 2012 was the biggest ever month for UK search, with Google dropping to 88% market share, marking its lowest point in five years, according to new data.
23/01/2013 | Full story...
Google dips below 90% in UK for first time in 5 years
October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. October figures suggest 89.33% of all web searches in the UK were made using Google. The findings, from Experian Hitwise, mark the first time in the last five years that Google has ever dropped below a 90% market share of UK search.
07/11/2012 | Full story...
IAC buys About.com for $300m
Media giant InterActiveCorp (IAC) is to buy online publisher About.com for $300m from the New York Times. Formed in 1997, About.com provided online guides written by freelancers, covering a wide range of topics. The About Group includes About.com, CalorieCount.com and ConsumerSearch.com, properties that offer basic information on a huge number of topics.
29/08/2012 | Full story...
2012 search trends- Keyphrases get longer as searchers get more savvy
Google has extended it lead in the UK search market which shows no sign of slowing down, with the proportion of searches containing four or more words increasing. James Murray, Digital Insight Manager, Experian Marketing takes a look at the latest UK search trends.
13/08/2012 | Full story...
Top UK search engines- Google extends lead
UK Internet users made 2.3 billion visits to search engines in May 2012, up by 82 million visits compared to April 2012, according to new research. The study, from Experian Marketing Services, found the rise in visits represents a 3.7 per cent monthly increase in search activity and a 3.6 per cent year-on-year increase. Google increased its market share of searches for the third consecutive month whilst rival search engines bing, Yahoo! and Ask all lost market share.
22/06/2012 | Full story...
UK search wars: Bing and Yahoo lose further ground to Google
Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data. The research, from ComScore, indicates that UK Internet users made 2.2 billion visits to search engines in April 2012, up by 89 million visits compared to April 2011. The increase in search activity represents a 4.1 per cent year-on-year increase.
21/05/2012 | Full story...
Top 5 UK search engines: Google continues to rise
There were 2.2 billion visits to search engines in January 2012 in the UK, with Google accounting for 9 in 10 searches, according to new data. The study, from Experian Hitwise, indicates that visits to search engines were up 174 million year-on-year.The increase in search activity represents an 8.7 per cent year-on-year increase.
19/03/2012 | Full story...
Ask lists top US and UK searches of 2011
The Japan Earthquake, Hurricane Irene and Steve Jobs death were among the top search trends on search engine Ask.com in this year. "How big was the earthquake in Japan?" was the top news question and "Will Obama get re-elected?" was the top political question on Ask.com in the US. Meanwhile, in the UK Pippa Middleton was named one of this year’s internet search stars, alongside Ryan Giggs and Steve Jobs.
12/12/2011 | Full story...
Top 30 web properties: Europe
Google sites ranked as the top European web property in June 2011 with 338.6 million unique visitors (up 6 percent from a year ago), reaching 91.0 percent of the European Internet audience.
17/09/2011 | Full story...
Search engine rankings- total core search share: US
Google sites accounted for 64.5 percent of total core searches conducted (up 1.2 percentage points), followed by Yahoo1 sites with 17.5 percent and Microsoft sites with 14.1 percent (Up 1.0 percentage points).
14/09/2011 | Full story...
Search engine rankings- total core search queries: US
Americans conducted more than 18.7 billion total core search queries in June (down 3 percent). Google sites ranked first with 12.1 billion searches, followed by yahoo1 sites with 3.3 billion and Microsoft sites with 2.6 billion (up 5 percent).
14/09/2011 | Full story...
Bing search share up to nearly 30% in US
Bing-powered searches took nearly 30% of the US market share last month, gaining ground on Google which saw its share fall, according to new research. The study from Experian Hitwise indicates that Bing-powered search took a 28.99% market share for all searches made in the US for the month of August. Bing powered search results increased by 3%, specifically Bing.com search results saw a growth of 1% from July and Yahoo saw an increase of 5% (which is powered by Bing).
