Digital Intelligence

Entries from Digital Intelligence tagged with "australia"

25 result(s) displayed (1 - 25 of 132)

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Adform expands into Asia pacific

Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.

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10/09/2018  |  Full story...

Huawei and ZTE 5G technology banned in Australia

China's Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns.

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24/08/2018  |  Full story...

Global messaging trends: Brits chose chat apps over texts as SMS declines

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

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12/04/2018  |  Full story...

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.

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16/03/2018  |  Full story...

The impact of AI: which countries will win and lose from machine learning?

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

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06/02/2018  |  Full story...

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.

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29/01/2018  |  Full story...

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

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14/07/2017  |  Full story...

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

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02/05/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

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19/04/2017  |  Full story...

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’

Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.


10/11/2016  |  Full story...

Microsoft HoloLens goes on sale in six new countries

Microsoft's augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.


13/10/2016  |  Full story...

Global trends: Asia Pacific now makes up 50% of all internet users

There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.


07/09/2016  |  Full story...

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...

AI mystery: Is ASOS' Australian Facebook page run by bots?

ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries.

27/05/2016  |  Full story...

Uber sends 15,000 email print outs via horse and cart in Australia protest

Uber has gone back in time in a publicity stunt protest over a a raft of new regulations in Australia.

04/05/2016  |  Full story...

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

18/03/2016  |  Full story...

Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.

03/11/2015  |  Full story...

Global ad spend trends for 2016: Programmatic starts to dominate ad buying

By the end of 2015 in the US, Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

23/09/2015  |  Full story...

News Corp buys Unruly for $176m to boost ad tech

News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.

17/09/2015  |  Full story...

Heineken winning Rugby World Cup sponsorship battle

Heineken UK is the best performing sponsor of the upcoming Rugby World Cup, while New Zealand have been rated the “Most Social Rugby Union”, according to new research.


16/09/2015  |  Full story...

Kellogg's turns cereal boxes into virtual reality players

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.


11/09/2015  |  Full story...

Royal Mail planning ecommerce future?

The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies' online store fronts.

09/09/2015  |  Full story...

Cricket fans going mobile: 1 in 3 to watch Ashes on the move

Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research.

09/07/2015  |  Full story...

Video viral of the week: Medibank stops pre-roll ad-skipping with clever YouTube ad

YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

23/06/2015  |  Full story...

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