Digital Intelligence

Entries from Digital Intelligence tagged with "augmented reality"

25 result(s) displayed (1 - 25 of 159)

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Teads debuts augmented reality video ads at Cannes

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

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20/06/2018  |  Full story...

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

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18/06/2018  |  Full story...

Deadpool returns to Snapchat with shoppable AR lens

Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.

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16/05/2018  |  Full story...

HP debuts augmented reality mobile campaign in UK

Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.

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08/05/2018  |  Full story...

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

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02/05/2018  |  Full story...

Virtual make-up: L’Oréal buys AI and AR firm ModiFace

L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.

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30/04/2018  |  Full story...

Snapchat Spectacles get an update

Snap is launching a new version of its Spectacles camera-glasses with a better camera, the ability to take still images and water resistance.

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30/04/2018  |  Full story...

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature.

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19/04/2018  |  Full story...

Snapchat gets Superman filter to mark 80 years of superhero

To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day.

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19/04/2018  |  Full story...

Firefox browser goes VR

Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets.

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10/04/2018  |  Full story...

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

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27/02/2018  |  Full story...

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street.

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19/02/2018  |  Full story...

Snapchat sells $10 captionable AR masks for events

Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.

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14/02/2018  |  Full story...

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.

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07/02/2018  |  Full story...

Facebook invents new unit of time to sync video (and boost VR)

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.

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24/01/2018  |  Full story...

Facebook planning standalone AR messaging device 'Portal'?

Facebook is rumoured to be launching an augmented reality video device this year, according to reports.

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11/01/2018  |  Full story...

Sky VR Studio picks Jaunt as content partner

VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.

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11/01/2018  |  Full story...

Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed

Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.

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12/12/2017  |  Full story...

Marketing managers are future proofing with VR, livestreaming, AI and voice

UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.

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03/11/2017  |  Full story...

Netflix teams with Snapchat and Shazam for Stranger Things 2 promo

Snapchat and Netflix are partnering for a first-of-its-kind World Lens -- featuring a portal into a new world -- for the launch of Stranger Things 2.

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30/10/2017  |  Full story...

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...

Asda partners Shazam for lip-sync Halloween face filter

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.

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18/10/2017  |  Full story...

Home decor firm Hillary’s plans augmented reality board game carpets

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

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13/10/2017  |  Full story...

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...

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