13/09/2011
13/09/2011 | Full story...
Top 5 UK search engines: Bing gains nearly 1% on Google
July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research. The data, from Hitwise, found Microsoft Sites reclaimed the number two spot in the search engine rankings list having dropped to third last month for the first time this year. Microsoft Sites, led by the bing search engine, accounted for 3.84% of all UK Internet searches conducted in July 2011.
09/08/2011
09/08/2011 | Full story...
Top 5 UK search engines- Google has ‘best month of 2011’
June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research. The data, from Hitwise, found top competitors Bing and Yahoo! both lost market share during June, leaving Google in its most dominant position this year.
Google Sites saw a 1.50% increase in market share of searches in the UK in June, whilst Microsoft Sites lost 1.38% during the month. Yahoo! Sites meanwhile also lost market share, although their decline was a more modest 0.11%.
13/07/2011
13/07/2011 | Full story...
Top UK search and social sites: Facebook loses ground to YouTube and Twitter
Facebook has lost further ground to YouTube and Twitter in the UK, with the micro-blogging site boosted by the ongoing super injunction row, according to new data. Experian Hitwise’s latest Search Engine and Social Analysis shows that Google and Yahoo! both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains.
Google Sites were still responsible for over 90% of UK internet searches in May, accounting for 0.32% fewer searches than in April. Year-on-year, Google Sites were also down by 1.40%, with a lower share of the search market than in May 2010.
06/07/2011
07/06/2011 | Full story...
Bing makes small gain on Google in UK
Microsoft's search engine Bing was the fastest growing search engine during March, while YouTube was the quickest rising social network, according to new data from Hitwise. Google is still very much the dominant player in UK search, with Google Sites accounting for over 90% of all searches conducted by UK Internet users. However, between February and March 2011, Google Sites lost 0.66% market share of searches, whilst Microsoft Sites increased their market share of searches by 0.28%.
12/04/2011
12/04/2011 | Full story...
Ask ditches search for community answers
Ask.com is cutting 130 engineering jobs and outsourcing its search technology, as the internet icon finally concedes that it cannot compete with Google and Bing in the search market. In a move similar to Yahoo, which recently outsourced its search technology to Microsoft, Ask.com will stop working on its search algorithm and instead hire a third-party company to provide that technology.
The company is laying off engineers based in Edison, New Jersey, and in China, althouth it has not disclosed which companies it is approaching about a search partnership. Ask.com, which digital conglomerate IAC bought in 2005, plans to focus on developing its online question-and-answer service, in which actual humans field customers' queries. An "ask the community" program launched in July.
11/10/2010
11/11/2010 | Full story...
Ask revamps search with community-based answers
Ask.com has launched a new site focused on Q&A-based queries, with results based on user generated answers to questions. The move comes as the fourth biggest search engine looks to gain lost ground on rivals Google, Yahoo and MSN’s Bing.
Rather than relying solely on the Web, the updated Ask.com combines real user interaction with standard Internet search to help users find info. The new site actually harks back to the company’s initial question orieanted focus, which it had back when it launched in 1996. This time, however, the power of the people is a core part of the equation.
28/07/2010
28/07/2010 | Full story...
Google imitates rivals with search results revamp
Google has updated the way it presents its search results, in a bid to make the information more relevant and simpler. The new layout includes features that are already being employed by its rivals such as Bing Yahoo and Ask. The changes include a touched-up logo, and a navigation panel on the page to refine queries with options to search specific categories such as news, images, blogs and video.
The site will also include trending topics, pioneered by the likes of Twitter. So for a hot topic, such as the General Election results, users would be able to refine their search to content posted online within the past 24 hours or past few days. Similar lay-outs are already employed by Bing, Yahoo and Ask, making Google a relative latecomer to what has become a standard design for the search engines on the web.
7/5/2010
07/05/2010 | Full story...
Top search engines ranked by visits: UK
Google UK maintains its dominance as the UK's most visited search engine
20/11/2009
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