Digital Intelligence

Entries from Digital Intelligence tagged with "asos"

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ASOS and Klarna expand global payments partnership into the US

Payments provider Klarna has expanded its partnership with fashion giant ASOS, to include the US.

ASOS and Klarna expand global payments partnership into the US

06/08/2019  |  Full story...

ASOS clamps down on ‘serial returners’ with new customer policy

Online retail giant Asos has changed its returns policy to tackle ‘serial returners’ threatening to investigate and “take action” if it notices any “unusual” return patterns.


09/04/2019  |  Full story...

Boohoo bucks ASOS trend with strong Christmas revenues

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.


15/01/2019  |  Full story...

ASOS in suprise sales warning ahead of Christmas

ASOS has warned of slowing sales in the run up to Christmas, as the UK-based online fashion retailer issues a "significant deterioration" in sales growth.


18/12/2018  |  Full story...

ASOS expands into voice shopping with Google Assistant ‘fashionbot’

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide 'Enki'.


12/10/2018  |  Full story...

Top 10 UK brands: Just Eat, Ocado, bet365 and Compare the Market join list

Just Eat, bet365, Compare the Market and Ocado have entered the UK’s most valuable brands ranking for the first time.


24/09/2018  |  Full story...

ASOS most visited ecommerce clothing site - but John Lewis is catching fast

Online fashion giant ASOS managed to hold pole position on the list of most-visited UK apparel ecommerce sites between August 2017 and February 2018, besting a number of high street retailers, according to new research.


23/03/2018  |  Full story...

Top online retailers for usability: ASOS tops table as Harrods lags

ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.


05/03/2018  |  Full story...

Top online retailers for usability: ASOS tops table as Harrods lags

ASOS is the best performing online retailer when it comes to customer experience, wile Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.


05/03/2018  |  Full story...

Ecommerce tipping point? ASOS overtakes M&S (for market valuation)

Online fashion firm ASOS has overtaken Marks & Spencer’s valuation this week as ecommerce continues to catch the high street.


21/11/2017  |  Full story...

LinkedIn promotes recruitment credentials with “Way In” campaign: John Lewis and ASOS partner

LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

28/09/2016  |  Full story...

AI mystery: Is ASOS' Australian Facebook page run by bots?

ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries.

27/05/2016  |  Full story...

Top brands on Pinterest: ASOS leads the way for retailers

For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.

01/12/2014  |  Full story...

Digital Intelligence November 2014

Digital Strategy data - Digital Intelligence November 2014

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content.

Here are other big developments:
- Christmas ecommerce sales set to break all records
- High street retailers like Walmart now match Amazon prices
- Effectiveness of pre-rolls are compared to banners
- Twitter's market value downgraded as it struggles to maintain audience
- Google tests an "ad-free" web

Email us back if your team could use extra support for their 2015 digital plans. All these themes are included in more depth in our 2015 digital training.

Read November 2014

Recent editions of Digital Intelligence | Apply for a guest account for Digital Intelligence


Video viral of the week: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below...

20/11/2014  |  Full story...

Primark sells online for first time with Asos

Primark has partnered with Asos, as the discount fashion retailer makes its first foray into ecommerce.

05/06/2013  |  Full story...

Digital fashion trends: ASOS and Debenhams top search visibility

The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. New research indicates that ASOS and Debenhams are leading the way in terms of visibility on both paid and organic search results.

25/02/2013  |  Full story...

ASOS planning China and Russia launch

ASOS has set its sights on launching in China and Russia within a year, as the online fashion group targets two of the biggest retail markets in the world. The internet retailer currently sells to China and Russia, but will develop local language websites in the next 12 months under plans for total sales to reach £1 billion by 2015.

29/10/2012  |  Full story...

Amazon mulling bid for ASOS?

Amazon is considering a takeover bid for online fashion retailer Asos, according to a news report. The Daily Telegraph reports that Amazon examined Asos’ books earlier this year and the US retailer’s founder Jeff Bezos interest was heightened when he met Asos boss Nick Robertson.

22/10/2012  |  Full story...

ASOS boosted by international sales

UK online fashion retailer ASOS has assuaged fears of a slowdown, posting a 46% third quarter year-on-year jump in sales, boosted by sales overseas. The increase was mainly driven by international sales, up 93% in the final three months of 2011, while the 10 per cent rise in UK sales was still ahead of market expectations of 5%. The FTSE AIM company’s revenues rose 45% year-on-year to £150.5 million, while its retail gross margins increased 3%.

20/01/2012  |  Full story...

ASOS targets China as international sales soar

ASOS has reported a sharp rise in international sales, as the UK online fashion retailer sets its sights on a potential launch in China within two years. ASOS saw headline profits fall due to the continuing costs of relocating to a new warehouse. Revenue for the six months to the end of September rose to £217m, up more than 50% on a year earlier. Overseas sales more than doubled and continued to drive revenue growth.


04/11/2011  |  Full story...

ASOS ‘gets twice as many social media users than other retailers’

Pure play retailer ASOS has attracted over double the amount of new followers in the last three months across Twitter and Facebook than any other retailer according to the latest Social Media Benchmark results.

The study, from eDigitalResearch, shows that ASOS managed to attract almost 500,000 new followers since April 2011, capitalising on their core online customer base with an engaging campaign across both platforms, including the expansion of their Facebook store, as well as encouraging users onto pages with the incentive of exclusive offers and sale previews.


22/07/2011  |  Full story...

Asos overseas sales overtake UK sales

Online fashion retailer Asos has said that overseas sales have overtaken those in the UK for the first time. In the three months to the end of March, international sales rose 161% to £48.4m compared with a year ago. UK sales were up 24% to £44.9m. Asos has reported strong results in recent years and is bucking the current downbeat retail trend in the UK.


14/04/2011  |  Full story...

ASOS woos independent designers in online fashion push

ASOS is developing a new feature on its online fashion that it hopes will encourage smaller, independent designers to sell through its website. The company said the 'ASOS Marketplace' initiative - allowing small boutiques to sell their fashion products to ASOS customers - should boost traffic to its site and drive further sales when it is launched before Christmas.

Another new feature, Fashion Finder, will let customers search for brands the company does not ordinarily sell, and a more rapid expansion in overseas markets, will also boost performance.


09/11/2010  |  Full story...

Top 20 retail sites: UK

Search terms ranked by visits for the week ending 14th November 2009

Digital Strategy - Top 20 retail sites: UK. Search terms ranked by visits for the week ending 14th November 2009


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