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Entries from Digital Intelligence tagged with "augmented reality"

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Forget Google Glass: Augmented reality contact lens set for launch

With Google Glass set to go on sale this year, a lesser-known player has been working on another type of augmented reality eyewear in the form of contact lenses.

Watch this video from Innovega showing how the iOptik lenses work below:

08/01/2014  |  Full story...

Tesco scans customer faces to sell targeted ads at petrol stations

Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till.

Watch this video from BBC click explaining how the technology works below:

05/11/2013  |  Full story...

Samsung patents 'sports glasses' to rival Google Glass- report

Samsung has registered a patent that could hint at its own Google Glass-style wearable device, as the electronics giant continues to expand into the wearable technology field.

25/10/2013  |  Full story...

NTT DoCoMO reveals translation glasses

Japanesse telco NTT Docomo has unveiled a pair of glasses that can translate written text into another language, continuing the upcoming trend for wearable technology ahead of Google Glass launch later this year.

View this demonstration video from Engadget below:

09/10/2013  |  Full story...

Post It notes go digital with Evernote partnership

Office stationary stalwart Post It notes are to get a digital twist this month, partnering with mobile app Evernote to make their paper notes ‘searchable and shareable’ if a user photographs them with their smartphone.

30/09/2013  |  Full story...

Google Glass to drive the high street’s revival?

With Google Glass and other wearable technology on the way, what is their potential to revitalise the role of physical retail stores and drive sales both on and offline? A new study from Venda reveals over a quarter of UK consumers would wear Google Glass to unlock in-store promotions.

16/08/2013  |  Full story...

Viral of the week: IKEA catalogue puts virtual furniture in users’ living rooms

This year’s IKEA catalogue now comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. See why its our viral of the week below…

09/08/2013  |  Full story...

Microsoft touchscreen lets users ‘feel’’ 3D objects

Microsoft is working on a touchscreen that lets users manipulate and even ‘feel’ 3D objects, using haptic technology which could have many future applications for the likes of web browsing, gaming, design and medical research.

Watch this video from the Independent illustrating how the technology works below:

04/07/2013  |  Full story...

Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction

As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity.

We offer our top tips for connecting with your on-the-go consumers through mobile, amplifying their engagement across all channels and boosting the effectiveness of your integrated marketing assets.

22/05/2013  |  Full story...

Google Glass gets first video user guide

Google have launched the first video user guide for their latest project Glass, revealing some of the upcoming devices key functions.

Watch the minute-long user guide here:

03/05/2013  |  Full story...

Twitter’s Google Glass app leaked online?

Twitter is rumoured to be working on an app for Google Glass, after some tweets have been spotted featuring a photo taken from the upcoming augmented reality specs.

01/05/2013  |  Full story...

Google Glass specs revealed: Android app sync, 12GB storage and 5mp camera

Google has revealed the specifications for its Google Glass augmented reality glasses, alongside an Android app, called MyGlass, to configure and manage the device.

Watch this video demonstrating the device in action:

17/04/2013  |  Full story...

Full Google Glass SXSW presentation posted online

Google has posted the full video from its Project Glass presentation at last month's SXSW event, showcasing the augmented reality specs in detail for the first time. In the demo, the company showed off the third party software created so far for the device.

View the 50 minute presentation below:

09/04/2013  |  Full story...

Google Glass gets first ban from ‘secretive’ Seattle bar

In a PR move, a Washington dive bar has become the first establishment to ban Google's Glass, citing privacy concerns for patrons, ahead of the launch of the augmented reality eyewear later this year.

11/03/2013  |  Full story...

Gaming as content (and some brands that got the hang of it)

Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands that have got it right…

28/02/2013  |  Full story...

Google begins first public trial of augmented reality glasses

Google has unveiled further details of its upcoming augmented reality eyewear, dubbed ‘Google Glass’, along with a competition allowing the public to test the device for the first time.

21/02/2013  |  Full story...

Microsoft plans Google glasses rival with 'augmented live events'

Microsoft has won the patent rights for wearable Augmented Reality glasses that display let live updates on events as they are watched in real life. The recent patent application, published last week, outlines 'Event Augmentation with Real-Time Information' through a pair of specs, similar to Google's Project Glass. The example shows the wearer at a baseball game, where they're able to see live statistical updates, like the pitching and batting averages of the participants, along with their names and win/loss records.

26/11/2012  |  Full story...

Google Glasses go on sale for $1,500 to developers

Google has begun selling a prototype of its augmented reality glasses, testing under the name of 'Project Glass', to developers for $1,500. The glasses feature a tiny camera, display screen and processor that fit over the upper corner, display information before a user's eyes. The camera would allow people to transmit video or still images of what they're seeing to others wirelessly, allowing them to see your world as you live it.

Watch the announcement from Goolgle's I/O conference here:

28/06/2012  |  Full story...

Google’s augmented reality glasses 'could be on sale next year'

Google’s augmented reality glasses, known as 'Project Glass', could be available in the market as early as next year, according to its founder. Last week, Google showed off the first video taken with its 'Project Glass' techno-glasses - hi-tech specs that 'layer' computer information over the world.

Watch the first published video taken from a Google Glasses device here:

07/06/2012  |  Full story...

Google Zeitgeist- Web giant talks ghost towns, AR glasses and secret search tweaks

Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’. Google’s current big bets are autonomous cars and augmented reality glasses, which Page was wearing on stage at Zeitgeist. Those projects might seem ridiculously far-reaching, but Page said Google’s previous big bets that are now reality include Android, Chrome, YouTube and language translations.

Watch Larry Page on stage at the Zeitgeist event below:

25/05/2012  |  Full story...

Project Glass- First glimpse of Google's ‘hands-free’ photos

Google has unveiled the latest hands-free photo features from its Project Glass augmented reality glasses. The glasses also have a camera built into the arm - used by project leader Sebastian Thrun to capture a picture of his son. As the Project Glass team points out, the head-worn camera is ideal for “the types of moments you’d capture if you didn’t have to wait to pull out a camera or your phone.”

11/05/2012  |  Full story...

Augmented reality trends- Oakley ‘developing Internet-connected glasses’

Oakley is developing eyeglasses that would be connected to the Internet, projecting information directly onto the lenses of the glasses, according to a report.

20/04/2012  |  Full story...

Google tests augmented reality glasses

Google has revealed details of its research into augmented reality glasses, as part of a bid to introduce wearable computing into the mainstream technology industry. The firm released a short video demonstrating how the technology, still in development, could work. The wearer is seen taking pictures, checking the weather, getting directions, and placing a video call, all of which are controlled using voice activated icons that appear in the user's field of vision.

10/04/2012  |  Full story...

Buy DVDs from a poster? 20th Century Fox teams with HMV for QR code poster campaign

Twentieth Century Fox Home Entertainment has launched a virtual shop in partnership with HMV, using QR codes on posters to sell DVDs to consumers via their smartphones. Launching this week, with QR codes featured in outdoor media on prominent high street bus shelters, the virtual shop is marketed as 'a simple and convenient way to start their Christmas shopping now'.


15/11/2011  |  Full story...

Most Brits ‘don’t know what a QR code is’

Just over a third (36%) of Brits know what QR Codes are, and only 11% have actually used them, according to a new survey. The study, published by research agency Simpson Carpenter, looked at the rise in retailers using Quick Response (QR) codes- barcodes designed to be scanned by smartphones to offer information and promotions about products and services. With retailers looking to exploit mobile technology and QR codes starting to appear in more places it may be of concern to those endorsing the medium that just under half of respondents (43 per cent) said they thought they had never seen one.


06/09/2011  |  Full story...

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