Digital Intelligence

Entries from Digital Intelligence tagged with "australia"

25 result(s) displayed (1 - 25 of 126)

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Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.


14/07/2017  |  Full story...

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.


02/05/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.


19/04/2017  |  Full story...

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.

10/11/2016  |  Full story...

Microsoft HoloLens goes on sale in six new countries

Microsoft's augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.

13/10/2016  |  Full story...

Global trends: Asia Pacific now makes up 50% of all internet users

There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.

07/09/2016  |  Full story...

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...

AI mystery: Is ASOS' Australian Facebook page run by bots?

ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries.

27/05/2016  |  Full story...

Uber sends 15,000 email print outs via horse and cart in Australia protest

Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia.

04/05/2016  |  Full story...

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

18/03/2016  |  Full story...

Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.

03/11/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

News Corp buys Unruly for $176m to boost ad tech

News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.

17/09/2015  |  Full story...

Heineken winning Rugby World Cup sponsorship battle

Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.

16/09/2015  |  Full story...

Kellogg's turns cereal boxes into virtual reality players

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.

11/09/2015  |  Full story...

Royal Mail planning ecommerce future?

The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies' online store fronts.

09/09/2015  |  Full story...

Cricket fans going mobile: 1 in 3 to watch Ashes on the move

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.

09/07/2015  |  Full story...

Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

23/06/2015  |  Full story...

How to handle a marketing fail: Mobile bug wakes up Australians an hour early

Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food.

19/01/2015  |  Full story...

Nando's takes on Heinz Ketchup with first digital push for home sauces

Nando's has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.

10/11/2014  |  Full story...

Google expands AdWords Express app to small businesses worldwide

After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.

30/10/2014  |  Full story...

Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado

To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below…

03/09/2014  |  Full story...

Video viral of the week: Axe encorages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

21/08/2014  |  Full story...

Australians adopting second screens and TV usage rises

The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new research from Nielsen.

12/08/2014  |  Full story...

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